# https://www.gspann.com/resources/ llms-full.txt # GSPANN | Leading Digital Transformation & IT Consulting Solutions Company Discover GSPANN's expertise in digital transformation, IT consulting, and cutting-edge technology services tailored for e-commerce, retail, and manufacturing industries. ## Digital Transformation and IT Consulting - (https://gspann.com/): - [Read More](https://gspann.com/resources/newsletters/from-chaos-to-clarity-master-the-content-supply-chain/): - [Explore Now](https://gspann.com/resources/blogs/smart-lead-generation-turning-quality-data-and-ai-into-opportunity/): - [Read More](https://gspann.com/resources/case-studies/cloud-modernization-of-b2b-order-processing-system-boosts-efficiency-and-saves-880k/): - [Start Your Journey](https://gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt/): ## Mobile Commerce Solutions - [Scale Your Mobile E-Commerce Reach with Advanced Observability](https://gspann.com/resources/blogs/scale-your-mobile-e-commerce-reach-with-advanced-observability): - [Boost Mobile Commerce With Smart Loyalty Programs](https://gspann.com/resources/white-papers/boost-e-commerce-success-developing-top-notch-loyalty-programs-for-mobile-app-engagement): ## Customer Support Innovations - [Revamping Customer Support for 50M+ Users with a Scalable, Cost-Effective Chat Solution](https://gspann.com/resources/case-studies/revamping-customer-support-for-50m-plus-users-with-a-scalable-cost-effective-chat-solution): ## Digital Marketing and Experience - [Digital Marketing](https://gspann.com/services/digital-services/digital-marketing): - [Digital Experience](https://gspann.com/services/digital-services/digital-experience): - [Digital Commerce](https://gspann.com/services/digital-services/digital-commerce): ## Retail and Mobility Services - [Retail Services](https://gspann.com/services/digital-services/retail-services): - [Mobility](https://gspann.com/services/digital-services/mobility): ## Data and Analytics - [Data and Analytics](https://gspann.com/services/digital-services/data-and-analytics): ## Quality Engineering and Assurance - [Quality Engineering and Assurance](https://gspann.com/services/it-services/quality-engineering-and-assurance): - [Tricentis for Quality Assurance](https://gspann.com/platforms/qe-and-assurance-platforms): - [BEAT - QA Automation Tool for ETL Testing and Data Validation](https://careers.gspann.com/innovations/beat/):
## DevOps and Managed Services - [DevOps](https://gspann.com/services/it-services/devops): - [Managed Services and Operations](https://gspann.com/services/it-services/managed-services-and-operations): ## Application Services and Modernization - [Application Services and Modernization](https://gspann.com/services/it-services/application-services-and-modernization): ## Content Creation and Automation - [ContentHubGPT Overview: Automate Product Content Creation with AI](https://contenthubgpt.gspann.com/overview): - [ContentHubGPT Pricing: Flexible Plans for Teams of All Sizes](https://contenthubgpt.gspann.com/pricing): - [Seamless Connectivity with Your Content Creation Workflow](https://contenthubgpt.gspann.com/integrations): ## Innovative Solutions - [Nitrate™ - An AIOps Platform that Leverages AI and ML Capabilities](https://careers.gspann.com/innovations/nitrate/): - [Nitrate ™ - Data Observability Solution - GSPANN](https://www.gspann.com/solutions/accelerators/nitrate/): - [CARBON - An Auto Generating Big Data Ingestion Engine | GSPANN](https://careers.gspann.com/innovations/carbon/):
- [CARBON™: Automated Big Data Ingestion Engine for ... - GSPANN](https://www.gspann.com/solutions/accelerators/carbon/): - [Omnichannel Retail Platforms to Transform Experiences - GSPANN](https://www.gspann.com/platforms/retail-platforms): - [Drive Sales with Scalable Commerce Platforms | GSPANN](https://www.gspann.com/platforms/commerce-platforms): - [Transform Customer Journeys with Experience Platforms - GSPANN](https://www.gspann.com/platforms/experience-platforms/): **Orders:** Automatically sync orders between SFCC and OMS for efficient processing. | | Omnichannel Fulfillment | Support workflows like Buy Online, Pick Up In-Store (BOPIS), and ship-from-store. | | Returns Management | Streamline returns by integrating RMA (Return Merchandise Authorization) processes. | | Advanced Order Routing | OMS routes orders based on predefined rules such as proximity to the customer, available inventory, and shipping costs. | ### Implementation Steps ![Image 2 - SFCC-OMS Integration Steps](https://images.ctfassets.net/lyvx7el2wsii/2xRNugMdpOnbNqcLgeeb9G/8490c02752270c1ee41b1949bedf1b00/Image_2_-_SFCC-OMS_Integration_Steps.jpg) ### Popular OMS Platforms Integrated with SFCC ![SFCC OMS Integration Table 3](https://images.ctfassets.net/lyvx7el2wsii/3iQBc37wghsHR1xlpxgYqM/9a4af6af1d0240f7b7b226beb8cf40d4/SFCC_OMS_Integration_Table_3.png) ### Best Practices for SFCC-OMS Integration When integrating Salesforce Commerce Cloud (SFCC) with an Order Management System (OMS), best practices should be followed to ensure optimal performance and customer satisfaction. **Prioritize Real-Time Updates** Businesses can prevent inventory discrepancies and order delays by ensuring that data flows seamlessly and instantaneously between systems, leading to a smoother operational process and improved customer experience. **Focus on Scalability** As businesses grow and face seasonal fluctuations, integration must be designed to handle increasing order volumes and sudden spikes in demand. This foresight allows companies to maintain efficiency and reliability even during peak periods, such as holiday shopping or promotional events. **Enable Omnichannel Features** By taking full advantage of functionalities like Buy Online, Pick Up In-Store (BOPIS), curbside pickup, and ship-from-store options, businesses can offer customers greater flexibility and convenience. These features enhance the overall shopping experience and help retailers leverage their physical store networks to fulfill online orders more efficiently. **Monitor Performance** Implementing robust monitoring and logging systems is vital for maintaining the health of SFCC-OMS integration. By closely tracking performance metrics and system interactions, businesses can quickly identify and resolve potential integration issues. This proactive approach minimizes downtime and ensures that the integration continues smoothly, supporting seamless operations across all channels. **Ensure Security Compliance** Ensuring security compliance is paramount when dealing with customers and payment data. Adhering to Payment Card Industry Data Security Standard (PCI-DSS) guidelines is not just a best practice but a necessity. By implementing strong security measures, businesses can protect sensitive information, build customer trust, and avoid potential legal and financial repercussions of data breaches. ### Case Study: Transforming Fulfillment with SFCC and KIBO OMS Integration | Business | Global Pharmacy Retailer | | --- | --- | | Challenge | Inefficient manual processes caused delays in order processing and fulfillment. | | Solution | Integrated SFCC with KIBO OMS to automate order routing and real-time inventory updates. | | Results | - 30% reduction in order processing time.
- Enabled omnichannel fulfillment, increasing customer satisfaction by 20%.
- Reduce order cancellations. | ### Conclusion Integrating SFCC with an OMS is essential for modern e-commerce operations. It enhances backend efficiency and elevates the shopping experience for your customers. By automating order processing, enabling real-time inventory updates, and supporting omnichannel fulfillment, your business can stay ahead in the competitive e-commerce landscape. Are you looking to implement an SFCC-OMS integration? Leverage our pre-built accelerator for a seamless, scalable, and rapid deployment tailored to your business needs! [Click here](https://www.gspann.com/contact-us/) to contact us today. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F2THdG3tzGTiQnVNpYnpYkP%2Fba12134f03213ff1a3e8e0df83fd34ee%2FManish_Sharma__Sr._Technical_Consultant.jpg&w=768&q=75) ## Manish Sharma Sr. Technical Consultant Published July 3, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=SFCC-OMS%20Integration%3A%20Transforming%20Order%20Fulfillment)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=SFCC-OMS%20Integration%3A%20Transforming%20Order%20Fulfillment&source=Gspann) Salesforce Order Management Inventory Management E-Commerce Omnichannel #### Related Resources [Boost Web Traffic and Sales by Integrating SFCC with Feedonomics](https://www.gspann.com/resources/case-studies/boost-website-traffic-and-sales-by-integrating-salesforce-commerce-cloud-with-feedonomics) [Bring Back Lost Customers With Instant Back-in-Stock Notifications](https://www.gspann.com/resources/case-studies/bring-back-lost-customers-with-instant-back-in-stock-notifications) [Leverage Predictive Analytics to Augment Supply Chain Management](https://www.gspann.com/resources/case-studies/leverage-predictive-analytics-to-minimize-risk-and-augment-supply-chain-management) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F2THdG3tzGTiQnVNpYnpYkP%2Fba12134f03213ff1a3e8e0df83fd34ee%2FManish_Sharma__Sr._Technical_Consultant.jpg&w=768&q=75) ## Manish Sharma Sr. Technical Consultant Published July 3, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=SFCC-OMS%20Integration%3A%20Transforming%20Order%20Fulfillment)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=SFCC-OMS%20Integration%3A%20Transforming%20Order%20Fulfillment&source=Gspann) Salesforce Order Management Inventory Management E-Commerce Omnichannel #### Related Resources [Boost Web Traffic and Sales by Integrating SFCC with Feedonomics](https://www.gspann.com/resources/case-studies/boost-website-traffic-and-sales-by-integrating-salesforce-commerce-cloud-with-feedonomics) [Bring Back Lost Customers With Instant Back-in-Stock Notifications](https://www.gspann.com/resources/case-studies/bring-back-lost-customers-with-instant-back-in-stock-notifications) [Leverage Predictive Analytics to Augment Supply Chain Management](https://www.gspann.com/resources/case-studies/leverage-predictive-analytics-to-minimize-risk-and-augment-supply-chain-management) ### Want to stay updated with the latest blogs? 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Learn to select testing strategies that maximize ROI, minimize risk, and satisfy user needs. Understanding the difference between Test-Driven Development (TDD) and Behavior-Driven Development (BDD) is crucial for technical business managers as it directly impacts project outcomes, team dynamics, and alignment with business goals. Recognizing the distinctions allows you to make informed decisions about which approach best suits your project's needs, balancing technical excellence with business value. This knowledge enables more effective resource allocation, risk management, and ensures that your final product not only functions correctly but also meet user expectations and business objectives. ### Test-Driven Development (TDD) TDD is a development approach where tests are written before the actual code implementation. This approach focuses on code quality and technical implementation, leading to robust, maintainable software but may lack a direct business perspective. It follows a cycle known as "Red-Green-Refactor": - **Red**: Write a failing test for a new feature. - **Green**: Implement the minimal code to make the test pass. - **Refactor**: Clean up and optimize the code while keeping tests passing ![Image 1 - Typical TDD Development Cycle-01](https://images.ctfassets.net/lyvx7el2wsii/32ssVmXBkuLcNCo6NwL9gz/a99b66640af6d6318dbf27f3136deed2/Image_1_-_Typical_TDD_Development_Cycle-01.jpg) ### Behavior-Driven Development (BDD) BDD emphasizes user behavior and business requirements. It encourages collaboration between non-technical stakeholders, testers, and developers. BDD scenarios are typically written in a "Given-When-Then" format: - **Given**: The initial context - **When**: The action taken - **Then**: The expected outcome ![Image 2 - Typical BDD Development Cycle](https://images.ctfassets.net/lyvx7el2wsii/3MJ38ANcDYdYQ5cH1gKDbg/2253c4a1789693ac754dbb83cfb0c102/Image_2_-_Typical_BDD_Development_Cycle.jpg) ### Business Implications of TDD and BDD in Mobile App Development The TDD and BDD approaches differ in focus, team collaboration, communication style, project outcomes, and applicability to various mobile apps. This comparison will provide valuable insights to align your testing strategy with your business objectives and project requirements. ![TDD vs BDD Table 1](https://images.ctfassets.net/lyvx7el2wsii/7CDPSKtgrrZpTPbAmTR4f6/dad1911a52af1d587f82aa6c11c53344/TDD_vs_BDD_Table_1.png) ### TDD vs. BDD: Challenges, Benefits and Best Practices for Best ROI While TDD and BDD offer significant benefits, they also have unique challenges in the mobile app development landscape. Understanding how to address these challenges is crucial to maximize the use of valuable engineering resources. Additionally, adhering to best practices can improve the effectiveness of your chosen testing approach. Examining the common hurdles faced in TDD and BDD for mobile apps, along with understanding practical solutions, benefits, and industry-proven best practices, can help you optimize your testing strategy and deliver high-quality mobile applications. ### TDD Challenges, Benefits and Best Practices Let's now examine key aspects of implementing TDD in mobile app development. This will offer insights that can help you streamline your development process and maximize your return on investment (ROI). ### TDD Challenges - **Device fragmentation:** necessitates testing across various screen sizes and operating systems, which you can address by utilizing a combination of emulators and physical devices for comprehensive testing. - **Performance issues:** particularly in UI-related tests, can slow the development process. To mitigate this, it's essential to implement efficient testing strategies and prioritize critical tests, ensuring that the testing process doesn't become a bottleneck in your development pipeline. ### TDD Benefits - **Promotes high code quality:** by validating each feature as it's developed, which is particularly crucial in the mobile space where user expectations for performance and reliability are high. - **Reduced debugging time:** as tests are written before the code itself. This proactive approach is especially valuable in mobile app development, where complex interactions with hardware and operating systems can often lead to hard-to-trace bugs. - **Predictable development cycles:** TDD's iterative nature results in more predictable development cycles, allowing for better management of timelines and deliverables - a key factor in meeting market demands and controlling development costs. ### TDD Best Practices - **Leverage platform-specific testing tools:** using tools like Espresso for Android and XCTest for iOS which are designed to work seamlessly with their respective platforms, ensuring more accurate and efficient testing. - **Automate your testing process:** by integrating tests into your continuous integration (CI) pipeline. This practice saves time and ensures that tests are consistently run during each build, catching potential issues early in the development cycle. - **Maintain comprehensive test coverage:** including edge cases and error conditions. This approach significantly improves app reliability, reducing the risk of post-launch issues that could damage your app's reputation and user satisfaction. ### BDD Challenges, Benefits, and Best Practices BDD offers a user-centric approach that aligns development efforts with business goals and user expectations. Let's examine the challenges, benefits, and best practices of implementing BDD in mobile app development and how they can drive business value. ### BDD Challenges - **Managing Scenario Complexity:** Mobile apps often involve intricate user interactions, leading to complex test scenarios. From a business perspective, this complexity can translate to increased development time and potential misalignment with user needs. The solution lies in breaking down scenarios into smaller, more manageable parts. This approach simplifies testing and allows for more agile development cycles, enabling quicker responses to market changes and user feedback. - **Streamlining Tool Integration:** Integrating BDD tools with mobile testing frameworks can be technically challenging, potentially causing delays and increasing project costs. Invest in tools that support seamless integration with popular mobile testing frameworks to mitigate this. ### BDD Benefits - **Enhancing User Alignment:** BDD's focus on user behavior ensures that critical features like navigation and notifications are developed in line with user expectations and business requirements. This alignment can lead to higher user satisfaction and increased app adoption rates. - **Facilitating Clear Communication:** BDD scenarios are written in natural language, bridging the gap between technical and non-technical stakeholders. This clarity in communication can reduce misunderstandings, minimize costly rework, and ensure that the final product aligns closely with business objectives. - **Reducing Requirement Ambiguity:** By defining expected behavior in plain language, BDD significantly reduces ambiguity in requirements. For businesses, this translates to more accurate development, fewer revisions, and a product that more closely meets market needs. ### BDD Best Practices - **Stakeholder Collaboration:** Actively engage all stakeholders, including business representatives, in writing and reviewing BDD scenarios. This inclusive approach ensures that app development leads to a more successful product launch and better market reception. - **Leveraging BDD Frameworks:** Implement tools like Cucumber or SpecFlow to automate BDD scenarios and integrate them into your testing process. This automation can lead to faster development cycles, more consistent quality, and the ability to adapt quickly to changing market demands or user feedback. - **Focusing on Comprehensive User Journeys:** Develop scenarios that cover entire user journeys, from initial login to completing transactions. This holistic approach ensures a thorough understanding of app behavior, potentially reducing post-launch issues, improving user experience, and ultimately contributing to better app store ratings and user retention. ### Hybrid Approach A hybrid approach that combines TDD and BDD can be effective in . For example, you might use TDD for low-level unit tests and BDD for high-level scenarios that capture user behavior and business requirements. This approach ensures both robust code quality and alignment with user needs. Consider combining TDD and BDD for a comprehensive testing strategy: - Use TDD for low-level unit tests and complex internal logic. - Apply BDD for high-level scenarios that capture user behavior and business requirements. ### TDD and BDD Use Cases To give you a better idea where the TDD or BDD might fit in a real-world scenario, have a look at these usage examples drawn from actual case studies: - **Health & Fitness App (TDD):** TDD was used to ensure accurate tracking of workouts, nutrition data, and personalized recommendations. - **E-commerce App (BDD):** BDD scenarios were created for product searches, cart management, and checkout processes, ensuring alignment with user expectations. - **Social Media Platform (TDD):** TDD handled complex features like real-time notifications and media uploads, resulting in a stable and reliable application. - **Ride-Sharing App (BDD):** BDD was employed to define user interactions such as booking rides and tracking drivers, ensuring a seamless user experience. ### Key Differences Between TDD and BDD Table 2 summarizes the key differences between TDD and BDD. ![TDD vs BDD Table 2](https://images.ctfassets.net/lyvx7el2wsii/DujN8xeCRLMOkcISl36pS/272a1503020e055e485b59379826a8ac/TDD_vs_BDD_Table_2.png) ### Conclusion Choosing between TDD and BDD—or implementing a hybrid approach—depends on your project's specific needs, team dynamics, and business goals. TDD offers robust code quality and maintainability, while BDD ensures alignment with user needs and business objectives. Understanding these methodologies provides valuable insights into project outcomes and team collaboration. By leveraging the strengths of TDD and BDD, your organization can achieve a balanced approach to mobile app development, ensuring high-quality code, positive user experiences, and alignment with business objectives. Remember, the key to success lies in adapting these methodologies to your specific context and continuously refining your approach based on project feedback and evolving business needs. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published June 26, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=TDD%20vs%20BDD%20for%20Mobile%3A%20Aligning%20Test%20Strategies%20with%20Business%20Goals)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=TDD%20vs%20BDD%20for%20Mobile%3A%20Aligning%20Test%20Strategies%20with%20Business%20Goals&source=Gspann) Mobility Quality Engineering Application Services #### Related Resources [Speed Up Releases with QA Automation for Mobile Apps](https://www.gspann.com/resources/case-studies/shorten-release-cycles-using-qa-automation-for-multiplatform-mobile-apps) [Best Mobile Experimentation Tools for E-Commerce CX and Growth](https://www.gspann.com/resources/blogs/unlock-mobile-e-commerce-growth-best-mobile-experimentation-tools-for-a-great-customer-experience) [Accelerate Mobile Releases with Sauce Labs in CI/CD Pipeline](https://www.gspann.com/resources/case-studies/accelerate-your-mobile-app-releases-by-integrating-sauce-labs-with-ci-cd-pipeline) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published June 26, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=TDD%20vs%20BDD%20for%20Mobile%3A%20Aligning%20Test%20Strategies%20with%20Business%20Goals)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=TDD%20vs%20BDD%20for%20Mobile%3A%20Aligning%20Test%20Strategies%20with%20Business%20Goals&source=Gspann) Mobility Quality Engineering Application Services #### Related Resources [Speed Up Releases with QA Automation for Mobile Apps](https://www.gspann.com/resources/case-studies/shorten-release-cycles-using-qa-automation-for-multiplatform-mobile-apps) [Best Mobile Experimentation Tools for E-Commerce CX and Growth](https://www.gspann.com/resources/blogs/unlock-mobile-e-commerce-growth-best-mobile-experimentation-tools-for-a-great-customer-experience) [Accelerate Mobile Releases with Sauce Labs in CI/CD Pipeline](https://www.gspann.com/resources/case-studies/accelerate-your-mobile-app-releases-by-integrating-sauce-labs-with-ci-cd-pipeline) ### Want to stay updated with the latest blogs? 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As one of the most recognizable brands worldwide, known for premium beverages and unique in-store experiences, the company needed to align its data infrastructure with its market position. The existing architecture consisted of fragmented and manually intensive data pipelines involving multiple systems, like Oracle EBS, Product Information Management (PIM), and Apache NiFi. As data volumes grew, this legacy setup revealed several critical limitations: - **Lack of scalability** to accommodate growing data processing needs - **Insufficient reliability** for business-critical analytics - **Absence of real-time capabilities** required for timely decision-making - **Data silos** preventing cross-functional collaboration - **Inconsistent data quality** undermining trust in forecasting outputs - **Limited in-house expertise** with modern data solutions The company recognized the need to consolidate independent forecasting approaches from different departments under a unified internal initiative. This required a significant investment in improving their demand forecasting capabilities. Key objectives included: - Creating a cross-functional approach to drive more informed demand signals - Designing capabilities that integrate tools to create a single forecast for organizational decision-making - Implementing solutions that enable agile what-if scenarios to support leadership decisions #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Retail%20Demand%20Forecasting%20Transformation%20with%20o9%20%26%20Azure)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Retail%20Demand%20Forecasting%20Transformation%20with%20o9%20%26%20Azure&source=Gspann) Information Analytics Inventory Management Automation Cloud Services Data Engineering Tools #### Related Resources [Azure Databricks Delta Lake Best Practices](https://www.gspann.com/resources/blogs/azure-databricks-delta-lake-best-practices) [What is Databricks - A 101 Guide for AI-Savvy Brands](https://www.gspann.com/resources/blogs/what-is-databricks-a-101-guide-for-ai-savvy-brands) [BEAT™: Elevate Data Quality with Automation and Observability](https://www.gspann.com/resources/blogs/beat-elevate-data-quality-with-automation-and-observability) [Boost Inventory KPIs with Cloud Automation, o9, and BEAT](https://www.gspann.com/resources/case-studies/ace-your-inventory-kpis-with-cloud-based-automation-o9-and-beat) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution GSPANN implemented a transformational approach to demand planning, focusing on improving forecast quality through an enterprise-wide, integrative design with new technology and processes. Our objective was to boost the company’s success by introducing advanced **demand forecasting techniques**. ![Image 1 - Major Stages in Solution Approach](https://images.ctfassets.net/lyvx7el2wsii/4dG1Y6F2bZOLcdiMHhfEMX/19c1a30c1e9d5c0b5173877426a32bc7/Image_1_-_Major_Stages_in_Solution_Approach.jpg) Our solution comprised several key stages, summarized in Image 1, including: **Automating Data Pipeline Architecture** - Designed and built automated data pipelines that process both batch and real-time streaming data - Handled diverse data sources, including NiFi, flat files, and APIs (DPI) - Ensured high-quality data ingestion, cleansing, and transformation for downstream analysis **Building a Comprehensive Monitoring System** - Utilized Databricks to monitor cluster performance, jobs, and data processing activities - Implemented NiFi for robust monitoring of data flow through ingestion stages - Developed Databricks dashboards for the proactive identification of abnormalities in data loads **Implementing a Rigorous Data Validation Framework** - Created thorough data comparison mechanisms between source and target systems - Implemented row count validations to ensure data integrity - Developed an automated validation framework using Python and SQL - Set up automated checks after each batch job with email/Slack alerts for discrepancies **Establishing a Continuous Improvement Process** - Established methodology for analyzing, designing, and deploying enhancements - Aligned technical solutions with business requirements and architecture - Implemented changes through feature development, bug fixes, and performance optimizations - Deployed enhancements following best practices to minimize operational disruption **Performing DevOps and Testing Optimization** - Created deployment scripts using Jenkins for CI/CD of Databricks objects and workflows - Implemented Pytest notebooks to validate test cases for every code change - Established reusable components for future projects ### **Business** Impact The implementation of the modernized data architecture and **o9 solutions** delivered significant measurable improvements: **Enhanced Data Integration and Visibility** - Consolidated data from previously isolated sources (Oracle, NiFi, external systems) - Transformed limited weekly snapshots into near real-time, end-to-end data flows - Provided access to a full year of historical data with daily-level drill-down capabilities - Enabled stakeholders to monitor trends and identify issues proactively **Quantifiable Performance Improvements** - Improved data accuracy by 15-20% through automated validation and cleaner transformation pipelines - Reduced manual intervention in data workflows by over 70%, decreasing errors and freeing resources - Successfully implemented and maintained 36 data pipelines across Databricks and NiFi - Increased daily data processing capacity from under 10 GB to over 200 GB **Operational Efficiency Gains** - Reduced integration time for new data sources from several weeks to just a few days - Supported automated reporting across multiple business units - Decreased reliance on email-based data exchanges - Enabled more structured, data-driven discussions with partners and internal teams **Business Capability Enhancements** - Improved planning capabilities, accuracy, and efficiency - Integrated external forecasts with increased visibility across the enterprise - Enhanced quality of engagement with cross-functional teams and suppliers - Consistently delivered quality data to the o9 application within SLAs #### Technologies Used **Azure Databricks****Azure Data Lake:** Cloud-based big data storage platform that also provides analytics tools**NATS (Cloud Native Computing Foundation)****Oracle****Apache NiFi****O9:** AI-driven integrated business planning platform**Python:** A popular scripted programming language**PySpark:** A Python module that provides an interface to Apache Spark**SQL****Jenkins** ### **Related** Capabilities #### **Transforming raw data into reliable insights for strategic decisions.** Our data engineering services create accessible, reliable pipelines through integration, transformation, and automation while optimizing storage architecture for scalability. These capabilities reduce silos and costs while enhancing data quality and accessibility, ultimately supporting data-driven decision-making with unified views across systems for improved operational efficiency and strategic planning. #### Related Services [Application Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization/#applicationmodernization) [Analytics](https://www.gspann.com/services/digital-services/data-and-analytics/#analytics) [DataOps](https://www.gspann.com/services/digital-services/data-and-analytics/#dataoperationsdataops) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Retail%20Demand%20Forecasting%20Transformation%20with%20o9%20%26%20Azure)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Retail%20Demand%20Forecasting%20Transformation%20with%20o9%20%26%20Azure&source=Gspann) Information Analytics Inventory Management Automation Cloud Services Data Engineering Tools #### Related Resources [Azure Databricks Delta Lake Best Practices](https://www.gspann.com/resources/blogs/azure-databricks-delta-lake-best-practices) [What is Databricks - A 101 Guide for AI-Savvy Brands](https://www.gspann.com/resources/blogs/what-is-databricks-a-101-guide-for-ai-savvy-brands) [BEAT™: Elevate Data Quality with Automation and Observability](https://www.gspann.com/resources/blogs/beat-elevate-data-quality-with-automation-and-observability) [Boost Inventory KPIs with Cloud Automation, o9, and BEAT](https://www.gspann.com/resources/case-studies/ace-your-inventory-kpis-with-cloud-based-automation-o9-and-beat) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![Ensuring Data Accuracy in a Complex, AI-driven World-Thumbnail](https://images.ctfassets.net/lyvx7el2wsii/2ATAxaccDkqQkh7KLy7Bsz/aa4edaaa15b52c4a10294ce3eaaaf4a8/Thumbnail_-_447X290.jpg)\\ \\ White Paper\\ \\ Ensuring Data Accuracy in a Complex, AI-driven World\\ \\ Information Analytics\\ \\ BEAT\\ \\ Generative AI\\ \\ Artificial Intelligence](https://www.gspann.com/resources/white-papers/ensuring-data-accuracy-in-a-complex-ai-driven-world) 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Information Analytics\\ \\ B2B\\ \\ Nitrate\\ \\ Customer Experience\\ \\ Data Governance](https://www.gspann.com/resources/blogs/persona-based-observability-solutions-establish-healthy-data-ecosystem) [![Integrating Apache NiFi with Airflow and Snowflake for a High-Quality Data Pipeline-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/3uomVINzVqsVciZjOdcoC2/29c56138f2598d8cdb31fa8fc9341ec8/Integrating_Apache_NiFi_with_Airflow_and_Snowflake_for_a_High-Quality_Data_Pipeline-thumbnail.jpg)\\ \\ Blog\\ \\ Integrate NiFi, Airflow & Snowflake for Better Data Pipelines\\ \\ Information Analytics\\ \\ B2B\\ \\ Data Engineering Tools\\ \\ Supply Chain Management\\ \\ Data Governance](https://www.gspann.com/resources/blogs/integrating-apache-nifi-with-airflow-and-snowflake-for-a-high-quality-data-pipeline) ## GSPANN at VivaTech 2025 # **Insights, Innovation & Meaningful Connections at VivaTech 2025** #### June 11–14, our team joined the global innovation stage at VivaTech 2025, Europe's largest and most energetic tech and startup event. This year’s edition of VivaTech broke records—14,000 startups, 171 nationalities, 450+ visionary speakers, and a powerful focus on artificial intelligence and future-ready innovation. At GSPANN, we were proud to be part of this momentum—meeting trailblazers, showcasing our thinking, and exchanging ideas with leaders shaping tomorrow’s tech. ![Vivatech Glimpses](https://images.ctfassets.net/lyvx7el2wsii/5Y6YhHvKd0JZqJH3ToQd5c/8fc5fbf47c75cadb6cdf8def57738141/Collage.jpg) ### GSPANN At the Heart of the Action Our representatives— Ashish Ranjan (Head of Sales, EMEA) and Namit Kumar (VP, Business Development)—spent four immersive days at the Tech Leader Lounge, connecting with enterprise leaders, startup founders, and technology visionaries. Conversations covered a wide spectrum of enterprise digital transformation themes—from product content automation and marketplace growth to cybersecurity, AI-driven personalization, and omnichannel innovation. We came ready to talk business—and most importantly, to **listen**. Across meetings, demos, and spontaneous hallway chats, three key themes consistently stood out: - **Scalability with intelligence**: Leaders want solutions that grow with them—not just in size, but in complexity and personalization. - **Speed to value**: Tech decisions are no longer about 5-year roadmaps. They’re about what can be piloted and proven in weeks. - **Unified experiences**: From backend to frontend, there’s a growing need to bring data, platforms, and people into harmony. These conversations not only validated the direction we’re taking as a company but also sparked new ideas and collaborations we’re excited to build on. ### What We Talked About: At GSPANN, we’re helping businesses evolve with the [enterprise digital transformation](https://www.gspann.com/services/digital-services/digital-experience/) technologies that matter most: **GenAI and Content Automation** Our AI-driven solution, **ContentHubGPT**, transforms how enterprises create, manage, and scale product content across digital channels—streamlining go-to-market and powering personalized commerce. **Marketplaces & E-commerce Innovation** With our **Marketplace in a Box (MiaB)** offering and **PXM services**, we’re helping retail and B2B brands launch curated marketplaces and deliver consistent, enriched product experiences. **Data & Cloud Modernization** From AI-ready data platforms to scalable cloud infrastructure, we help businesses build solid digital backbones with agility, security, and compliance baked in. **Cybersecurity & Resilience** We enable secure digital transformation through embedded controls, proactive governance, and cloud-native risk frameworks—so innovation never comes at the cost of safety. **Omnichannel Experience** We work with enterprises to unify customer journeys across digital and physical touchpoints, backed by integrated platforms and intelligent orchestration. ### VivaTech 2025 Highlights VivaTech this year wasn’t just a tech fair—it was **a live-action blueprint of the future**. AI stole the spotlight with groundbreaking innovations from NVIDIA, OpenAI, L’Oréal, and countless startups. Quantum security, AI-enhanced beauty assistants, robotic prosthetics, immersive retail experiences, and even vineyard-optimizing algorithms were all on display. Key takeaways that inspired us: - **AI is no longer experimental—it’s foundational.** From AR try-ons and AI agents to sustainability algorithms, retailers and tech players alike are turning pilots into production. - **Luxury meets logic.** LVMH and L’Oréal showed the world how craftsmanship and code can coexist—and even thrive. - **Sustainability and inclusion are now table stakes.** With climate data platforms, accessibility-first robotics, and social innovation awards, VivaTech showed us that future tech must serve real human needs. ### Our Biggest Win? Meaningful Conversations Whether it was about scaling with AI, future-proofing commerce strategies, or simplifying product data at scale—we heard the same theme over and over: “We’re not just looking for tools. We’re looking for the right **partners**.” That’s where GSPANN steps in. With deep technical expertise, enterprise-level execution, and a people-first approach, we help brands unlock digital value that lasts. ### Let’s Keep the Momentum Going Thank you to everyone who stopped by the **Tech Leader Lounge** to connect with us. Your insights, curiosity, and openness made VivaTech a truly collaborative space. **Weren’t able to meet us in Paris? Let’s pick up the conversation.** Whether you're building a GenAI strategy, launching a marketplace, investigating enterprise digital transformation platforms, or navigating complex digital infrastructure, we’d love to learn more about your goals. Connect with us: [marketing.team@gspann.com](https://www.gspann.com/resources/events/gspann-at-vivatech-2025/marketing.team@gspann.com) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published June 6, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Insights%2C%20Innovation%20%26%20Meaningful%20Connections%20at%20VivaTech%202025%0A)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Insights%2C%20Innovation%20%26%20Meaningful%20Connections%20at%20VivaTech%202025%0A&source=Gspann) Customer Experience Cybersecurity E-Commerce Generative AI Omnichannel ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published June 6, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Insights%2C%20Innovation%20%26%20Meaningful%20Connections%20at%20VivaTech%202025%0A)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Insights%2C%20Innovation%20%26%20Meaningful%20Connections%20at%20VivaTech%202025%0A&source=Gspann) Customer Experience Cybersecurity E-Commerce Generative AI Omnichannel ## Marketplace in a Box # **Build Smarter Marketplaces with ‘Marketplace in a Box'** #### Your playbook for building scalable, high-trust retail marketplaces. Designed for leaders. Backed by experience. Ready to apply. ### Retail is evolving fast—and traditional e-commerce platforms aren’t keeping up. If you're a retail or e-commerce leader navigating rising acquisition costs, stretched operations, and growing customer expectations, you're not alone. Scaling profitably now requires more than just another sales channel—it demands a marketplace strategy that blends agility, control, and experience. That’s why we’ve created an **executive email series** on 'Marketplace in a Box' (MiaB) to unpack the real, behind-the-scenes challenges (and solutions) to launching and managing a successful multi-vendor marketplace. ### What You’ll Get When You Subscribe A 7-part branded email series written for decision-makers—delivered directly to your inbox, one insight at a time: 1. **SFCC Can’t Scale a Marketplace—MiaB Can** Why modern marketplaces demand a purpose-built foundation. 2. **Why SFCC Alone Falls Short for Marketplace Ambitions** Hidden limitations that delay growth and frustrate IT teams. 3. **The Seller Onboarding Bottleneck No One Talks About** How to streamline and scale seller acquisition from day one. 4. **Fixing Product Data Disasters Before They Hit the Customer** Prevent messy listings, mismatched inventory, and brand damage. 5. **Orchestrating Orders from 100 Vendors Without a Call Center Meltdown** Scaling operations without overwhelming support teams. 6. **The Dashboard That Changed Everything** What high-performing marketplaces monitor—and why it matters. 7. **Scale Smart: How Erin Future-Proofed Her Marketplace** A real-life example of transforming retail complexity into competitive advantage. ### Who This Is For This email series is built for: - Chief Digital Officers - Heads of E-Commerce & Digital Transformation - VPs of Technology, Product, or Operations - CXOs leading marketplace expansion or innovation - Anyone scaling a marketplace within SFCC, Shopify, or BigCommerce ### Why Subscribe? - Real examples, not fluff - Executive-level insights you can act on - 5-minute reads with 10x takeaways - Curated by experts in marketplace technology and retail scalability ### Subscribe to the Email Series **Future-proof your marketplace strategy—without guesswork.** Join hundreds of digital leaders rethinking scale, speed, and experience for modern retail. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F6NRGiPNM2wdes0dkFiJ3D6%2F62d262975b711ab9e1c9c4ecb6bc66b0%2FRama_Aluri.png&w=768&q=75) ## Rama Aluri Practice Leader, E-commerce, Enterprise Content Management, and Application Services #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Build%20Smarter%20Marketplaces%20with%20%E2%80%98Marketplace%20in%20a%20Box%27)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Build%20Smarter%20Marketplaces%20with%20%E2%80%98Marketplace%20in%20a%20Box%27&source=Gspann) B2B B2C Retail Application Services E-Commerce ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F6NRGiPNM2wdes0dkFiJ3D6%2F62d262975b711ab9e1c9c4ecb6bc66b0%2FRama_Aluri.png&w=768&q=75) ## Rama Aluri Practice Leader, E-commerce, Enterprise Content Management, and Application Services #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Build%20Smarter%20Marketplaces%20with%20%E2%80%98Marketplace%20in%20a%20Box%27)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Build%20Smarter%20Marketplaces%20with%20%E2%80%98Marketplace%20in%20a%20Box%27&source=Gspann) B2B B2C Retail Application Services E-Commerce ### You May Also Like [See All Resources](https://www.gspann.com/resources) [![Traditional vs. Headless vs. Hybrid CMS-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/01wCi0AWJtf9XlFpeLAc5Y/808a9b47f9659dfa9547d9356e8b3826/Traditional_vs._Headless_vs._Hybrid_CMs-thumbnail.jpg)\\ \\ Blog\\ \\ Traditional vs. Headless vs. Hybrid CMS\\ \\ Content Management Systems\\ \\ Headless](https://www.gspann.com/resources/blogs/traditional-vs-headless-vs-hybrid-cms) [![Maximize Your DevOps Productivity with ChatGPT-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/1NiLEo4a3vqD7jI9Q4W2Vk/7c129d4cfe52483bf8f796f5328af67d/Maximize_Your_DevOps_Productivity_with_ChatGPT-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize Your DevOps Productivity with ChatGPT\\ \\ DevOps\\ \\ B2B\\ \\ Automation\\ \\ Generative AI](https://www.gspann.com/resources/blogs/maximize-your-devops-productivity-with-chatgpt) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Pharma IT Summit 2022 - 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You’re not alone—and every delay is lost revenue. Discover how digital leaders are replacing complexity with composable solutions that deliver real-time personalization, faster launches, and measurable ROI. Stop settling. Start scaling loyalty that performs. Fill out the form above to subscribe to our newsletter. #### Get the Email Series Subscribe now to receive our exclusive email series and discover how leading brands are transforming retail loyalty programs into growth engines with composable, AI-powered solutions like Talon.One. What you’ll learn: **Email 1:** The loyalty platform was supposed to power growth—so why did it slow everything down? **Email 2** It’s not the strategy. It’s the system that’s slowing you down. **Email 3:** A Smarter Stack — What Composable Loyalty Looks Like **Email 4:** Owning the Loyalty UX Inside SFCC **Email 5:** Business-User Control — Launching Without Tickets **Email 6:** Loyalty That Measures What Matters **Email 7:** Orchestrating Loyalty Across Channels — Real-Time, Real Impact **Email 8:** The Role of Data — Beyond CDPs and Data Cloud Promises **Email 9:** Reimagining Segmentation — Embracing Real-Time for Unparalleled Loyalty **Email 10:** Make Loyalty Agile Again — A Playbook for Rapid Execution #### Ready to Move from Frustration to Freedom? Whether you're managing [retail loyality programs](https://www.gspann.com/platforms/commerce-platforms/) or leading digital innovation, CRM, eCommerce, or loyalty—this series is built to give you clarity, confidence, and actionable steps to elevate your loyalty strategy. **Start your journey. Subscribe now.** And find out what enterprise loyalty should feel like. