Adobe Marketing Cloud Specialist
Adobe Marketing Cloud, Marketing Analytics, Adobe Target, Tag Engineer, HTML, JavaScript, CSS
Description
We are looking for Adobe Marketing Cloud Specialists who are determined to solve the organization’s most challenging problems. Join our global workforce and unleash a pool of opportunities.
Who We Are
GSPANN has been in business for over a decade, with over 1800 employees worldwide, and servicing some of the largest retail, high technology, and manufacturing clients in North America. We provide an environment that enables career growth while still interacting with company leadership.
Visit Why GSPANN for more information.
Location: Anywhere in India
Role Type: Full Time
Published On: 26 May 2021
Experience: 5+ Years
Description
We are looking for Adobe Marketing Cloud Specialists who are determined to solve the organization’s most challenging problems. Join our global workforce and unleash a pool of opportunities.
Role and Responsibilities
- Provide critical analysis and insights to inform and optimize digital properties and strategy.
- Conduct website optimization and customize experience strategies across the website and other touchpoints.
- Configure, administer, and operate Adobe Target to build multi-channel campaigns.
- Debug, troubleshoot, and fix configuration and integration issues.
- Partner with the analytics teams to measure customized site experiences.
- Diagnose and troubleshoot technical issues related to delivering custom site experiences.
- Partner with upstream and downstream teams regarding the execution against the desired testing strategy.
- Drive technical effort working with IT partners, site management, and creative teams to ensure timely execution of testing and/or personalization cadence.
Skills and Experience
- Seasoned Marketing Analysts with 5+ years of experience developing analytical dashboards, solutions, and strategy across digital marketing platforms and social ecosystems.
- 2-3 years of experience in Adobe Target and good understanding of Adobe Marketing Cloud technologies.
- 3 years of experience in A/B testing and site personalization efforts, preferably leveraging Adobe Target as a platform.
- Hands-on experience in developing HTML, JavaScript, and CSS.
- Exprtise in web analytics and digital marketing is mandatory.
- Mandatory certification in Adobe Target.
- Certification in Adobe Analytics would be advantageous.
- Excellent communication skills with a good sense of design and natural presentation skills that can weave results into a story for business and creative teams to comprehend easily.
- A self-starter who can take a project from start to finish with minimal supervision.
- A proactive professional who can efficiently manage the rapidly changing, time-constrained launch schedules.
- Ability to successfully balance multiple projects and assignments at a time.
- Highly detail-oriented, organized, and patient professionals who has worked across different global cultures is desirable.
- Must have a hands-on get-the-job-done attitude.
- Expertise in working directly with marketing and technology teams as well as a wide array of business stakeholders.
