Retail Solutions
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Retail Expertise

Retail has become a challenging business driven by heightened and ever evolving consumer expectations. Staying competitive requires brands to continue their investment in e-commerce, while also investing in the integration of store and digital channels to deliver the seamless cross-channel experience customers expect. More than price, the ‘experience’ has become the battleground for many modern retailers.

We understand that a competitive experience can get a customer to add an item to their shopping cart, and that there are many ‘back office’ activities required to make that action a reality. These activities may involve photography, product information, merchandising, customer information, and eventually, publishing the information to the website—with all activities coordinated through software platforms.

GSPANN works with its clients to integrate, test, and operate all the software platforms necessary to make an amazing customer experience a reality. These software platforms often include digital asset management systems (DAMS), product information management systems (PIMS), e-commerce platforms, content management systems (CMS), and other supporting software within the e-commerce ecosystem.

Retail Solutions

Align Customer Buying Experience with their Expectations

We help retailers identify, integrate, and operate technologies that align their buying experience with customer expectations.

eCommerce Road Map

Helping clients reach their e-commerce goals with more clarity and efficiency.

Content-driven eCommerce

Integrating content management with e-commerce and delivering an integrated brand experience.

Cross-channel Integration

Integrating store systems, e-commerce, third-party services, and existing systems into seamless customer experiences. 

Mobile eCommerce

Helping retailers maintain their competitive mobile capabilities through our mobile eCommerce solutions.

eCommerce Integration

Working with clients to identify and define the integration approaches that reduce risk while aligning with existing guidelines. 

eCommerce DevOps

Providing strategic consulting and implementation of test automation, continuous development, and DevOps capabilities. 

eCommerce Production Support

Providing retailers with contemporary practices and disciplines to guarantee the uptime of their critical applications.

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Experts

AP Grover

AP Grover

President, Co-founder

AP is a leader in retail technology solutions, with over 15 years of experience delivering web-based solutions involving content management and e-commerce.  As a co-founder of GSPANN, AP still works closely with key clients to advise them on best practices and trending retail and digital commerce technologies that affect their competitiveness.  He leads the GSPANN offices within the U.S. and is based Milpitas, California.

Rama Aluri

Rama Aluri

Practice Leader, eCommerce and Enterprise Content Management

Rama has over two decades of experience working in information technology industry and leading web experience, content management, and e-commerce engagements and global teams. He has a long track record in delivery management, managing customer relationships, solution conceptualization, and championing technology Centers of Excellence (CoE).  Rama is based in Milpitas, CA.

Praveen Chandra

Praveen Chandra

Practice Leader, Analytics and Data Management

Praveen leads the analytics and data management practice.  Within his practice, he guides retailers and technology brands in the planning and delivery of business intelligence, analytics, and information management solutions.  Having worked for several retailers prior to GSPANN, Praveen brings hands-on analytics and data management experience to our clients.  Praveen is based in Milpitas, California.

Amit Kumar

Amit Kumar

Practice Leader, Quality Engineering and DevOps

Amit leads our quality engineering and DevOps practice, where he provides over 15 years of SQA, DevOps, and global delivery experience for clients.  Amit works with brands to transform development operations, by helping them define and execute strategies leading to modern quality engineering and continuous development practices.  Amit is based in Milpitas, California.

Rolf Kraus

Rolf Kraus

Practice Leader, Content Management and Digital Marketing

Rolf has over two decades of experience in the software industry working as a technologist, marketer and a strategist.  He focuses on customer experience strategies for retail, high technology, software and manufacturing companies through the use of content management and e-commerce solutions.  Rolf is a client partner for several accounts, while also a practicing strategist around content-driven retail solutions.  Rolf is based in Portland, OR.