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F6NRGiPNM2wdes0dkFiJ3D6%2F62d262975b711ab9e1c9c4ecb6bc66b0%2FRama_Aluri.png&w=768&q=75) ## Rama Aluri Practice Leader, E-commerce, Enterprise Content Management, and Application Services #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Fixing%20the%20Loyalty%20Disconnect)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Fixing%20the%20Loyalty%20Disconnect&source=Gspann) Talon.One Application Services Customer Experience Personalization ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F6NRGiPNM2wdes0dkFiJ3D6%2F62d262975b711ab9e1c9c4ecb6bc66b0%2FRama_Aluri.png&w=768&q=75) ## Rama Aluri Practice Leader, E-commerce, Enterprise Content Management, and Application Services #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Fixing%20the%20Loyalty%20Disconnect)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Fixing%20the%20Loyalty%20Disconnect&source=Gspann) Talon.One Application Services Customer Experience Personalization ### You May Also Like [See All Resources](https://www.gspann.com/resources) [![Traditional vs. Headless vs. Hybrid CMS-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/01wCi0AWJtf9XlFpeLAc5Y/808a9b47f9659dfa9547d9356e8b3826/Traditional_vs._Headless_vs._Hybrid_CMs-thumbnail.jpg)\\ \\ Blog\\ \\ Traditional vs. Headless vs. Hybrid CMS\\ \\ Content Management Systems\\ \\ Headless](https://www.gspann.com/resources/blogs/traditional-vs-headless-vs-hybrid-cms) [![Maximize Your DevOps Productivity with ChatGPT-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/1NiLEo4a3vqD7jI9Q4W2Vk/7c129d4cfe52483bf8f796f5328af67d/Maximize_Your_DevOps_Productivity_with_ChatGPT-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize Your DevOps Productivity with ChatGPT\\ \\ DevOps\\ \\ B2B\\ \\ Automation\\ \\ Generative AI](https://www.gspann.com/resources/blogs/maximize-your-devops-productivity-with-chatgpt) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Pharma IT Summit 2022 - 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While the old rewards program primarily emphasized transactional interactions, the company sought deeper consumer engagement inspired by direct-to-consumer (DTC) practices. Leveraging its internal digital innovation and engineering capabilities, the company wanted to build fun, user-friendly, and seamless digital experiences with an easy-to-use, SMS-based loyalty program—to strengthen brand loyalty and consumer relationships. In brief, the company needed to: - **Boost consumer engagement:** The company needed a platform for continuous interaction beyond purchases. - **Improve subscription flexibility:** The existing system did not provide a seamless way to manage recurring payments, upgrades, or cancellations. - **Consolidate their fragmented technology stack:** The lack of integration between loyalty, subscription, payment, and tax platforms hindered potential business opportunities. - **Automate manual operational workflows:** Inefficient billing, invoicing, and compliance tracking processes dampened revenue growth. - **Enhance provider growth:** Many partner aesthetics providers lack marketing resources, reducing outreach to new consumers. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Billing%20%26%20Loyalty%20Automation%20Boosts%20Customer%20Retention)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Billing%20%26%20Loyalty%20Automation%20Boosts%20Customer%20Retention&source=Gspann) E-Commerce Customer Experience Digital Marketing Healthcare Application Services #### Related Resources [Implemented CCPA Compliance on Loyalty Platform for A Japanese Firm](https://www.gspann.com/resources/case-studies/implemented-ccpa-compliance-for-a-japanese-conglomerate-on-its-loyalty-platform) [OTP Login Improves Customer Experience and Loyalty](https://www.gspann.com/resources/case-studies/otp-login-improves-customer-experience-and-loyalty) [E-Commerce Search: Are Your Customers Finding the Right Products?](https://www.gspann.com/resources/white-papers/e-commerce-site-search-are-customers-finding-the-right-products-on-your-website) [Transform Your Retail Business with Composable Commerce](https://www.gspann.com/resources/white-papers/transform-retail-with-composable-commerce-a-strategic-guide-for-leaders) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution The company decided to leverage Chargebee as the centralized subscription and billing platform. They engaged GSPANN as a strategic partner to automate and streamline their consumer and provider engagement model. The new subscription platform integrates loyalty rewards, seamless billing, and engagement tools, creating a frictionless digital experience. By leveraging Chargebee, GraphQL APIs, AWS Cloud, and Avalara, GSPANN helped the company implement a customer-friendly, scalable, and fully automated subscription ecosystem, driving higher consumer retention and increased revenue. The company benefitted tremendously from GSPANN’s specialized knowledge and experience in connecting complex systems. In the past we’ve helped numerous retail sector companies integrate loyalty programs, payment platforms, and subscription management. Key aspects of our solution include: ### Subscription Lifecycle Management - Supports multiple subscription tiers with flexible pricing models. - Allows consumers to subscribe, upgrade, downgrade, or cancel plans seamlessly. - Enables trial periods, promotional discounts, and promotional campaigns to drive conversions. ### Automated Billing, Payments, and Tax Compliance - Integrates with Checkout.com for seamless transactions. - Automates renewals, cancellations, and refunds with smart payment retries to reduce churn. - Ensures compliance with VAT, GST, and US state tax regulations via Avalara integration. - PCI-DSS, GDPR, and SOC 2 compliance for secure transactions. ### Customer Engagement and Loyalty Management - Mobile app integration for a personalized consumer experience includes profile updates, visit history, digital wallet, subscription management, and payment methods. - Real-time SMS-based loyalty program to increase repeat purchases. ### Data Analytics and Business Intelligence - Real-time dashboards to track Monthly Recurring Revenue (MRR), churn rates, and subscriber growth. - Helps aesthetics providers optimize marketing strategies to attract new consumers. ### Seamless Technology Integration - GraphQL API Layer ensures efficient data flow between Evolus, Chargebee, Checkout.com, and Avalara. - Amazon Web Services (AWS) Serverless Architecture - Cognito, Lambda, DynamoDB - for scalability and cost efficiency. - js-based consumer-facing portal with Apollo GraphQL for high performance. - Automated deployment and maintenance within AWS cloud infrastructure. ### **Business** Impact - **First-of-a-Kind Consumer Engagement:** GSPANN helped the company transform its loyalty program into a fully digital experience, increasing repeat customers. - **Revenue Predictability:** Automated subscription billing ensures a consistent cash flow and reduced churn. 10% increase to the consumer subscriptions month on month leads to considerable amount of revenue to the company - **Operational Efficiency:** Eliminating manual billing, compliance tracking, and reconciliation processes saves time and resources. - **Scalability and Growth:** Chargebee’s flexible architecture supports future expansions, new product offerings, and global reach. - **Stronger Provider Relationships:** The new platform helps aesthetic providers grow their business without additional marketing overhead. #### Technologies Used **Chargebee****Node.js****React.js****Apollo GraphQL****Amazon DynamoDB****AWS Lambda****Avalara****Twilio** ### **Related** Capabilities #### **Empowering marketplace success: seamless solutions for sustainable business growth.** Our engineering teams tackle critical marketplace challenges—from shipping costs to unauthorized sellers—while delivering comprehensive solutions for seller management, global payments, authentic review systems, and automated fee structures. We transform your online platform into a thriving B2B marketplace that maintains brand control, streamlines operations and drives sustainable expansion worldwide. #### Related Services [Enterprise Integration and API Management](https://www.gspann.com/services/it-services/application-services-and-modernization/#enterpriseintegrationandapimanagement) [B2B Commerce](https://www.gspann.com/services/digital-services/digital-commerce/#b2bcommerce) [B2C Commerce](https://www.gspann.com/services/digital-services/digital-commerce/#b2ccommerce) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Billing%20%26%20Loyalty%20Automation%20Boosts%20Customer%20Retention)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Billing%20%26%20Loyalty%20Automation%20Boosts%20Customer%20Retention&source=Gspann) E-Commerce Customer Experience Digital Marketing Healthcare Application Services #### Related Resources [Implemented CCPA Compliance on Loyalty Platform for A Japanese Firm](https://www.gspann.com/resources/case-studies/implemented-ccpa-compliance-for-a-japanese-conglomerate-on-its-loyalty-platform) [OTP Login Improves Customer Experience and Loyalty](https://www.gspann.com/resources/case-studies/otp-login-improves-customer-experience-and-loyalty) [E-Commerce Search: Are Your Customers Finding the Right Products?](https://www.gspann.com/resources/white-papers/e-commerce-site-search-are-customers-finding-the-right-products-on-your-website) [Transform Your Retail Business with Composable Commerce](https://www.gspann.com/resources/white-papers/transform-retail-with-composable-commerce-a-strategic-guide-for-leaders) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![10 Essential Features for Fintech Mobile Apps to Drive Explosive 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Commerce](https://www.gspann.com/resources/blogs/the-future-of-retail-how-technology-is-shaping-the-industry) ## Talon.One Loyalty System # **99% Retention: Talon.One Loyalty System Transforms B2B CX** #### A B2B beauty brand used Talon.One and automation to build a scalable, tiered loyalty program with real-time tracking—achieving 99% customer retention. #### The Client A global B2B provider of medical beauty products. ### **The** Challenge The company faced significant customer engagement challenges due to the absence of a structured rewards program, no mechanism to award loyalty points based on customer purchases, and the lack of a redemption platform for accumulated points. Company leaders determined a need to introduce a comprehensive loyalty solution to address these limitations and enhance customer engagement and retention. Their vision involved implementing a structured rewards program where customers would earn and accumulate Loyalty Points with every purchase, which could then be redeemed for benefits through the Boutique Store based on the customer's portfolio status (e.g., Silver, Gold, and Platinum), thereby creating a more engaging and rewarding customer experience. To achieve this, the company required a seamless and automated system to: - **Track and allocate loyalty points** across multiple platforms (). - **Ensure real-time updates** based on order lifecycle events (placed, shipped, or canceled). - **Implement a quarterly-based expiration policy** to encourage consistent engagement. - **Provide a tiered status system** where customers’ highest-earned portfolio status in a quarter dictates their benefits. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=99%25%20Retention%3A%20Talon.One%20Loyalty%20System%20Transforms%20B2B%20CX)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=99%25%20Retention%3A%20Talon.One%20Loyalty%20System%20Transforms%20B2B%20CX&source=Gspann) Application Services Healthcare Personalization Customer Experience B2B Talon.One #### Related Resources [OTP Login Improves Customer Experience and Loyalty](https://www.gspann.com/resources/case-studies/otp-login-improves-customer-experience-and-loyalty) [Implemented CCPA Compliance on Loyalty Platform for A Japanese Firm](https://www.gspann.com/resources/case-studies/implemented-ccpa-compliance-for-a-japanese-conglomerate-on-its-loyalty-platform) [Transform Your Retail Business with Composable Commerce](https://www.gspann.com/resources/white-papers/transform-retail-with-composable-commerce-a-strategic-guide-for-leaders) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution Before the formal evaluation process began, GSPANN had already partnered with Talon.One and conducted proof of concepts (PoCs) to build expertise. We have successfully implemented Talon.One as a promotion engine for another GSPANN customer, which equipped our team with hands-on expertise in this area. Building on this foundation and compelling PoCs, the company selected Talon.One as their centralized platform for loyalty point management. As a strategic digital transformation partner, GSPANN developed a robust integration layer orchestrating loyalty point allocation, validation, and expiration through Talon.One's Integration API. The company also benefited from a custom quarterly processing engine we created that handled point expiration and portfolio tier calculations. The features of the new system include: ### Points Earning Mechanism - Pending loyalty points are assigned to the customer's account when an order is placed. - Upon order shipment, these points become available for redemption. - If an order is canceled, the corresponding pending points are revoked. ### Quarterly Expiration and Portfolio Status Engine - Points earned within a quarter expire at the end of the next quarter to ensure ongoing participation. - Customers are assigned a portfolio status based on accumulated points, unlocking different levels of benefits. - The highest status achieved in a quarter is displayed on the account. ### Seamless Redemption via Redemption Site - Customers can redeem earned points for rewards based on their portfolio tier through the redemption site. - By clicking the "Explore Benefits" button a customer can navigate to a boutique store to redeem loyalty points. ### Security Considerations - Customer data travels securely to Talon.One through encrypted connections with verified authentication protocols. - We implemented data minimization principles, collecting only essential information (like profile IDs and transaction details) needed to power loyalty features. - Our practice ensured full compliance with major privacy regulations, including GDPR and CCPA. - All customer information receives enterprise-grade protection through encryption during both transmission and storage. - Comprehensive security measures include strict access controls and detailed activity logging for complete oversight and accountability. ### **Business** Impact - **Increased Customer Engagement:** Real-time rewards (points) tracking encourages repeat purchases, boosting quarterly growth by 10%. - **Higher Retention Rates:** The company experienced a surge in customer retention of 99%, which was facilitated by portfolio-based benefits. - **Automated** **and Scalable Solution:** Effortless integration across platforms ensures smooth operations. - **Enhanced Customer Experience:** Clear visibility into points, tier status, and available benefits. #### Technologies Used **AWS Lambda****Talon.One****Event-Driven Architecture (AWS SNS)****AWS S3****Node.js****AWS Cloud** ### **Related** Capabilities #### **Transform customer connections into lasting loyalty and measurable growth** We implement data-driven loyalty programs that overcome typical business concerns about costs and effectiveness. Our solutions include personalized rewards, targeted offers, referral incentives, and automated communications designed to deepen customer relationships while providing actionable insights. Our expertise transforms casual buyers into brand advocates, directly boosting your bottom line. #### Related Services [Loyalty](https://www.gspann.com/services/digital-services/digital-marketing/#loyalty) [User Experience](https://www.gspann.com/services/digital-services/digital-experience/#userexperience) [Data](https://www.gspann.com/services/digital-services/data-and-analytics/#data) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=99%25%20Retention%3A%20Talon.One%20Loyalty%20System%20Transforms%20B2B%20CX)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=99%25%20Retention%3A%20Talon.One%20Loyalty%20System%20Transforms%20B2B%20CX&source=Gspann) Application Services Healthcare Personalization Customer Experience B2B Talon.One #### Related Resources [OTP Login Improves Customer Experience and Loyalty](https://www.gspann.com/resources/case-studies/otp-login-improves-customer-experience-and-loyalty) [Implemented CCPA Compliance on Loyalty Platform for A Japanese Firm](https://www.gspann.com/resources/case-studies/implemented-ccpa-compliance-for-a-japanese-conglomerate-on-its-loyalty-platform) [Transform Your Retail Business with Composable Commerce](https://www.gspann.com/resources/white-papers/transform-retail-with-composable-commerce-a-strategic-guide-for-leaders) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![PXM SeriesThumbnail](https://images.ctfassets.net/lyvx7el2wsii/uuEloNxp5GUcy8cHtldsg/183525ed3f730ac70466b808a5aa9bad/PXM_SeriesThumbnail.jpg)\\ \\ Newsletter\\ \\ Bring Your Product Stories to Life: From PIM to PXM\\ \\ PIM/PXM\\ \\ Retail\\ \\ B2B\\ \\ Composable Commerce](https://www.gspann.com/resources/newsletters/unlock-the-future-of-retail-from-pim-to-pxm) [![NextGen Enterprise 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Syndigo Connect 2025, held in the energetic heart of Nashville, hit all the right notes—bringing together product experience innovators, digital shelf leaders, and data-driven marketers under one roof. As a **Gold Sponsor**, GSPANN was thrilled to be part of “The Sound of Commerce,” showcasing how brands can harmonize content, technology, and customer expectations through AI-powered strategies. ![Syndigo Glimpses](https://images.ctfassets.net/lyvx7el2wsii/5IVdOIrtzr0ZTYVEmsv4w0/89caf9e28d9e9eedd58997a9ffbf74bf/Collage.jpg) ### A Platform to Rethink Product Experience With the digital shelf evolving rapidly, our conversations focused on building smarter, scalable, and more agile content operations. From [content automation](https://www.gspann.com/services/digital-services/digital-marketing/) to syndication, we demonstrated how global brands can go beyond just managing product data—they can _orchestrate_ it with precision and speed. ### What We Showcased at Our Booth Visitors at our booth explored how GSPANN is helping retailers and manufacturers unlock the next frontier of digital shelf optimization product experience with: - **ContentHubGPT** – Our GenAI-powered engine that automates product content creation at scale, aligned with brand voice and SEO best practices. - **Workflow Automation** – Tools and processes to accelerate time-to-market by streamlining taxonomy management, approval cycles, and syndication. - **PXM Excellence with Syndigo** – Leveraging Syndigo’s Product Experience Cloud to ensure enriched, accurate, and compliant content across channels. - **MerchantOps+ for the Digital Shelf** – A strategic framework to elevate visibility, improve conversions, and ensure brand consistency across marketplaces. ### Thought Leadership in Action GSPANN was proud to take part in: - **The Discovery Center** – Where we demoed live use cases and met business leaders looking to scale content efficiency. - **Syndigo Academy** – We connected with Syndigo users and shared best practices in content governance, analytics, and cross-platform integrations. ### Real Conversations. Real Impact. From manufacturers dealing with fragmented workflows to retail giants struggling with time-to-market, our team engaged in meaningful discussions around: - Overcoming the limitations of legacy systems - Centralizing content operations without sacrificing flexibility - Using AI to bridge gaps between product data and personalized shopping experiences ### Key Takeaway Smarter content and [digital shelf optimization](https://www.gspann.com/services/digital-services/digital-commerce/#productexperiencemanagementpxm) leads to stronger commerce. When brands streamline product content with AI and automation, they don’t just improve efficiency—they unlock measurable growth. ### Until Next Time, Nashville Syndigo Connect reminded us that digital shelf success isn’t about adding more tools—it’s about making them work together seamlessly. We’re grateful for the warm conversations, new connections, and the opportunity to lead the conversation around content innovation. Want to learn more about what we shared at Syndigo Connect? [Let’s talk](mailto:marketing.team@gspann.com). Drop an email at [marketing.team@gspann.com](mailto:marketing.team@gspann.com) and we’ll get back to you. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published May 14, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Highlights%20from%20Syndigo%20Connect%202025%2C%20Nashville%0A)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Highlights%20from%20Syndigo%20Connect%202025%2C%20Nashville%0A&source=Gspann) PIM/PXM Retail B2B B2C ContentHubGPT ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published May 14, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Highlights%20from%20Syndigo%20Connect%202025%2C%20Nashville%0A)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Highlights%20from%20Syndigo%20Connect%202025%2C%20Nashville%0A&source=Gspann) PIM/PXM Retail B2B B2C ContentHubGPT ## GSPANN at Salesforce Connections # **Redefining Engagement in the Agentic Era** #### This year’s Salesforce Connections set the stage for a new era: one where marketers don’t just manage campaigns—they orchestrate intelligent, autonomous conversations. ### Where Agents and Marketers Meet the Future At GSPANN, we’ve long believed that meaningful customer engagement starts with intelligent, scalable systems. That vision came alive at Booth #15, where our experts welcomed marketers, technologists, and business leaders to explore what the next frontier of digital engagement looks like—powered by Salesforce, GenAI, and composable data architectures. ![Connection 2025 - glimpses](https://images.ctfassets.net/lyvx7el2wsii/5nz8QmYb7RyXQnUOMR43dF/354e4a60a6199d594a2347ae16e986ee/054A6361.JPG) ### What We Showcased **ContentHubGPT** – A GenAI-powered content orchestration engine that helps brands generate SEO-optimized, brand-aligned product descriptions, specifications, and campaign copy at scale. With multilingual capabilities and seamless integration with Salesforce Commerce Cloud, it's transforming how teams deliver content that connects and converts. **finalselect** – Our AI-based visual asset management platform that takes the chaos out of photo ops. It manages everything from shoot planning to selection, approval, and syndication—enabling faster go-to-market with consistent, high-quality imagery. **Personalized Journeys** – We demonstrated how our unified martech integrations enable hyper-personalized, cross-channel experiences using Salesforce Marketing Cloud and Data Cloud, creating meaningful engagement across every touchpoint. **Data + AI Synergy** – Our composable architecture approach showcased how Agentforce, Data Cloud, and custom AI agents can work together to automate decisioning, improve segmentation, and optimize journey orchestration—all while delivering faster time-to-value. ### Theater Session Spotlight: Optimizing Commerce Content One of the highlights of our [Salesforce Connections 2025](https://www.gspann.com/platforms/commerce-platforms/#commerce) experience was our theater session on **“Optimizing Product Content in Salesforce Commerce Cloud,”** led by **Sumit Kapoor, VP of Engineering at GSPANN.** Attendees got a firsthand look at how **ContentHubGPT** helps brands build high-performing product pages with dynamic, AI-assisted content that not only ranks but converts. Sumit explored how e-commerce teams can enrich product pages using ContentHubGPT. He walked attendees through: - Automating content creation with reusable templates - Tuning tone, structure, and SEO keywords for brand consistency - Synchronizing product data and content in real time The session attracted engaged marketers, merchandisers, and product owners seeking scalable ways to improve product discovery, reduce content bottlenecks, and boost conversion metrics by building AI-powered customer journeys. ### Keynotes that Shaped the Conversation The keynote sessions delivered a powerful message: we are now in the **Agentic Era** of marketing. Some standout announcements and ideas included: - **Agentforce**, Salesforce’s AI agent platform, was introduced as a co-pilot for marketers—not just assisting, but autonomously planning and executing entire campaigns. - The launch of **Marketing Cloud Next** signaled a major consolidation of formerly siloed tools, offering one unified interface powered by Data Cloud. - A major theme: the " **End of No-Reply Marketing**"—a future where every campaign becomes a real-time, two-way conversation. Attendees were also introduced to **Journey Daisy-Chaining**—a new feature allowing AI agents to seamlessly connect complex journeys, ensuring the customer always gets the next best step. ### Event Takeaways: What We Learned (and What You Should Know) **AI agents are here—and ready for scale.** The leap from pilot projects to production-ready marketing agents is real. Brands are already seeing reductions in time-to-launch, improved targeting, and measurable ROI from AI-driven orchestration. **Personalization starts with unified data.** The real secret to personalization at scale is not more tools—it's better data. Connections reinforced the value of a centralized data foundation through Salesforce Data Cloud. **Marketers are becoming orchestrators.** As automation and AI take on repetitive tasks, marketers are shifting their focus to strategy, storytelling, and measurement. **Agentic marketing raises the bar.** The transition to conversational, agent-powered experiences isn’t just cool—it’s an expectation. Customers are ready to engage. Brands must be ready to respond in kind. ### Let’s Keep the Conversation Going We’re energized by the discussions we had at [Salesforce Connections 2025](https://www.gspann.com/platforms/commerce-platforms/#commerce)—about agent design, data readiness, real-time personalization, and what it takes to truly lead with customer-first thinking. Whether you’re exploring what Agentforce can do, modernizing your commerce stack, crafting AI-powered customer journeys, or looking to get more from your data investments, we’re here to help. **Let’s talk.** Email us at [marketing.team@gspann.com](https://www.gspann.com/resources/events/gspann-at-salesforce-connections-2025/marketing.team@gspann.com) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published May 14, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Redefining%20Engagement%20in%20the%20Agentic%20Era%0A)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Redefining%20Engagement%20in%20the%20Agentic%20Era%0A&source=Gspann) B2B B2C Customer Experience Personalization Retail Salesforce ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published May 14, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Redefining%20Engagement%20in%20the%20Agentic%20Era%0A)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Redefining%20Engagement%20in%20the%20Agentic%20Era%0A&source=Gspann) B2B B2C Customer Experience Personalization Retail Salesforce ## Mobile E-Commerce Observability # **Scale Your Mobile E-Commerce Reach with Advanced Observability** #### Ready to go global? Scale your mobile e-commerce app for new markets using proactive monitoring and observability—helping your team catch bugs early, boost performance, and deliver a seamless experience across regions. ### Introduction Maintaining the health of your mobile apps depends on regularly monitoring your networks and systems. In e-commerce, health monitoring can follow two approaches: proactive and reactive. While both can address issues, proactive monitoring is far more effective than reactive monitoring. Unfortunately, many organizations still lean toward reactive practices. By adopting a proactive approach, businesses can identify and resolve issues before they escalate, helping prevent major outages. This will safeguard revenue while ensuring your end consumers receive uninterrupted services. A well-structured proactive network monitoring plan can significantly reduce downtime, improve system performance, and increase the general reliability and accessibility of your technology environment. ### E-commerce Health Monitoring Strategies Implementing robust monitoring strategies is crucial to ensure optimal performance and user satisfaction in IT and business operations. This section delves into three key areas: proactive monitoring, reactive monitoring, and designing a scalable monitoring strategy. ### Proactive Monitoring Simply said, proactive monitoring is the ongoing effort to spot problems before they become significant obstacles for your company. It foresees issues so you can fix them before an application crashes or performance suffers. Proactively monitoring your infrastructure and apps not only helps you identify problems but also enables you to make more strategic than tactical business decisions. ### Reactive Monitoring Conversely, reactive monitoring entails taking action in response to problems and occurrences after they have happened. This strategy focuses more on solving issues as they surface. Reactive monitoring is essential for handling unforeseen difficulties and learning from occurrences to improve overall system resilience. In contrast, proactive monitoring is best for preventing disruptions and guaranteeing system stability. ### Scalable Monitoring Strategy To define a monitoring strategy designed to grow with increased activity volume, you must first identify what and how much data you need to monitor. Next, you should establish a prioritized system of alerts. **Identifying Data to Monitor** First, it is crucial to define the goals and objectives of the monitoring process, ensuring alignment with performance and business expectations. This entails clearly stating the intended outcomes and ensuring they align with your organization's goals. Additionally, you need to determine the coverage and scope of the monitoring, encompassing key elements, services, and user interactions that necessitate continuous surveillance. This involves evaluating the breadth of data to be monitored, including critical components and user touchpoints, to ensure comprehensive coverage and effective oversight. | Monitoring Aspect | Illustration | | --- | --- | | **Establish Specific Goals and Objectives:**
Ensure alignment with business performance expectations. | A retail company aims to improve the checkout experience to increase conversion rates by 15% within the next quarter. Monitoring data like cart abandonment rates and checkout process times helps achieve this objective. | | **Align Monitoring with Business Goals:**
Ensure that the monitoring efforts support overall organizational goals. | A mobile game company focuses on metrics like daily active users (DAU) and in-app purchases to drive growth and profitability, aligning monitoring to increase player engagement and revenue. | | **Determine Coverage and Scope of Monitoring:**
Ensure comprehensive monitoring of essential elements, services, and user interactions. | A food delivery app monitors performance, user reviews, and service-related data, such as delivery times and customer complaints, to improve the overall experience. | | **Evaluate Critical Components for Continuous Monitoring:**
Focus on high-priority areas that require constant oversight. | An e-commerce platform monitors server uptime, payment gateway performance, and mobile app crashes to ensure smooth transactions and minimize downtime. | | **Monitor Key User Touchpoints:**
Track and analyze interactions that are crucial for user engagement and satisfaction. | A subscription-based software service monitors user sign-ups, subscription renewals, and usage patterns to identify areas for improvement in customer retention. | **Defining an Alerts System** Once your team has identified what and how much data to monitor, you can define a solid alert system. You can establish relevant thresholds for each key performance indicator (KPI) you wish to include in the monitoring system. Your team can follow this by putting in place triggers to send out alerts when these thresholds are crossed. Another important aspect to consider is how and in what form the alerts will appear. Choose appropriate notification channels, including email, SMS, or interaction with Slack or other collaboration platforms. You should also define alert severity levels. To order responses, classify alerts according to their respective degrees of severity. While less severe problems might tolerate a more measured reaction, critical situations require rapid attention. Different alerting systems can be employed to facilitate proactive monitoring, each with its advantages and disadvantages, as summarized in Table 2. ![Table 2 - Alerting Systems Pros and Cons](https://images.ctfassets.net/lyvx7el2wsii/gmK5X0qdQ9fRy00hZUZUY/aa42be856732be7b930d4b46ee76a763/Table_2_-_Alerting_Systems_Pros_and_Cons.jpg) **Respect Your Service-Level Agreements (SLAs)** Technical business managers often forget to keep their new systems within the boundaries of SLAs. Within the established SLAs for your mobile app, you need to establish performance metrics and targets that align with user expectations and business needs. Also, to guarantee prompt intervention and problem-solving, you should set quantifiable goals for response and resolution times. The result is a more manageable app, happy stakeholders, and satisfied users. ### Essential Monitoring Practices to Improve Retail Customer Experience Regular tracking and optimization help in maintaining competitiveness in the fast-paced e-commerce market. Table 3 summarizes essential monitoring practices. ![Table 3 Essential Monitoring Practices](https://images.ctfassets.net/lyvx7el2wsii/4crj1djWu9qRjKFSn0wA1h/e099fcd5001b55d0251cda3d5e63754d/Table_3_Essential_Monitoring_Practices.jpg) ### Evaluating the Effectiveness of Mobile App Monitoring Tools A good mobile app monitoring tool or set of tools can help you achieve your business objectives. Well-defined KPIs are essential to assess how well monitoring instruments are working. For example, you could include metrics like alert accuracy and time to identify problems. Table 4 summarizes considerations when evaluating monitor tool effectiveness. | Consideration | Description | | --- | --- | | User Input | Find out what users and stakeholders think about how well the monitoring system can identify and handle problems. | | Frequent Evaluations | To find opportunities for improvement, you should conduct routine evaluations of the monitoring approach and tools, taking input from users and operations teams into account. | | Adaptability | Ensure you can easily alter the monitoring plan to accommodate new technology, shift business goals, and modify the system architecture. | | Documentation | Procedures should be documented, including steps for troubleshooting and escalation routes, when responding to notifications. | | Knowledge Transfer | Assist in the team's knowledge transfer so the appropriate personnel can operate the monitoring tools efficiently. | ### Mobile App Observability and Monitoring Tools Visibility and observability frequently go hand in hand. While visibility guarantees a more comprehensive view of the system's health and performance at a glance, observability offers the specific insights required for in-depth study and issue resolution. ### What is Observability? In software systems, observability is comprehending and obtaining insights into a system's internal operations by analyzing its outputs or exterior behaviors. It entails gathering, examining, and comparing data points, including traces, metrics, and logs. The collected data allows your team to understand system performance comprehensively. Key characteristics of observability include logs, metrics, traces, and contextual information. ### What is Visibility? While visibility and observability are closely related, visibility concentrates on gaining a broader knowledge of a system's general condition and health from the outside. It entails having an in-depth understanding of the system's performance, interactions, and constituent parts without necessarily diving into its intricate underlying workings. Key visibility characteristics include KPIs, dashboards, alerts, and user experience monitoring. ### Performance Monitoring Tools for Application Performance Monitoring, or APM, are essential for guaranteeing software users' smooth operation and contentment. These technologies provide thorough insights into application functionality and behavior, enabling users to locate, identify, and fix problems that could negatively affect the user experience. APM tools usually monitor several variables, such as transaction trails, error rates, response times, and resource usage. By providing comprehensive analytics, these technologies enable development and operations teams to improve system stability, expedite troubleshooting procedures, and provide a smooth and effective user experience. ### Identifying Areas of Concern Manage e-commerce applications effectively by delineating "red areas"—specific zones within the application where issues frequently arise. Image 1 summarizes what might be included. ![Image 1 - Identifying Areas of Concern-01](https://images.ctfassets.net/lyvx7el2wsii/6a9u6oPyMI9PHZleoVWshX/3ba53c4cc38e339b7e6c7830a51ccf5d/Image_1_-_Identifying_Areas_of_Concern-01.jpg) Image 2 below depicts key areas for monitoring (in bold) along with the corresponding “red” areas. ![Image 2 - Key Areas for Monitoring-02](https://images.ctfassets.net/lyvx7el2wsii/6TlPQnEDr9bqojHNICdr5Y/e18677b559279c18243e25978275bbb2/Image_2_-_Key_Areas_for_Monitoring-02.jpg) ### Popular Mobile APM Solutions Our engineers have identified several good APM tools. Let’s examine each one in turn. ### New Relic It offers thorough insights into software application performance, enabling operations and development teams to detect and resolve problems quickly. New Relic monitors features like response times, error rates, and transaction traces, helping you maximize application performance and provide a flawless customer experience. ### Adobe Analytics Beyond standard APM features, statistics provided by Adobe Analytics provide comprehensive insights into user behavior, allowing you to assess and improve their digital marketing plans. Because of its strong emphasis on customer-centric statistics, Adobe statistics are essential for comprehending user behavior, optimizing online experiences, and launching successful marketing campaigns. ### OpenTelemetry OpenTelemetry is an open-source observability framework for cloud-native apps. It helps gather and manage telemetry data, such as traces, metrics, and logs. ### Dynatrace A comprehensive APM tool, Dynatrace uses artificial intelligence (AI) to enable increased observability and monitoring. Dynatrace is well-known for its automated and intelligent insights. It is excellent at locating bottlenecks in application performance, examining transaction trails, and guaranteeing optimal performance. ### AppDynamics AppDynamics is a potent APM tool that specializes in AI-driven application and IT infrastructure monitoring. It offers features such as user, business, and application performance monitoring. ### Observability Difficulties Although observability is essential to contemporary system monitoring, it has certain difficulties. Table 5 summarizes some of these issues. | Concern | Description | | --- | --- | | Complexity of Distributed Systems | As systems become more distributed and adopt a microservices architecture, tracking and observing interactions among various components across different services becomes challenging. | | Real-Time Monitoring and Analysis | Real-time monitoring is essential for finding and fixing problems quickly. However, achieving real-time observability across complicated systems can take time and effort. | | Volume and Variety of Data | Monitoring tools may become overwhelmed by the sheer amount and diversity of data provided by applications, including logs, metrics, and traces. | | Ensuring Data Privacy and Security | Observability produces significant volumes of data, including perhaps sensitive information, which raises questions regarding data security and privacy. | ### Conclusion By following the guidelines outlined in this blog, you'll have a robust framework for building and maintaining an e-commerce mobile app that performs under pressure and continually adapts and improves. 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Boost Mobile Commerce # **Boost Mobile Commerce With Smart Loyalty Programs** #### Unlock the secrets top brands use to skyrocket mobile sales through loyalty programs—grab the proven strategies you can’t afford to miss. ### Request the White Paper Email address [Submit](https://www.gspann.com/) A report from Statista titled " [Leading factors driving brand loyalty among consumers in the U.S. 2023](https://www.statista.com/statistics/676798/brand-loyalty-factors-usa/)" shows us that 73% of US consumers surveyed listed loyalty programs among the top 10 factors influencing their brand buying decisions in 2023. A well-designed loyalty program mobile app can significantly enhance customer engagement and drive business growth. By offering personalized rewards and seamless user experiences, these apps encourage repeat purchases and increase customer lifetime value. They provide valuable data insights into consumer behavior, enabling you to tailor your business offerings and marketing strategies effectively. A user-friendly mobile app allows customers to track their rewards, redeem points, and interact with your brands, fostering a stronger emotional connection and brand loyalty. ![Image 1 - Leading Factors Driving Brand Loyalty](https://images.ctfassets.net/lyvx7el2wsii/7blZQwjCBjeiQOjipjGD7P/1f06f3739be238b415ab3f7e56d4ec01/Image_1_-_Leading_Factors_Driving_Brand_Loyalty.jpg) In this white paper, you will learn how to build an expertly crafted loyalty app that can be a powerful marketing tool, facilitating direct communication with customers through push notifications and in-app messaging. This direct line of communication allows for timely promotions, exclusive offers, and personalized recommendations, driving incremental sales and improving customer satisfaction. The app can also leverage gamification elements to make the loyalty program more engaging and fun, motivating customers to participate more actively. _A well-designed loyalty program mobile app is a powerful addition to your [customer retention strategies](https://www.gspann.com/services/digital-services/mobility/) that can differentiate your a brand in a competitive market, leading to higher average order values, and improved overall business performance._ ### Why Do Loyalty Progam Mobile Apps Fail? Most loyalty program mobile apps fail due to a lack of understanding of user behavior and preferences. Many developers overlook the importance of segmenting users into categories such as new, power, and dormant users, each requiring tailored strategies to maintain engagement. Furthermore, these apps often struggle with unclear program structures and ineffective reward systems, failing to provide a seamless and intuitive user experience that aligns with customers' objectives. Another critical factor contributing to the failure of loyalty program mobile apps is the absence of effective gamification elements and meaningful metrics. Many apps fail to incorporate engaging features like leaderboards, progress displays, and personalized incentives that can motivate continued participation. Additionally, the lack of proper measurement tools to track key performance indicators such as customer lifetime value, reward redemption rates, and return on investment for loyalty programs hinders the ability to optimize these apps for long-term success and user retention. ### What You Learn in This White Paper This white paper outlines strategies for developing effective customer loyalty programs for mobile app engagement in e-commerce. The primary focus is creating rewards systems that transform casual shoppers into devoted customers by leveraging personalized incentives and gamification techniques. Key points include: - Understanding user types (new, power, and dormant users) and tailoring strategies accordingly. - Implementing a clear loyalty program structure with gamification elements to enhance user engagement. - Utilizing rewards such as points, badges, and exclusive access to maintain customer interest. - Employing data-driven metrics to measure program effectiveness and optimize user experience. - Incorporating gamification tools like leaderboards, progress displays, and challenges to motivate continued participation. - Leveraging mobile app features for personalized communication and timely rewards distribution. - Adapting to future trends in mobile app development, including integrating AR and VR technologies. Download the white paper and discover how this comprehensive approach to loyalty program development can boost e-commerce success by fostering long-term customer relationships and maximizing your [customer retention strategies](https://www.gspann.com/services/digital-services/mobility/) through mobile applications. