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Brand Intelligence

Does AI Put Your Brand on the Buyer's Shortlist?

We test buying questions for your category across ChatGPT, Gemini, Claude and Perplexity. Your report compares mentions with recommendations and identifies content gaps to address.

The report is free and reviewed by a person. Delivery takes two business days.
Check the answer your buyer sees before visiting your site.
01DISCOVERY

Does Your Brand Appear?

See which buying questions return your brand.

→
02COMPARISON

Is the Reason to Choose It Clear?

Check whether the answer explains your product's value.

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03CHOICE

Which Product Gets Recommended?

Compare the recommendation with the products mentioned.

Read the answer behind the result. Check how your product is described and which competing product is recommended. The report identifies the content work to start with.
What AI says when your buyers ask

What Your AI Shelf Report Contains

A person reviews the AI answers for your category. The report shows how your brand compares with its competitors and which content changes to consider.

We test category and comparison questions across ChatGPT, Gemini, Claude and Perplexity. The report records which answers include your brand.

See the questions that leave out your brand and the competing products named in those answers.

Use-case questions are included. The findings describe the questions and answers tested, not the whole market.

A mention and a recommendation are counted separately. These examples show each brand's share of mentions and how often an answer recommends it when it appears.

Example report figures. Your assessment will use your brand's results.

Example brand
6.5%
of all brand mentions
33.3%
recommended when it appears
Example category leader
27.8%
of all brand mentions
40.0%
recommended when it appears

In this example, the brand has 6.5% of mentions and is recommended in 33.3% of the answers that mention it. These are AI-answer measures, not shopper conversion rates.

The Presence Score combines mention frequency with prominence in the answer. It also includes how often the answer recommends the brand. We compare your score with three competitors you name, or identify them for your category.

Example scores out of 100. Your report uses your own results.

Category leader
40
National rival
29
Imported premium
19
Example brand
17

The report also includes Answer Share and Recommendation Rate. First-position rate shows how often your brand leads the answer.

An AI answer can cite retailer listings or editorial guides. Review sites and communities may also appear, alongside your own website.

The report lists the sources cited in the tested answers and compares your citations with those of competitors.

Check whether the cited sources contain the product facts that explain why a buyer should choose your brand.

Each report recommends three actions in priority order. Each action names the question to address and the content to create. The examples below show the level of detail.

  1. Address missing product facts in discovery and comparison answers.Create intensity or format guides for those questions. Include evidence for comparisons with the named competitors.
  2. Extend a useful recommendation to other assistants.Create pairing and serving guides for the relevant occasion. Add a selector to help buyers find the product for that occasion.
  3. Update the facts available to cited publishers and communities.Prepare structured product data and publisher-ready facts. Include the evidence needed to support product claims.

The optional walkthrough focuses on these recommended actions.

Start With Your Company Website

We use your website to identify the products and buying questions for your category. A person reviews the answers and competitor comparison. Your report arrives by email within two business days.

  • A person configures the assessment and reviews its findings.
  • The test covers ChatGPT, Claude, Perplexity and Gemini.
  • The report is sent by email within two business days.
  • A walkthrough is optional. We explain the answers and discuss which content change to make first.
A person prepares each report. If the review schedule is full, we will confirm the delivery date with you.

Request Your AI Shelf Report

The report is free. A walkthrough is optional.
Please add your name.
We send the report here, so it needs to be your company address.
Please use your company email address.
We use your website to identify the brand and its products.
Please add your company website.

A free report. We only use your details to prepare and send it.

Your Request Has Been Received

  1. We identify buying questions and competitors for your category.
  2. A person reviews the answers from all four AI assistants.
  3. We email the report within two business days.

An optional walkthrough covers the answers and their content gaps. We discuss which of the three recommended actions to start with.

Add the walkthrough
Since 2004Enterprise delivery
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110+Brands creating governed content

Read the Answers About Your Brand.
Start With the AI Shelf Report.