Technology companies create products that range from software to computers, medical equipment to industrial instrumentation, semiconductors to many products based on emerging technologies. Though many technology companies have products that target consumers, a more diverse variety of products are sold into industry through direct business-to-business (B2B) transactions.
As companies look to optimize the customer lifetime value (CLV) for B2B customers, companies are working to improve the customer buying journey by creating a seamless experience across marketing, sales, and support activities. This seamless customer experience requires that integration of new software and existing software to support a continuous, measurable journey.
GSPANN understands the challenges in stitching together ‘seamless experiences’ that include content management systems (CMS), marketing automation, email, customer relationship management (CRM), mobile and other supporting software within customer experience ecosystem. Our technology clients are provided GSPANN’s leadership in identifying, integrating, and delivering customer experience solutions that build the brand, while driving greater revenue per customer.
We help technology companies engage and retain more customers with solutions that support the marketing, sales, and support journeys customers experience.
Working with marketers to integrate different digital platforms, while developing cohesive multi-channel campaigns that use them.
Helping companies identify and optimize each digital touch point, regardless of channel, to deliver the ideal brand experience.
Enabling marketers measure, report, and act to improve the number and quality of leads coming from Marketing funnel.
Developing mobile applications and providing ongoing support that brands use across their businesses.
Working with brands to deliver consistent, streamlined customer journeys across the web, mobile, search, and social touch points.
Working with companies create custom solutions that integrate PIM, DAM, and CMS with e-commerce platforms for direct buying.