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published May 7, 2025 #### Share this Document 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Indicators](https://www.gspann.com/resources/blogs/attain-5-star-ratings-on-your-mobile-apps-by-tracking-key-performance-indicators) [Fortify Your E-Commerce Apps: Best Practices for Mobile App Security](https://www.gspann.com/resources/blogs/fortify-your-e-commerce-apps-best-practices-for-mobile-app-security) [Leverage GCP, Firebase, and Swift to Boost Your Bottom Line](https://www.gspann.com/resources/case-studies/leverage-gcp-firebase-and-swift-to-boost-your-bottom-line) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published May 7, 2025 #### Share this Document 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Indicators](https://www.gspann.com/resources/blogs/attain-5-star-ratings-on-your-mobile-apps-by-tracking-key-performance-indicators) [Fortify Your E-Commerce Apps: Best Practices for Mobile App Security](https://www.gspann.com/resources/blogs/fortify-your-e-commerce-apps-best-practices-for-mobile-app-security) [Leverage GCP, Firebase, and Swift to Boost Your Bottom Line](https://www.gspann.com/resources/case-studies/leverage-gcp-firebase-and-swift-to-boost-your-bottom-line) ### Request the White Paper Email address [Submit](https://www.gspann.com/) Yes, sign me up for emails ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![Unlock Mobile E-Commerce Growth-Thumbnail](https://images.ctfassets.net/lyvx7el2wsii/TgvcQl7k9Tz8fbywvYquf/e7fe20a53d1b9b0a032ecb83de107629/Thumbnail_-_447X290.jpg)\\ \\ Blog\\ \\ Best Mobile Experimentation Tools for E-Commerce CX and Growth\\ \\ Mobility\\ \\ Retail\\ \\ B2C\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/unlock-mobile-e-commerce-growth-best-mobile-experimentation-tools-for-a-great-customer-experience) [![Implemented CCPA Compliance for a Japanese Conglomerate on its Loyalty Platform-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/75J8oxfyxCsyr5wZjmufV9/b78a3816795fd07e72894d46005798d1/Implemented_CCPA_Compliance_for_a_Japanese_Conglomerate_on_its_Loyalty_Platform-thumbnail.jpg)\\ \\ Case Study\\ \\ Implemented CCPA Compliance on Loyalty Platform for A Japanese Firm\\ \\ Information Analytics\\ \\ Retail\\ \\ B2C\\ \\ Data Governance\\ \\ Adobe\\ \\ Salesforce](https://www.gspann.com/resources/case-studies/implemented-ccpa-compliance-for-a-japanese-conglomerate-on-its-loyalty-platform) [![OTP Login Improves Customer Experience and Loyalty-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/57ai7VHNgJbb7KYTm8fAln/472951145a327ff66788bc627efafab3/OTP_Login_Improves_Customer_Experience_and_Loyalty-thumbnail.jpg)\\ \\ Case 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A smarter chat system produced faster responses, seamless conversations, reduced costs, boosted satisfaction, and set the stage for future growth—ensuring every customer gets the help they need, hassle-free. #### The Client A multinational sporting goods company. ### **The** Challenge The company faced significant challenges with its existing customer support infrastructure: - Lack of multi-platform chat history support across web, iOS, and Android platforms - Inconsistent user connections lead to poor customer experiences - Slow loading times for chat history with customized UI - High costs associated with the existing system These issues impacted the company's ability to provide efficient customer support to its vast base of over 50 million e-commerce application users. The company needed a solution that would address these immediate concerns, set the foundation for future scalability, and improve customer satisfaction. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Revamping%20Customer%20Support%20for%2050M%2B%20Users%20with%20a%20Scalable%2C%20Cost-Effective%20Chat%20Solution)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Revamping%20Customer%20Support%20for%2050M%2B%20Users%20with%20a%20Scalable%2C%20Cost-Effective%20Chat%20Solution&source=Gspann) Mobility Automation Salesforce Customer Experience Personalization Omnichannel #### Related Resources [Flutter vs. React Native: The Best ROI for Your Mobile App](https://www.gspann.com/resources/white-papers/flutter-vs.-react-native-which-mobile-cross-platform-framework-gives-you-the-best-roi) [Best Mobile Experimentation Tools for E-Commerce CX and Growth](https://www.gspann.com/resources/blogs/unlock-mobile-e-commerce-growth-best-mobile-experimentation-tools-for-a-great-customer-experience) [Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution A strategic collaboration with GSPANN transformed the company's customer support system, establishing a model for sustainable, cost-effective, and efficient customer service practices that can be replicated across its global technology landscape. We helped the company implement a comprehensive customer support strategy, focusing on chat acceleration and automation. The solution was designed to optimize costs, improve response times, and enhance the overall customer experience. ### Key Components of the Solution **Integration of Salesforce Chat** - We implemented Salesforce Chat (formerly Live Agent) to offer pre-built, plug-and-play functionality with queue management. - Our team utilized Salesforce APIs to preserve chat history across all channels (web, iOS, Android). **Automated Chatbot Implementation** - We a chatbot to fit the company’s business needs, capable of handling common queries, including delivery status, return and exchange processes, payment-related issues, and product suggestions. - Our solution enabled the bot to transfer complex queries to human agents seamlessly. **Custom UI Development** - We created a custom UI for the chat feature aligned with the company's existing design, ensuring a consistent brand experience. **Omnichannel Support** - Our engineers implemented a unified view across multiple communication channels (email, social media, phone, chat) with Omnichannel Routing, allowing agents to manage various types of communications from a single interface. **Security and Compliance** - We leveraged Salesforce Chat's compliance with industry standards like GDPR and HIPAA to ensure data protection and security. **Agent Productivity Tools** - The solution integrated tools to improve agent response times and efficiency. ### Implementation Details The project was developed using Android Studio with Kotlin for Android and Xcode with Swift for iOS platforms. Notable features of the new system include: - A multi-tiered chatbot with options and sub-options based on user input - Typing indicators for agents to improve the user experience - Product cards that navigate to product details with one click - Custom accessibility actions to ensure inclusivity - Multiple channels to handle different languages - An efficient and practical solution to work around Salesforce Cloud limitations on media storage - Follows architecture, minimizing potential disruption to existing systems ### **Business** Impact - **Brand Continuity:** We crafted the chat UI to align with the existing the company design. - **Cost Reduction:** The new system has proven more cost-effective than the previous infrastructure. - **Improved Customer Satisfaction:** Faster query resolution and consistent experience across platforms led to enhanced customer satisfaction. - **Efficient Resource Management:** The chatbot's ability to handle common queries reduced the workload on human agents, allowing them to focus on more complex issues. - **Enhanced Data Security:** The implementation of Salesforce Chat ensured compliance with industry standards, protecting consumer data more effectively. - **Increased Operational Efficiency:** The unified view across multiple communication channels streamlined agent workflows and improved response times. - **Scalability:** The new system can handle the company's large user base of over 50 million, with potential for further growth. #### Technologies Used **Android:** Android Studio, Kotlin**IOS:** Xcode, Swift**Jira****Salesforce Messaging Core SDK** ### **Related** Capabilities #### **Custom enterprise apps: Scalable, secure solutions for your business growth.** We develop customized enterprise mobile apps that enhance productivity and seamlessly integrate with existing systems. Our solutions feature scalability for business growth, robust security protocols, real-time data access, and cross-platform compatibility. Using frameworks like React Native and Flutter, we ensure consistent experiences across devices while providing ongoing maintenance and support. #### Related Services [Consumer Apps](https://www.gspann.com/services/digital-services/mobility/#consumerapps) [App Replatforming](https://www.gspann.com/services/digital-services/mobility/#appreplatforming) [Mobile App Modernization](https://www.gspann.com/services/digital-services/mobility/#mobileappmodernization) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Revamping%20Customer%20Support%20for%2050M%2B%20Users%20with%20a%20Scalable%2C%20Cost-Effective%20Chat%20Solution)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Revamping%20Customer%20Support%20for%2050M%2B%20Users%20with%20a%20Scalable%2C%20Cost-Effective%20Chat%20Solution&source=Gspann) Mobility Automation Salesforce Customer Experience Personalization Omnichannel #### Related Resources [Flutter vs. React Native: The Best ROI for Your Mobile App](https://www.gspann.com/resources/white-papers/flutter-vs.-react-native-which-mobile-cross-platform-framework-gives-you-the-best-roi) [Best Mobile Experimentation Tools for E-Commerce CX and Growth](https://www.gspann.com/resources/blogs/unlock-mobile-e-commerce-growth-best-mobile-experimentation-tools-for-a-great-customer-experience) [Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![Jumpstart Mobile App Development on an SFCC Site Using MACH Architecture and MuleSoft-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/1opSO5sx9gqsfi8Q5f62dI/48050d973f343b069504a5613940e296/Jumpstart_Mobile_App_Development_on_an_SFCC_Site_Using_MACH_Architecture_and_MuleSoft-thumbnail.jpg)\\ \\ Blog\\ \\ Jumpstart Mobile App Dev on Salesforce Commerce Cloud with MACH & MuleSoft\\ \\ 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\\ Composable Commerce](https://www.gspann.com/resources/blogs/jumpstart-mobile-app-development-on-an-sfcc-site-using-mach-architecture-and-mulesoft) [![Bring Back Lost Customers With Instant Back-in-Stock Notifications-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/740qWJNud5WImb2x6Bz1Pc/2d0af798186ea701047e2e85da9c4145/Bring_Back_Lost_Customers_With_Instant_Back-in-Stock_Notifications-thumbnail.jpg)\\ \\ Case Study\\ \\ Bring Back Lost Customers With Instant Back-in-Stock Notifications\\ \\ Retail\\ \\ Customer Experience\\ \\ Salesforce\\ \\ Digital Marketing\\ \\ Personalization\\ \\ B2C](https://www.gspann.com/resources/case-studies/bring-back-lost-customers-with-instant-back-in-stock-notifications) [![Boost Your Mobile Commerce with Salesforce Commerce Cloud to Expand into New 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Subscribe to our 7-part email series and get expert insights, platform comparisons, and a proven path to omnichannel success. Retail is changing fast—and your [Order Management System](https://www.gspann.com/platforms/commerce-platforms/) (OMS) should help you keep up, not slow you down. Join us for a _limited-time, expert-led email series_ that follows the high-stakes journey of Devon Parker, a VP of E-commerce at a major retail brand, as he navigates legacy system challenges and unlocks success with Kibo OMS. **Subscribe now** to receive actionable insights, side-by-side platform comparisons, and the strategy behind a real-world OMS transformation. ### What You'll Learn Over 7 engaging emails, you’ll gain exclusive insights into: - Why traditional OMS platforms are falling behind - The specific fulfillment and inventory challenges retailers must solve - The essential capabilities for SFCC-integrated OMS success - How to evaluate vendors and build a winning business case Real-world ROI and KPIs achieved post-implementation ### What to Expect in Your Inbox Once subscribed, you'll receive the full story delivered to your inbox weekly over the course of the next 7 weeks: **Email 1:** Retail’s New Reality – Why Your Legacy OMS Isn’t Enough **Email 2:** The 5 Critical OMS Challenges Devon Parker Must Solve **Email 3:** Essential OMS Capabilities for Salesforce Commerce Cloud Retailers **Email 4:** Kibo OMS vs. Salesforce OMS – A Side-by-Side Comparison **Email 5:** Building the Business Case for Kibo OMS **Email 6:** Ensuring a Seamless OMS Implementation **Email 7:** The Final Results – Achieving Real-World OMS Success ### Who Should Subscribe This series is crafted for: - E-commerce and Omnichannel Leaders - Digital Transformation Strategists - Operations & IT Executives - Salesforce Commerce Cloud (SFCC) Retailers - Anyone evaluating Kibo or Salesforce [Order Management System](https://www.gspann.com/platforms/commerce-platforms/) (OMS) ### Subscribe to the Series Now Don't miss the strategies, frameworks, and KPIs that helped Devon Parker future-proof his business. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F6NRGiPNM2wdes0dkFiJ3D6%2F62d262975b711ab9e1c9c4ecb6bc66b0%2FRama_Aluri.png&w=768&q=75) ## Rama Aluri Practice Leader, E-commerce, Enterprise Content Management, and Application Services #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=A%20VP%27s%20Journey%20from%20Legacy%20OMS%20to%20Real-World%20Wins%20with%20Kibo%20OMS)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=A%20VP%27s%20Journey%20from%20Legacy%20OMS%20to%20Real-World%20Wins%20with%20Kibo%20OMS&source=Gspann) E-Commerce Order Management Retail B2C B2B ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F6NRGiPNM2wdes0dkFiJ3D6%2F62d262975b711ab9e1c9c4ecb6bc66b0%2FRama_Aluri.png&w=768&q=75) ## Rama Aluri Practice Leader, E-commerce, Enterprise Content Management, and Application Services #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=A%20VP%27s%20Journey%20from%20Legacy%20OMS%20to%20Real-World%20Wins%20with%20Kibo%20OMS)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=A%20VP%27s%20Journey%20from%20Legacy%20OMS%20to%20Real-World%20Wins%20with%20Kibo%20OMS&source=Gspann) E-Commerce Order Management Retail B2C B2B ### You May Also Like [See All Resources](https://www.gspann.com/resources) [![Traditional vs. Headless vs. Hybrid CMS-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/01wCi0AWJtf9XlFpeLAc5Y/808a9b47f9659dfa9547d9356e8b3826/Traditional_vs._Headless_vs._Hybrid_CMs-thumbnail.jpg)\\ \\ Blog\\ \\ Traditional vs. Headless vs. Hybrid CMS\\ \\ Content Management Systems\\ \\ Headless](https://www.gspann.com/resources/blogs/traditional-vs-headless-vs-hybrid-cms) [![Maximize Your DevOps Productivity with ChatGPT-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/1NiLEo4a3vqD7jI9Q4W2Vk/7c129d4cfe52483bf8f796f5328af67d/Maximize_Your_DevOps_Productivity_with_ChatGPT-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize Your DevOps Productivity with ChatGPT\\ \\ DevOps\\ \\ B2B\\ \\ Automation\\ \\ Generative AI](https://www.gspann.com/resources/blogs/maximize-your-devops-productivity-with-chatgpt) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Pharma IT Summit 2022 - 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the key moments, insights, and innovations - we shared at commercetools’ Elevate. Where Vision Met Innovation—And the Future Took Flight As the sun set over the vibrant Miami skyline, commercetools’ Elevate 2025 concluded with the same energy it began—bold ideas, real conversations, and powerful insights that are set to shape the future of digital experience. From inspiring keynotes to immersive tech demos, GSPANN was proud to be at the heart of it all, showcasing our expertise in digital transformation for manufacturing and other industries. ### Recapping an Unforgettable Experience Elevate isn’t just a conference—it’s a launchpad for next-gen thinking. This year, we saw the convergence of AI, data, and experience-led strategies with a single mission: accelerate transformation. ![elevate Glimpses](https://images.ctfassets.net/lyvx7el2wsii/7lppN7EBH7h63y5bqdueQy/e9795b2a599ae7e1a0b2bff34105956e/Collage__1_.jpg) ### At Our Booth: Where Conversations Sparked Action Our team connected with forward-thinking brands ready to accelerate digital transformation. The spotlight was on: - **ContentHubGPT** – Our GenAI-powered engine that simplifies and scales product content creation - **finalselect** – A smarter way to manage product photo ops from shoot to storefront - **Personalized Journeys** – Seamless cross-channel experiences through unified martech integrations - **Data + AI Synergy** – How we’re helping brands build composable ecosystems with Agentforce and Data Cloud These conversations weren’t just about solutions—they were about unlocking growth and agility in a rapidly changing market. ### Top Takeaways from Elevate 2025: - Composability is driving speed-to-market - AI is no longer a trend—it’s a must-have for modern marketing - Personalized, data-driven experiences are defining the next chapter of customer engagement **Thank You, Miami!** From the skyline views to the insightful conversations, Elevate 2025 was nothing short of energizing. To everyone who visited our booth, thank you for sharing your time, ideas, and vision with us. **Let’s Keep the Momentum Going** Couldn’t make it to the event or want to learn more about what we showcased? Email us at [marketing.team@gspann.com](mailto:marketing.team@gspann.com) to book a follow-up session with our experts. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published May 2, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Elevate%202025%3A%20A%20Bold%20Step%20Forward%20in%20Digital%20Innovation%0A)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Elevate%202025%3A%20A%20Bold%20Step%20Forward%20in%20Digital%20Innovation%0A&source=Gspann) E-Commerce Composable Commerce Customer Experience Commercetools ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published May 2, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Elevate%202025%3A%20A%20Bold%20Step%20Forward%20in%20Digital%20Innovation%0A)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Elevate%202025%3A%20A%20Bold%20Step%20Forward%20in%20Digital%20Innovation%0A&source=Gspann) E-Commerce Composable Commerce Customer Experience Commercetools ## B2B Order Management Modernization # **Cloud Modernization of B2B Order Management Saves $880K** #### A global sporting goods leader teamed up with GSPANN to modernize its outdated B2B order management system—unlocking real-time processing, enhanced scalability, and cost savings. #### The Client A multinational sporting goods company. ### **The** Challenge The company operates an extensive network of business-to-business (B2B) operations. These operations support retail partners, professional organizations, and other institutional clients, all of whom rely on the company's ability to process and manage orders efficiently. However, as the company's portfolio expanded, their legacy order management system struggled to keep up with the demands of a dynamic and fast-paced business environment. The company partnered with GSPANN to address these challenges and modernize their wholesale Order Management System (OMS), a critical component of its B2B operations. The company's legacy Enterprise Resource Planning (ERP) system on an AS/400 system, while reliable in its time, had become a bottleneck for the organization. The system's limited scalability hindered the company's ability to onboard new factories and partners efficiently. Additionally, order processing relied heavily on Electronic Data Interchange (EDI), which caused delays, was less reliable, and impacted business agility. The outdated, text-based user interface further compounded these challenges by creating a cumbersome user experience that required extensive training and slowed productivity. These issues affected the company's operational efficiency and constrained its ability to meet the growing expectations of its B2B customers. In brief, the company planned to: - Replace their aging ERP Product hosted on AS/400 mainframe with a scalable, cloud-based microservices architecture. - Tap into their broader effort to streamline business processes, enhance the user experience, and improve system responsiveness. - Enable real-time processing capabilities, In summary, the company wanted to simplify their technological landscape and position themselved for future growth by embracing modern development principles. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Cloud%20Modernization%20of%20B2B%20Order%20Management%20Saves%20%24880K)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Cloud%20Modernization%20of%20B2B%20Order%20Management%20Saves%20%24880K&source=Gspann) Application Services Retail B2B Order Management Supply Chain Management #### Related Resources [Custom Boomi-EDI B2B Mapping Achieves Faster Partner Onboarding](https://www.gspann.com/resources/case-studies/custom-boomi-edi-b2b-mapping-achieves-faster-partner-onboarding) [Improve Supply Chain Efficiency with Smarter Stock Transfers](https://www.gspann.com/resources/case-studies/modernize-supply-chain-management-via-an-efficient-stock-transfer-system) [Your Blueprint for Leading in the Digital Age – NextGen Enterprise Transformation Guide](https://www.gspann.com/resources/newsletters/nextgen-enterprise-insights-your-blueprint-for-leading-in-the-digital-age) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution GSPANN worked closely with the company to implement a solution that comprehensively addressed these challenges. At the heart of this initiative was building the capabilities/features of the legacy ERP Software system to a cloud-based microservices architecture. This shift enabled the company to scale their operations more effectively and support the seamless onboarding of new factories. Adopting a real-time processing approach eliminated the reliance on EDI, significantly improving order fulfillment speed. Another critical aspect of the project was the development of a modernized user interface. The old text-based prompts were replaced with an intuitive and visually appealing UI/UX design, which simplified workflows and reduced users' learning curve. The new system and code base ownership also empowered the company in several ways, enabling the company's engineering teams to troubleshoot issues and introduce new features with unprecedented speed. The wholesale OMS modernization set a new benchmark for operational efficiency within the company's B2B ecosystem. By addressing longstanding challenges with legacy systems, the project reduced costs and enhanced the company's ability to adapt to changing business needs. The cost savings alone highlight the financial impact, while the improved user experience and operational flexibility underscore the strategic value of the initiative. The modernization effort delivered substantive results for the company, addressing both operational and strategic objectives, including: - **Cloud-based microservices:** For the company's overall operations, the move to a cloud-based microservices architecture unlocked new scalability, allowing the company to onboard factories and partners without the constraints of legacy systems. - **Real-time processing:** The introduction of real-time processing capabilities significantly accelerated order fulfillment, leading to higher customer satisfaction and improved responsiveness across the supply chain. - **Enhanced UX:** The enhanced user interface streamlined workflows and boosted productivity, enabling teams to focus on higher-value activities. ### **Business** Impact Modernizing the company's Order Processing System represents a pivotal case study in the value of updating legacy systems. By replacing outdated technology with a scalable, cloud-based microservices architecture, the company addressed immediate operational challenges and positioned itself for sustained growth. The success of this project offers valuable lessons for other organizations facing similar challenges. For the division that invested in the project, the benefits were even more pronounced: - **Systematic and Structured Workflow:** Simplifying business processes and the technological stack created a more systematic and structured workflow, aligning operations with the company's broader goals. - **Substantial Annual Cost Savings:** By decommissioning the AS/400-based ERP system, the company will achieve an annual cost savings of $880,000, providing immediate financial benefits. - **Code Ownership Fosters Innovation:** Perhaps most importantly, the company's engineering teams were able to innovate much faster because they owned the codebase. - **Total Control Over Feature Development:** Troubleshooting and feature development, which previously required external dependencies, were managed internally, fostering a culture of agility and self-reliance. For GSPANN, the wholesale OMS modernization project is a testament to its ability to deliver transformative solutions that drive financial and operational benefits. This case demonstrates that legacy system modernization is not just a technical upgrade but is a strategic enabler that unlocks new capabilities, enhances business performance, and delivers measurable results. For inquiries about similar projects, GSPANN [invites you to reach out](https://gspann.com/contact-us) and explore how modernization can drive success. #### Technologies Used **Java****Node.js****Oracle****DyanamoDB****PostgreSQL****AWS** ### **Related** Capabilities #### **Modernize legacy systems: Transform performance without disrupting business operations** At GSPANN, we modernize your legacy applications while minimizing operational disruption and maintaining budget constraints. With experience serving a substantial number of global clients, our team offers comprehensive support through assessment, technology selection, capabilities blueprinting, and road mapping. Their collaborative approach ensures solutions are tailored to organizational needs, improving performance, security, and compatibility with modern technologies. #### Related Services [Application Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization/#applicationmodernization) [UI Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization/#uimodernization) [User Experience](https://www.gspann.com/services/digital-services/digital-experience/#userexperience) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Cloud%20Modernization%20of%20B2B%20Order%20Management%20Saves%20%24880K)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Cloud%20Modernization%20of%20B2B%20Order%20Management%20Saves%20%24880K&source=Gspann) Application Services Retail B2B Order Management Supply Chain Management #### Related Resources [Custom Boomi-EDI B2B Mapping Achieves Faster Partner Onboarding](https://www.gspann.com/resources/case-studies/custom-boomi-edi-b2b-mapping-achieves-faster-partner-onboarding) [Improve Supply Chain Efficiency with Smarter Stock Transfers](https://www.gspann.com/resources/case-studies/modernize-supply-chain-management-via-an-efficient-stock-transfer-system) [Your Blueprint for Leading in the Digital Age – NextGen Enterprise Transformation Guide](https://www.gspann.com/resources/newsletters/nextgen-enterprise-insights-your-blueprint-for-leading-in-the-digital-age) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![Life After Xamarin - 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Customers experienced delays due to the time required to identify their information, process orders, and handle payments at the drive-thru window. Additionally, the need for customers to manually scan their apps or provide details at the window further slowed down the process, creating frustration and reducing overall satisfaction. These inefficiencies impacted the customer experience and placed unnecessary strain on the staff, who had to juggle multiple tasks simultaneously. Another key issue was the lack of automation in applying discounts and offers and managing membership card balances. Customers had to manually request discounts or address low balances at the point of payment, leading to longer transaction times and potential errors. This manual intervention delayed the ordering process and diverted the staff’s attention away from their primary role of order fulfillment. The absence of proactive reminders for low membership card balances further compounded the problem, causing last-minute disruptions and inefficiencies at the drive-thru window. In brief, the company wanted to: - Reduce wait times at drive-thru - Improve customer identification and order processing - Identify low membership card balance issues before checkout - Automate the application of rewards, discounts, and offers - Enhance staff productivity - Improve the customer experience #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Reimagining%20Drive-Thru%20Service%20with%20Smarter%2C%20Faster%20Tech)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Reimagining%20Drive-Thru%20Service%20with%20Smarter%2C%20Faster%20Tech&source=Gspann) Application Services Retail B2C Customer Experience Omnichannel #### Related Resources [OTP Login Improves Customer Experience and Loyalty](https://www.gspann.com/resources/case-studies/otp-login-improves-customer-experience-and-loyalty) [Boost Order Workflow Efficiency Through Attribute Automation](https://www.gspann.com/resources/case-studies/optimize-order-workflow-by-automating-changes-in-product-attributes) [A Custom Solution Increases Sales With a Customer 360 View](https://www.gspann.com/resources/case-studies/a-custom-solution-increases-sales-by-providing-a-customer-360-view) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution These challenges highlighted a need for a more streamlined and personalized customer experience. The company’s reliance on manual processes and lack of preemptive customer engagement resulted in reduced staff productivity and a suboptimal customer experience. GSPANN addressed these issues through automation, data integration, and proactive customer engagement. Our first-of-its-kind solution enhanced the company's efficiency, improved customer satisfaction, and a more seamless drive-thru experience. Here are a few key highlights to our solution: - **Improved Customer Identification**: Our system automatically recognizes customers via geo-fencing and preloads their details to streamline the purchase process. - **Single-Click Order Processing:** The new system identifies a specific customer's order history and allows re-ordering of the same item with a single click instead of manually selecting the item, type, size, toppings, and flavors. This enhancement provided a smooth customer experience and enhanced staff productivity. - **Automated the Application of Rewards, Discounts, and Offers**: Automatically applying rewards, discounts, and offers to orders reduced wait times and improved accuracy at checkout. - **Addressed Low Membership Card Balance Issues**: Proactively reminding customers about low balances before they reached the drive-thru window avoided last-minute disruptions. - **First-of-a-Kind Retail Solution:** Our solution was a retail industry first. Never before has there been an automated system that can accurately consolidate so much information in such a short period of time by integrating geofencing with loyalty program data. ### **Business** Impact - **45% Average Reduction in Drive-Thru Wait Times Boosted Customer Satisfaction**: Identifying customer information before arrival and preloading details (order history, payment info) reduced the average wait time from 54 seconds to under 30 seconds. - **90% Reduction in POS Touches Enhanced Productivity**: Automating customer identification, payment reminders, and discount application improved staff productivity by reducing the order entry time to one touch—compared to the average nineteen Point of Sale (POS) touches previously seen for each order. - **Improved Customer Experience**: Leveraging customer data (order history, favorites, payment info) created a seamless, personalized, and faster drive-thru experience. #### Technologies Used **Azure Cloud function apps****Google geofence****Enterprise NATS.io messaging****Cosmos DB****.NET WPF/C#****Location Awareness & Customer Recognition (LACR)****Oracle Simphony POS****Customer Visit Microservices** ### **Related** Capabilities #### **Elevate customer loyalty: Personalized rewards drive measurable business growth** Our loyalty program expertise helps businesses implement engaging solutions that drive sales and foster customer relationships. We offer flexible rewards systems, personalized offers, referral programs, engagement tracking, and automated communication to maximize ROI and long-term customer value. #### Related Services [Digital Commerce](https://www.gspann.com/services/digital-services/digital-commerce) [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) [Digital Experience](https://www.gspann.com/services/digital-services/digital-experience) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Reimagining%20Drive-Thru%20Service%20with%20Smarter%2C%20Faster%20Tech)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Reimagining%20Drive-Thru%20Service%20with%20Smarter%2C%20Faster%20Tech&source=Gspann) Application Services Retail B2C Customer Experience Omnichannel #### Related Resources [OTP Login Improves Customer Experience and Loyalty](https://www.gspann.com/resources/case-studies/otp-login-improves-customer-experience-and-loyalty) [Boost Order Workflow Efficiency Through Attribute Automation](https://www.gspann.com/resources/case-studies/optimize-order-workflow-by-automating-changes-in-product-attributes) [A Custom Solution Increases Sales With a Customer 360 View](https://www.gspann.com/resources/case-studies/a-custom-solution-increases-sales-by-providing-a-customer-360-view) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![Driving Business Decisions with Data Observability-Thumbnail](https://images.ctfassets.net/lyvx7el2wsii/74axxQ6ZU8VlxyNHN9P3Dy/297ffdc476040a5f42d5c7a6283bbc43/Thumbnail_-_447X290.jpg)\\ \\ White Paper\\ \\ Driving Business Decisions with Data Observability\\ \\ Information Analytics\\ \\ B2B\\ \\ Nitrate\\ \\ Customer Experience\\ \\ Data Governance](https://www.gspann.com/resources/white-papers/driving-business-decisions-with-data-observability) [![NextGen Enterprise 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Experience](https://www.gspann.com/resources/newsletters/nextgen-enterprise-insights-your-blueprint-for-leading-in-the-digital-age) [![Enhance Your Customer Experience with Salesforce Storefront Reference Architecture (SFRA)-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/2WcatzXqI8G91JCzjy6r4a/d2b0562e11385ece7b6b355282e257a7/Enhance_Your_Customer_Experience_with_Salesforce_Storefront_Reference_Architecture__SFRA_-thumbnail.jpg)\\ \\ Case Study\\ \\ Boost CX with Salesforce Storefront Reference Architecture\\ \\ Customer Experience\\ \\ E-Commerce\\ \\ Salesforce\\ \\ Retail\\ \\ B2C\\ \\ Composable Commerce](https://www.gspann.com/resources/case-studies/enhance-your-customer-experience-with-salesforce-storefront-reference-architecture-sfra) [![Driving Business Decisions with Data Observability-Thumbnail](https://images.ctfassets.net/lyvx7el2wsii/74axxQ6ZU8VlxyNHN9P3Dy/297ffdc476040a5f42d5c7a6283bbc43/Thumbnail_-_447X290.jpg)\\ \\ White Paper\\ \\ Driving Business Decisions with 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At Syndigo Connect, we had meaningful conversations about how to turn content operations from a bottleneck into a growth engine. With Syndigo’s Product Experience Cloud at the center of discussion, the event offered a glimpse into the future of product content—one where accuracy, agility, and personalization come together to deliver winning digital shelf experiences. ![Syndigo](https://images.ctfassets.net/lyvx7el2wsii/5F0oQf5JnQ2HmmnCRZ7MgX/feccf07a16ee357a52c97d390dd794a9/Landing_Page_-_Collage.jpg) ### What We Brought to the Table As digital-first commerce becomes the norm, brands must manage and scale content across channels faster than ever before. We discussed the latest innovations that help make that possible: - **ContentHubGPT** – Our GenAI-powered content platform that creates SEO-optimized, brand-aligned product descriptions at scale, helping retailers accelerate time-to-market and reduce content bottlenecks. - **MerchantOps+ for Digital Shelf** – Our newest offering that helps brands master their digital shelf presence across marketplaces and channels, focusing on enriched [product content syndication](https://www.gspann.com/services/digital-services/digital-commerce/#productexperiencemanagementpxm), performance, and governance. - **PXM Strategy + Automation** – From streamlining Salsify integrations to improving data quality and taxonomy, we demonstrated how our tailored PXM solutions help enterprises unify their product data and storytelling workflows. ### Highlights from the Event Throughout the day, attendees explored: - Real-world customer stories about overcoming content chaos - Best practices for product content syndication, data quality and governance - Hands-on demos showcasing the power of GenAI for scaling content - Conversations about transforming product storytelling into competitive advantage We also had an incredible time connecting with Syndigo's ecosystem of retailers, manufacturers, and solution providers who are shaping the next era of digital commerce. ### Looking Ahead Syndigo Connect Europe 2025 proved that the future of commerce lies in experience-led, content-first strategies. From AI automation to omnichannel performance, the path forward is clear: success comes to brands that invest in smarter, faster, and more personalized product content. If we didn’t get a chance to connect in London, we’d still love to hear from you. Whether you’re just starting your PXM journey or scaling globally, GSPANN is here to help you build product experiences that convert. 📩 Reach out to us at [marketing.team@gspann.com](mailto:marketing.team@gspann.com) Let’s reimagine product experiences—together. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published April 28, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Shaping%20Product%20Storytelling%20at%20Syndigo%20Connect%20in%20London%2C%20UK%0A)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Shaping%20Product%20Storytelling%20at%20Syndigo%20Connect%20in%20London%2C%20UK%0A&source=Gspann) PIM/PXM Retail B2B B2C ContentHubGPT #### Related Resources [Gain an Edge Over Competitors by Integrating AEM with PIM](https://www.gspann.com/resources/case-studies/gain-a-decisive-edge-over-your-competition-by-integrating-aem-with-pim) [Sell New Products Sooner by Improving the Performance of Your PIM](https://www.gspann.com/resources/case-studies/sell-new-products-sooner-by-increasing-the-performance-of-your-pim) [Ease Amazon Publishing and Speed Up Time-to-Market with Salsify PIM](https://www.gspann.com/resources/case-studies/automate-product-data-with-salsify-pim-for-seamless-amazon-sync-and-faster-time-to-market) ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published April 28, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Shaping%20Product%20Storytelling%20at%20Syndigo%20Connect%20in%20London%2C%20UK%0A)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Shaping%20Product%20Storytelling%20at%20Syndigo%20Connect%20in%20London%2C%20UK%0A&source=Gspann) PIM/PXM Retail B2B B2C ContentHubGPT #### Related Resources [Gain an Edge Over Competitors by Integrating AEM with PIM](https://www.gspann.com/resources/case-studies/gain-a-decisive-edge-over-your-competition-by-integrating-aem-with-pim) [Sell New Products Sooner by Improving the Performance of Your PIM](https://www.gspann.com/resources/case-studies/sell-new-products-sooner-by-increasing-the-performance-of-your-pim) [Ease Amazon Publishing and Speed Up Time-to-Market with Salsify PIM](https://www.gspann.com/resources/case-studies/automate-product-data-with-salsify-pim-for-seamless-amazon-sync-and-faster-time-to-market) ## Countermeasures Against App Impersonation # **Stop the Spoof: Countermeasures Against Mobile App Impersonation** #### As mobile threats evolve, combating app impersonation is crucial. Learn how managers can proactively safeguard their brand integrity and enhance mobile app security with effective strategies. Mobile applications have become integral to business operations and customer engagement in today's digital ecosystem. However, this increased reliance has concurrently escalated the risk of app impersonation fraud, presenting a significant challenge for organizations across sectors. It's crucial for business managers to understand and address this threat to protect your company's assets, reputation, and customer trust. ### App Impersonation Threat Landscape Mobile app impersonation is a major cybersecurity threat that business managers must address to protect their organizations. This malicious practice involves creating counterfeit versions of legitimate mobile applications, often with subtle alterations to names, icons, or features, designed to deceive users into downloading and using these fraudulent apps. The business implications of app impersonation are severe. Once installed, these fake applications can compromise corporate data security, potentially leading to the theft of sensitive information, including financial data and login credentials. Moreover, they may serve as vectors for malware or spyware installation, jeopardizing the integrity of your company's digital infrastructure and exposing it to significant financial and reputational risks. Implement robust security protocols to mitigate these risks. Enforce strict policies for app downloads from authorized stores and develop comprehensive authentication processes for all corporate mobile applications. Additionally, invest in employee and customer education programs to enhance awareness about identifying and reporting suspicious apps. Be aware that impersonation tactics extend beyond mimicking existing apps. Some threat actors exploit market gaps by creating fraudulent alternatives where official apps don't exist. Your mobile application development teams must conduct regular security audits, maintain a proactive app development strategy, and stay vigilant against emerging impersonation techniques to safeguard your organization's digital assets and keep customer trust. ### Safeguarding Brand Integrity: Mobile App Impersonation Countermeasures As a business manager, protecting your brand integrity and corporate security against mobile app impersonation is paramount. Image 1 summarizes important strategies to mitigate risks and maintain your competitive edge. ![Risk Mitigation Strategies](https://images.ctfassets.net/lyvx7el2wsii/3MFOaiuCRqDJhoUubFlNXz/b32451a81a214d1dfe188fc0252b4c17/Image_1_-_Risk_Mitigation_Strategies.jpg) Considerations on risk mitigation strategies include: - **Proactive App Store Surveillance:** Establish a dedicated team to conduct regular sweeps of major app stores, identifying potential brand impersonators. This vigilance extends to both the Apple App Store and Google Play Store. - **Digital Presence Monitoring:** Implement advanced analytics tools to track app metrics, including download counts, ratings, and reviews. Extend this monitoring to social media platforms and online forums to detect brand misrepresentation. - **Robust App Security Protocol:** Enforce stringent security measures in your official apps, including two-factor authentication and state-of-the-art encryption, which protects your users and sets a high bar for potential impersonators. - **Strategic Client Education:** Develop a comprehensive communication strategy to educate your clients on identifying authentic apps. Utilize your brand's unique visual identifiers and emphasize the importance of downloading exclusively from official channels. - **Swift Legal Action Protocol:** Establish a rapid response system involving your legal team to address any detected fraudulent apps. Prompt reporting to app stores is essential to minimize damage to your brand reputation. - **Continuous Security Intelligence:** Invest in ongoing cybersecurity training and threat intelligence services. Staying ahead of emerging mobile app threats is vital for maintaining your technological edge and protecting your market position. - **Authentic Digital Footprint:** Ensure your apps are backed by a robust online presence, including a dedicated support system. An authenticity marker makes it challenging for impersonators to replicate your comprehensive digital ecosystem. - **User Experience Integrity:** Maintain a high-quality, ad-controlled environment in your apps. A clean, professional user interface distinguishes your products from ad-heavy imitations, reinforcing your brand's commitment to user experience. By implementing these measures, you will not only protect your brand but also reinforce your position as a trusted, security-conscious leader in your industry. Remember, in the digital age, your app is often the first point of contact with customers—its integrity is synonymous with your corporate integrity. ### Intellectual Property in Mobile App Brand Protection To preserve your brand and inventions, it's essential that you should take steps to secure your company's intellectual property (IP). Table 1 summarizes some crucial facets of intellectual property protection. | Aspect | Description | | --- | --- | | Trademarks | Register app name and logo to prevent similar marks and brand confusion | | Copyright | Protects original content like source code, graphics, and audiovisual elements | | Patents | Apply for novel, non-obvious technical innovations | | Trade Secrets | Secure confidential information with protocols and non-disclosure agreements | | Contracts and Agreements | Use EULAs and ToS to define usage terms and protect IP | | Non-Disclosure Agreements (NDAs) | Have third parties sign when sharing app ideas or code | | Infringement Monitoring | Regularly check for misuse of the app's name, logo, or content | | Domain Names | Secure relevant domains to prevent confusion and protect the brand | | Open-Source Compliance | Comply with open-source licenses and provide proper attribution | | Enforce Your Rights | Act against infringement with legal actions or reports to app stores | | International Protection | File for IP protection in multiple countries for global operations | | Consult Legal Professionals | Work with IP attorneys specializing in app development | ### Approaches to Addressing Mobile App Security in Fake Applications Protecting your business against fake mobile applications requires a multi-faceted approach leveraging advanced technical strategies. An important first step is implementing robust app signing procedures, ensuring each application is digitally certified to confirm its authenticity. This measure significantly enhances user trust and complicates impersonation attempts. Complementing this, you must establish comprehensive continuous monitoring systems. By deploying sophisticated tools and procedures to scan app stores and the broader internet vigilantly, your company can swiftly identify and address counterfeit versions of its applications, minimizing potential damage to brand reputation and user security. Regular security testing forms another cornerstone of this strategy. Conducting routine penetration testing and vulnerability assessments allows you to proactively identify and rectify potential weaknesses in your mobile applications, staying one step ahead of malicious actors. API security is equally important in this ecosystem. By implementing stringent security measures for API endpoints, companies can prevent unauthorized access and data breaches, safeguarding corporate and user data. This approach is vital as APIs often serve as gateways to sensitive information and core functionalities. Implementation of robust encryption protocols for data storage and transmission is non-negotiable. By employing state-of-the-art encryption techniques, you can add a layer of protection, ensuring that even if data is intercepted, it remains unintelligible and secure from unauthorized access. ### Securing API Integration APIs have become the backbone of modern business operations, offering unprecedented opportunities for innovation and growth. However, this proliferation of APIs also presents significant security challenges that demand your immediate attention as a business manager. **Understanding the Risk Landscape** The diverse ecosystem of devices and operating systems introduces a complex array of security risks in API integration: - Data breaches - Unauthorized access - API key leaks - Injection attacks - Man-in-the-middle (MITM) attacks - Denial of Service (DoS) attacks These threats jeopardize your data integrity and pose substantial risks to your business continuity and reputation. **Comprehensive Security Strategy** You could implement a multi-layered security approach to mitigate these risks effectively, as shown in Image 2. ![Multi-layered Security Approach](https://images.ctfassets.net/lyvx7el2wsii/2Q62nRj0H7eY7Ubz6QL1Ss/039565c40772c39e8cf1d67ef842b556/Image_2_-_Multi-layered_Security_Approach-02-02.jpg) ### Data Obfuscation: A Critical Strategy for Brand Protection Data obfuscation, or masking, is a good tool to add to your security arsenal. This technique strategically replaces sensitive information with modified, non-sensitive content, maintaining functionality while significantly enhancing data protection. Data masking allows you to create robust testing environments using synthetic data in your development processes. This approach enables you to collaborate with external contractors and development teams, granting them access to fully functional systems without exposing your actual, sensitive databases. By doing so, you maintain strict control over your proprietary information while accelerating your development cycles. ### Protecting Brand Integrity via App Attestation App Attestation is another significant security measure for protecting brand integrity and safeguarding sensitive business information. This advanced cryptographic method ensures that only genuine versions of your mobile applications can access your backend systems, effectively blocking all counterfeit apps regardless of their source. ![App Attestation Process](https://images.ctfassets.net/lyvx7el2wsii/2PHyUSDlrYsxXDicDRb8uR/1df7d06e5299bc5006864cce70785399/Image_3_-_App_Attestation_Process.jpg) Integrating app attestation into your mobile security strategy offers several key benefits: - Enhanced protection against counterfeit apps - Improved control over API access - Reduced risk of data breaches and unauthorized access - Strengthened overall mobile app security posture By implementing mobile app attestation, you create a robust defense against malicious actors who attempt to exploit fake apps to gain unauthorized access to your systems. This approach shifts your security paradigm from solely relying on in-app security features to a more comprehensive remote attestation strategy. The process involves a secure challenge-response mechanism between the client app and your authentication service. Each API request includes a temporary authorization token, ensuring only authenticated and authorized applications can utilize your backend resources. This dynamic client authentication method keeps your authentication secrets secure, as they are never directly exposed to the client. **User Education** User education can be a key factor in reducing an imposter app's impact on your brand. You might consider developing a user education initiative that includes instructions on uninstalling and reporting the imposter app. ### Brand Protection Services As a business manager deeply invested in safeguarding your company's brand integrity, you recognize the critical importance of robust brand protection strategies, particularly in the face of increasing threats from imposter apps. Here are some guidelines on how you can leverage brand protection services to fortify your defenses. **Comprehensive IP Monitoring** Your brand protection strategy must encompass vigilant monitoring of your intellectual property across multiple channels. This includes scrutinizing app stores, online marketplaces, social media platforms, and domain registrations for any unauthorized use of your trademarks, patents, or brand assets. **Automated Detection and Response** Implementing advanced automated monitoring and takedown tools can swiftly identify and remove infringing content and imposter apps. This proactive approach allows you to maintain a strong brand presence while minimizing the risk of customer confusion or data breaches. **Efficient Resource Allocation** Leveraging AI-powered image recognition and bot technology lets you streamline brand protection efforts. This automation frees up your internal resources, allowing your team to focus on core business activities and strategic initiatives. **Strategic Threat Prioritization** Your brand protection service should employ sophisticated algorithms to identify and prioritize high-risk threats. This ensures you allocate your enforcement resources effectively, addressing the most significant infringements that pose the greatest risk to your brand integrity. **Automated Enforcement with Manual Oversight** Implementing a two-pronged approach of automated removal of counterfeit listings coupled with manual review capabilities provides an optimal balance of efficiency and control. This strategy helps prevent the re-emergence of known infringements while allowing for nuanced decision-making in complex cases. **Performance Metrics and ROI Analysis** You should insist on detailed analytics and insights from your brand protection service to justify your investment and continuously refine your strategy. These metrics can demonstrate your efforts' economic impact and effectiveness, enabling data-driven decision-making for future brand protection initiatives. **Popular Brand Protection Services** **Red Points:** [https://www.redpoints.com/software/mobile-apps/](https://www.redpoints.com/software/mobile-apps/) **Bolster:** [https://bolster.ai/platform/fake-apps-monitoring](https://bolster.ai/platform/fake-apps-monitoring) **Brandshield:** [https://blog.brandshield.com/unveiling-the-stealthy-shadows-safeguarding-your-brand-from-mobile-app-scams](https://blog.brandshield.com/unveiling-the-stealthy-shadows-safeguarding-your-brand-from-mobile-app-scams) **PhishLabs:** [https://www.phishlabs.com/services/brand-protection/mobile-app-protection](https://www.phishlabs.com/services/brand-protection/mobile-app-protection) **Tracer:** [https://www.tracer.ai/tracer-data/mobile-app-protection](https://www.tracer.ai/tracer-data/mobile-app-protection) **Approov:** [https://approov.io/](https://approov.io/) ### Conclusion Mobile app impersonation poses a significant threat to businesses, potentially compromising corporate data security and exposing organizations to financial and reputational risks. To mitigate these risks, companies must implement a multi-faceted approach that combines proactive monitoring, robust mobile app security measures, and strategic brand protection online initiatives. Investing in comprehensive intellectual property protection, including trademarks, copyrights, and patents, is crucial for safeguarding brand integrity. Simultaneously, leveraging advanced technologies such as app attestation, API security, and data obfuscation can significantly enhance the overall security posture of your mobile applications. By adopting these measures, you not only protect business assets but also reinforce your company’s position as a trusted, security-conscious leader in your industry. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published April 24, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Stop%20the%20Spoof%3A%20Countermeasures%20Against%20Mobile%20App%20Impersonation)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Stop%20the%20Spoof%3A%20Countermeasures%20Against%20Mobile%20App%20Impersonation&source=Gspann) Mobility B2C Cybersecurity Customer Experience #### Related Resources [Fortify Your E-Commerce Apps: Best Practices for Mobile App Security](https://www.gspann.com/resources/blogs/fortify-your-e-commerce-apps-best-practices-for-mobile-app-security) [Flutter vs. React Native: The Best ROI for Your Mobile App](https://www.gspann.com/resources/white-papers/flutter-vs.-react-native-which-mobile-cross-platform-framework-gives-you-the-best-roi) [10 Must-have Features That Turn Fintech Apps Into Growth Engines](https://www.gspann.com/resources/white-papers/10-essential-features-for-fintech-mobile-apps-to-drive-explosive-growth) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published April 24, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Stop%20the%20Spoof%3A%20Countermeasures%20Against%20Mobile%20App%20Impersonation)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Stop%20the%20Spoof%3A%20Countermeasures%20Against%20Mobile%20App%20Impersonation&source=Gspann) Mobility B2C Cybersecurity Customer Experience #### Related Resources [Fortify Your E-Commerce Apps: Best Practices for Mobile App Security](https://www.gspann.com/resources/blogs/fortify-your-e-commerce-apps-best-practices-for-mobile-app-security) [Flutter vs. React Native: The Best ROI for Your Mobile App](https://www.gspann.com/resources/white-papers/flutter-vs.-react-native-which-mobile-cross-platform-framework-gives-you-the-best-roi) [10 Must-have Features That Turn Fintech Apps Into Growth Engines](https://www.gspann.com/resources/white-papers/10-essential-features-for-fintech-mobile-apps-to-drive-explosive-growth) ### Want to stay updated with the latest blogs? 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E-Commerce Accessibility Compliance # **Making E-Commerce Inclusive: Accessibility Compliance Boosts UX and Builds Trust** #### Discover how a leading e-commerce platform achieved WCAG (Web Content Accessibility Guidelines) compliance, expanded market reach, and improved user experience for all customers, including those with disabilities. Learn about the strategic approach that transformed accessibility challenges into business opportunities. #### The Client A multinational apparel retailer. ### **The** Challenge A multinational clothing retailer faced critical challenges aligning their e-commerce platform with accessibility standards. The existing platform hindered product discovery, navigation, and checkout for users with disabilities, leading to poor user experience and missed business opportunities. In brief, the company needed to: - Attain compliance with Web Content Accessibility Guidelines (WCAG) levels A and AA - Facilitate an inclusive user interface for customers with disabilities - Rectify inefficient processes for addressing accessibility violations - Reduce its risk of legal issues and reputational damage - Prevent loss of revenue from users with visual, auditory, and cognitive impairments #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Making%20E-Commerce%20Inclusive%3A%20Accessibility%20Compliance%20Boosts%20UX%20and%20Builds%20Trust)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Making%20E-Commerce%20Inclusive%3A%20Accessibility%20Compliance%20Boosts%20UX%20and%20Builds%20Trust&source=Gspann) Retail E-Commerce UI/UX Data Privacy #### Related Resources [Automate Compliance Docs with Adobe Experience Manager](https://www.gspann.com/resources/case-studies/use-adobe-experience-manager-to-automate-your-compliance-document-workflow) [Integrate Salesforce with NICE InContact to Balance Privacy and CX](https://www.gspann.com/resources/case-studies/balance-your-customers-privacy-and-experience-by-integrating-salesforce-with-nice-incontact) [Balancing Data Privacy and Personalization in 2022](https://www.gspann.com/resources/blogs/balancing-data-privacy-and-personalization-in-2022) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution Guided by a report from a neutral, professional third-party auditing firm engaged by GSPANN, our teams implemented a comprehensive accessibility strategy. This strategy featured a dedicated accessibility team, strategic fixes, technical solutions, multi-device optimization, knowledge transfer, proactive testing, and process improvements to enhance digital inclusivity and compliance. Key features of our solution included: - **Leveraged Our WCAG COE:** We leveraged our WCAG Center of Excellence (COE), a vital part of our practice, to validate and remediate accessibility findings. - **Strategic Approach:** The team analyzed findings and suggested fixes at the page and component levels, minimizing impact on planned development activities. - **Technical Solutions:** Our experts provided solutions for HTML structural issues and conducted POCs on third-party libraries to ensure accessibility compliance. - **Multi-device Optimization:** Accessibility issues were fixed across multiple form factors, including mobile devices. - **Proactive Testing:** Our team built a utility for in-sprint regression testing to identify and address accessibility issues before production deployment. - **Process Improvements:** Recommendations were made to incorporate accessibility considerations during the UX design phase, assess third-party components, and integrate accessibility testing into the CI/CD pipeline. By leveraging cutting-edge technologies and implementing a strategic approach to accessibility, GSPANN helped the company transform its digital presence into more inclusive, compliant, and user-friendly for all customers. ### **Business** Impact - **WCAG Compliance:** The e-commerce platform achieved WCAG compliance, mitigating potential legal risks. - **Expanded Market Reach:** The inclusive design enabled users with disabilities to use the site effectively, potentially increasing revenue from this demographic. - **Enhanced Brand Reputation:** Demonstrating commitment to inclusivity and ethical business practices improved customer loyalty and brand perception. - **Improved SEO:** Accessibility best practices aligned with SEO best practices, potentially improving search engine rankings. - **Better User Experience:** The improvements benefited all users, including those with slow internet connections or keyboard-only users. - **Measurable Progress:** The Lighthouse accessibility score increased to 90 and above across all pages, providing a tangible success metric. #### Technologies Used **E-commerce Platform:** Salesforce Commerce Cloud (SFCC) with Storefront Reference Architecture (SFRA)**Development:** Node.js, jQuery, JavaScript, HTML**Analyzer Tools:** AxeDev (Chrome extension), Colour Contrast Analyzer, Accessibility Insights for Web**Screen Readers:** NVDA, JAWS (Windows), Talkback (Android), VoiceOver (iOS/Mac)**Project Management:** JIRA and Confluence ### **Related** Capabilities #### **Application Modernization: Your Path to Maintain Compliance** Application modernization is crucial for maintaining compliance in today's rapidly evolving technological landscape. By updating legacy systems, your business can enhance performance, security, and compatibility while ensuring adherence to regulatory requirements and industry standards. #### Related Services [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) [Digital Commerce](https://www.gspann.com/services/digital-services/digital-commerce) [Digital Experience](https://www.gspann.com/services/digital-services/digital-experience) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Making%20E-Commerce%20Inclusive%3A%20Accessibility%20Compliance%20Boosts%20UX%20and%20Builds%20Trust)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Making%20E-Commerce%20Inclusive%3A%20Accessibility%20Compliance%20Boosts%20UX%20and%20Builds%20Trust&source=Gspann) Retail E-Commerce UI/UX Data Privacy #### Related Resources [Automate Compliance Docs with Adobe Experience Manager](https://www.gspann.com/resources/case-studies/use-adobe-experience-manager-to-automate-your-compliance-document-workflow) [Integrate Salesforce with NICE InContact to Balance Privacy and CX](https://www.gspann.com/resources/case-studies/balance-your-customers-privacy-and-experience-by-integrating-salesforce-with-nice-incontact) [Balancing Data Privacy and Personalization in 2022](https://www.gspann.com/resources/blogs/balancing-data-privacy-and-personalization-in-2022) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![Remove Visual Inconsistencies Across Platforms with Sauce Visual Regression Testing-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/GEUmBUTHVuWmMSbh5Rr27/fb9b17adb19281edc2cb34ef3327f40e/Remove_Visual_Inconsistencies_Across_Platforms_with_Sauce_Visual_Regression_Testing-thumbnail.jpg)\\ \\ Case Study\\ \\ Catch Cross-Platform UI Issues Early with Sauce Visual Testing\\ \\ Quality Engineering\\ \\ Sauce Labs\\ \\ Automation\\ 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Delivery Services # **Repo-less, Serverless, and Stress-Free: Exploring AEM Edge Delivery Services** #### Most enterprise websites are either too slow, too complex, or both. Can Adobe Experience Manager’s Edge Delivery Services, Adobe's cloud-based solution for optimized web performance, fix that? AEM Edge Delivery Services (EDS) is part of a growing shift in how modern websites are built and delivered. With a focus on speed, simplicity, and personalization, EDS is designed to meet the demands of today’s content-heavy websites, apps, and e-commerce platforms without all the traditional overhead. The EDS landscape is evolving rapidly and has undergone several advancements in recent years. It has been referred to as Adobe Helix, Franklin, NextGen Composability, or Edge Delivery Services, but all labels refer to the same entity. This blog helps you understand AEM EDS and how your business can benefit from it. ### What is AEM Edge Delivery Services? AEM Edge Delivery Services is a suite of cloud-based content delivery and optimization services that aims to provide fast and efficient web user experiences. EDS includes many services responsible for content delivery at the edge, such as asset, authentication, JSON, content, and CDN (Content Delivery Network) services. The Adobe-provided services run on ADOBE IO, a serverless environment. AEM EDS is a content delivery platform that serves mobile-first web pages to customers straight from the edge with lighthouse scores of 100 or close to 100. EDS supports integration with all major CDNs (e.g., Akamai and Fastly, to name two), ensuring that web pages are served from the closest location to users for faster load times. ### Should You Stick with AEM or Move to EDS? Choose Adobe EDS over traditional AEM when content velocity and page performance are top priorities. EDS delivers exceptional ROI through rapidly deployed, high-performing websites that outpace competitors. While AEMaaCS remains essential for headless and complex backend feature implementations, organizations can strategically combine both platforms to leverage their complementary strengths EDS excels in situations requiring simplified development of workflows with its build-less deployment model and automatic optimizations. Organizations facing resource constraints benefit from EDS's lower technical overhead and reduced infrastructure management. The platform's edge-first architecture significantly improves global performance metrics, especially for content-heavy sites with geographically dispersed audiences. Our blog “ [AEM Edge Delivery Services - Adobe's Next-Gen Composability Solution](https://www.gspann.com/resources/blogs/aem-franklin-adobes-next-gen-composability-solution/)” gives you additional insights into the differences between the two technologies. ### Content Authoring with AEM Edge Delivery Services Here are two key considerations: - Development teams build web experiences using plain JavaScript, HTML, and CSS. - The platform provides a great authoring experience by allowing the creation and publishing of web pages using the tools authoring teams are already familiar with: AEM WYSIWYG authoring (enabled by Universal Editor), Google Docs, or Microsoft SharePoint. Image 1 illustrates this: ![Content authoring for AEM Edge Delivery Services](https://images.ctfassets.net/lyvx7el2wsii/3bsHvJWSk3jDjD6UvnWhjf/d78571d0978f3a0b9f86a8706669f917/Image_1-__Content_authoring_for_AEM_Edge_Delivery_Services.jpg) EDS automatically optimizes assets like images, videos, and dynamic content for device-specific sizes. These optimizations can help to automatically compress or adjust media, eager or lazy loading of content on-demand, and other tweaks that make content delivery more efficient without sacrificing quality. ### Repo-less Multi-Site Management EDS also supports running multiple websites using a shared GitHub repository. This approach is called 'Repo-less Architecture' because all sites (except your first site) don't need a separate GitHub repository. Each website in this approach has a common organization name that matches the org name on the GitHub repository. The websites use a configuration service of their own. They can customize functionality, themes, and content sources while reusing the shared repository code. Figure 2 illustrates this architecture, creating multiple websites of an organization using a shared code repository with different content sources: ![AEM EDS Repoless Approach](https://images.ctfassets.net/lyvx7el2wsii/10i5ZIWYWCRUr3EtweYfiq/666e02c36696b9537eba00ac9609dd07/Image_2_-_AEM_EDS_Repoless_Approach-02.jpg) Adobe's Real-User Monitoring (RUM) and analytics collect real-time data, providing insights into traffic patterns and user behaviors. This allows for adaptive content strategies, improving performance based on actual user data. ### The Future of AEM Edge Delivery Services From enhanced API capabilities to better support for mobile and web applications, the future of AEM Edge Delivery Services will undoubtedly include innovations that further solidify its position as a leader in the content management space. Looking ahead, AEM Edge Delivery Services will likely continue to evolve along the following lines: - **Faster and More Intelligent Content Delivery:** Adobe continues to focus on providing fast, reliable, and globally distributed content delivery, now supporting more sophisticated, large-scale web applications and digital experiences. - **Security:** Adobe continuously incorporates its security infrastructure to protect content during delivery, ensuring privacy and compliance. - **End-to-End Content Lifecycle Support:** EDS supports you from content creation and management to content delivery, optimization, and real-time analytics. AEM Edge Delivery Services is now deeply embedded in a full-stack digital experience solution. It can leverage tools like Adobe Experience Manager Sites and Adobe Digital Assets. The universal editor will eventually consolidate all AEM editors—such as the SPA, Page, and Content Fragment editors—into a single editor. Adobe continuously adds tools for A/B testing, experimentation, and real-user monitoring to the platform to ensure continuous quality and performance. ### Conclusion AEM Edge Delivery Services has come a long way since its inception, evolving from a simple document-based content delivery solution into a powerful platform capable of providing fast, personalized experiences to users across the globe. With EDS, Adobe aims to eliminate the need for complex frameworks, libraries, and abstractions and just focus on writing clean, performant code. As Adobe continues to innovate, we can expect the platform to keep pushing the boundaries of what's possible in content delivery and digital transformation. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5VEVtwgwSJ5U2DCTkFd5zi%2F886651ac83e8a537fec33a1ff63ce6a3%2FNeeraj_Pandey__Content.jpg&w=768&q=75) ## Neeraj Pandey Content ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F17QjznjDQryR1ttEa1V21h%2F19d58bf3b8f7f1df5c95b1865f912559%2FPardeep_Gera__Content.jpg&w=768&q=75) ## Pardeep Gera Content Published April 24, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Repo-less%2C%20Serverless%2C%20and%20Stress-Free%3A%20Exploring%20AEM%20Edge%20Delivery%20Services)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Repo-less%2C%20Serverless%2C%20and%20Stress-Free%3A%20Exploring%20AEM%20Edge%20Delivery%20Services&source=Gspann) Adobe Content Management Systems Customer Experience Microservices #### Related Resources [Transform Your Retail Business with Composable Commerce](https://www.gspann.com/resources/white-papers/transform-retail-with-composable-commerce-a-strategic-guide-for-leaders) [Traditional vs. Headless vs. Hybrid CMS](https://www.gspann.com/resources/blogs/traditional-vs-headless-vs-hybrid-cms) [AEM Edge Delivery Services - Adobe's Next-Gen Composability Solution](https://www.gspann.com/resources/blogs/aem-franklin-adobes-next-gen-composability-solution) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5VEVtwgwSJ5U2DCTkFd5zi%2F886651ac83e8a537fec33a1ff63ce6a3%2FNeeraj_Pandey__Content.jpg&w=768&q=75) ## Neeraj Pandey Content ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F17QjznjDQryR1ttEa1V21h%2F19d58bf3b8f7f1df5c95b1865f912559%2FPardeep_Gera__Content.jpg&w=768&q=75) ## Pardeep Gera Content Published April 24, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Repo-less%2C%20Serverless%2C%20and%20Stress-Free%3A%20Exploring%20AEM%20Edge%20Delivery%20Services)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Repo-less%2C%20Serverless%2C%20and%20Stress-Free%3A%20Exploring%20AEM%20Edge%20Delivery%20Services&source=Gspann) Adobe Content Management Systems Customer Experience Microservices #### Related Resources [Transform Your Retail Business with Composable Commerce](https://www.gspann.com/resources/white-papers/transform-retail-with-composable-commerce-a-strategic-guide-for-leaders) [Traditional vs. Headless vs. Hybrid CMS](https://www.gspann.com/resources/blogs/traditional-vs-headless-vs-hybrid-cms) [AEM Edge Delivery Services - Adobe's Next-Gen Composability Solution](https://www.gspann.com/resources/blogs/aem-franklin-adobes-next-gen-composability-solution) ### Want to stay updated with the latest blogs? 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Manager-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/6stLnd0nyHTzm9VSYt4WRA/dcc373193248bef7eca25af2e20841c8/Simplify_B2B_E-Commerce_Messaging_Using_Adobe_Experience_Manager-thumbnail.jpg)\\ \\ Case Study\\ \\ Simplify B2B E-Commerce Messaging Using Adobe Experience Manager\\ \\ Content Management Systems\\ \\ Retail\\ \\ B2B\\ \\ Adobe\\ \\ Customer Experience](https://www.gspann.com/resources/case-studies/simplify-b2b-e-commerce-messaging-using-adobe-experience-manager) [![Improve Your Website Performance and Gain Actionable Customer Insights Using Adobe Experience Cloud-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/N6uSgLyA31Vvfr3nw72T2/2d2ea8e985a362d98636877f0eac3db7/Improve_Your_Website_Performance_and_Gain_Actionable_Customer_Insights_Using_Adobe_Experience_Cloud-thumbnail.jpg)\\ \\ Case Study\\ \\ Optimize Website Performance & Insights with Adobe Experience Cloud\\ \\ Adobe\\ \\ B2C\\ \\ Customer Experience\\ \\ DevOps\\ \\ Retail\\ \\ Content Management Systems](https://www.gspann.com/resources/case-studies/improve-your-website-performance-and-gain-actionable-customer-insights-using-adobe-experience-cloud) [![Edge Delivery Services-T](https://images.ctfassets.net/lyvx7el2wsii/31f6ZEVCs8LTQjdj7caw1p/6cf77bfd85b8c941e8b82df9935711a9/Thumbnail_-_447X290.jpg)\\ \\ Newsletter\\ \\ Deliver Smarter, Faster Experiences with AEM Edge Delivery Services\\ \\ Content Management Systems\\ \\ Adobe\\ \\ Headless\\ \\ Customer Experience](https://www.gspann.com/resources/newsletters/unlock-agility-and-performance-with-adobe-experience-manager-edge-delivery-services) ## AI Governance Essentials # **Master AI Governance to Build Secure, Compliant Enterprise AI Systems** #### Unlock Generative AI with strong governance. Build AI-ready foundations, ensure compliance, enhance security, and drive collaboration—while optimizing costs and fostering innovation. As businesses integrate Generative AI (GenAI) into their operational and analytical workflows, ensuring a well-structured data governance framework is essential. While GenAI enhances efficiency and decision-making, it also introduces regulatory complexities, data integrity challenges, and ethical considerations. Think of it like building a house—without a rock-solid foundation, your AI dream home would collapse under the weight of compliance cracks and data leaks. Organizations must adopt proactive governance strategies to fully leverage AI’s capabilities while maintaining compliance and operational resilience. Establish a solid base, and you are ready to build with confidence. ### Establishing AI-Ready Foundations The success of GenAI hinges on the reliability and governance of its underlying data. Organizations need stringent data quality management practices to ensure structured and unstructured data remains accurate, standardized, and relevant. Leveraging metadata management and knowledge graphs improves AI interpretability, leading to more accurate insights. Implementing a cohesive data fabric strategy enables seamless integration across diverse data sources, ensuring AI outputs are consistent and actionable. ### Proactive Design for Compliance With AI regulations evolving across global markets, businesses must establish governance structures that ensure compliance. Automated monitoring tools can track regulatory adherence in real time, reducing the risk of non-compliance. Transparent AI decision-making processes build trust and accountability, necessitating comprehensive documentation of model behaviors and outputs. Bias detection and mitigation must also be prioritized to maintain ethical AI usage, ensuring fair and legally sound implementations. A proactive governance approach fosters sustainability and prepares organizations for forthcoming regulatory frameworks. ### Strengthening Security and Controls Given the vast amounts of sensitive data AI systems process, organizations must prioritize security and privacy. Robust access controls, end-to-end encryption, and data masking techniques safeguard proprietary and personally identifiable information (PII). Synthetic data generation and anonymization strategies minimize PII exposure while preserving model accuracy. Regular AI security audits and risk assessments bolster cybersecurity defenses, mitigating vulnerabilities and reinforcing responsible AI deployment. ### Driving Collaboration Effective AI governance extends beyond IT, requiring close collaboration between compliance, legal, and business units. Establishing AI governance committees aligns AI-driven initiatives with corporate policies and regulatory mandates. Organization-wide data literacy programs empower employees to responsibly interpret AI-generated insights while maintaining data integrity. Legal and ethical oversight must be embedded into governance frameworks to mitigate unintended biases and uphold corporate accountability. A culture of AI stewardship ensures innovation progresses within defined regulatory and ethical boundaries. ### Optimizing Costs Deploying GenAI at scale involves significant resource investment, necessitating a cost-conscious approach. Optimizing AI model training, utilizing curated datasets, and refining processing methodologies can significantly reduce computational overhead and cloud expenses. Ensuring AI projects align with business objectives maximizes ROI and resource efficiency. Continuous performance tracking and key metric evaluations enable organizations to iteratively enhance AI strategies, driving sustainable adoption without excessive financial strain. ### Conclusion Generative AI is redefining how businesses approach analytics and decision-making, but its success depends on a well-structured governance model. Organizations that invest in AI-ready data foundations, implement proactive compliance measures, enforce robust security practices, encourage cross-functional collaboration, and optimize resource allocation will be best positioned to thrive in the AI era. By embedding governance into the AI lifecycle from the outset, businesses can confidently navigate the evolving landscape while maintaining compliance, ethical responsibility, and long-term innovation success. [Talk to us](https://www.gspann.com/contact-us) on how we can partner with you in your GenAI journey and help securely build your AI enterprise. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4kBQzbUDfiYcIfIMhe0mXJ%2F4670de927ec53af1c9f03aacbee55933%2FMahesh_Reghupathy-Information_Analytics.jpg&w=768&q=75) ## Mahesh Reghupathy Information Analytics Published April 22, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Master%20AI%20Governance%20to%20Build%20Secure%2C%20Compliant%20Enterprise%20AI%20Systems)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Master%20AI%20Governance%20to%20Build%20Secure%2C%20Compliant%20Enterprise%20AI%20Systems&source=Gspann) Information Analytics Nitrate Generative AI Artificial Intelligence #### Related Resources [Improve Data Governance by Modernizing Legacy Systems](https://www.gspann.com/resources/case-studies/improve-data-governance-by-modernizing-legacy-systems) [Become Data-Confident with Data Pipeline Automation](https://www.gspann.com/resources/case-studies/become-data-confident-with-data-pipeline-automation) [Leverage Predictive Analytics to Augment Supply Chain Management](https://www.gspann.com/resources/case-studies/leverage-predictive-analytics-to-minimize-risk-and-augment-supply-chain-management) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4kBQzbUDfiYcIfIMhe0mXJ%2F4670de927ec53af1c9f03aacbee55933%2FMahesh_Reghupathy-Information_Analytics.jpg&w=768&q=75) ## Mahesh Reghupathy Information Analytics Published April 22, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Master%20AI%20Governance%20to%20Build%20Secure%2C%20Compliant%20Enterprise%20AI%20Systems)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Master%20AI%20Governance%20to%20Build%20Secure%2C%20Compliant%20Enterprise%20AI%20Systems&source=Gspann) Information Analytics Nitrate Generative AI Artificial Intelligence #### Related Resources [Improve Data Governance by Modernizing Legacy Systems](https://www.gspann.com/resources/case-studies/improve-data-governance-by-modernizing-legacy-systems) [Become Data-Confident with Data Pipeline Automation](https://www.gspann.com/resources/case-studies/become-data-confident-with-data-pipeline-automation) [Leverage Predictive Analytics to Augment Supply Chain Management](https://www.gspann.com/resources/case-studies/leverage-predictive-analytics-to-minimize-risk-and-augment-supply-chain-management) ### Want to stay updated with the latest blogs? 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Databricks is a unified analytics platform for building, deploying, and maintaining enterprise-grade data solutions at scale. It leverages Apache Spark, Delta Lake, and MLflow to provide data engineering, analytics, and machine learning capabilities. In this blog, we explore a called _Unity Catalog_. ### Why Use Databricks Unity Catalog? Databricks Unity Catalog provides centralized access control, auditing, lineage, and data discovery capabilities across Databricks workspaces. It simplifies security, access control, and metadata management while enabling efficient governance across all data assets. ![Unity Catalog Key Aspects](https://images.ctfassets.net/lyvx7el2wsii/3AbK1gVAnHjljkwHmmqBiX/069af87cfed0813b137c3a99570ae3b1/Image_1_-_Unity_Catalog_Key_Aspects.jpg) ### Unity Catalog Hierarchy The hierarchy of primary data objects in Unity Catalog follows a structured flow from Metastore to Table or Volume: 1. **Metastore**: The top-level container for metadata. Each metastore exposes a three-level namespace (schema.table) that organizes data. 2. **Catalog**: The first layer of the object hierarchy is used to organize data assets. 3. **Schema**: Also known as databases, schemas are the second layer of the object hierarchy and contain tables and views. 4. **Volume**: Volumes are the lowest level of the object hierarchy, alongside tables and views, and provide governance for non-tabular data. 5. **Table**: Tables and views are at the lowest level in the object hierarchy. ![Unity Catalog Object Model](https://images.ctfassets.net/lyvx7el2wsii/6GPESbp56wnj7rpImt7xi5/2b41e004c4be31b785c32da4a44f15e9/Image_2_-_Unity_Catalog_Object_Model.jpg) ### Catalog Best Practices For effective governance and organization, it is recommended to create the three catalogs described next. **Development Catalog** The Development Catalog is designed to facilitate the creation of data pipelines. Users can read from production tables (published and non\_published) within Access Control Lists (ACLs) and write to their schema in this catalog. Upon onboarding, a default schema named team is created in the development catalog. Additional schemas can be made by following the steps outlined in the Define Schemas section. **Non\_Published\_\* Catalog** The Non\_Published Catalog is considered part of the production environment. Its schemas maintain raw, curated, and consumption datasets, serving as a crucial intermediary step in data management. **Published\_\* Catalog** The Published Catalog exclusively contains views exposed to data analysts and consumers. This catalog is the final presentation layer for processed and refined data, ensuring end-users access the most relevant and reliable information. **Other Best Practices** Following the suggestions in Image 3, your organization can effectively implement Unity Catalog, creating a secure, well-organized, and compliant data management environment that supports your business objectives while maintaining strict control over data access and usage. ![General Unity Catalog Best Practices](https://images.ctfassets.net/lyvx7el2wsii/4UlYBb3vuu2ttvlgIMi8kT/8e4a7ead9bddc834210f7dbc4ae91774/Image_3_-_General_Unity_Catalog_Best_Practices.jpg) ### Service Principals Service principals are essential components for automation in data management workflows. These entities are designed to facilitate secure access for CI/CD pipelines and job execution, enabling seamless integration of automated processes within the Databricks ecosystem. Organizations can maintain robust security measures by utilizing service principals while streamlining their data operations. Service Principals in Unity Catalog provide a powerful mechanism for role-based access management in automated workflows. This approach ensures that each automated process or integration has precisely the level of access it requires, no more and no less. By implementing service principals, companies can significantly enhance their data governance practices, reducing the risk of unauthorized access while promoting efficient and secure data handling across their entire data infrastructure. ### Use Cases: Secure Data Sharing with Delta Sharing Delta sharing in Unity Catalog enables secure data sharing with external partners, vendors, and data consumers without data duplication. **Benefits of Delta Sharing**: - Share data securely without replication - Supports cross-cloud sharing across AWS, Azure and GCP - Fine grained access control at the row and column level - Avoids redundant raw, curated, and egress layers, reducing processing and storage costs **Steps to Implement Delta Sharing:** 1. Enable Delta Sharing in Unity Catalog 2. Create a share and add the required tables/views 3. Grant access to external users (e.g., an O9 analyst team) 4. Monitor and Audit Data Access through Unity Catalog logs **Data Lineage: Tracking Data Transformations** Data lineage helps organizations track how data flows from raw ingestion (source) to upstream (report) tables and deduplication of processing, reducing costs. ### Step-by-Step Implementation for Unity Catalog Integration Unity Catalog implementation involves setting up a metastore, configuring storage access, defining external data sources, organizing catalogs and schemas, creating tables, implementing security measures, enabling data lineage tracking, and managing access privileges. This process establishes a secure, well-organized data management environment that supports business objectives while maintaining strict control over data access and usage. 1. **Establish the Unity Catalog Metastore** Access the Databricks Admin Console to set up the Unity Catalog Metastore. This crucial step involves creating the metastore, assigning administrative roles to key personnel, and connecting it to your organization's cloud storage infrastructure. This foundation ensures proper data governance and access control. 2. **Set Up Storage Access** Implement storage credentials within Databricks to manage secure access to your data. This process includes configuring the necessary identity and access management roles, ensuring only authorized personnel can interact with sensitive data. Verify the setup to confirm seamless connectivity between Databricks and your storage solutions. 3. **Define External Data Sources** Register external locations to enable access to data stored outside of Databricks. This step is vital for integrating diverse data sources into your unified data management strategy. Implement appropriate permission structures to maintain data security while allowing necessary access. 4. **Organize Data Catalogs** Create a structured hierarchy of data catalogs to manage your organization's data assets efficiently. Establish separate catalogs for development, non-published data, and published data. This organization facilitates better data discovery, governance, and lifecycle management. 5. **Establish Data Schemas** Within each catalog, define schemas to categorize and organize your data further. Implement access controls at the schema level to ensure that different teams, such as analysts, access relevant data sets appropriately. 6. **Create Data Tables** Set up managed and external tables to store and access your data effectively. Databricks controls managed tables, while external tables allow you to connect to your cloud storage data. This flexibility balances performance, cost, and data ownership requirements. 7. **Implement Advanced Security Measures** Implement column-level and row-level security to enhance data protection. These features allow you to control access to specific data elements based on user roles or other criteria, ensuring that sensitive information is only accessible to authorized personnel. 8. **Enable Data Lineage Tracking** Utilize Unity Catalog's built-in data lineage tracking capabilities. This feature automatically records the data flow through your systems, providing valuable insights for compliance, troubleshooting, and data quality management. 9. **Manage Access Privileges and Auditing** Implement a robust system of access controls using granular permissions. Regularly audit access logs to monitor data usage, detect potential security issues, and ensure compliance with data governance policies. ### Conclusion Implementing Databricks Unity Catalog enhances data governance, security, and accessibility. Following this guide, practitioners can seamlessly integrate Unity Catalog into their Databricks environment, ensuring efficient and secure data management. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F3Wm8ToUKLuvPqqsvfyB5qa%2F135646fea62436cbb89a7af016accd79%2FKrishnam_Raja_Reddy_Jagadapi__IA.jpg&w=768&q=75) ## Krishnam Raja Reddy Jagadapi Information Analytics Published April 21, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Databricks%20Unity%20Catalog%3A%20Your%20Path%20to%20Scalable%20Data%20Governance)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Databricks%20Unity%20Catalog%3A%20Your%20Path%20to%20Scalable%20Data%20Governance&source=Gspann) Information Analytics Data Engineering Tools Data Governance #### Related Resources [What is Databricks - A 101 Guide for AI-Savvy Brands](https://www.gspann.com/resources/blogs/what-is-databricks-a-101-guide-for-ai-savvy-brands) [Managed Spark vs. EMR vs. Databricks Notebook: Best Data Ingestion](https://www.gspann.com/resources/white-papers/maximize-the-value-of-your-data-managed-spark-with-databricks-vs-spark-with-emr-vs-databricks-notebook) [Boost Order Workflow Efficiency Through Attribute Automation](https://www.gspann.com/resources/case-studies/optimize-order-workflow-by-automating-changes-in-product-attributes) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F3Wm8ToUKLuvPqqsvfyB5qa%2F135646fea62436cbb89a7af016accd79%2FKrishnam_Raja_Reddy_Jagadapi__IA.jpg&w=768&q=75) ## Krishnam Raja Reddy Jagadapi Information Analytics Published April 21, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Databricks%20Unity%20Catalog%3A%20Your%20Path%20to%20Scalable%20Data%20Governance)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Databricks%20Unity%20Catalog%3A%20Your%20Path%20to%20Scalable%20Data%20Governance&source=Gspann) Information Analytics Data Engineering Tools Data Governance #### Related Resources [What is Databricks - A 101 Guide for AI-Savvy Brands](https://www.gspann.com/resources/blogs/what-is-databricks-a-101-guide-for-ai-savvy-brands) [Managed Spark vs. EMR vs. Databricks Notebook: Best Data Ingestion](https://www.gspann.com/resources/white-papers/maximize-the-value-of-your-data-managed-spark-with-databricks-vs-spark-with-emr-vs-databricks-notebook) [Boost Order Workflow Efficiency Through Attribute Automation](https://www.gspann.com/resources/case-studies/optimize-order-workflow-by-automating-changes-in-product-attributes) ### Want to stay updated with the latest blogs? 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Discover how personalized mobile UX transforms casual clicks into loyal customers. Mobile personalization comes in various forms that you can use to improve customer satisfaction and customize it to the individual's preferences. This article arms you with the knowledge to implement targeted personalization strategies, transforming your e-commerce app into a highly intuitive and satisfying platform that not only meets but anticipates and exceeds user expectations. ### Types of Personalization Customer personalization is crucial to mobile app development as it can significantly enhance user engagement and drive business growth. Customized content tailored to individual user preferences improves the user experience (UX). It increases the likelihood of conversion by presenting users with content relevant to their interests and needs. Personalized UX elements such as tailored recommendations, adaptive layouts, and user-specific settings can significantly improve user satisfaction and retention. Targeted notifications based on user behavior and preferences can drive higher click-through rates and engagement, leading to increased app usage and potential sales. Location-based services can offer users relevant and timely information based on their geographic location, enhancing the overall user experience and increasing the likelihood of in-store visits or location-specific conversions. Behavioral personalization, such as personalized product recommendations based on past interactions, can drive higher sales and customer satisfaction by presenting users with products or services that align with their demonstrated preferences and behaviors. ![Mobile App Personalization Forms](https://images.ctfassets.net/lyvx7el2wsii/o8hoGkqS81I3RzurSkLme/3c17a127fdcaae02127070711e3086b2/Image_1__Mobile_App_Personalization_Forms.png) These elements collectively contribute to a sophisticated personalization strategy that goes beyond one-size-fits-all approaches. Incorporating these types of personalization into mobile app UX development can create more engaging and relevant user experiences, increase customer satisfaction and loyalty and improve business performance. ### Key Elements That Drive Successful E-Commerce Personalization Strategies To achieve next-level customization and craft a tailored user experience in e-commerce apps, it's essential to understand the key elements that drive successful personalization strategies. By leveraging past behavior, the timing and location of recommendations, and identifying specific user segments, e-commerce apps can deliver highly personalized experiences. Additionally, predictive analysis can anticipate user needs and preferences while considering current behavior and catering to individual preferences, which can further enhance the effectiveness of personalization strategies. **Past Behavior** Past behavior refers to analyzing a user's previous interactions and activities within the app. You can use this analysis to customize features, content, and recommendations based on the user's historical actions. **Time of Recommendation** Tailoring recommendations and content to users at the most suitable times is a crucial element of personalization. This involves sending notifications or recommendations to users at times of the day when they are most likely to engage with the content based on their previous usage habits and timing. **Location of Recommendation** Another significant element is presenting offers or content to users based on their current location. Tailoring services, information, or promotions based on a user's specific location maximizes the impact of your mobile app. **Determine Segment** Segmenting users into groups based on shared traits, habits, or qualities enables targeted product suggestions. Providing customized experiences to specific user segments while ensuring that suggestions or information are relevant to each group's attributes enhances user engagement. **Analytical Prediction** This involves forecasting future user behavior through machine learning models and algorithms. Predicting user behavior or preferences proactively allows you to tailor the user experience based on AI-generated assumptions. **Present Conduct** Tracking and understanding how users interact with the application in real time is essential. Customizing the app experience based on the user's current session, preferences, or recent actions can significantly enhance user engagement. **Catering Preferences** Considering each user's unique settings and preferences, customers can personalize their experience by adjusting themes, layout preferences, or settings to align with their individual tastes. ### Conclusion Developing a successful e-commerce mobile app isn’t just about writing code. It’s essential that your mobile app development team be guided by the fundamental sales and marketing goals of your company. One way to do this is to choose the best mix of personalization types and behavioral elements that most closely align with company goals. This article gives you our expert guidance on these areas. We invite you to contact us at [www.gspann.com](https://www.gspann.com/contact-us/) to schedule a personal appointment to discuss your needs. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published April 21, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Personalized%20UX%3A%20Boost%20Your%20E-Commerce%20Mobile%20App%20Experience)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Personalized%20UX%3A%20Boost%20Your%20E-Commerce%20Mobile%20App%20Experience&source=Gspann) Mobility Retail B2C UI/UX Personalization Customer Experience #### Related Resources [Attain 5 Star Ratings on Your Mobile Apps by Tracking Key Performance Indicators](https://www.gspann.com/resources/blogs/attain-5-star-ratings-on-your-mobile-apps-by-tracking-key-performance-indicators) [Best Mobile Experimentation Tools for E-Commerce CX and Growth](https://www.gspann.com/resources/blogs/unlock-mobile-e-commerce-growth-best-mobile-experimentation-tools-for-a-great-customer-experience) [Flutter vs. React Native: The Best ROI for Your Mobile App](https://www.gspann.com/resources/white-papers/flutter-vs.-react-native-which-mobile-cross-platform-framework-gives-you-the-best-roi) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published April 21, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Personalized%20UX%3A%20Boost%20Your%20E-Commerce%20Mobile%20App%20Experience)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Personalized%20UX%3A%20Boost%20Your%20E-Commerce%20Mobile%20App%20Experience&source=Gspann) Mobility Retail B2C UI/UX Personalization Customer Experience #### Related Resources [Attain 5 Star Ratings on Your Mobile Apps by Tracking Key Performance Indicators](https://www.gspann.com/resources/blogs/attain-5-star-ratings-on-your-mobile-apps-by-tracking-key-performance-indicators) [Best Mobile Experimentation Tools for E-Commerce CX and Growth](https://www.gspann.com/resources/blogs/unlock-mobile-e-commerce-growth-best-mobile-experimentation-tools-for-a-great-customer-experience) [Flutter vs. React Native: The Best ROI for Your Mobile App](https://www.gspann.com/resources/white-papers/flutter-vs.-react-native-which-mobile-cross-platform-framework-gives-you-the-best-roi) ### Want to stay updated with the latest blogs? 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Smart Lead Generation # **Smart Lead Generation — Turning Quality Data and AI into Opportunity** #### From insight to action—learn how data integrity and intelligent automation empower marketing and sales teams to act faster and close smarter. As storage costs drop, businesses generate ever-increasing amounts of customer data. Tapping into your customer base for cross-selling or upselling isn't just smart—it's a growth goldmine, turning existing relationships into new revenue with less effort and higher trust. By leveraging data on what your customers already use and love and through the clever use of AI, you can offer more value while boosting your bottom line. However, without proper governance and quality controls, this data often becomes untrustworthy -- fragmented, inconsistent, or outdated, producing missed opportunities and ineffective lead-generation strategies. _**“Companies leveraging clean, governed data with AI see 3x faster lead conversion.”** \- Gartner Research_ This blog explores how businesses can establish data governance and quality measures to maximize AI's impact on lead generation. ### The Lead Generation Challenge: Why Traditional Methods Fail Many organizations find themselves caught in the "Data Quality Trap"—where compromised data integrity undermines lead generation efforts: - **Duplicate or outdated records** waste outreach efforts and increase cost per lead. - **Incomplete customer profiles** prevent accurate segmentation and personalization. - **Siloed data systems** fragment the customer journey view, reducing lead scoring accuracy. - **Governance gaps** create compliance risks with regulations like GDPR and CCPA. - **Manual data cleaning** consumes valuable time that could be spent on analysis and strategy. | | | | --- | --- | | Real-world impact | One life sciences customer spent over 50% of their time manually reconciling disparate datasets instead of focusing on automating their lead generation process. | ### Our Approach: Transforming Data into High-Intent Leads Businesses need a structured approach to converting raw data into qualified leads to survive today's tight economic climate. Our methodology combines data governance, quality management, and artificial intelligence to create a robust lead generation system. The five-step process helps organizations maintain data integrity while delivering personalized experiences that resonate with potential customers. **Step 1: Establish Data Governance Foundations** Strong data governance creates the essential framework upon which effective lead generation is built, starting with clearly defined ownership and accountability structures that ensure everyone understands their role in maintaining data integrity. This foundation includes implementing consistent policies and access controls across the organization to standardize how data is collected, stored, and utilized, while enabling real-time data pipelines that keep information current and actionable for sales and marketing teams. **Step 2: Ensure Data Quality for Reliable Insights** Quality data fuels meaningful lead generation insights, beginning with comprehensive audits that systematically address missing values, resolve inconsistencies, and eliminate duplicates that would otherwise compromise targeting accuracy. By implementing automated validation processes, organizations can continuously monitor and maintain data integrity without manual intervention, while unifying previously siloed customer, sales, and marketing data creates a single source of truth that provides a complete view of each prospect's journey and potential value. **Step 3: Implement AI-Powered Predictive Lead Scoring** AI and machine learning elevate lead generation from guesswork to precision by analyzing complex patterns in historical data to identify which prospects are most likely to convert, continuously refining lead categories based on real-time engagement signals that reveal genuine interest, and enabling dynamic nurturing strategies that respond intelligently to prospect behavior rather than following rigid, predetermined paths that ignore individual differences in the buying journey. | | | | --- | --- | | Key Insight | Clean, well-governed data eliminates bias in AI-driven lead scoring and enables truly real-time insights. | **Step 4: Deploy BI Dashboards for Actionable Intelligence** Business intelligence dashboards transform raw data into strategic direction by visualizing critical metrics like Cost per Lead and conversion rates in intuitive formats that highlight opportunities and challenges, tracking key data quality indicators such as profile completeness and freshness to ensure the foundation remains solid, and implementing role-based access controls that provide each team member with precisely the information they need to make informed decisions while maintaining appropriate data security. **Step 5: Deliver Personalization at Scale** True personalization at scale becomes possible when AI helps craft individually tailored content based on each lead's specific behavior patterns and preferences, ensuring consistent personalized experiences across all channels from email to social media to website interactions, and continuously refining outreach strategies based on predictive analytics that reveal which approaches resonate most effectively with different prospect segments. | | | | --- | --- | | Key Insight | Accurate customer profiles are essential for creating hyper-relevant messaging that resonates with prospects. | ### Case Studies **Life Sciences Leader: From Data Silos to AI-Driven Lead Generation** **Challenge:** Fragmented governance and inconsistent cross-operational alignment prevented effective use of competitor install base intelligence. **Solution:** - Implemented Master Data Management to unify customer data - Applied automated quality checks for deduplication and anomaly detection - Deployed AI-driven predictive scoring models on cleansed data **Result:** 20% increase in data-driven lead generation through improved data cleanliness and accuracy. **Global Analytical Technologies Provider: Enhancing Lead Conversion** **Challenge:** Inaccurate CRM data led to poor lead conversion and hindered effective decision-making. **Solution:** - Introduced comprehensive data quality checks at every capture point - Optimized CRM workflows for consistent data entry and validation - Established governed data pipelines for real-time data availability **Result:** Enhanced decision-making processes enabled more targeted, effective marketing strategies that improved lead conversion rates. ### Why Our Solutions Work: The GSPANN Edge Our approach ensures high-quality, actionable data for marketing and sales teams, enabling more intelligent decision-making and improved lead conversion. The key differentiators that make our solutions effective are summarized in Image 1: ![GSPANN Solutions – Key Differentiators](https://images.ctfassets.net/lyvx7el2wsii/39xxws4zG4FD08Vd3TZBvA/55a1121ac8e53ce73dda32bd315893a8/Image_1_-_GSPANN_Solutions___Key_Differentiators.jpg) By combining BEAT™ for data quality, automation, and our marketing expertise, GSPANN delivers scalable and efficient solutions that drive lead conversion, enhance decision-making, and accelerate business growth. ### The Future of Lead Generation As AI tools become widespread, data quality will emerge as the key differentiator in lead generation success: - **Competitive Edge Through Data Hygiene:** Organizations with clean, well-structured data will achieve higher conversion rates and more precise personalization - **AI-Powered Data Governance:** Automated systems will enhance data reliability while reducing manual effort - **Shifting Industry Standards:** Companies prioritizing transparent, high-quality data practices will build greater customer trust ### Conclusion Smart lead generation is fundamentally a data-driven business process where clean, governed data fuels AI insights, accurate lead scoring, and personalized engagement. While AI capabilities are important, future success will ultimately depend on how well companies manage and govern their data. Restoring trust in your data isn't just a technical concern—it's essential to effective lead generation and sustainable business growth. ![](https://gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F2FBnxYk3e09wgw8zfdle0K%2F1504a89a2f65d2db4cd791e48b5a16d6%2Fchinmayi.birudaraju.png&w=768&q=75) ## Chinmayi Birudaraju Information Analytics Published April 21, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Smart%20Lead%20Generation%20%E2%80%94%20Turning%20Quality%20Data%20and%20AI%20into%20Opportunity)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Smart%20Lead%20Generation%20%E2%80%94%20Turning%20Quality%20Data%20and%20AI%20into%20Opportunity&source=Gspann) Information Analytics B2B BEAT Customer Experience Generative AI #### Related Resources [Ensuring Data Accuracy in a Complex, AI-driven World](https://gspann.com/resources/white-papers/ensuring-data-accuracy-in-a-complex-ai-driven-world) [BEAT™: Elevate Data Quality with Automation and Observability](https://gspann.com/resources/blogs/beat-elevate-data-quality-with-automation-and-observability) [Driving Business Decisions with Data Observability](https://gspann.com/resources/white-papers/driving-business-decisions-with-data-observability) ![](https://gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F2FBnxYk3e09wgw8zfdle0K%2F1504a89a2f65d2db4cd791e48b5a16d6%2Fchinmayi.birudaraju.png&w=768&q=75) ## Chinmayi Birudaraju Information Analytics Published April 21, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Smart%20Lead%20Generation%20%E2%80%94%20Turning%20Quality%20Data%20and%20AI%20into%20Opportunity)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Smart%20Lead%20Generation%20%E2%80%94%20Turning%20Quality%20Data%20and%20AI%20into%20Opportunity&source=Gspann) Information Analytics B2B BEAT Customer Experience Generative AI #### Related Resources [Ensuring Data Accuracy in a Complex, AI-driven World](https://gspann.com/resources/white-papers/ensuring-data-accuracy-in-a-complex-ai-driven-world) [BEAT™: Elevate Data Quality with Automation and Observability](https://gspann.com/resources/blogs/beat-elevate-data-quality-with-automation-and-observability) [Driving Business Decisions with Data Observability](https://gspann.com/resources/white-papers/driving-business-decisions-with-data-observability) ### Want to stay updated with the latest blogs? 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So were top brands. With ContentHubGPT and BigCommerce, they’re now generating SEO-friendly, brand-perfect descriptions at scale—speeding up launches and lifting conversions. Ready to see how easy great content can be? ### Tame Product Content Chaos with ContentHubGPT Managing growing product catalogs, SEO demands, channel compliance, and brand consistency across platforms like BigCommerce can quickly become overwhelming. Missed deadlines, inconsistent listings, and slow time-to-market are common challenges retail teams face today. **ContentHubGPT** — GSPANN’s AI-powered content engine — is designed to solve these challenges by automating and optimizing the entire product content lifecycle, right within BigCommerce. With ContentHubGPT, you can [automate content creation](https://contenthubgpt.gspann.com/): - **Generate** brand-aligned, SEO-compliant product content at scale - **Accelerate** time-to-market with improved content accuracy - **Automate** taxonomy management to reduce errors and ensure governance - **Streamline** multichannel distribution from a single platform Whether you’re battling content chaos or scaling to new markets, ContentHubGPT empowers your team to move faster, stay compliant, and create impactful product experiences—effortlessly. ### What’s in Store for You Post-Subscription Upon subscribing, you’ll receive a curated series of emails over the course of the next few weeks—each one designed to guide you through the evolving world of product content management. These emails will cover topics such as: **Email 1:** Unlocking E-Commerce Excellence with ContentHubGPT **Email 2:** The Growing Demand for High-Quality Product Content **Email 3:** Streamlining Workflows with AI **Email 4:** Boosting Visibility with SEO-Optimized Content **Email 5:** Maintaining Brand Voice Across Channels **Email 6:** Integration with BigCommerce – Simplifying Content Management **Email 7:** Real-World Success & Next Steps Whether you're new to AI-driven content or looking to [automate content creation](https://contenthubgpt.gspann.com/) and scale your current operations, each message will deliver insights you can apply right away. **You're one step away from simplifying your content operations.** Join Sarah’s journey and hundreds of others revolutionizing how product content is created and governed. ### Subscribe to the Newsletter Start your journey toward faster launches, higher conversions, and brand consistency. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4eXGr2Lc71UR8KJ2ccfcWI%2F6436f88a16b9622ea0e07c13883bb20e%2FSumit_Kapoor.jpg&w=768&q=75) ## Sumit Kapoor Vice President - Engineering #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Transform%20How%20You%20Build%20Product%20Content%20with%20ContentHubGPT%20and%20BigCommerce)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Transform%20How%20You%20Build%20Product%20Content%20with%20ContentHubGPT%20and%20BigCommerce&source=Gspann) PIM/PXM Retail B2B ContentHubGPT Composable Commerce BigCommerce ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4eXGr2Lc71UR8KJ2ccfcWI%2F6436f88a16b9622ea0e07c13883bb20e%2FSumit_Kapoor.jpg&w=768&q=75) ## Sumit Kapoor Vice President - 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With over 90 industry speakers and 60+ sessions, the event tackled today’s most pressing challenges and opportunities in B2B digital transformation: AI adoption, personalization at scale, omnichannel excellence, and the future of e-commerce architecture. From the latest strategies in ROI measurement to actionable frameworks for data-driven content and GenAI-powered customer experiences, every panel and presentation was a masterclass in future-proofing B2B operations. ![B2B Online - Collage](https://images.ctfassets.net/lyvx7el2wsii/5K3yrhl98Djd3omULtpvpe/82ce326e2fe036a3824466a702c32751/B2B_Online_-_Collage.jpg) ### A Spotlight on GSPANN’s Thought Leadership As a trusted technology partner to global B2B brands, GSPANN had a strong presence on the show floor and the speaker lineup. Our Vice President of Engineering, **Sumit Kapoor**, was part of a compelling panel discussion: Leveraging AI For Product Data – Transforming Data Management in the Digital Age This engaging session explored how AI is streamlining the product content lifecycle, focusing on three critical areas: - **Data Cleaning** – Eliminating redundancy and inaccuracies to ensure trust and relevance. - **Centralized Data Lakes** – Structuring data for accessibility and analytics. - **PIM and DAM Integration** – Unifying systems to enable better content governance. Sumit’s insights sparked several post-session conversations around intelligent data infrastructure and AI-powered personalization, further validating the demand for solutions that GSPANN is already delivering to its clients. ### Conversations That Matter Our team had the opportunity to meet with hundreds of attendees—from digital leaders at billion-dollar manufacturers to fast-growing innovators reshaping traditional industries. We discussed real-world challenges, demonstrated our latest offerings, and explored how businesses can accelerate their [B2B digital transformation](https://www.gspann.com/services/digital-services/digital-commerce/#b2bcommerce) via: - **ContentHubGPT:** Our GenAI-powered content engine that enables rapid creation of SEO-compliant, brand-aligned product content. - **FinalSelect:** A visual commerce platform built to streamline photo shoot-to-store workflows. - **Composable Commerce Integrations:** Helping brands migrate from legacy monoliths to agile ecosystems integrated across commercetools, Salesforce, BigCommerce, Salsify, and more. - **PXM Excellence:** Empowering teams to manage product data, taxonomy, and syndication effortlessly. ### Key Themes from the Floor - **Future-Proofing Commerce Architecture** - **GenAI Adoption Across Product and Marketing Teams** - **Seamless Integrations for Real-Time Product Data Sync** - **Personalized Experiences in the B2B Buyer Journey** - **Sustainability and Purpose-Driven Innovation** Our participation underscored GSPANN’s commitment to helping enterprises build agile, data-driven, and AI-enabled ecosystems that deliver real business value. **Thank You for Joining Us** To everyone who stopped by our booth, joined the panel, or simply shared a conversation—thank you. Your questions, feedback, and ideas keep us inspired to push boundaries and co-create solutions that matter. Whether you’re solving product content chaos, scaling to new digital channels, or rethinking your commerce stack, GSPANN is here to help you lead with innovation. **Let’s keep the conversation going.** Book a meeting with our experts or drop us a note at [**marketing.team@gspann.com**](mailto:marketing.team@gspann.com) to explore how we can work together. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published April 14, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Shaping%20the%20Future%20of%20B2B%20Commerce%20%E2%80%93%20GSPANN%20at%20B2B%20Online%202025%0A)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Shaping%20the%20Future%20of%20B2B%20Commerce%20%E2%80%93%20GSPANN%20at%20B2B%20Online%202025%0A&source=Gspann) E-Commerce Retail B2B Composable Commerce #### Related Resources [Cloud Modernization of B2B Order Management Saves $880K](https://www.gspann.com/resources/case-studies/cloud-modernization-of-b2b-order-processing-system-boosts-efficiency-and-saves-880k) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) [Composable Commerce with commercetools](https://www.gspann.com/resources/blogs/composable-commerce-with-commercetools) ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published April 14, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Shaping%20the%20Future%20of%20B2B%20Commerce%20%E2%80%93%20GSPANN%20at%20B2B%20Online%202025%0A)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Shaping%20the%20Future%20of%20B2B%20Commerce%20%E2%80%93%20GSPANN%20at%20B2B%20Online%202025%0A&source=Gspann) E-Commerce Retail B2B Composable Commerce #### Related Resources [Cloud Modernization of B2B Order Management Saves $880K](https://www.gspann.com/resources/case-studies/cloud-modernization-of-b2b-order-processing-system-boosts-efficiency-and-saves-880k) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) [Composable Commerce with commercetools](https://www.gspann.com/resources/blogs/composable-commerce-with-commercetools) ## Smarter Business Decisions # **Make Smarter, More Informed Business Decisions with NEON™** #### Don't fall behind—unlock your enterprise data’s full potential by building customized, secure Retrieval-Augmented Generation (RAG) systems tailored to your unique business challenges. Imagine trying to unlock the full potential of your company's data to make smarter decisions. Sounds exciting, right? But building a robust system that can truly understand and use all that information – like a Retrieval-Augmented Generation (RAG) system – comes with its challenges. While numerous frameworks like LangChain, LangGraph, LlamaIndex, Haystack, or FAISS offer a helpful starting point, they're not a one-size-fits-all solution for the complex needs of most businesses. To truly succeed, you need to customize most aspects of the implementation. This means seamlessly connecting different data sources, deeply understanding your business's context, and creating a system that can adapt to how your business actually works. In this blog, we'll explore the key considerations and best practices for building robust RAG systems that can truly enable decision support within your organization. ### Key Considerations Organizations face unprecedented challenges in enterprise data management when trying to harness the full potential of their information assets. From integrating diverse data sources to ensuring data security and scalability, businesses must navigate a complex web of considerations to build effectively. These AI-powered knowledge systems drive informed decision-making and innovation. **Connecting the Dots - Integrating Data from Everywhere** Imagine your company has customer data in a database, sales reports in spreadsheets, and product information scattered across different documents. How do you bring all this information together to get a complete picture? This involves simultaneously and seamlessly connecting data from different sources—databases, APIs, cloud storage, and even older legacy systems. It also requires sophisticated techniques to effectively search, retrieve, and combine data from these diverse sources. **Data Movement - Finding the Right Path** Transferring petabytes of data from Enterprise Data Warehouses (EDWs) directly into vector databases is neither practical nor efficient. Developing the right strategy to incrementally extract relevant data, create embeddings, and index them appropriately is essential for building scalable and cost-effective systems. **The Art of the Search - Combining Keyword and Semantic Search** Combining vector similarity search with traditional keyword-based retrieval (hybrid search), especially in an enterprise context, demands meticulous planning, reasoning, and engineering. This becomes even more important when applied to diverse data sources with high degrees of data redundancy. **Understanding the Bigger Picture - Preserving Context in Documents** It is a significant challenge to break down unstructured data sources like Word documents, PDFs, and PowerPoint presentations while preserving their hierarchical structure, relationships, and context. For instance, ensuring tables, images, and sections retain semantic meaning during indexing requires advanced parsing and embeddings. **Understanding the Business Context** Standard agents struggle to fine-tune responses based on business-specific data points and contexts out of the box. This limitation impacts the generation of actionable insights tailored to enterprise decision-making processes. Fine-tuning the models might be one of the many approaches in such cases. **Data Authorization – Keeping your information Confidential** Building an RAG application system presents significant challenges in an enterprise where data authorization is critical. There are minimal out-of-the-box safeguards to ensure that LLMs do not use confidential data to create answers that are visible to users who are not authorized to see such data. Without these safeguards, sensitive data risks being exposed, which could undermine trust, compliance, and the security of the entire enterprise. **Growing and Adapting** As your enterprise grows and your data volumes increase, you need a system to keep up. Slow response times can quickly become a bottleneck for decision-making. Furthermore, a one-size-fits-all solution won't always meet your specific needs. You might need to customize the system with features like metadata-driven filters to refine search results and tailor the system to your unique workflows. ### Meet NEON™: GSPANN's GenAI-Powered Enterprise Decision Support System GSPANN’s NEON™ is a cutting-edge decision support system designed specifically for business users. By leveraging generative AI and advanced RAG capabilities, NEON™ bridges the gap between complex enterprise data and actionable business insights. Its key features include: - **Seamless Multi-Source Integration:** NEON™ supports many data sources, including SQL databases, cloud storage, and third-party APIs, ensuring flexible deployment across enterprise ecosystems. - **Right-Sized Data Strategy:** NEON™ enables targeted extraction and embedding of relevant data, eliminating the inefficiencies of massive data transfers while maintaining the completeness and context needed for precise insights. - **Sophisticated RAG Module:** NEON™'s advanced RAG capabilities use state-of-the-art embedding techniques and hybrid search algorithms, ensuring precise retrieval and specific data-augmented query responses. - **Contextual Insights Generation:** NEON™ empowers business users to make informed decisions by generating actionable insights, trends, and patterns directly from enterprise data, accessible via intuitive natural language queries. - **Enterprise-Grade Security and Administration:** NEON™'s administrative interface provides granular control over data sources, user roles, and LLM configurations, ensuring secure and efficient operations. ### Conclusion Creating a robust RAG and document search system is far from trivial, requiring specialized expertise, advanced algorithms, and deep integration capabilities. NEON™ positions itself as a transformative decision support system for business users, delivering data-driven insights that empower faster, more confident decision-making. By combining generative AI with enterprise-ready features, GSPANN NEON™ revolutionizes how organizations access and use their data for day-to-day decision-making. Connect with us to explore NEON™ today and unlock the full potential of your enterprise data. [marketing.team@gspann.com](mailto:marketing.team@gspann.com). ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4kBQzbUDfiYcIfIMhe0mXJ%2F4670de927ec53af1c9f03aacbee55933%2FMahesh_Reghupathy-Information_Analytics.jpg&w=768&q=75) ## Mahesh Reghupathy Information Analytics Published April 8, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Make%20Smarter%2C%20More%20Informed%20Business%20Decisions%20with%20NEON%E2%84%A2)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Make%20Smarter%2C%20More%20Informed%20Business%20Decisions%20with%20NEON%E2%84%A2&source=Gspann) Information Analytics B2B NEON Customer Experience #### Related Resources [Driving Business Decisions with Data Observability](https://www.gspann.com/resources/white-papers/driving-business-decisions-with-data-observability) [Ensuring Data Accuracy in a Complex, AI-driven World](https://www.gspann.com/resources/white-papers/ensuring-data-accuracy-in-a-complex-ai-driven-world) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4kBQzbUDfiYcIfIMhe0mXJ%2F4670de927ec53af1c9f03aacbee55933%2FMahesh_Reghupathy-Information_Analytics.jpg&w=768&q=75) ## Mahesh Reghupathy Information Analytics Published April 8, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Make%20Smarter%2C%20More%20Informed%20Business%20Decisions%20with%20NEON%E2%84%A2)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Make%20Smarter%2C%20More%20Informed%20Business%20Decisions%20with%20NEON%E2%84%A2&source=Gspann) Information Analytics B2B NEON Customer Experience #### Related Resources [Driving Business Decisions with Data Observability](https://www.gspann.com/resources/white-papers/driving-business-decisions-with-data-observability) [Ensuring Data Accuracy in a Complex, AI-driven World](https://www.gspann.com/resources/white-papers/ensuring-data-accuracy-in-a-complex-ai-driven-world) ### Want to stay updated with the latest blogs? 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As they prepared to modernize and migrate to the cloud, their existing monolithic architecture hindered adding new features and enhancements. Product data management was particularly problematic. The custom e-commerce site relied on ERP stored procedures to fetch product information, including catalogs, categories, products, and SKUs, resulting in efficiency and performance constraints. Only ERP specialists and analysts could modify product data, creating business operations bottlenecks. Basic tasks such as enabling/disabling products or updating product attributes were unnecessarily complex and time-consuming for business users. In brief, the client wanted to: - Improve scalability and the ability to add new features by adapting to the changing circumstances quickly. - Empower stakeholders to manage, retrieve, and modify product data efficiently. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Launch%20Products%20in%20Hours%2C%20Not%20Days%2C%20with%20Salsify%20and%20Elastic%20Path)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Launch%20Products%20in%20Hours%2C%20Not%20Days%2C%20with%20Salsify%20and%20Elastic%20Path&source=Gspann) PIM/PXM Retail B2B Salsify Composable Commerce #### Related Resources [Bring Your Product Stories to Life: From PIM to PXM](https://www.gspann.com/resources/newsletters/unlock-the-future-of-retail-from-pim-to-pxm) [Revamp Legacy Data with Salsify PIM to Scale Globally](https://www.gspann.com/resources/case-studies/revamping-legacy-data-with-salsify-pim-helps-a-brand-development-company-scale-globally) [Ease Amazon Publishing and Speed Up Time-to-Market with Salsify PIM](https://www.gspann.com/resources/case-studies/automate-product-data-with-salsify-pim-for-seamless-amazon-sync-and-faster-time-to-market) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution GSPANN implemented a comprehensive solution that streamlined product data management. Here are the highlights of our solution: - **Integrated Salsify PIM** with Elastic Path e-commerce to automate product data synchronization. - **Established a seamless data flow** between Elastic Path e-commerce and the ERP OMS using Boomi as middleware. - **Implemented a product export process** from Salsify to Elastic Path: - Salsify exports product data in JSON format every 12 hours - The data is stored in AWS S3 - Elastic Path retrieves and imports the data via API - **Mapped attributes** from Elastic Path Product/SKU to Salsify product attributes. Additionally, we added new attributes in Salsify to improve Solr search results in Elastic Path. - **Provided business users with direct access** to Salsify for easy product data modification. Our solution enabled flexible data management, allowing users to massage data per business needs. The solution also included a successful proof of concept for handling multiple order types and integrating addresses, customers, accounts, and orders between ERP and Elastic Path. ### **Business** Impact - **Faster Time-to-Market**: Reduced product updates from days to hours. - **Operational Efficiency**: Eliminated 100% of manual data exports. - **Improved Agility**: Business users independently manage product attributes and catalogs. - **Scalability**: Supports 30,000+ products with complex SKU hierarchies. #### Technologies Used **Salsify PIM****Java****AWS S3****MySQL****Apache Solr****Boomi****Elastic Path****Camel** ### **Related** Capabilities #### **Empowering decisions through secure, strategic data governance solutions.** Data governance ensures secure management and effective utilization of valuable business insights. Our methodologies help organizations overcome challenges in storing and managing data, enabling strategic decision-making for growth and profitability. #### Related Services [Digital Commerce](https://www.gspann.com/services/digital-services/digital-commerce) [Data and Analytics](https://www.gspann.com/platforms/data-and-analytics-platforms) [Quality Engineering and Assurance](https://www.gspann.com/services/it-services/quality-engineering-and-assurance) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Launch%20Products%20in%20Hours%2C%20Not%20Days%2C%20with%20Salsify%20and%20Elastic%20Path)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Launch%20Products%20in%20Hours%2C%20Not%20Days%2C%20with%20Salsify%20and%20Elastic%20Path&source=Gspann) PIM/PXM Retail B2B Salsify Composable Commerce #### Related Resources [Bring Your Product Stories to Life: From PIM to PXM](https://www.gspann.com/resources/newsletters/unlock-the-future-of-retail-from-pim-to-pxm) [Revamp Legacy Data with Salsify PIM to Scale Globally](https://www.gspann.com/resources/case-studies/revamping-legacy-data-with-salsify-pim-helps-a-brand-development-company-scale-globally) [Ease Amazon Publishing and Speed Up Time-to-Market with Salsify PIM](https://www.gspann.com/resources/case-studies/automate-product-data-with-salsify-pim-for-seamless-amazon-sync-and-faster-time-to-market) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![Custom Boomi-EDI B2B Mapping Achieves Faster Partner Onboarding-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/6OYs3lKNa99uNHyt7XxGx0/32c0007470c35dd9849768effc6750bf/Custom_Boomi-EDI_B2B_Mapping_Achieves_Faster_Partner_Onboarding-thumbnail.jpg)\\ \\ Case Study\\ \\ Custom Boomi-EDI B2B Mapping Achieves Faster Partner Onboarding\\ \\ Manufacturing\\ \\ Integration\\ \\ B2B\\ \\ Boomi\\ \\ Customer 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From showcasing our PXM expertise and our GenAI-powered ContentHubGPT platform to powering up our digital shelf success, catch GSPANN’s full recap of insights, highlights, and booth buzz. Read the blog now! The energy was electric at the Digital Shelf Summit 2025 in New Orleans — and GSPANN was thrilled to be right at the heart of it. From AI-infused product content strategies to real-time workflow automation, this year’s event brought together the brightest minds transforming the future of product experience management (PXM), and we were proud to be part of the conversation. ### Key Takeaways from DSS 2025 1. **The Rise of Intelligent Automation** Sessions on using AI to streamline PXM workflows, including hands-on Salsify Academy classes, showed just how critical automation has become for brands managing high-volume SKUs. With OpenAI integrations and real-world use cases, the future of product content management and creation is faster, smarter, and more connected than ever. 2. **Smarter Workflows, Real Results** From orchestrating omnichannel content to automating syndication and approvals, Digital Shelf Summit 2025 emphasized how brands are building scalable, intelligent workflows. Discussions were filled with real-life examples of how teams are simplifying operations while driving higher content velocity. 3. **AI Is No Longer a 'Nice-to-Have'** A standout theme was the seamless integration of AI into everyday PXM tasks. The showcase of GenAI-powered tools — including our very own ContentHubGPT — confirmed that AI is now a necessity for creating engaging, SEO-optimized, and brand-consistent product content at scale. ### GSPANN at DSS 2025 — Where Innovation Met Action Our booth at the event became a hotspot for insightful demos and deep dives into our solutions. Our team engaged with leading retail and CPG brands to explore how GSPANN is helping them: - Automate product content creation with ContentHubGPT - Streamline [product content management](https://contenthubgpt.gspann.com/) and SEO-readiness - Reduce time-to-market with intelligent taxonomy and real-time syndication - Achieve end-to-end efficiency through powerful Salsify integrations Our ContentHubGPT demonstrations stood out as a game-changer — with attendees loving how it creates brand-aligned product descriptions in seconds, scales personalization, and simplifies multichannel workflows. And yes, while we don’t usually brag, our goodie bags were a hit too. The crowd left our booth with smiles, insights, and solutions they could take back to their teams. ### Marching Through the French Quarter – And What It Meant Day two’s French Quarter march with a live jazz band was more than just a celebration — it symbolized the spirit of DSS2025: bold, collaborative, and future-focused. Events like these aren’t just about learning; they’re about building a community of innovators shaping tomorrow’s digital shelf. ### Wrapping Up with Purpose As [Digital Shelf Summit 2025](https://www.gspann.com/about-us/) wraps up, one message rings clear: the digital shelf is no longer about just keeping up — it’s about leading through transformation. At GSPANN, we’re proud to partner with forward-thinking brands to make product content smarter, faster, and more impactful. If we missed you at the summit, let’s not miss the connection and explore how GSPANN can elevate your digital shelf. Email to marketing.team@gspann.com. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published March 28, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Digital%20Shelf%20Summit%202025%20Recap%3A%20AI%2C%20Automation%20%26%20Everything%20That%20Powers%20the%20Shelf)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Digital%20Shelf%20Summit%202025%20Recap%3A%20AI%2C%20Automation%20%26%20Everything%20That%20Powers%20the%20Shelf&source=Gspann) PIM/PXM Retail B2B Composable Commerce #### Related Resources [Launch Products in Hours, Not Days, with Salsify and Elastic Path](https://www.gspann.com/resources/case-studies/from-days-to-hours-reducing-time-to-market-with-salsify-pim-and-elastic-path-integration) [Ease Amazon Publishing and Speed Up Time-to-Market with Salsify PIM](https://www.gspann.com/resources/case-studies/automate-product-data-with-salsify-pim-for-seamless-amazon-sync-and-faster-time-to-market) [Revamp Legacy Data with Salsify PIM to Scale Globally](https://www.gspann.com/resources/case-studies/revamping-legacy-data-with-salsify-pim-helps-a-brand-development-company-scale-globally) ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published March 28, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Digital%20Shelf%20Summit%202025%20Recap%3A%20AI%2C%20Automation%20%26%20Everything%20That%20Powers%20the%20Shelf)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Digital%20Shelf%20Summit%202025%20Recap%3A%20AI%2C%20Automation%20%26%20Everything%20That%20Powers%20the%20Shelf&source=Gspann) PIM/PXM Retail B2B Composable Commerce #### Related Resources [Launch Products in Hours, Not Days, with Salsify and Elastic Path](https://www.gspann.com/resources/case-studies/from-days-to-hours-reducing-time-to-market-with-salsify-pim-and-elastic-path-integration) [Ease Amazon Publishing and Speed Up Time-to-Market with Salsify PIM](https://www.gspann.com/resources/case-studies/automate-product-data-with-salsify-pim-for-seamless-amazon-sync-and-faster-time-to-market) [Revamp Legacy Data with Salsify PIM to Scale Globally](https://www.gspann.com/resources/case-studies/revamping-legacy-data-with-salsify-pim-helps-a-brand-development-company-scale-globally) ## Data Trust Through Observability # **Ensure Data Trust and Certainty Through Observability** #### Stay ahead of data issues before they escalate—see how Nitrate™ helps you gain continuous visibility, role-based insights, and control over data health from source systems to executive KPIs. In a world where bad data costs businesses an average of $12.9 million annually (Gartner), trusting your data ecosystem isn’t optional—it’s survival. Yet, most teams are stuck with fragmented tools that answer, “Did the pipeline run?” but never the other question: “Can I trust the data inside it?” Enter Nitrate™—a role-based, AI-driven Data Observability framework by GSPANN. It doesn’t just monitor your data; it certifies its health from raw sources to boardroom KPIs. ### What Makes Nitrate™ Different Traditional data monitoring tools focus on whether a pipeline has run correctly. Nitrate™ goes a step further. It ensures that the data within those pipelines has been transported, transformed, and validated with absolute accuracy. This deep visibility into your data’s health—from its sources to the KPIs that drive your business decisions—is what sets Nitrate™ apart. ### Key Features of Nitrate™ Nitrate™ is designed to address the multifaceted challenges of data management across various roles and departments. By offering role-based insights, continuous observability, seamless integration, and customizable alerts, Nitrate™ empowers businesses to maintain a robust and reliable data infrastructure. **Role-Based Insights:** Nitrate™ offers an intuitive, role-based dashboard that provides relevant data health views for everyone—whether you’re a business executive, data engineer, or part of the operations team. This ensures all stakeholders are aligned on the same data truth. **Continuous Observability: Health Checks 24/7/365** Nitrate™ provides constant measurement and publishing of health metrics across your entire data ecosystem, including data pipeline health, data transformation health, data domain health, business measures and KPI’s health. **Plug-and-Play Integration: No More Tool Silos** Nitrate™ integrates with popular cloud services like Azure, Google Cloud Platform (GCP), and Amazon Web Services (AWS) as well as data platforms such as Databricks and Snowflake. It also connects with productivity tools like Jira, Slack, and , making collaboration on data health issues easy. **Self-Service Alerts: Your Rules, Your Way** Users can self-subscribe to alerts and notifications, configuring how and where they want to receive them (e.g., via email or Slack). This ensures teams stay on top of data health without being overwhelmed by unnecessary alerts. ![](https://images.ctfassets.net/lyvx7el2wsii/1hsFyeXwyT73u0VTyhTFob/18aa0f4b394a8327a2006163d2c801a9/Nitrate_-_Features_and_Use_Cases-01.jpg) ### Deep Dive: Pipeline Health Observability For Production Support Engineers (SREs), Nitrate™ provides tools to monitor data pipeline jobs, communicate issues, and perform root cause analysis (RCA). ### Key Features | Feature | Description | | --- | --- | | Data Layer Status | Current health of data layers | | Jobs Summary | Overview of all jobs | | Job Execution Statistics | Metrics on failures, delays, and SLA breaches | | Trend Over Time | Historical performance insights | | Drill-Down Capabilities | Detailed task-level execution data | Table 1: Key Features ### Tech Stack | Component | Platform | | --- | --- | | Platform | Google Cloud Platform | | Orchestration | Apache Airflow | | Visualization | Tableau, Apache Superset | | Version Control | Bitbucket | | Database | Airflow DB (PostgreSQL) & SQL Server | Table 2: Tech Stack Addressing Common Pipeline Challenges - **Delayed Issue Detection:** Real-time alerts and dashboards highlight deviations, enabling faster root-cause analysis (RCA). - **Dashboard Usability:** Focus on critical metrics like execution trends and SLA breaches, with drill-down features for deeper analysis. - **Data Transformation:** Use reusable transformations and parameterized scripts to handle evolving KPI requirements. - **Data Acquisition Complexity**: Standardized APIs and reusable ETL scripts simplify metadata extraction. - **Performance Overhead:** Lightweight agents and asynchronous processes minimize impact on operational systems. ### Deep Dive: Data Health Observability Data health focuses on the quality of data processed by pipelines. The goal is to ensure accurate, complete, consistent, timely, and relevant data. Nitrate™ uses GSPANN’s BEAT™ framework to automate data profiling and auditing, providing high-quality data to consumers. ### Key Metrics | Metric | Description | | --- | --- | | Accuracy | Data is correct and error-free. | | Completeness | All required data is present. | | Consistency | Data is uniform across systems. | | Timeliness | Data is up-to-date and delivered on time. | | Relevance | Data is appropriate for its intended purpose. | Table 3: Key Metrics ### Addressing Common Data Health Challenges - **Real-Time Monitoring:** Event-driven architectures and streaming platforms enable real-time data validation. - **Metadata Gaps:** Enrich metadata with detailed lineage information to trace data quality issues. - **Performance Overhead:** Execute validation tasks asynchronously or during off-peak hours. - **Stakeholder Alignment:** Conduct workshops and provide detailed documentation to align expectations. - **Complex Reconciliation:** Build configurable reconciliation rules tailored to specific domains or datasets. ### The Nitrate™ Advantage: By the ![](https://images.ctfassets.net/lyvx7el2wsii/5aWtgLu4fc5ZjDIWN2KJUT/56fad828811f948f41c99123515d215f/Nitrate_-_Features_and_Use_Cases_2.jpg) ### The Future Is Observable Data ecosystems will only grow more complex. With Nitrate™, you’re not just keeping pace—you’re future-proofing. It’s not about monitoring more. It’s about knowing better. In a world where data is king, Nitrate™ ensures your data reigns supreme. Get on top of your data right away! For more information: [https://www.gspann.com/contact-us/](https://www.gspann.com/contact-us/). ### References: **Gartner (2021). “How to Improve Your Data Quality,”** [https://www.gartner.com/smarterwithgartner/how-to-improve-your-data-quality](https://www.gartner.com/smarterwithgartner/how-to-improve-your-data-quality) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F2My9rXrFTavM6OxSPQzPd0%2F048ad524df54731e41ff84013c43277d%2FHemant_Pandey_Information_Analytics.jpg&w=768&q=75) ## Hemant Pandey Information Analytics Published March 27, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Ensure%20Data%20Trust%20and%20Certainty%20Through%20Observability)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Ensure%20Data%20Trust%20and%20Certainty%20Through%20Observability&source=Gspann) Information Analytics Data Governance Quality Engineering #### Related Resources [Driving Business Decisions with Data Observability](https://www.gspann.com/resources/white-papers/driving-business-decisions-with-data-observability) [Ensuring Data Accuracy in a Complex, AI-driven World](https://www.gspann.com/resources/white-papers/ensuring-data-accuracy-in-a-complex-ai-driven-world) [Improve Data Governance by Modernizing Legacy Systems](https://www.gspann.com/resources/case-studies/improve-data-governance-by-modernizing-legacy-systems) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F2My9rXrFTavM6OxSPQzPd0%2F048ad524df54731e41ff84013c43277d%2FHemant_Pandey_Information_Analytics.jpg&w=768&q=75) ## Hemant Pandey Information Analytics Published March 27, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Ensure%20Data%20Trust%20and%20Certainty%20Through%20Observability)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Ensure%20Data%20Trust%20and%20Certainty%20Through%20Observability&source=Gspann) Information Analytics Data Governance Quality Engineering #### Related Resources [Driving Business Decisions with Data Observability](https://www.gspann.com/resources/white-papers/driving-business-decisions-with-data-observability) [Ensuring Data Accuracy in a Complex, AI-driven World](https://www.gspann.com/resources/white-papers/ensuring-data-accuracy-in-a-complex-ai-driven-world) [Improve Data Governance by Modernizing Legacy Systems](https://www.gspann.com/resources/case-studies/improve-data-governance-by-modernizing-legacy-systems) ### Want to stay updated with the latest blogs? 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Ensuring data reliability and quality is no longer optional—it's a necessity. Enter BEAT™, GSPANN's cutting-edge solution for data observability and continuous data quality monitoring. Designed to automate ETL testing, data profiling, and auditing, this framework delivers consistency, reliability, and scalability across modern data ecosystems. ### What Makes BEAT™Unique? BEAT™ distinguishes itself through its comprehensive approach to data quality management. The platform offers two complementary solutions, BEAT™ Web UI and BEAT™ Utils, which work in tandem to address diverse data quality needs across modern data ecosystems. This dual-component structure ensures consistency, reliability, and scalability, making BEAT™ a standout choice for business leaders seeking to strengthen their data quality practices. ![](https://images.ctfassets.net/lyvx7el2wsii/3hzTpCrexYlAZIvxPbaVkk/87caa760bfccea45259e3638b2740776/Image_1_-_BEAT_Web_UI_and_BEAT_Utils.jpg) What truly sets BEAT™ apart is its user-friendly interface and powerful automation capabilities. The BEAT™ Web UI offers intuitive tools like STM document conversion, generative AI integration, and a query wizard, significantly reducing setup time and effort. Meanwhile, BEAT™ Utils seamlessly integrates with ETL pipelines, providing continuous data quality monitoring at scale. This comprehensive coverage, coupled with features like intelligent failure handling, real-time alerts, and actionable insights dashboards, empowers businesses to maintain high data quality standards efficiently. BEAT™ ensures data reliability by automating repetitive tasks, managing complex validations, and providing real-time insights. It drives confident decision-making across the enterprise, improving operational efficiency and reducing risks associated with poor data quality. ### BEAT™Web UI: User-Friendly Data Quality Management BEAT's Web UI is designed for effortless user interaction, offering an intuitive interface for managing data quality tasks. Key BEST Web UI capabilities are summarized in Image 2. ![](https://images.ctfassets.net/lyvx7el2wsii/7Gxh8zWmbFfT4twrQrPAD9/0bc5cbd0a9839884d483c058cf1fd1ec/Image_2_-BEAT_UI_Key_Capabilities.jpg) ### BEAT™ Utils: Continuous Data Quality Monitoring BEAT™ Utils is designed for seamless integration with ETL pipelines, ensuring continuous data quality monitoring at scale. Image 3 shows key capabilities. ![](https://images.ctfassets.net/lyvx7el2wsii/51O7m7QPp8cTDlrCUpSUGA/a57ba368ecfb2258cdfd1fa86b58a91e/Image_3_-BEAT_Util_Key_Capabilities.jpg) ### Why Choose BEAT™? BEAT™ stands out with its comprehensive data coverage and unmatched automation capabilities. | Comprehensive Data Coverage | Unmatched Automation | | --- | --- | | Supports all data validation scenarios, including Data Definition Language (DDL) validations, data profiling, reconciliation, data rules, and cross-platform data validation. | Converts STM documents into actionable SQLs, seamlessly integrating user queries with tool-generated cases. | | Ensures high confidence in data quality across heterogeneous sources, reducing errors and improving efficiency. | Builds and maintains a comprehensive repository of test case history for efficient regression testing. | | Data rules can be executed on data at rest and in transit. | Automated Anomaly Detection leverages machine learning to identify anomalies at both ends of the pipeline. | | Proactive insights reduce the chances of cascading errors. | | **BEAT™** Scenarios Coverage Mapping Image 4 provides an overview of data quality scenarios and key aspects of data validation, including: - Count and data volume validations - Schema verification - Data integrity checks - Custom rule execution Specific validation scenarios include: - Identifying duplicates - Handling null values - Verifying data formats - Ensuring key integrity to maintain data accuracy and reliability ![](https://images.ctfassets.net/lyvx7el2wsii/1aFwBWszh1VjOlrCHVmW7P/123fdc3480deac8d1f4e649ba0a97fce/Image_4_-_BEAT_Data_Validation_Scenarios.jpg) ### How BEAT™Works in Action Its flexibility allows it to be triggered in multiple ways: **1\. Triggering** **BEAT™ Validations from Airflow** BEAT™ integrates seamlessly with Airflow, enabling automated data quality checks within your ETL pipelines. Here's a sample Directed Acyclic Graph (DAG) configuration: **![](https://images.ctfassets.net/lyvx7el2wsii/7whj375ml3euLYg6qpTX6Q/f6adb2d059280631b2da3c0b74ec99f9/Image_5_-_BEAT_Airflow.jpg)** **![](https://images.ctfassets.net/lyvx7el2wsii/2qyuHztirMFvGS6GRCX4MA/8a06b8fa69b66e38cc7db3575764b96d/Image_6_-_Airflow_sales_beat_dq_Task_code.jpg)** **2\. Triggering** **BEAT™ Validations via APIs** BEAT™ also offers API-driven validation, allowing you to integrate data quality checks directly into your code: ![](https://images.ctfassets.net/lyvx7el2wsii/71GXdUTM0nonRTz0Zmk0Jf/e185e8a4f3296e278f1f3df40b144882/Image_7_-_Sample_Code_for_Calling_BEAT_from_External_Applications.jpg) **Data Quality Execution Stats** BEAT™ provides detailed execution statistics, ensuring transparency and actionable insights. The **T\_execution\_tracker** and **Summary Stats Table** offer a clear view of test execution results, helping teams quickly identify and resolve issues. **BEAT’s Prebuilt Data Quality Dashboard: Your Single Source of Truth for Data Quality Insights** BEAT™ comes equipped with a prebuilt Data Quality Dashboard, designed to provide users with a comprehensive and intuitive view of their data quality metrics. This powerful dashboard is a centralized hub for monitoring, analyzing, and drilling down into test execution results, making it easy to ensure data reliability and integrity. ![](https://images.ctfassets.net/lyvx7el2wsii/6OR1SE9A5WIYjCWQBfqGEz/1f62926a80b3d99a7393e3df17d4ff22/Image_8_-_BEAT_Data_Quality_Dashboard.jpg) Image 9 summarizes the key features of the BEAT™ Data Quality dashboard. ![](https://images.ctfassets.net/lyvx7el2wsii/7i19a7EYtn9WS1s1FNA9uQ/3552d09467c8820f2d3d78384da3c50f/Image_9_-_BEAT_React_Dashboard_Key_Capabilities.jpg) ### Conclusion: Step into the Future of Data Quality Management GSPANN's BEAT™ is more than a testing framework—it's a comprehensive ecosystem for data quality assurance. Whether automating repetitive tasks, managing complex validations, or providing real-time insights, BEAT™ ensures data reliability and drives confident decision-making across the enterprise. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2FHzPFLg5F7DY59d7r9Yrii%2Feb37dd3e7de9734619a723b462dc5b12%2FMallikarjunudu_Tirumalasetti.png&w=768&q=75) ## Mallikarjunudu Tirumalasetti Senior Product Manager Published March 27, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=BEAT%E2%84%A2%3A%20Elevate%20Data%20Quality%20with%20Automation%20and%20Observability)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=BEAT%E2%84%A2%3A%20Elevate%20Data%20Quality%20with%20Automation%20and%20Observability&source=Gspann) Information Analytics BEAT Data Governance Automation #### Related Resources [Driving Business Decisions with Data Observability](https://www.gspann.com/resources/white-papers/driving-business-decisions-with-data-observability) [Ensuring Data Accuracy in a Complex, AI-driven World](https://www.gspann.com/resources/white-papers/ensuring-data-accuracy-in-a-complex-ai-driven-world) [Improve Data Governance by Modernizing Legacy Systems](https://www.gspann.com/resources/case-studies/improve-data-governance-by-modernizing-legacy-systems) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2FHzPFLg5F7DY59d7r9Yrii%2Feb37dd3e7de9734619a723b462dc5b12%2FMallikarjunudu_Tirumalasetti.png&w=768&q=75) ## Mallikarjunudu Tirumalasetti Senior Product Manager Published March 27, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=BEAT%E2%84%A2%3A%20Elevate%20Data%20Quality%20with%20Automation%20and%20Observability)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=BEAT%E2%84%A2%3A%20Elevate%20Data%20Quality%20with%20Automation%20and%20Observability&source=Gspann) Information Analytics BEAT Data Governance Automation #### Related Resources [Driving Business Decisions with Data Observability](https://www.gspann.com/resources/white-papers/driving-business-decisions-with-data-observability) [Ensuring Data Accuracy in a Complex, AI-driven World](https://www.gspann.com/resources/white-papers/ensuring-data-accuracy-in-a-complex-ai-driven-world) [Improve Data Governance by Modernizing Legacy Systems](https://www.gspann.com/resources/case-studies/improve-data-governance-by-modernizing-legacy-systems) ### Want to stay updated with the latest blogs? 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From AI, automation, and personalization driving smarter customer experiences to exciting moments at our booth, there’s plenty to unpack — read our blog to explore the highlights! The energy at **Adobe Summit 2025** was electric — and we’re still buzzing with excitement from the experience! From groundbreaking AI innovations to inspiring leadership insights, this year’s summit set the stage for a transformative year in digital marketing and customer experience. ### Key Highlights from Adobe Summit 2025 - **AI Takes Center Stage:** AI is no longer a buzzword — it’s now the backbone of marketing, automation, and measurement. Tools like Brand Concierge and Experience Platform Agent Orchestrator are transforming how brands deliver personalized customer experiences. - **Smarter Measurement Models:** Solutions like Fospha’s privacy-first attribution are helping brands measure campaign performance accurately in a post-cookie world. - **AI-Driven Automation:** Adobe’s Smart Plus campaigns are redefining social commerce by automating creative testing, budget adjustments, and engagement strategies in real time. - **Next-Level Content Automation:** Gradial’s AI-powered content workflow automation is revolutionizing content governance and delivery, helping brands manage complex content lifecycles with ease. - **Powerful Leadership Insights:** Industry leaders like Jamie Dimon shared powerful advice on leadership, innovation, and navigating economic uncertainty. ### The Magic of Adobe Sneaks: A Glimpse into the Future One of the most exciting moments at Adobe Summit was the highly anticipated Adobe Sneaks session — and it didn’t disappoint! Hosted by the ever-entertaining Ken Jeong, Sneaks gave us a sneak peek (pun intended!) into some incredible innovations still in development. Project Panorama — A groundbreaking tool designed to simplify complex visual projects with an intuitive interface that makes managing layers, effects, and compositions easier than ever. Project Slide Wow — A game-changing creative tool that allows teams to build engaging presentations faster, with AI-powered design suggestions that turn slides into visual masterpieces. **The takeaway?** These tools are set to reduce creative bottlenecks, enabling brands to launch campaigns faster and scale content effortlessly. From ideation to execution, Adobe's latest innovations are poised to help marketing teams deliver impactful experiences with unmatched speed and creativity. ### Our Booth Experience — Connections That Matter We couldn’t be more grateful to everyone who visited our booth! Whether you stopped by for a demo, a conversation, or just to say hello — we loved connecting with you. Our visitors explored how GSPANN is helping brands unlock smarter digital experiences with solutions like ContentHubGPT and innovative automation strategies. Many of you were excited about how we’re simplifying content creation, improving workflows, and enhancing [marketing personalization strategies](https://www.gspann.com/platforms/marketing-platforms/#personalization). And yes — our goodie bags were a hit! Seeing you walk away with smiles (and some cool swag) made the experience even more memorable. ![](https://images.ctfassets.net/lyvx7el2wsii/6XqvvEL66dE5wPibR3yDNK/23f7d37f322ca8d82ead4d861260f93f/post_Show_Blog_-_Collage.png) ### Looking Ahead Adobe Summit 2025 reminded us of one powerful truth: AI isn’t just enhancing marketing — it’s changing the way businesses operate. From automating content workflows to enabling real-time personalization, the future belongs to brands that embrace AI with creativity and purpose. Did you stop by our booth or attend any standout sessions? We’d love to hear what inspired you most at Adobe Summit 2025! **Want to share your experience or connect with our expert? Email to marketing.team@gspann.com.** ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published March 25, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Adobe%20Summit%202025%3A%20Connections%2C%20Innovation%2C%20and%20Insights!)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Adobe%20Summit%202025%3A%20Connections%2C%20Innovation%2C%20and%20Insights!&source=Gspann) Content Management Systems B2B Adobe Headless Composable Commerce #### Related Resources [Deliver Smarter, Faster Experiences with AEM Edge Delivery Services](https://www.gspann.com/resources/newsletters/unlock-agility-and-performance-with-adobe-experience-manager-edge-delivery-services) [Maximize AEP Impact with Analytics and Customer Journey insights](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [Adobe Analytics vs. Firebase: Which Mobile Analytics Wins?](https://www.gspann.com/resources/blogs/adobe-analytics-vs-firebase-the-best-mobile-app-analytics-solution-for-you) [Cross-Device Tracking: Improve CX & Cut Wasted Ad Spend](https://www.gspann.com/resources/blogs/cross-channel-and-cross-device-tracking-creates-better-customer-experiences-and-saves-millions-in-ad-spends) ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published March 25, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Adobe%20Summit%202025%3A%20Connections%2C%20Innovation%2C%20and%20Insights!)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Adobe%20Summit%202025%3A%20Connections%2C%20Innovation%2C%20and%20Insights!&source=Gspann) Content Management Systems B2B Adobe Headless Composable Commerce #### Related Resources [Deliver Smarter, Faster Experiences with AEM Edge Delivery Services](https://www.gspann.com/resources/newsletters/unlock-agility-and-performance-with-adobe-experience-manager-edge-delivery-services) [Maximize AEP Impact with Analytics and Customer Journey insights](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [Adobe Analytics vs. Firebase: Which Mobile Analytics Wins?](https://www.gspann.com/resources/blogs/adobe-analytics-vs-firebase-the-best-mobile-app-analytics-solution-for-you) [Cross-Device Tracking: Improve CX & Cut Wasted Ad Spend](https://www.gspann.com/resources/blogs/cross-channel-and-cross-device-tracking-creates-better-customer-experiences-and-saves-millions-in-ad-spends) ## Salsify PIM for Amazon # **Ease Amazon Publishing and Speed Up Time-to-Market with Salsify PIM** #### Automate workflows, streamline Amazon publishing, reduce manual effort, and bring products to market faster by enhancing Salsify PIM (Product Information Management). #### The Client An American manufacturer of mobile AV equipment. ### **The** Challenge The company, a leader in mobile audio/video equipment for the auto, sports, and marine markets, uses the Salsify PIM as the single source of truth for their products. They faced a huge backlog of products waiting to be listed due to a shortage of time and manpower. They also faced challenges in publishing their products on Amazon's marketplaces across multiple regions with localized descriptions, impeding their business growth. In brief, the company wanted to: - Completely restructure their data. - Sync a large volume of products with Amazon. - Add best practice parent/variant relationships. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Ease%20Amazon%20Publishing%20and%20Speed%20Up%20Time-to-Market%20with%20Salsify%20PIM)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Ease%20Amazon%20Publishing%20and%20Speed%20Up%20Time-to-Market%20with%20Salsify%20PIM&source=Gspann) PIM/PXM Retail B2C Salsify Composable Commerce Cloud Services #### Related Resources [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) [Become a Personalization Expert in Less Than Thirty Pages](https://www.gspann.com/resources/white-papers/become-a-personalization-expert-in-less-than-thirty-pages) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution Our engineers enhanced the company's product management system by implementing crucial updates and automation. We established proper parent/variant relationships for refurbished products, streamlining the handling process. Additionally, our team restructured the core product base in Salsify, aligning it with the company's vision while maintaining functionality. This overhaul included changing the primary identifier and various properties, paving the way for catalog modernization. We tackled several key challenges to enhance the company's operational efficiency. Our team resolved configuration and data issues, enabling successful product synchronization with multiple Amazon regions, complete with localized content. We also automated the manual process of associating product manuals with their respective items. ### **Business** Impact - **Significantly reduced resource usage:** By implementing a bulk upload and association mechanism, we significantly reduced the time required to upload product information. - **Improved upload process shortens time to market:** Because the product team can now associate all manuals in a single upload rather than the previous time-consuming one-by-one method, the company can bring its products to market in a fraction of the time previously taken. #### Technologies Used **Salsify PIM****Shopify****Wordpress** ### **Related** Capabilities #### **Enhance your customer experiences with seamless product content** ContentHubGPT empowers marketers to craft compelling product stories by creating content that maintains brand voice consistency across all channels. It is optimized for SEO, tailored to individual personas, and ensures compliance with both internal and external policies. #### Related Services [ContentHubGPT](https://contenthubgpt.gspann.com/) [Retail Services](https://www.gspann.com/services/digital-services/retail-services) [Digital Commerce](https://www.gspann.com/services/digital-services/digital-commerce) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Ease%20Amazon%20Publishing%20and%20Speed%20Up%20Time-to-Market%20with%20Salsify%20PIM)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Ease%20Amazon%20Publishing%20and%20Speed%20Up%20Time-to-Market%20with%20Salsify%20PIM&source=Gspann) PIM/PXM Retail B2C Salsify Composable Commerce Cloud Services #### Related Resources [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) [Become a Personalization Expert in Less Than Thirty Pages](https://www.gspann.com/resources/white-papers/become-a-personalization-expert-in-less-than-thirty-pages) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![Traditional vs. Headless vs. Hybrid CMS-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/01wCi0AWJtf9XlFpeLAc5Y/808a9b47f9659dfa9547d9356e8b3826/Traditional_vs._Headless_vs._Hybrid_CMs-thumbnail.jpg)\\ \\ Blog\\ \\ Traditional vs. Headless vs. Hybrid CMS\\ \\ Content Management Systems\\ \\ Headless](https://www.gspann.com/resources/blogs/traditional-vs-headless-vs-hybrid-cms) [![Automotive Mirror Manufacturer Boosts B2B and B2C E-Commerce Performance with BigCommerce and ContentHubGPT-T](https://images.ctfassets.net/lyvx7el2wsii/5l0TKahQIpQbh09MvseFKj/fe183489de78539a3f304f3218c2cc00/Thumbnail_-_447X290.jpg)\\ \\ Case Study\\ \\ Boost E-Commerce Performance with BigCommerce and ContentHubGPT\\ \\ E-Commerce\\ \\ Manufacturing\\ \\ BigCommerce\\ \\ Customer Experience\\ \\ ContentHubGPT](https://www.gspann.com/resources/case-studies/automotive-mirror-manufacturer-boosts-b2b-and-b2c-e-commerce-performance-with-bigcommerce-and-contenthubgpt) [![Revamping Legacy Data with Salsify PIM Helps a Brand-Development Company Scale Globally-T](https://images.ctfassets.net/lyvx7el2wsii/7o9TYXl8pgX5IUY9Ko6D8f/6f6033e76f19b1cf75ce984fd1153802/Thumbnail_Desktop.jpg)\\ \\ Case Study\\ \\ Revamp Legacy Data with Salsify PIM to Scale Globally\\ \\ PIM/PXM\\ \\ Retail\\ \\ B2B\\ \\ Salsify\\ \\ Composable 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Headless](https://www.gspann.com/resources/blogs/traditional-vs-headless-vs-hybrid-cms) [![Automotive Mirror Manufacturer Boosts B2B and B2C E-Commerce Performance with BigCommerce and ContentHubGPT-T](https://images.ctfassets.net/lyvx7el2wsii/5l0TKahQIpQbh09MvseFKj/fe183489de78539a3f304f3218c2cc00/Thumbnail_-_447X290.jpg)\\ \\ Case Study\\ \\ Boost E-Commerce Performance with BigCommerce and ContentHubGPT\\ \\ E-Commerce\\ \\ Manufacturing\\ \\ BigCommerce\\ \\ Customer Experience\\ \\ ContentHubGPT](https://www.gspann.com/resources/case-studies/automotive-mirror-manufacturer-boosts-b2b-and-b2c-e-commerce-performance-with-bigcommerce-and-contenthubgpt) [![Revamping Legacy Data with Salsify PIM Helps a Brand-Development Company Scale Globally-T](https://images.ctfassets.net/lyvx7el2wsii/7o9TYXl8pgX5IUY9Ko6D8f/6f6033e76f19b1cf75ce984fd1153802/Thumbnail_Desktop.jpg)\\ \\ Case Study\\ \\ Revamp Legacy Data with Salsify PIM to Scale Globally\\ \\ PIM/PXM\\ \\ Retail\\ \\ B2B\\ \\ Salsify\\ \\ Composable Commerce](https://www.gspann.com/resources/case-studies/revamping-legacy-data-with-salsify-pim-helps-a-brand-development-company-scale-globally) ## E-Commerce Performance Boost # **Boost E-Commerce Performance with BigCommerce and ContentHubGPT** #### By upgrading BigCommerce, streamlining product data, and integrating AI-driven content, the company improved site performance, enhanced UX, and boosted SEO for both B2B and B2C customers. #### The Client A leading automotive industry mirror manufacturer, providing products to both B2B and B2C markets. ### **The** Challenge The client faced several critical issues that hindered their e-commerce growth: - After acquiring another business, they needed to restructure their e-commerce operations to leverage product details from their Azure cloud database. - The existing data model for vehicle make, model, and year was problematic, causing significant performance issues on their website. - Their B2C site ran on an outdated version of BigCommerce, severely limiting UI development capabilities. These challenges collectively impacted the company’s ability to provide a seamless shopping experience and efficiently manage its expanding product line. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Boost%20E-Commerce%20Performance%20with%20BigCommerce%20and%20ContentHubGPT)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Boost%20E-Commerce%20Performance%20with%20BigCommerce%20and%20ContentHubGPT&source=Gspann) E-Commerce Manufacturing BigCommerce Customer Experience ContentHubGPT #### Related Resources [Ease Amazon Publishing and Speed Up Time-to-Market with Salsify PIM](https://www.gspann.com/resources/case-studies/automate-product-data-with-salsify-pim-for-seamless-amazon-sync-and-faster-time-to-market) [Revamp Legacy Data with Salsify PIM to Scale Globally](https://www.gspann.com/resources/case-studies/revamping-legacy-data-with-salsify-pim-helps-a-brand-development-company-scale-globally) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution After a thorough review of the client’s business needs, GSPANN assisted the client in implementing a comprehensive e-commerce transformation strategy. Here are some key points: - **Product Taxonomy Streamlining**: Following the client’s acquisition of their new line of business, GSPANN merged the product models of both businesses. This process involved streamlining the product taxonomy and data model, reducing the product catalog from 80,000 to 5,000 items. The product catalog optimization significantly improved backend integration and overall site performance. - **BigCommerce Upgrade**: Our team executed a crucial upgrade of BigCommerce products from V2 to V3. This update laid the foundation for enhanced functionality and improved user experience. - **UI Modernization**: Leveraging BigCommerce’s latest release, GSPANN developed a new Stencil theme. Our team seamlessly integrated this modern UI, replacing the deprecated site version and providing a fresh, user-friendly interface. - **Custom API Development**: To address the unique needs of the automotive industry, GSPANN created a custom API. This API interfaced with the client’s existing cloud-based product management database, driving the logic for the product selector on the BigCommerce website. This enhancement allowed customers to find the right products for specific vehicle makes and models easily. - **AI-Powered Product Descriptions**: Implementing ContentHubGPT, GSPANN’s GenAI platform, our team generated descriptions for approximately 5,000 products. This innovative approach not only saved time but also improved SEO and increased site traffic. ### **Business** Impact The e-commerce transformation yielded significant results, which included: - **Rapid Content Creation**: The solution enabled the creation of product descriptions for over 4,300 products across B2B and B2C sites in less than two weeks. - **SEO Enhancement**: The AI-generated product descriptions improved search engine rankings and increased organic traffic. - **Improved User Experience**: The streamlined product catalog and modern UI resulted in a more intuitive shopping experience for customers. - **Operational Efficiency**: Reducing the product catalog size from 80,000 to 5,000 items simplified inventory management and improved site performance. - **Unified Commerce**: Integrating B2B and B2C platforms provided a consistent experience across all sales channels. #### Technologies Used **ContentHubGPT****BigCommerce****Microsoft Azure****Avalara****Folio3****Authorize.net** ### **Related** Capabilities #### **Enhance your customer experiences with seamless product content** ContentHubGPT empowers marketers to craft compelling product stories by creating content that maintains brand voice consistency across all channels. It is optimized for SEO, tailored to individual personas, and ensures compliance with both internal and external policies. #### Related Services [ContentHubGPT](https://contenthubgpt.gspann.com/) [Digital Commerce](https://www.gspann.com/services/digital-services/digital-commerce) [Retail Services](https://www.gspann.com/services/digital-services/retail-services) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Boost%20E-Commerce%20Performance%20with%20BigCommerce%20and%20ContentHubGPT)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Boost%20E-Commerce%20Performance%20with%20BigCommerce%20and%20ContentHubGPT&source=Gspann) E-Commerce Manufacturing BigCommerce Customer Experience ContentHubGPT #### Related Resources [Ease Amazon Publishing and Speed Up Time-to-Market with Salsify PIM](https://www.gspann.com/resources/case-studies/automate-product-data-with-salsify-pim-for-seamless-amazon-sync-and-faster-time-to-market) [Revamp Legacy Data with Salsify PIM to Scale Globally](https://www.gspann.com/resources/case-studies/revamping-legacy-data-with-salsify-pim-helps-a-brand-development-company-scale-globally) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![Reduce Product Time to Market to Just Two Hours with Salsify PXM and ContentHubGPT-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/3RXkl1BBmuDODvLXO7qraL/5515ebdb27db99881e78033e781c1a75/Reduce_Product_Time_to_Market_to_Just_Two_Hours_with_Salsify_PXM_and_ContentHubGPT-thumbnail.jpg)\\ \\ Case Study\\ \\ Reduce Product Time to Market with Salsify PXM and 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Speed Up Time-to-Market with Salsify PIM\\ \\ PIM/PXM\\ \\ Retail\\ \\ B2C\\ \\ Salsify\\ \\ Composable Commerce\\ \\ Cloud Services](https://www.gspann.com/resources/case-studies/automate-product-data-with-salsify-pim-for-seamless-amazon-sync-and-faster-time-to-market) [![Reduce Product Time to Market to Just Two Hours with Salsify PXM and ContentHubGPT-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/3RXkl1BBmuDODvLXO7qraL/5515ebdb27db99881e78033e781c1a75/Reduce_Product_Time_to_Market_to_Just_Two_Hours_with_Salsify_PXM_and_ContentHubGPT-thumbnail.jpg)\\ \\ Case Study\\ \\ Reduce Product Time to Market with Salsify PXM and ContentHubGPT\\ \\ PIM/PXM\\ \\ Retail\\ \\ B2B\\ \\ Salsify\\ \\ Composable Commerce\\ \\ ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) [![Revamping Legacy Data with Salsify PIM Helps a Brand-Development Company Scale Globally-T](https://images.ctfassets.net/lyvx7el2wsii/7o9TYXl8pgX5IUY9Ko6D8f/6f6033e76f19b1cf75ce984fd1153802/Thumbnail_Desktop.jpg)\\ \\ Case Study\\ \\ Revamp Legacy Data with Salsify PIM to Scale Globally\\ \\ PIM/PXM\\ \\ Retail\\ \\ B2B\\ \\ Salsify\\ \\ Composable Commerce](https://www.gspann.com/resources/case-studies/revamping-legacy-data-with-salsify-pim-helps-a-brand-development-company-scale-globally) [![Automate Product Data with Salsify PIM for Seamless Amazon Sync & Faster Time to Market-T](https://images.ctfassets.net/lyvx7el2wsii/6fo8xWZAI3VJKSpxUSc2D1/449eccab0584a32d2281f9c8ea558e50/Thumbnail-Desktop.jpg)\\ \\ Case Study\\ \\ Ease Amazon Publishing and Speed Up Time-to-Market with Salsify PIM\\ \\ PIM/PXM\\ \\ Retail\\ \\ B2C\\ \\ Salsify\\ \\ Composable Commerce\\ \\ Cloud Services](https://www.gspann.com/resources/case-studies/automate-product-data-with-salsify-pim-for-seamless-amazon-sync-and-faster-time-to-market) [![Reduce Product Time to Market to Just Two Hours with Salsify PXM and ContentHubGPT-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/3RXkl1BBmuDODvLXO7qraL/5515ebdb27db99881e78033e781c1a75/Reduce_Product_Time_to_Market_to_Just_Two_Hours_with_Salsify_PXM_and_ContentHubGPT-thumbnail.jpg)\\ \\ Case Study\\ \\ Reduce Product Time to Market with Salsify PXM and ContentHubGPT\\ \\ PIM/PXM\\ \\ Retail\\ \\ B2B\\ \\ Salsify\\ \\ Composable Commerce\\ \\ ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) [![Revamping Legacy Data with Salsify PIM Helps a Brand-Development Company Scale Globally-T](https://images.ctfassets.net/lyvx7el2wsii/7o9TYXl8pgX5IUY9Ko6D8f/6f6033e76f19b1cf75ce984fd1153802/Thumbnail_Desktop.jpg)\\ \\ Case Study\\ \\ Revamp Legacy Data with Salsify PIM to Scale Globally\\ \\ PIM/PXM\\ \\ Retail\\ \\ B2B\\ \\ Salsify\\ \\ Composable Commerce](https://www.gspann.com/resources/case-studies/revamping-legacy-data-with-salsify-pim-helps-a-brand-development-company-scale-globally) [![Automate Product Data with Salsify PIM for Seamless Amazon Sync & Faster Time to Market-T](https://images.ctfassets.net/lyvx7el2wsii/6fo8xWZAI3VJKSpxUSc2D1/449eccab0584a32d2281f9c8ea558e50/Thumbnail-Desktop.jpg)\\ \\ Case Study\\ \\ Ease Amazon Publishing and Speed Up Time-to-Market with Salsify PIM\\ \\ PIM/PXM\\ \\ Retail\\ \\ B2C\\ \\ Salsify\\ \\ Composable Commerce\\ \\ Cloud Services](https://www.gspann.com/resources/case-studies/automate-product-data-with-salsify-pim-for-seamless-amazon-sync-and-faster-time-to-market) ## Revamping Legacy Data # **Revamp Legacy Data with Salsify PIM to Scale Globally** #### By restructuring legacy data in Salsify PIM (Product Information Management), the company streamlined product management, improving efficiency and global scalability. #### The Client A global brand-development and management company. ### **The** Challenge The European-based international company develops and manages brands related to home living. The company used data structures set up several years ago and wanted to upgrade its legacy data organization and incorporate best practices. In brief, the company wanted: - Modernization and best practices - Data model restructuring - Localization and inheritance #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Revamp%20Legacy%20Data%20with%20Salsify%20PIM%20to%20Scale%20Globally)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Revamp%20Legacy%20Data%20with%20Salsify%20PIM%20to%20Scale%20Globally&source=Gspann) PIM/PXM Retail B2B Salsify Composable Commerce #### Related Resources [Become a Personalization Expert in Less Than Thirty Pages](https://www.gspann.com/resources/white-papers/become-a-personalization-expert-in-less-than-thirty-pages) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution GSPANN engineers reviewed the company's data and proposed a new data structure that took advantage of inheritance and parent/variant relationships to simplify the creation and maintenance of related products. We carefully implemented the new data structure, keeping the product database current. The company's products vary only by size, color, or style. Setting up parent/variant product relationships allowed them to take advantage of inheritance, providing the parent product's descriptive fields with the ability to update all its children automatically. This saved time and increased accuracy when maintaining an ever-growing number of SKUs. Our team also implemented a full taxonomy. Previously, all products used the same fieldset. By setting up a taxonomy, the company could tailor product properties depending on the taxonomy node. ### **Business** Impact - **International presence boosted:** Because the company sells in multiple markets, having localized properties and descriptions was essential to managing products with a minimum of "locale-specific fields." - **Faster and cleaner UX:** The proper implementation of localization meant that the company no longer needed to replicate descriptive fields for every region it wanted to serve. Instead, a property can store data for all languages, allowing for an overall reduction in fields in the UI and a faster, cleaner UX. #### Technologies Used **Salsify PIM** ### **Related** Capabilities #### **Enhance your customer experiences with seamless product content** ContentHubGPT empowers marketers to craft compelling product stories by creating content that maintains brand voice consistency across all channels. It is optimized for SEO, tailored to individual personas, and ensures compliance with both internal and external policies. #### Related Services [ContentHubGPT](https://contenthubgpt.gspann.com/) [Digital Commerce](https://www.gspann.com/services/digital-services/digital-commerce) [Retail Services](https://www.gspann.com/services/digital-services/retail-services) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Revamp%20Legacy%20Data%20with%20Salsify%20PIM%20to%20Scale%20Globally)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Revamp%20Legacy%20Data%20with%20Salsify%20PIM%20to%20Scale%20Globally&source=Gspann) PIM/PXM Retail B2B Salsify Composable Commerce #### Related Resources [Become a Personalization Expert in Less Than Thirty Pages](https://www.gspann.com/resources/white-papers/become-a-personalization-expert-in-less-than-thirty-pages) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![Automotive Mirror Manufacturer Boosts B2B and B2C E-Commerce Performance with BigCommerce and ContentHubGPT-T](https://images.ctfassets.net/lyvx7el2wsii/5l0TKahQIpQbh09MvseFKj/fe183489de78539a3f304f3218c2cc00/Thumbnail_-_447X290.jpg)\\ \\ Case Study\\ \\ Boost E-Commerce Performance with BigCommerce and ContentHubGPT\\ \\ E-Commerce\\ \\ Manufacturing\\ \\ BigCommerce\\ \\ Customer Experience\\ \\ 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Learn how top brands transform customer engagement with AEM Edge Delivery Services (EDS) to boost performance, agility, and customer engagement in a digital-first world. ### Your Website Experience Can’t Wait — Let’s Make It Exceptional In today’s fast-moving world, a slow or clunky website just won’t cut it. Customers expect speed, personalization, and a flawless journey—and we’re here to help you deliver it. Subscribe to our email series and dive into: - Proven ways to speed up content creation and go live faster - Why leading brands are choosing Edge Delivery Services over traditional models - Metrics that show the real business impact (and why faster sites win) - Smarter ways to cut costs without compromising scalability - Real success stories from brands who turned performance pain points into growth opportunities Let’s build a digital experience your customers will love—and your competitors will envy. ### Sneak Peek: The Weekly Email Topics Here’s what’s exactly coming your way: **Prologue: Navigating the Digital Experience Imperative -** The modern landscape where customer loyalty is won or lost in milliseconds. **Part 1: Meet David – The Protagonist & His Problem -** Explore Innovate Life Sciences’ challenges with slow performance and high bounce rates. **Part 2: The Evolution of Content Delivery in AEM -** How AEM went from page-centric to headless and now to edge-based solutions. **Part 3: Introducing AEM Edge Delivery Services (EDS) -** Why EDS is Adobe’s next-generation, cloud-native solution for faster, more scalable experiences. **Part 4: Why EDS? The Compelling Business Benefits -** From reduced TCO to lightning-fast personalization at scale. **Part 5: The Cost of Inaction -** What happens if you stick to outdated architecture and ignore today’s performance imperatives. **Part 6: The Plan – Implementing [AEM Edge Delivery Services](https://www.gspann.com/platforms/experience-platforms/) \-** A step-by-step roadmap for smooth adoption and global rollouts. **Part 7: Call to Action – Embrace EDS to Unlock Your Digital Future -** Practical next steps for transforming your organization’s digital experiences. ### What You’ll Get 1. **Real-World Stories:** Follow a CTO’s journey from frustration to transformation. 2. **Technical Deep-Dives:** Explore the architectural evolution from classic AEM to Edge Delivery Services. 3. **Business Case & ROI:** Understand how Edge Delivery Services reduce TCO, improve SEO, and accelerate growth. 4. **Implementation Roadmap:** An 8-phase plan for adopting EDS seamlessly. ### Ready to Transform Your Digital Experiences? Sign up below to receive weekly insights that will position you on the cutting edge of digital agility, personalization, and performance. ### Why Subscribe Now? - **Stay Ahead of the Curve:** Evolving technologies require constant learning. - **Learn from Real Experts:** Direct insights from AEM practitioners and transformation specialists. - **Immediate Action Steps:** Each email provides tips you can implement right away. **Don’t Miss Out** – Embrace AEM Edge Delivery Services and spark your organization’s next phase of digital growth. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F7cgoMuMzYDWIP1AIqaO7BH%2Faa7eb89fa5949d2bd1b85c059ce889fa%2FRolf_Kraus.png&w=768&q=75) ## Rolf Kraus VP, Business Development, Marketing #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Deliver%20Smarter%2C%20Faster%20Experiences%20with%20AEM%20Edge%20Delivery%20Services)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Deliver%20Smarter%2C%20Faster%20Experiences%20with%20AEM%20Edge%20Delivery%20Services&source=Gspann) Content Management Systems Adobe Headless Customer Experience ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F7cgoMuMzYDWIP1AIqaO7BH%2Faa7eb89fa5949d2bd1b85c059ce889fa%2FRolf_Kraus.png&w=768&q=75) ## Rolf Kraus VP, Business Development, Marketing #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Deliver%20Smarter%2C%20Faster%20Experiences%20with%20AEM%20Edge%20Delivery%20Services)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Deliver%20Smarter%2C%20Faster%20Experiences%20with%20AEM%20Edge%20Delivery%20Services&source=Gspann) Content Management Systems Adobe Headless Customer Experience ### You May Also Like [See All Resources](https://www.gspann.com/resources) [![Traditional vs. Headless vs. Hybrid CMS-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/01wCi0AWJtf9XlFpeLAc5Y/808a9b47f9659dfa9547d9356e8b3826/Traditional_vs._Headless_vs._Hybrid_CMs-thumbnail.jpg)\\ \\ Blog\\ \\ Traditional vs. Headless vs. Hybrid CMS\\ \\ Content Management Systems\\ \\ Headless](https://www.gspann.com/resources/blogs/traditional-vs-headless-vs-hybrid-cms) [![Maximize Your DevOps Productivity with ChatGPT-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/1NiLEo4a3vqD7jI9Q4W2Vk/7c129d4cfe52483bf8f796f5328af67d/Maximize_Your_DevOps_Productivity_with_ChatGPT-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize Your DevOps Productivity with ChatGPT\\ \\ DevOps\\ \\ B2B\\ \\ Automation\\ \\ Generative AI](https://www.gspann.com/resources/blogs/maximize-your-devops-productivity-with-chatgpt) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Pharma IT Summit 2022 - 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Discover how BEAT™ improves accuracy and stops hidden costs before they spiral. ### Request the White Paper Email address [Submit](https://gspann.com/) Poor data quality can have far-reaching and often underestimated consequences for businesses, leading to significant hidden costs impacting various operations and decision-making aspects. One of the most insidious effects of poor [enterprise data governance](https://www.gspann.com/solutions/accelerators/beat/) is the erosion of trust within an organization. When employees and stakeholders cannot rely on the accuracy of the data they are working with, it leads to increased time spent on data verification, redundant work, and a general slowdown in processes. This lack of confidence in data integrity can result in missed opportunities, as decision-makers may hesitate to act on insights derived from questionable data sources. Further, the time and resources spent correcting errors and reconciling inconsistencies across different systems can accumulate into substantial labor costs often overlooked in traditional ROI calculations. ### The Hidden Cost of Bad Data The ripple effect of poor data quality extends beyond internal operations to customer relationships and regulatory compliance. Inaccurate customer data can lead to misguided marketing efforts, personalization failures, and subpar customer experiences, ultimately resulting in decreased customer satisfaction and potential loss of business. Poor data quality can expose companies to significant legal and financial risks in highly regulated industries, like healthcare or finance. Non-compliance with data protection regulations due to inaccurate or incomplete records can result in hefty fines, legal battles, and damage to the company's reputation. While not immediately apparent, these consequences can have a long-lasting impact on a company's bottom line and market position. Perhaps the most significant hidden cost of poor data quality lies in its impact on strategic decision-making and innovation. In an era where data-driven insights are crucial for maintaining a competitive edge, unreliable data can lead to flawed analyses and misguided strategic choices. Due to skewed or incomplete data, companies may invest in unprofitable ventures, misallocate resources, or fail to identify emerging market trends. Furthermore, poor data quality can hinder the adoption and effectiveness of advanced technologies such as artificial intelligence and machine learning, which rely heavily on high-quality, consistent data to produce accurate results. As businesses increasingly rely on these technologies for automation and predictive analytics, the opportunity cost of not being able to leverage these tools due to poor data quality becomes a substantial hidden expense, potentially setting companies back in their digital transformation efforts and industry competitiveness. ### Poor Data Quality Impacts the Entire Organization If you believe data quality issues are confined to a company's IT department, think again! Poor data quality permeates every aspect of an organization. Even worse, data quality issues can inflict severe reputational damage, undermine public trust and potentially jeopardize a company's market position and long-term viability. Here are some points to consider: - **Operational Efficiency:** Employees can waste up to 27% of their time dealing with data issues, significantly reducing overall productivity (Actian Corporation, 2024, citing Anodot). - **Decision-Making:** Poor data quality can lead to flawed analytics and decision-making, as highlighted by the case studies of Unity Technologies and Samsung (Dataddo, 2025). - **Compliance Risks:** The article from Actian Corporation (2024) mentions the importance of maintaining accurate data to comply with regulations like GDPR and CCPA. - **Missed Opportunities:** Poor data quality can prevent businesses from capturing 45% of potential leads (Actian Corporation, 2024, citing Data Ladder). - **Reputational Damage:** The Equifax case study (Dataddo, 2025) illustrates how data quality issues can severely impact a company's credibility and public trust. ### What Are the Next Steps? Engaging a competent software systems integration firm is crucial for savvy business leaders seeking to address data quality issues. Software firms bring to bear specialists with expertise in implementing and optimizing automated data quality solutions. Systems integrators can help you seamlessly integrate advanced tools into existing infrastructure, ensuring compatibility and maximizing efficiency. Their experience across various industries allows them to identify potential pitfalls, recommend best practices, and tailor solutions to specific business needs. By leveraging their knowledge, you can accelerate the implementation of robust data quality frameworks, reduce the risk of costly errors, and ultimately transform your data into a reliable strategic asset that drives informed decision-making and competitive advantage. A good software systems integration firm can help you with several areas surrounding data quality, including: - Assessing current data quality maturity - Establishing a data governance framework - Implementing data quality tools and automation - Defining data quality rules and metrics - Establishing a continuous improvement process - Building an end-to-end comprehensive data strategy - Ensuring compliance and risk management - Leveraging data quality for strategic advantage ### What You’ll Learn in This White Paper In this white paper, you will learn about BEAT™, an AI-powered data quality solution designed to address data quality challenges. You gain crucial insights into data quality, encompassing data validation, profiling, auditing, and how it impacts decision-making and operational excellence. The paper highlights the challenges of managing diverse data sources, rapid schema changes, and real-time validation needs for proper [enterprise data governance](https://www.gspann.com/solutions/accelerators/beat/). Read how BEAT™ offers automated data testing, comprehensive profiling, continuous auditing, and persona-based user interfaces to ensure data integrity. Reading this white paper, you will become acquainted with its key features: - Customizable test cases - Integration with ETL tools - Early warning systems for data issues - Seamless collaboration capabilities The paper also presents a case study demonstrating BEAT™'s practical application in enhancing data quality for a global athletic brand, illustrating its potential to revolutionize data quality management and unlock the full potential of enterprise data. We invite you to learn about a solution that makes worries over data quality a thing of the past. Download the white paper today or contact us at: [https://www.gspann.com/contact-us/](https://www.gspann.com/contact-us/). ![](https://gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4kBQzbUDfiYcIfIMhe0mXJ%2F4670de927ec53af1c9f03aacbee55933%2FMahesh_Reghupathy-Information_Analytics.jpg&w=768&q=75) ## Mahesh Reghupathy Information Analytics Published March 11, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Ensuring%20Data%20Accuracy%20in%20a%20Complex%2C%20AI-driven%20World)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Ensuring%20Data%20Accuracy%20in%20a%20Complex%2C%20AI-driven%20World&source=Gspann) Information Analytics BEAT Generative AI Artificial Intelligence #### Related Resources [The Future of Retail: How Technology is Shaping the Industry](https://gspann.com/resources/blogs/the-future-of-retail-how-technology-is-shaping-the-industry) [Boost Inventory KPIs with Cloud Automation, o9, and BEAT](https://gspann.com/resources/case-studies/ace-your-inventory-kpis-with-cloud-based-automation-o9-and-beat) [Create Persona-Driven Observability for a Stronger Data Ecosystem](https://gspann.com/resources/blogs/persona-based-observability-solutions-establish-healthy-data-ecosystem) [Driving Business Decisions with Data Observability](https://gspann.com/resources/white-papers/driving-business-decisions-with-data-observability) ![](https://gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4kBQzbUDfiYcIfIMhe0mXJ%2F4670de927ec53af1c9f03aacbee55933%2FMahesh_Reghupathy-Information_Analytics.jpg&w=768&q=75) ## Mahesh Reghupathy Information Analytics Published March 11, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Ensuring%20Data%20Accuracy%20in%20a%20Complex%2C%20AI-driven%20World)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Ensuring%20Data%20Accuracy%20in%20a%20Complex%2C%20AI-driven%20World&source=Gspann) Information Analytics BEAT Generative AI Artificial Intelligence #### Related Resources [The Future of Retail: How Technology is Shaping the Industry](https://gspann.com/resources/blogs/the-future-of-retail-how-technology-is-shaping-the-industry) [Boost Inventory KPIs with Cloud Automation, o9, and BEAT](https://gspann.com/resources/case-studies/ace-your-inventory-kpis-with-cloud-based-automation-o9-and-beat) [Create Persona-Driven Observability for a Stronger Data Ecosystem](https://gspann.com/resources/blogs/persona-based-observability-solutions-establish-healthy-data-ecosystem) [Driving Business Decisions with Data Observability](https://gspann.com/resources/white-papers/driving-business-decisions-with-data-observability) ### Request the White Paper Email address [Submit](https://gspann.com/) Yes, sign me up for emails ### **You May** Also Like [See All Resources](https://gspann.com/resources) [![What is Databricks - 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Is it trustworthy? Discover how Nitrate™ gives you real-time clarity, confidence, and control—so you can move fast without second-guessing your insights. ### Request the White Paper Email address [Submit](https://www.gspann.com/) Data analytics offers significant business benefits by transforming raw data into actionable insights. It enables organizations to make informed decisions, optimize operations, and gain a competitive edge. By analyzing large volumes of data from various sources, businesses can identify trends, patterns, and correlations that drive strategic planning, improve customer experiences, and enhance product development. A reliable data set can drive business success through personalized marketing strategies, accurate demand forecasting, and efficient resource allocation. This can lead to increased revenue, improved customer retention, and higher overall business performance. However, the same data that can drive business success can also prove to be its downfall, especially if there is low [data observability](https://www.gspann.com/solutions/accelerators/nitrate/) . ### Data Explosion Muddies the Waters The explosive growth in data volume has led to significant challenges in maintaining data quality and trustworthiness. As organizations grapple with massive amounts of information, their ability to effectively manage, process, and secure this data has not kept pace. According to recent studies, data volumes are expected to double every four years, with global data predicted to surpass 175 zettabytes this year. This rapid expansion has outstripped many organizations' capabilities to implement robust data governance, quality control, and security measures. Consequently, the sheer volume of data makes it increasingly difficult to ensure accuracy, completeness, and consistency across all datasets. The mismatch between data growth and management capabilities has created a perfect storm for untrustworthy data. Rubrik's "The State of Data Security" study reported that two-thirds of IT leaders express concern that data growth is outpacing their security capabilities. This gap leaves organizations vulnerable to data breaches, inconsistencies, and errors. The pressure to quickly process and utilize vast amounts of data often leads to shortcuts in data validation and quality assurance processes. The result is a higher likelihood of inaccurate, outdated, or corrupted data infiltrating decision-making processes, potentially leading to flawed insights and misguided business strategies. As organizations struggle to keep up with this data deluge, the risk of relying on untrustworthy data for critical business decisions escalates. ### Untrustworthy Data Leads to Disaster Here are three well-documented cases where untrustworthy data produced a business disaster: **JP Morgan Chase's "London Whale" Incident (2012)** JP Morgan Chase suffered approximately $6 billion in losses due to the failure of their Synthetic Credit Portfolio Value at Risk (VaR) Model. The model, designed to manage risk associated with trading strategies, was compromised by several factors: - Inadequate model development and testing - Insufficient oversight and quality control - Manual data uploads without proper checks - Frequent formula and code changes in spreadsheets without controls. This incident led to intense regulatory scrutiny, damaged the bank's reputation, and resulted in $1.020 billion in penalties. **Unity Technologies' Ad Targeting Error (2022)** Unity's Audience Pinpoint tool, used for targeted player acquisition and advertising, ingested bad data from a large customer. This caused significant inaccuracies in the training sets for its predictive ML algorithms, leading to: - A loss of approximately $110 million - A 37% drop in Unity's share price - Delayed launches of new revenue-driving features - Damaged investor confidence in the company's strategy **Equifax's Inaccurate Credit Score Fiasco (2022)** Equifax, one of the three major credit reporting agencies in the U.S., experienced a coding error that resulted in inaccurate credit scores for millions of consumers. The consequences included: - Potential denial of credit or loans for some consumers - Higher interest rates for others - A class-action lawsuit against the company - Damage to Equifax's reputation and trustworthiness in handling sensitive financial data ### How to Produce Trustworthy Data: Find a Reliable Partner To attain real-time data observability and implement a system that produces trustworthy data, business leaders should follow these steps: - Assess current data infrastructure - Define clear objectives - Implement a comprehensive data observability framework - Leverage advanced technologies - Establish data governance and security measures - Develop incident response and recovery procedures - Continuously monitor and optimize Recognizing the critical role of engaging with a competent software systems integration firm is of critical importance. These partnerships are essential for seamlessly connecting disparate software applications, databases, and platforms within an organization. A proficient systems integration firm brings expertise in aligning various technological components, ensuring they work harmoniously to support business processes and objectives. This integration is crucial for eliminating data silos, improving operational efficiency, and enabling real-time data flow across the enterprise. By leveraging the skills of integration specialists, your business can avoid the pitfalls of poorly implemented systems, reduce operational costs, and gain a competitive edge through enhanced data utilization and decision-making capabilities. Contact us [here](https://www.gspann.com/contact-us/ "contact-us") for more information on how GSPANN can help you build a trustworthy data pipeline. ### What You’ll Learn in This White Paper The white paper discusses the importance of **data observability** in today's digital economy, where data drives innovation and strategic decision-making. Traditional observability tools focus on system health but often fail to address the reliability and relevance of data within pipelines, transformations, and business-critical metrics. **GSPANN's Nitrate™** is a solution that bridges this gap by providing comprehensive [data observability](https://www.gspann.com/solutions/accelerators/nitrate/), ensuring data quality, integrity, and trustworthiness throughout its lifecycle. This enables organizations to make informed decisions based on accurate and actionable insights. Nitrate™ offers a **role-based, AI-driven approach** to data observability, featuring a single pane for monitoring data health across all personas, real-time pipeline observability, automated data reconciliation, and anomaly detection with self-subscription alerts. The platform supports seamless integration with various cloud environments (e.g., Azure, Google Cloud Platform, Amazon Web Services) and data platforms (e.g., Databricks, Snowflake) while providing customizable dashboards and alerts tailored to different user roles. These features ensure **continuous monitoring** of data ecosystems, fostering trust among business and technical teams and improving operational efficiency. Data observability is not just a technical necessity but a critical enabler of business success. It empowers organizations to navigate complex data ecosystems confidently and drive superior outcomes. Download this white paper to find out how Nitrate™ can drive business success. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4kBQzbUDfiYcIfIMhe0mXJ%2F4670de927ec53af1c9f03aacbee55933%2FMahesh_Reghupathy-Information_Analytics.jpg&w=768&q=75) ## Mahesh Reghupathy Information Analytics Published March 11, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Driving%20Business%20Decisions%20with%20Data%20Observability)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Driving%20Business%20Decisions%20with%20Data%20Observability&source=Gspann) Information Analytics B2B Nitrate Customer Experience Data Governance #### Related Resources [Ensuring Data Accuracy in a Complex, AI-driven World](https://www.gspann.com/resources/white-papers/ensuring-data-accuracy-in-a-complex-ai-driven-world) [Create Persona-Driven Observability for a Stronger Data Ecosystem](https://www.gspann.com/resources/blogs/persona-based-observability-solutions-establish-healthy-data-ecosystem) [Boost Inventory KPIs with Cloud Automation, o9, and BEAT](https://www.gspann.com/resources/case-studies/ace-your-inventory-kpis-with-cloud-based-automation-o9-and-beat) [The Future of Retail: How Technology is Shaping the Industry](https://www.gspann.com/resources/blogs/the-future-of-retail-how-technology-is-shaping-the-industry) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4kBQzbUDfiYcIfIMhe0mXJ%2F4670de927ec53af1c9f03aacbee55933%2FMahesh_Reghupathy-Information_Analytics.jpg&w=768&q=75) ## Mahesh Reghupathy Information Analytics Published March 11, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Driving%20Business%20Decisions%20with%20Data%20Observability)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Driving%20Business%20Decisions%20with%20Data%20Observability&source=Gspann) Information Analytics B2B Nitrate Customer Experience Data Governance #### Related Resources [Ensuring Data Accuracy in a Complex, AI-driven World](https://www.gspann.com/resources/white-papers/ensuring-data-accuracy-in-a-complex-ai-driven-world) [Create Persona-Driven Observability for a Stronger Data Ecosystem](https://www.gspann.com/resources/blogs/persona-based-observability-solutions-establish-healthy-data-ecosystem) [Boost Inventory KPIs with Cloud Automation, o9, and BEAT](https://www.gspann.com/resources/case-studies/ace-your-inventory-kpis-with-cloud-based-automation-o9-and-beat) [The Future of Retail: How Technology is Shaping the Industry](https://www.gspann.com/resources/blogs/the-future-of-retail-how-technology-is-shaping-the-industry) ### Request the White Paper Email address [Submit](https://www.gspann.com/) Yes, sign me up for emails ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![Improve Data Governance by Modernizing Legacy Systems-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/1HVgJ18KlaNC9JpbxKwy3i/c723542b2fe4e613daaaa282b72340e1/Improve_Data_Governance_by_Modernizing_Legacy_Systems-thumbnail.jpg)\\ \\ Case Study\\ \\ Improve Data Governance by Modernizing Legacy Systems\\ \\ Quality Engineering\\ \\ Retail\\ \\ B2B\\ \\ Data Governance\\ \\ Automation\\ \\ Cloud Services](https://www.gspann.com/resources/case-studies/improve-data-governance-by-modernizing-legacy-systems) [![Integrating Apache NiFi with Airflow and Snowflake for a High-Quality Data Pipeline-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/3uomVINzVqsVciZjOdcoC2/29c56138f2598d8cdb31fa8fc9341ec8/Integrating_Apache_NiFi_with_Airflow_and_Snowflake_for_a_High-Quality_Data_Pipeline-thumbnail.jpg)\\ \\ Blog\\ \\ Integrate NiFi, Airflow & Snowflake for Better Data Pipelines\\ \\ Information Analytics\\ \\ B2B\\ \\ Data Engineering Tools\\ \\ Supply Chain Management\\ \\ Data Governance](https://www.gspann.com/resources/blogs/integrating-apache-nifi-with-airflow-and-snowflake-for-a-high-quality-data-pipeline) [![Become Data-Confident with Data Pipeline 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Governance](https://www.gspann.com/resources/blogs/integrating-apache-nifi-with-airflow-and-snowflake-for-a-high-quality-data-pipeline) [![Become Data-Confident with Data Pipeline Automation-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/1C4Hk3SyYMnMf5eRBAE78v/de4ccf0b88a0d27b9537ddf506abdd56/Become_Data-Confident_with_Data_Pipeline_Automation-thumbnail.jpg)\\ \\ Case Study\\ \\ Become Data-Confident with Data Pipeline Automation\\ \\ Managed Services\\ \\ Manufacturing\\ \\ B2B\\ \\ Data Engineering Tools\\ \\ Automation\\ \\ Cloud Services](https://www.gspann.com/resources/case-studies/become-data-confident-with-data-pipeline-automation) [![What is Databricks - A 101 Guide for AI-Savvy Brands-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/6pNblxoiuY1p3gOrxGI0cW/108e6ea13070367252f5046a68019988/What_is_Databricks_-_A_101_Guide_for_AI-Savvy_Brands-thumbnail.jpg)\\ \\ Blog\\ \\ What is Databricks - A 101 Guide for AI-Savvy Brands\\ \\ Data Governance\\ \\ Information Analytics\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/what-is-databricks-a-101-guide-for-ai-savvy-brands) [![Improve Data Governance by Modernizing Legacy Systems-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/1HVgJ18KlaNC9JpbxKwy3i/c723542b2fe4e613daaaa282b72340e1/Improve_Data_Governance_by_Modernizing_Legacy_Systems-thumbnail.jpg)\\ \\ Case Study\\ \\ Improve Data Governance by Modernizing Legacy Systems\\ \\ Quality Engineering\\ \\ Retail\\ \\ B2B\\ \\ Data Governance\\ \\ Automation\\ \\ Cloud Services](https://www.gspann.com/resources/case-studies/improve-data-governance-by-modernizing-legacy-systems) [![Integrating Apache NiFi with Airflow and Snowflake for a High-Quality Data Pipeline-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/3uomVINzVqsVciZjOdcoC2/29c56138f2598d8cdb31fa8fc9341ec8/Integrating_Apache_NiFi_with_Airflow_and_Snowflake_for_a_High-Quality_Data_Pipeline-thumbnail.jpg)\\ \\ Blog\\ \\ Integrate NiFi, Airflow & Snowflake for Better Data Pipelines\\ \\ Information Analytics\\ \\ B2B\\ \\ Data Engineering Tools\\ \\ Supply Chain Management\\ \\ Data Governance](https://www.gspann.com/resources/blogs/integrating-apache-nifi-with-airflow-and-snowflake-for-a-high-quality-data-pipeline) [![Become Data-Confident with Data Pipeline Automation-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/1C4Hk3SyYMnMf5eRBAE78v/de4ccf0b88a0d27b9537ddf506abdd56/Become_Data-Confident_with_Data_Pipeline_Automation-thumbnail.jpg)\\ \\ Case Study\\ \\ Become Data-Confident with Data Pipeline Automation\\ \\ Managed Services\\ \\ Manufacturing\\ \\ B2B\\ \\ Data Engineering Tools\\ \\ Automation\\ \\ Cloud Services](https://www.gspann.com/resources/case-studies/become-data-confident-with-data-pipeline-automation) [![What is Databricks - A 101 Guide for AI-Savvy 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From AI-driven content to seamless B2B/B2C transformation, the day was all about building what’s next—together. BigSummit 2025 EMEA, BigCommerce’s flagship event, brought together a vibrant community of e-commerce practitioners and industry professionals—each looking to exchange ideas, discover what’s next, and find real-world strategies to help their brands succeed. For GSPANN, it was an opportunity to join this dynamic dialogue, share our latest innovations in B2B and B2C commerce, and connect with peers, partners, and prospects across the digital commerce ecosystem. Representing GSPANN, Ashish Ranjan and Anurag Gupta spent the day engaging in meaningful conversations, sharing actionable insights, and connecting with industry peers on the future of digital commerce. As trusted BigCommerce partners, it was an incredible opportunity to demonstrate how our joint efforts are helping businesses adapt, scale, and thrive in today’s competitive retail landscape. ![](https://images.ctfassets.net/lyvx7el2wsii/2lJNnGTyfKHcyjC1ffer1r/70c7164309bd5f148767a44779ed7475/landing_Page_-_Collage.jpg) ### Driving Innovation Through Collaboration Our partnership with BigCommerce continues to be a cornerstone in delivering success for our clients. From developing scalable “marketplace in a box” [business transformation models](https://www.gspann.com/services/digital-services/digital-commerce/) that work seamlessly with BigCommerce to leveraging the flexibility of the BigCommerce platform for both B2B and B2C transformation, this collaboration empowers us to innovate faster and solve complex retail challenges—together. **Highlights from the Day** Throughout the sessions and in breakout meetups, Ashish and Anurag offered a deep dive into: - Transforming digital commerce for both B2B and B2C with tailored BigCommerce implementations. - Boosting conversion rates and enhancing customer experiences through streamlined operations and integrated digital marketing solutions. - Enabling faster content delivery with ContentHubGPT, our AI-powered content solution. - Creating plug-and-play marketplaces that allow retailers to scale with ease. - Delivering strategies that help brands stay future-ready in a rapidly changing commerce environment. ### GSPANN’s BigCommerce Integration Expertise At GSPANN, our BigCommerce integrations go far beyond basic implementation—we deliver tailored, enterprise-grade solutions designed for performance, flexibility, and scalability. Whether it's enabling headless commerce, optimizing complex B2B pricing models, or streamlining multi-brand, multi-storefront management, our team ensures every BigCommerce deployment aligns with business goals and user needs. We help clients: - Upgrade from legacy commerce platforms to modern BigCommerce stacks - Streamline catalog and product data workflows - Enable real-time inventory sync and dynamic pricing across B2B and B2C models - Integrate with ERP, PIM, CMS, and CRM systems for end-to-end efficiency - Build customized APIs and plug-ins tailored to industry-specific needs (like automotive or retail) Our clients experience reduced time-to-market, better UX, and higher conversions thanks to tightly integrated commerce experiences—powered by BigCommerce and accelerated by GSPANN’s implementation expertise. ### ContentHubGPT: GenAI-Powered Content at Scale At BigSummit, we also spotlighted one of our most transformative innovations— **ContentHubGPT**, our GenAI-powered content engine that’s helping brands accelerate product content creation, reduce time-to-market, and stay SEO-compliant at scale. Why it stood out: - **Hyper-personalized, SEO-ready product descriptions**—generated in seconds - **Compliance and brand voice consistency** across B2B and B2C listings - **Salsify integration** for seamless PIM workflows and faster syndication - **Content velocity at scale**, powering go-to-market strategies for thousands of SKUs From solving content bottlenecks to helping teams deliver enriched product experiences faster, ContentHubGPT proved to be a game-changer for content operations—and one of the most talked-about tools at our booth. ### Conversations that Mattered A standout highlight was our luncheon meet-up, where conversations went beyond tech—into goals, ideas, and future roadmaps. It was a chance to connect with peers and retail leaders on a more personal note, exchanging stories of transformation, innovation, and impact. As the event wraps up, we’re not just leaving with new connections—we're moving forward with reinforced purpose. Events like BigSummit aren’t just networking opportunities; they’re launchpads for co-creating what’s next in digital commerce. **Let’s continue the conversation** If we missed you at the event, don’t worry. We’d love to connect and share how we’re helping brands like yours reimagine what e-commerce can do. Share your experience or connect with our expert - email to [**marketing.team@gspann.com**](mailto:marketing.team@gspann.com). ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published March 7, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=From%20Ideas%20to%20Action%3A%20GSPANN%20at%20BigSummit%202025%20EMEA)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=From%20Ideas%20to%20Action%3A%20GSPANN%20at%20BigSummit%202025%20EMEA&source=Gspann) E-Commerce Retail B2B BigCommerce Composable Commerce #### Related Resources [Boost E-Commerce Performance with BigCommerce and ContentHubGPT](https://www.gspann.com/resources/case-studies/automotive-mirror-manufacturer-boosts-b2b-and-b2c-e-commerce-performance-with-bigcommerce-and-contenthubgpt) [E-Commerce Search: Are Your Customers Finding the Right Products?](https://www.gspann.com/resources/white-papers/e-commerce-site-search-are-customers-finding-the-right-products-on-your-website) [Transform Your Retail Business with Composable Commerce](https://www.gspann.com/resources/white-papers/transform-retail-with-composable-commerce-a-strategic-guide-for-leaders) ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published March 7, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=From%20Ideas%20to%20Action%3A%20GSPANN%20at%20BigSummit%202025%20EMEA)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=From%20Ideas%20to%20Action%3A%20GSPANN%20at%20BigSummit%202025%20EMEA&source=Gspann) E-Commerce Retail B2B BigCommerce Composable Commerce #### Related Resources [Boost E-Commerce Performance with BigCommerce and ContentHubGPT](https://www.gspann.com/resources/case-studies/automotive-mirror-manufacturer-boosts-b2b-and-b2c-e-commerce-performance-with-bigcommerce-and-contenthubgpt) [E-Commerce Search: Are Your Customers Finding the Right Products?](https://www.gspann.com/resources/white-papers/e-commerce-site-search-are-customers-finding-the-right-products-on-your-website) [Transform Your Retail Business with Composable Commerce](https://www.gspann.com/resources/white-papers/transform-retail-with-composable-commerce-a-strategic-guide-for-leaders) ## Content Supply Chain Clarity # **Turn Content Chaos into Clarity: Build a Smarter Content Supply Chain** #### Take charge of your content journey with a connected, automated system that saves time, cuts costs, and keeps your brand voice strong and consistent—every step of the way. ### Tired of Content Chaos? Let’s Fix It—Together! If your team’s stuck in slow approvals, endless edits, and scattered workflows, you're not alone. In a world where customers want fresh, personalized content instantly, traditional processes just can’t keep up. It doesn’t have to be this hard. Join our exclusive email series to discover how an AI-powered Content Supply Chain can help you move faster, connect better, and deliver more—with less manual effort. Let’s unlock a smarter, simpler way to create content that actually keeps up with your brand’s ambitions. ### What You'll Learn [iframe](https://player.vimeo.com/video/1055347681?h=1d03d33cbe&badge=0&autopause=0&player_id=0&app_id=58479) - **The Content Supply Chain Model:** A proven framework to simplify content operations. - **Why Content Chaos Happens:** The real reasons behind inefficiencies and how to fix them. - **AI-Powered Automation:** How AI speeds up content creation, personalization, and distribution. - **Omnichannel Success:** Delivering the right content, to the right audience, at the right time. - **Measuring Content ROI:** How to track success, optimize investments, and scale efficiently. ### Who Should Subscribe? - **Marketing & Content Leaders** who want **faster, smarter** content workflows. - **Digital & E-Commerce Teams** looking to improve **[content personalization](https://contenthubgpt.gspann.com/) & omnichannel delivery.** - **CMOs & Business Decision-Makers** ready to unlock **AI-driven content efficiency.** ### Why Subscribe? **The shift is happening fast!** - The **Generative AI market** jumped from **$11.6B in 2023** to a projected **$163.8B by 2033 (CAGR 31.2%)**. - **By 2025, 30% of marketing messages** will be **AI-personalized—up** from **just 2% in 2022**. - **Cloud-native PIM & AI tools** are transforming content management and personalization. ### Once you subscribe, you’ll receive: - **Email 1:** Introduction to the **Content Supply Chain & Why It Matters** - **Email 2:** Understanding the **Content Bottlenecks Holding You Back** - **Email 3:** Building a **Data-Driven Content Strategy That Works** - **Email 4:** Leveraging **AI & Automation for Content Creation** - **Email 5:** Managing **Content Across Teams & Platforms** - **Email 6:** Optimizing **Content Distribution for Omnichannel Success** - **Email 7:** Measuring **Performance & Proving ROI** - **Email 8:** Scaling **Personalization While Maintaining Brand Consistency** #### Sign Up & Stay Ahead! Join **thousands of industry leaders** transforming content **from chaos to clarity**. - **No fluff. Just actionable insights.** - **Delivered straight to your inbox.** - **Completely FREE!** **Subscribe now to get started!** _Spots are limited—don’t miss out!_ ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F6NRGiPNM2wdes0dkFiJ3D6%2F62d262975b711ab9e1c9c4ecb6bc66b0%2FRama_Aluri.png&w=768&q=75) ## Rama Aluri Practice Leader, E-commerce, Enterprise Content Management, and Application Services #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Turn%20Content%20Chaos%20into%20Clarity%3A%20Build%20a%20Smarter%20Content%20Supply%20Chain)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Turn%20Content%20Chaos%20into%20Clarity%3A%20Build%20a%20Smarter%20Content%20Supply%20Chain&source=Gspann) Content Management Systems B2B Supply Chain Management Customer Experience ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F6NRGiPNM2wdes0dkFiJ3D6%2F62d262975b711ab9e1c9c4ecb6bc66b0%2FRama_Aluri.png&w=768&q=75) ## Rama Aluri Practice Leader, E-commerce, Enterprise Content Management, and Application Services #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Turn%20Content%20Chaos%20into%20Clarity%3A%20Build%20a%20Smarter%20Content%20Supply%20Chain)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Turn%20Content%20Chaos%20into%20Clarity%3A%20Build%20a%20Smarter%20Content%20Supply%20Chain&source=Gspann) Content Management Systems B2B Supply Chain Management Customer Experience ### You May Also Like [See All Resources](https://www.gspann.com/resources) [![Traditional vs. Headless vs. Hybrid CMS-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/01wCi0AWJtf9XlFpeLAc5Y/808a9b47f9659dfa9547d9356e8b3826/Traditional_vs._Headless_vs._Hybrid_CMs-thumbnail.jpg)\\ \\ Blog\\ \\ Traditional vs. Headless vs. Hybrid CMS\\ \\ Content Management Systems\\ \\ Headless](https://www.gspann.com/resources/blogs/traditional-vs-headless-vs-hybrid-cms) [![Maximize Your DevOps Productivity with ChatGPT-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/1NiLEo4a3vqD7jI9Q4W2Vk/7c129d4cfe52483bf8f796f5328af67d/Maximize_Your_DevOps_Productivity_with_ChatGPT-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize Your DevOps Productivity with ChatGPT\\ \\ DevOps\\ \\ B2B\\ \\ Automation\\ \\ Generative AI](https://www.gspann.com/resources/blogs/maximize-your-devops-productivity-with-chatgpt) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Pharma IT Summit 2022 - 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Learn key strategies, real-world lessons, and insights to lead smarter, move faster, and future-proof your organization—one decision at a time. The way businesses operate is changing faster than ever—and keeping up isn’t enough anymore. To thrive, organizations need to lead with digital innovation, stay agile, and put customers at the heart of everything they do. If you're a tech leader, the challenge isn't just about adapting—it's about driving real change. And we’re here to help you every step of the way. **Here’s what you’ll get from this series:** - **Know Where You Stand:** Understand your digital maturity across innovation, agility, customer focus, and sustainability—and discover new ways to future-proof your organization. - **Build Stronger Foundations:** Learn how to create resilient systems with smarter cybersecurity, intelligent automation, and data-driven decision-making. - **Lead with Impact:** Explore how to weave innovation and sustainability together to fuel growth and make a lasting difference. [iframe](https://player.vimeo.com/video/1027826119?badge=0&autopause=0&player_id=0&app_id=58479) ### What You’ll Gain from the Series: - **Assess Your Digital Maturity:** From digital innovation and agility to customer-centricity and sustainability, gain insights that reshape your organization for the digital age. - **Strengthen Resilience:** Build robust systems for cybersecurity, [data-driven decision-making](https://www.gspann.com/services/digital-services/digital-experience/), and intelligent automation. - **Lead with Purpose:** Explore how to align innovation with sustainability and long-term growth for an enduring competitive edge. ### A Quick Peek at What’s Inside: - **Digital Transformation:** Automate, rethink, and redesign to be digital-first. - **Embrace Agility & Flexibility:** Respond swiftly to market shifts and empower teams. - **Cultivate a Culture of Innovation:** Foster creativity and embrace calculated risk-taking. - **Leadership and Change Management:** Use advanced analytics to guide smarter strategies. - **Drive Decision-Making with Data:** Enable informed decisions that improve efficiency, innovation, and customer satisfaction. - **Prioritize Customer-Centricity:** Create meaningful, loyalty-building customer experiences. - **Strengthen Cybersecurity Frameworks:** Implement sophisticated security frameworks that build trust. - **Commit to Sustainability:** Use technology to minimize your environmental impact. - **Utilize Intelligent Automation:** Harness AI and machine learning to automate routine tasks. - **Integrate Technologies Strategically:** Align advanced technologies strategically to drive performance, sustainability, and resilience. Each email offers practical insights and exclusive resources to implement within your organization. Plus, get access to downloadable guides at the end of every series. ### Why Subscribe? - **Actionable Insights:** Simplify complex challenges with clear, implementable strategies. - **Exclusive Resources:** Access downloadable papers and frameworks to support transformation. - **Stay Ahead:** Learn from industry leaders like BCG, McKinsey, and Gartner to lead your digital journey. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F7cgoMuMzYDWIP1AIqaO7BH%2Faa7eb89fa5949d2bd1b85c059ce889fa%2FRolf_Kraus.png&w=768&q=75) ## Rolf Kraus VP, Business Development, Marketing #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Your%20Blueprint%20for%20Leading%20in%20the%20Digital%20Age%20%E2%80%93%20NextGen%20Enterprise%20Transformation%20Guide)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Your%20Blueprint%20for%20Leading%20in%20the%20Digital%20Age%20%E2%80%93%20NextGen%20Enterprise%20Transformation%20Guide&source=Gspann) Artificial Intelligence B2B Generative AI Customer Experience ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F7cgoMuMzYDWIP1AIqaO7BH%2Faa7eb89fa5949d2bd1b85c059ce889fa%2FRolf_Kraus.png&w=768&q=75) ## Rolf Kraus VP, Business Development, Marketing #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Your%20Blueprint%20for%20Leading%20in%20the%20Digital%20Age%20%E2%80%93%20NextGen%20Enterprise%20Transformation%20Guide)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Your%20Blueprint%20for%20Leading%20in%20the%20Digital%20Age%20%E2%80%93%20NextGen%20Enterprise%20Transformation%20Guide&source=Gspann) Artificial Intelligence B2B Generative AI Customer Experience ### You May Also Like [See All Resources](https://www.gspann.com/resources) [![Traditional vs. Headless vs. Hybrid CMS-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/01wCi0AWJtf9XlFpeLAc5Y/808a9b47f9659dfa9547d9356e8b3826/Traditional_vs._Headless_vs._Hybrid_CMs-thumbnail.jpg)\\ \\ Blog\\ \\ Traditional vs. Headless vs. Hybrid CMS\\ \\ Content Management Systems\\ \\ Headless](https://www.gspann.com/resources/blogs/traditional-vs-headless-vs-hybrid-cms) [![Maximize Your DevOps Productivity with ChatGPT-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/1NiLEo4a3vqD7jI9Q4W2Vk/7c129d4cfe52483bf8f796f5328af67d/Maximize_Your_DevOps_Productivity_with_ChatGPT-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize Your DevOps Productivity with ChatGPT\\ \\ DevOps\\ \\ B2B\\ \\ Automation\\ \\ Generative AI](https://www.gspann.com/resources/blogs/maximize-your-devops-productivity-with-chatgpt) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Pharma IT Summit 2022 - 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PIM keeps data clean, but PXM turns it into rich, personalized journeys that build loyalty. Subscribe to see how top brands are reimagining retail, one product story at a time! ### Is Your Product Content Truly Connecting with Your Customers? Today’s shoppers want more than just accurate information—they expect rich, personalized experiences that feel made for them. If your current Product Information Management (PIM) system isn’t helping you create that connection, it might be time to rethink your strategy. Welcome to the future: **Product Experience Management (PXM).** **Did you know?** - 76% of consumers expect brands to understand their needs. - Companies with enriched product content see 23% higher customer engagement. - By 2025, 30% of marketing messages will be AI-personalized (up from just 2% in 2022). Leading brands are already turning product data into meaningful experiences—and winning customer loyalty along the way. Ready to learn how? ### In the exclusive email series, you'll uncover: - The key differences between PIM and PXM—and why the shift matters. - How personalization boosts loyalty and drives real sales. - A real-world success story—how Chief Digital Officer Emma Peterson tackled her product data challenges. - Leading brands are already turning product data into meaningful experiences—and winning customer loyalty along the way. Ready to learn how? ### Get ready to reimagine what your product experiences can be. [iframe](https://player.vimeo.com/video/1048732753?h=5f3531ac1d&badge=0&autopause=0&player_id=0&app_id=58479) - How PIM & PXM differ—and why retailers are making the shift. - The real impact of personalization on customer loyalty and sales. - A real-world transformation story—how Emma Peterson, a Chief Digital Officer, solved her product data challenges. - Actionable strategies to create seamless, engaging product experiences that drive revenue. ### Who Should Subscribe? - Retail & E-commerce Leaders - Digital Transformation Experts - Product Data & Content Managers **Stay Ahead of Your Competition!** Subscribe now to receive expert insights straight to your inbox! 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Mobile applications have become integral to business operations, handling a vast amount of sensitive data, including personal information, financial details, and login credentials. The proliferation of mobile devices has consequently increased the risk of security breaches. According to a report by IBM, the average data breach cost in 2020 was $3.86 million, underscoring the financial impact of inadequate security measures. Robust mobile app security is paramount to protect sensitive customer data, maintain customer trust, and avoid costly breaches. Technical business managers must prioritize security to safeguard their company’s financial health and reputation. #### The Business Case for Mobile App Security Mobile app security is about preventing financial loss and ensuring compliance with data protection laws and industry standards. Regular security audits, secure authentication mechanisms, and data encryption in transit and at rest are essential practices. By investing in comprehensive security measures and staying informed about the latest security trends, technical business managers can mitigate risks, protect user data, and maintain the integrity and reliability of their mobile applications. This proactive approach prevents security breaches and reinforces customer confidence and loyalty, crucial for sustaining business growth in a competitive market. Key security testing components that have withstood the test of time include: - **Code Reviews:** A systematic examination of the codebase to identify potential vulnerabilities early in the development cycle. - **Vulnerability Scanning:** Automated tools continuously scan for known security weaknesses, ensuring swift identification and remediation. - **Penetration Testing:** Simulated cyber-attacks conducted by security experts to uncover and address exploitable flaws. When your organization follows security best practices, you can expect these business benefits: - **Proactive Threat Mitigation:** Regular security evaluations help identify and neutralize potential threats before malicious actors can exploit them. - **Up-to-Date Security Measures:** Continuous assessments ensure that security protocols remain effective against emerging threats, safeguarding the organization’s assets and reputation. - **Regulatory Compliance:** Adhering to industry standards and regulations through rigorous security testing prevents costly fines and legal repercussions. By prioritizing these security practices, you ensure robust protection of your mobile applications, securing both their technological and business interests. #### Strengthening Your Security Posture: Best Practices for Technical Business Managers Over the years, computer experts have identified several security best practices. These include: - Establishing secure coding standards - Employing strong authentication - Using robust data encryption - Secure your APIs - Develop rules to identify suspicious behavior - Conduct penetration testing - Define strategies to avoid data leaks **Secure Coding Standards** Secure coding practices, including parameterized queries, secure data storage, and rigorous input validation, are the bedrock of robust mobile app development. These practices are essential for minimizing vulnerabilities and preempting common security flaws, such as SQL injection and Cross-Site Scripting (XSS) attacks. Adhering to these standards significantly reduces the risk of malicious code injection, which can compromise user data and app functionality. Another important consideration is to ensure that your engineers thoroughly understand and apply secure coding concepts. This involves following established guidelines and continuously updating their knowledge to keep pace with evolving security threats. Ensuring that your development team is well-versed in secure coding practices is a strategic investment in your mobile applications’ long-term security and reliability. **Strong User Authentication and Authorization** Strong user authentication techniques like multi-factor authentication (MFA) are vital for securing user access. MFA combines something the user knows (e.g., a password), something they have (e.g., a mobile device), and something they are (e.g., biometric data), providing an additional layer of security that significantly reduces the risk of unauthorized access. Adhering to the principle of least privilege ensures that user permissions are restricted to the minimum necessary for their roles. Regularly reviewing and updating access controls is essential to prevent unauthorized access and safeguard sensitive information. This proactive approach protects your data and enhances security by limiting potential attack vectors. **Robust Data Encryption** Data encryption is crucial for protecting sensitive information in transit and at rest. Utilizing robust encryption algorithms ensures that even if data is intercepted, it remains unreadable to unauthorized parties. Effective data encryption fortifies the trust between your business and its mobile app users, ensuring their data is secure. Demonstrating a commitment to data security through robust encryption practices enhances user confidence in your mobile applications. This, in turn, can lead to increased user engagement and loyalty, positively impacting your business’s reputation and success. **Secure API Management** Securing APIs involves rigorous user identity verification, stringent access controls, and thorough input validation. These measures ensure that only authorized users can access the APIs and that your apps protect any data exchanged from unauthorized access or manipulation. Regular auditing and monitoring of API activity are also critical for identifying and mitigating potential threats. Maintaining secure APIs protects the integrity of the data exchange between your mobile app and backend systems. This safeguards sensitive information and ensures that your application remains reliable and trustworthy for its users. **Proactive Security Monitoring and Response** Setting up security alerts and triggers allows quick identification and response to suspicious activities. Real-time monitoring helps you avoid potential security breaches, enabling your team to respond effectively to detected anomalies. A proactive security approach helps mitigate risks before they escalate into significant issues. This protects your application and minimizes potential disruptions to business operations, ensuring continuity and reliability. **Penetration Testing** Regular penetration testing simulates real-world attack scenarios, helping identify and rectify vulnerabilities before malicious actors can exploit them. This practice strengthens the overall security posture of your mobile applications, ensuring they can withstand potential threats. Regular penetration testing provides a comprehensive assessment of your app’s security, allowing you to address weaknesses proactively. This continuous improvement process is vital for maintaining a robust security framework that evolves with emerging threats. **Data Leak Prevention** Data leak prevention strategies, such as data loss prevention systems, regular audits of data handling procedures, and secure data disposal, are essential for maintaining user trust and protecting sensitive information. These measures help prevent data leaks and ensure that confidential information remains secure. By safeguarding user data through rigorous prevention strategies, you build and maintain trust with your users. This trust is crucial for the long-term success of your mobile applications and your business, as it fosters user loyalty and confidence in your brand. #### OWASP Guidelines For safeguarding mobile applications, the Open Web Application Security Project (OWASP) offers helpful resources and guidelines. The purpose of these guidelines is to guarantee strong security measures in mobile app development and to assist your developers and security experts in addressing frequent vulnerabilities. The following are the main points of the OWASP mobile app guidelines: **OWASP Mobile Top 10** Using the Mobile Top 10 list, OWASP delineates the most critical security vulnerabilities unique to mobile applications. Common vulnerabilities include inadequate authentication, client-side injection, insecure data storage, and insecure communication are included in this list. Developing safe mobile apps requires understanding these hazards and taking appropriate action. [https://owasp.org/www-project-mobile-top-10/](https://owasp.org/www-project-mobile-top-10/) **OWASP Mobile Security Project** The OWASP Mobile Security Project offers extensive collection of tools, information, and best practices for safeguarding mobile apps. It addresses mobile-specific security testing techniques, threat modeling, and safe coding standards. [https://mas.owasp.org/](https://mas.owasp.org/) **OWASP Mobile Security Testing Guide** A comprehensive resource for evaluating the security of mobile applications is the Mobile Security Testing Guide provided by OWASP. It offers instructions on several testing methods, instruments, and approaches to find and fix security flaws. [https://mas.owasp.org/MASTG/](https://mas.owasp.org/MASTG/) **Secure Coding Practices** OWASP emphasizes the significance of secure coding techniques for mobile app development. Their list of secure coding practices covers protocols for safe data transmission, safe data storage, safe authentication systems, and safe sensitive data management. Following these guidelines reduces frequent security concerns. [https://owasp.org/www-pdf-archive/OWASP\_SCP\_Quick\_Reference\_Guide\_v2.pdf](https://owasp.org/www-pdf-archive/OWASP_SCP_Quick_Reference_Guide_v2.pdf) **Mobile App Security Verification Standard (MASVS)** This set of security guidelines created specifically for mobile apps is called the Mobile App Security Verification Standard (MASVS). It offers standards and instructions for security measures at various assurance levels. MASVS is a list that you can have your developers use to ensure the company’s mobile apps adhere to industry standards for security. [https://mas.owasp.org/MASVS/](https://mas.owasp.org/MASVS/) **OWASP Mobile Security Testing Guide Checklist** The OWASP Mobile Security Testing Guide contains a checklist covering several facets of mobile app security testing. This checklist addresses topics including authentication, data storage, and network connection. It helps your developers and security experts evaluate mobile applications’ security posture methodically. [https://mas.owasp.org/checklists/](https://mas.owasp.org/checklists/) **Conclusion** This blog outlines proactive measures and best practices for safeguarding your apps, including periodic security testing and OWASP guidelines adherence. Secure your mobile platforms by integrating these best practices from the start and maintain a competitive edge with a security-first approach. By integrating these security best practices, technical business managers can significantly enhance their organization’s resilience against cyber threats. These measures not only protect user data and build trust but also safeguard your reputation and ensure the long-term success of your mobile applications in an ever-evolving digital landscape. Prioritizing mobile app security is a strategic imperative no business can overlook. _If you would like to discuss or learn more about fortifying your e-commerce apps, feel free to reach out to us at [marketing.team@gspann.com](mailto: marketing.team@gspann.com)_ ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published January 31, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Fortify%20Your%20E-Commerce%20Apps%3A%20Best%20Practices%20for%20Mobile%20App%20Security)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Fortify%20Your%20E-Commerce%20Apps%3A%20Best%20Practices%20for%20Mobile%20App%20Security&source=Gspann) Mobility Retail B2C Customer Experience Cybersecurity #### Related Resources [Attain 5 Star Ratings on Your Mobile Apps by Tracking Key Performance Indicators](https://www.gspann.com/resources/blogs/attain-5-star-ratings-on-your-mobile-apps-by-tracking-key-performance-indicators) [Drive Experience-Led Growth with Personalization at Scale \| Adobe Summit 2023 Highlights](https://www.gspann.com/resources/blogs/drive-experience-led-growth-with-personalization-at-scale-adobe-summit-2023-highlights) [Enhance Adobe Experience Manager Search with Algolia](https://www.gspann.com/resources/blogs/enhance-adobe-experience-manager-search-with-algolia) [Balancing Data Privacy and Personalization in 2022](https://www.gspann.com/resources/blogs/balancing-data-privacy-and-personalization-in-2022) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published January 31, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Fortify%20Your%20E-Commerce%20Apps%3A%20Best%20Practices%20for%20Mobile%20App%20Security)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Fortify%20Your%20E-Commerce%20Apps%3A%20Best%20Practices%20for%20Mobile%20App%20Security&source=Gspann) Mobility Retail B2C Customer Experience Cybersecurity #### Related Resources [Attain 5 Star Ratings on Your Mobile Apps by Tracking Key Performance Indicators](https://www.gspann.com/resources/blogs/attain-5-star-ratings-on-your-mobile-apps-by-tracking-key-performance-indicators) [Drive Experience-Led Growth with Personalization at Scale \| Adobe Summit 2023 Highlights](https://www.gspann.com/resources/blogs/drive-experience-led-growth-with-personalization-at-scale-adobe-summit-2023-highlights) [Enhance Adobe Experience Manager Search with Algolia](https://www.gspann.com/resources/blogs/enhance-adobe-experience-manager-search-with-algolia) [Balancing Data Privacy and Personalization in 2022](https://www.gspann.com/resources/blogs/balancing-data-privacy-and-personalization-in-2022) ### Want to stay updated with the latest blogs? 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The future looks bold, tech-driven, and deeply human. From innovation buzz to real conversations—retail’s next chapter is taking shape, and we’re excited to be part of it. Shoptalk Spring 2025 brought together the brightest minds in retail to explore the future of customer experience, personalization, and unified commerce. From AI-driven content workflows to loyalty programs rooted in emotional connection, the event made one thing clear—retail’s next era is all about human-first innovation powered by smart technology. ![Post Show Blog Shoptalk 2025 ](https://images.ctfassets.net/lyvx7el2wsii/5ElLYAbLYw0pXTVQLwjsn3/9a4a58f67119b7dcdeeacbe31dabc8a7/Post_Show_Blog_-_Collage.png) ### Key Themes That Lit Up the Floor **1\. Putting the Customer Back at the Center** One of the loudest themes to emerge was simple yet profound: people over platforms. Speakers repeatedly emphasized that while technology is critical, it should always serve a larger purpose—creating joyful, personalized, and human-first [digital customer experiences](https://www.gspann.com/services/digital-services/retail-services/#reimagineretail). **2\. Personalization Meets Performance** We saw real-world examples of personalization being powered by AI, not just for marketing, but also to shape product discovery, optimize search, and drive content creation. From Coach’s localized store experiences to TikTok’s Smart Plus campaigns, it’s clear that personalization isn’t a “nice-to-have” anymore—it’s the new standard. **3\. Content Is Still King—but Only When It’s Contextual** Whether it was Gradial’s AI-driven content workflow demo or the talk around ContentHubGPT at our own booth, the ability to deliver the right message at the right time has never been more vital. We were thrilled to show how our AI-powered product, ContentHubGPT, is helping brands streamline operations and create compelling customer experiences at scale. **4\. Unified Commerce Is the Future** Warby Parker, Foot Locker, and Reformation highlighted how merging digital and physical touchpoints can elevate retail from transaction to experience. These brands are embracing hybrid expansion with confidence, showing us how seamless omnichannel service is the way forward. ### Our Booth: Conversations That Sparked Possibilities Our booth at shoptalk spring 2025 became a space where ideas sparked, laughter flowed, and curiosity bloomed. Attendees dropped by to: - See ContentHubGPT in action — and how it is helping retail brands generate search engine optimized content on the fly, scale hyper-personalization, streamline content workflows, and ensure compliance and governance across SKUs. - Explore strategies in Product Experience Management (PXM) and unified commerce. - Dive deep into data-driven marketing, seamless integration, and platform agility. From AI-led content creation to composable commerce, to transforming the [digital customer experience](https://www.gspann.com/services/digital-services/retail-services/#reimagineretail), our experts had meaningful conversations with leaders across retail, fashion, and tech. And yes — our goodie bags were a hit! Visitors walked away not just with insights, but with smiles (and some pretty cool swag). Thank you for engaging with us, sharing your stories, and giving us the opportunity to share ours. ### What’s Next? The future of retail is bright—and more personalized, agile, and human than ever before. From GenAI-powered experiences and unified commerce to loyalty programs that go beyond points, the conversations at Shoptalk 2025 have given us a clear direction: brands that lead with empathy, backed by tech, will shape the next era of commerce. And we’re ready to be a part of that journey—with you. Let’s keep the conversation going. Want to share your experience or connect with our expert? Email to [**marketing.team@gspann.com**](mailto:marketing.team@gspann.com). ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published January 28, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=AI%2C%20Experience%2C%20and%20Everything%20In%20Between%3A%20Shoptalk%20Spring%202025%20Recap)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=AI%2C%20Experience%2C%20and%20Everything%20In%20Between%3A%20Shoptalk%20Spring%202025%20Recap&source=Gspann) E-Commerce Retail B2C Composable Commerce Customer Experience #### Related Resources [Boost E-Commerce Performance with BigCommerce and ContentHubGPT](https://www.gspann.com/resources/case-studies/automotive-mirror-manufacturer-boosts-b2b-and-b2c-e-commerce-performance-with-bigcommerce-and-contenthubgpt) [Revamp Legacy Data with Salsify PIM to Scale Globally](https://www.gspann.com/resources/case-studies/revamping-legacy-data-with-salsify-pim-helps-a-brand-development-company-scale-globally) [Ease Amazon Publishing and Speed Up Time-to-Market with Salsify PIM](https://www.gspann.com/resources/case-studies/automate-product-data-with-salsify-pim-for-seamless-amazon-sync-and-faster-time-to-market) ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published January 28, 2025 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=AI%2C%20Experience%2C%20and%20Everything%20In%20Between%3A%20Shoptalk%20Spring%202025%20Recap)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=AI%2C%20Experience%2C%20and%20Everything%20In%20Between%3A%20Shoptalk%20Spring%202025%20Recap&source=Gspann) E-Commerce Retail B2C Composable Commerce Customer Experience #### Related Resources [Boost E-Commerce Performance with BigCommerce and ContentHubGPT](https://www.gspann.com/resources/case-studies/automotive-mirror-manufacturer-boosts-b2b-and-b2c-e-commerce-performance-with-bigcommerce-and-contenthubgpt) [Revamp Legacy Data with Salsify PIM to Scale Globally](https://www.gspann.com/resources/case-studies/revamping-legacy-data-with-salsify-pim-helps-a-brand-development-company-scale-globally) [Ease Amazon Publishing and Speed Up Time-to-Market with Salsify PIM](https://www.gspann.com/resources/case-studies/automate-product-data-with-salsify-pim-for-seamless-amazon-sync-and-faster-time-to-market) ## GenAI in Software Engineering # **GenAI in Software Engineering: A C-Level Perspective** #### GenAI is reshaping software engineering—discover what every C-level leader needs to know to stay competitive, mitigate risks, and lead with confidence. The world of technology is in constant flux, with each innovation wave bringing new opportunities and challenges. Generative AI (GenAI) is a transformative force with profound implications for software engineering and quality management. As a C-level executive, understanding the peaks and valleys of GenAI is crucial for harnessing its potential to drive excellence in your operations. This blog delves into GenAI's history, benefits, market trends, risks, and future predictions, providing a roadmap to navigate this dynamic landscape. #### Generative AI Historical Context Generative AI, originating from mid-20th-century neural network research, has evolved significantly, especially with the 2014 introduction of Generative Adversarial Networks (GANs). Recent advancements, including OpenAI's GPT series, have revolutionized natural language processing and code generation, enabling automated software development, intelligent debugging, and creating complex software architectures, driving unprecedented efficiency and innovation in business operations. #### Business Benefits of Generative AI Generative AI revolutionizes software engineering by transforming key processes and enhancing overall efficiency. GenAI can accelerate software development, improve quality engineering, enable predictive maintenance, and optimize resource allocation. By leveraging GenAI, your software engineering organizations can achieve significant cost savings, maintain high standards, and gain a competitive edge in the market. #### Accelerated Software Development Generative AI speeds up software development by rapidly generating code from basic inputs, shortening time-to-market. It drives innovation, producing optimized solutions beyond manual coding capabilities. By streamlining processes, GenAI enhances efficiency and provides a competitive edge, making it a strategic asset for your software engineering organization. #### Enhanced Quality Engineering GenAI can detect code patterns and anomalies that traditional methods might miss. This proactive approach ensures high standards and reduces debugging and maintenance costs. By analyzing vast codebases, AI identifies potential issues early, enabling organizations to maintain superior quality and deliver more reliable software, ultimately enhancing customer satisfaction. #### Predictive Maintenance You can use GenAI as a tool for predictive maintenance using its ability to analyze extensive log data. The resulting analysis can predict software failures, reducing downtime and maintenance costs. Continuous monitoring of performance metrics and user behavior allows early identification of failure patterns. With this information, development teams can proactively schedule updates and patches, optimizing resource allocation, extending software lifespan, and improving ROI. #### Resource Optimization By simulating various scenarios, GenAI optimizes resource allocation, allowing your teams to improve efficiency and reduce waste. AI recommends the most cost-effective strategies by considering team capacity, deadlines, and costs. This leads to sustainable practices, minimizes waste, reduces the environmental footprint, lowers operational costs, and increases profitability, making it essential for software engineering organizations. ![](https://images.prismic.io/gspann/Z0bKF5bqstJ97zeD_Image1.GenAIWaveOverview-01.jpg?auto=format,compress) #### Market Trends in Software Engineering with GenAI Generative AI is reshaping the software engineering landscape, driving significant market trends, and transforming industry practices. Key trends include increased R&D investment, the proliferation of AI tools, integration with DevOps, and a growing focus on ethical AI. Understanding these trends is essential for organizations that leverage AI for strategic advantages, operational efficiency, and sustainable growth. #### Market Trends in Software Engineering with GenAI Generative AI is reshaping the software engineering landscape, driving significant market trends, and transforming industry practices. Key trends include increased R&D investment, the proliferation of AI tools, integration with DevOps, and a growing focus on ethical AI. Understanding these trends is essential for organizations that leverage AI for strategic advantages, operational efficiency, and sustainable growth. **Increased R&D Investment** Companies are significantly boosting their investment in AI research and development to remain competitive. According to PwC, global AI investment is projected to hit $15.7 trillion by 2030, driven by advancements in automation and efficiency improvements. This investment surge highlights AI's potential to enhance productivity, reduce costs, and create new revenue streams, prompting software firms to allocate substantial budgets to AI initiatives and partnerships. **Proliferation of AI Tools for Software Engineering** The availability of AI tools designed for software applications is rapidly expanding. Leading companies like Microsoft and Google are embedding advanced AI capabilities into their development environments. These tools offer functionalities such as code generation, automated testing, and predictive analytics, making it easier for developers to integrate AI into their workflows. This democratization of AI technology enables even smaller software firms to leverage AI-driven innovation, thereby leveling the competitive playing field. We have investigated some key players like AccelQ, Mabl, Functionize, Testsigma, ContextQA, to name a few. **Integration with DevOps** The fusion of GenAI with DevOps practices is revolutionizing software engineering operations. AI-enhanced CI/CD pipelines are achieving unprecedented automation and efficiency levels by analyzing the vast data generated by DevOps practices. This integration optimizes development processes, enhances predictive maintenance, and refines deployment strategies. The synergy between AI and DevOps facilitates real-time monitoring and control, driving the evolution of continuous delivery and transforming the software development landscape. For more insights into this trend, have a look at the article “ [Maximize Your DevOps Productivity with ChatGPT](https://www.gspann.com/resources/blogs/maximize-your-devops-productivity-with-chatgpt/).” Another article, “ [AIOps in Monitoring: An Introduction to Artificial Intelligence for IT Organizations](https://www.gspann.com/resources/white-papers/aiops-in-monitoring/)” provides insights into this area. **Focus on Ethical AI** As AI becomes more integral to software processes, there is an increasing focus on ethical practices and regulatory compliance. Organizations are formulating AI ethics guidelines to address concerns of transparency, accountability, and fairness concerns. Recognizing AI's significant societal impacts, software firms are adopting practices such as bias mitigation, explainability, and data privacy to build stakeholder trust and adhere to evolving regulations. This emphasis on ethical AI ensures that AI technologies are developed and deployed responsibly, aligning with societal values and expectations. #### Risks of Generative AI While Generative AI (GenAI) offers transformative benefits, it also presents several risks that require careful management. Addressing these risks is critical for software engineering organizations to maintain operational integrity, safeguard data, and adhere to ethical and regulatory standards. This section outlines the primary risks associated with GenAI and strategies for mitigating them effectively. **Data Quality and Bias** The effectiveness of GenAI hinges on high-quality, unbiased data. Only complete or accurate datasets can produce good outputs, necessitating rigorous data governance practices. To ensure data accuracy and representativeness, software firms must implement robust data management, including cleaning, validation, and augmentation. Using diverse datasets and fairness checks are among the many proactive measures essential to mitigate biases in AI models. **Security and Intellectual Property** GenAI's ability to generate realistic synthetic data poses significant security risks, including potential intellectual property theft. Protecting proprietary code and sensitive information is paramount. Software firms must adopt strong cybersecurity measures such as data encryption, secure communication protocols, and regular security audits. Clear policies on synthetic data use and collaboration with legal teams are crucial to navigating intellectual property and data protection challenges. **Operational Reliability** More than relying on AI systems without adequate human oversight can introduce operational risks. A balanced approach where AI augments rather than replaces human expertise is essential. Software firms must implement robust validation and verification processes to ensure AI reliability. Fostering a culture of human-AI collaboration, continuous monitoring, and prompt issue resolution is crucial in mitigating operational risks. **Ethical and Regulatory Challenges** Navigating the ethical and regulatory landscape of AI is increasingly complex. Software organizations must stay informed about evolving standards and regulations to ensure compliance and maintain stakeholder trust. Adhering to data privacy, AI transparency, and accountability regulations is vital. Developing comprehensive AI ethics frameworks and engaging with industry groups and policymakers helps address ethical concerns and shape future AI standards. ![](https://images.prismic.io/gspann/Z0bKGJbqstJ97zeE_Image2.RisksofGenAI-02.jpg?auto=format,compress) #### Future Predictions for GenAI in Software Engineering The future of Generative AI (GenAI) in software engineering is poised to revolutionize the industry, driven by several key trends and predictions. These advancements can enhance human creativity, operational efficiency, and customer satisfaction. This section explores GenAI’s transformative potential and how it will shape the future of software engineering. **Advanced Human-AI Collaboration** Future software development will see seamless collaboration between developers and AI, enhancing creativity and problem-solving capabilities. AI will handle routine coding tasks, allowing developers to focus on complex and innovative aspects of software design. This synergy will drive operational excellence and foster significant innovation within organizations. **Pervasive AI Integration** GenAI will become a fundamental part of software engineering, from code generation and testing to deployment and maintenance. AI's real-time code suggestions, error detection, and performance optimization will be embedded within development environments. This pervasive integration will create more intelligent and adaptive software systems, significantly improving efficiency and effectiveness. One example that comes immediately to mind is [ContentHubGPT](https://www.zorang.com/contenthubgpt/). **Hyper-Personalization** GenAI will enable hyper-personalized user experiences by tailoring software functionalities to individual preferences and behaviors. AI algorithms will analyze real-time user interactions to customize features and optimize interfaces. This personalization will result in more intuitive applications, enhancing customer satisfaction and engagement. **AI-Driven DevOps** Integrating AI with DevOps will achieve unprecedented levels, enabling fully autonomous CI/CD pipelines. AI will manage code integration, testing, deployment, and monitoring, allowing teams to concentrate on innovation and strategy. This automation will streamline software delivery, reduce time to market, and improve operational efficiency. **AI-Powered Customer Support** GenAI will transform customer support through intelligent chatbots and virtual assistants capable of real-time responses. These AI-driven solutions will enhance customer service efficiency, reduce response times, and offer personalized assistance. AI will foster positive customer experiences, loyalty, and brand reputation by proactively anticipating needs and resolving issues. **Cost Efficiency through Automation** AI-driven automation will yield significant cost savings in software engineering operations. Automating repetitive tasks such as code generation and testing will reduce labor costs and minimize errors. AI algorithms will optimize resource utilization and budget allocation, enabling firms to invest strategically in innovation and achieve sustainable growth. #### Keeping Teams Up-to-Date with GenAI Ensuring that software engineering teams remain current with the latest Generative AI (GenAI) technologies and practices is vital for maintaining a competitive advantage. Keeping current requires strategic investment in continuous learning, fostering collaboration, and building robust infrastructure. The following sections outline vital actions to keep your teams proficient and innovative in the evolving AI landscape. **Continuous Learning and Development** Invest in ongoing training programs to ensure your teams are proficient in AI tools and methodologies. Offer workshops, online courses, and certifications focused on GenAI applications in software development. Encourage participation in industry conferences and seminars to stay updated on emerging trends and best practices, fostering a culture of continuous learning and innovation. **Collaboration and Knowledge Sharing** Promote cross-functional collaboration and knowledge sharing among teams through forums like hackathons, innovation labs, and peer learning sessions. These platforms allow engineers to experiment with AI technologies, share insights, and collaborate on projects, harnessing diverse perspectives to drive collective innovation and implement AI-driven solutions that enhance productivity and performance. **Strategic Partnerships and Alliances** Forge strategic partnerships with AI technology providers, research institutions, and industry consortia. Collaborate with academia to sponsor research projects aligned with your business objectives. Engage with AI startups and venture capital firms to explore emerging technologies and investment opportunities, gaining access to cutting-edge AI solutions, research insights, and talent pools to stay at the forefront of innovation. #### Business Considerations Embracing AI in business requires strategic investment in infrastructure, visionary leadership, and ethical governance. Companies must allocate resources for cutting-edge tools, foster innovation-driven cultures, and establish frameworks for responsible AI use. This approach accelerates AI integration, enhances operational efficiency, and builds stakeholder trust while ensuring regulatory compliance and ethical standards. **Investment in Infrastructure and Tools** Allocate resources to build robust AI infrastructure, providing teams with state-of-the-art tools and platforms. Invest in high-performance computing resources, cloud infrastructure, and AI development environments that support intensive data processing and machine learning. Enable seamless integration of AI capabilities into existing workflows, creating a scalable and agile environment that accelerates AI-driven innovation and enhances operational efficiency. **Leadership and Vision** As a company executive, provide visionary leadership to drive AI adoption and transformation. Articulate a clear strategy for integrating AI into business operations and achieving strategic objectives. Set measurable goals and milestones for AI initiatives, fostering a culture of innovation and experimentation where calculated risks are encouraged, and failures are viewed as learning opportunities, inspiring confidence among stakeholders. **Ethical AI Governance** Establish robust AI governance frameworks that prioritize ethical considerations and regulatory compliance. Develop guidelines addressing transparency, accountability, fairness, and privacy concerns. Implement mechanisms for auditing AI algorithms and ensuring responsible use of AI technologies. Engage with regulators, industry peers, and ethical AI experts to shape industry standards and practices, safeguarding your organization's reputation and building trust with customers, partners, and stakeholders. #### Final Thoughts By taking proactive steps to ensure that your software engineering teams have the knowledge, resources, and support needed to leverage GenAI effectively, you position your organization to capitalize on AI's transformative potential. Embrace innovation, foster collaboration, and uphold ethical standards to drive sustainable growth, enhance customer satisfaction, and achieve competitive advantage in a rapidly evolving digital landscape. **References:** 1. Price Waterhouse Cooper Global, “PwC’s Global Artificial Intelligence Study: Exploiting the AI Revolution,” [https://www.pwc.com/gx/en/issues/data-and-analytics/publications/artificial-intelligence-study.html](https://www.pwc.com/gx/en/issues/data-and-analytics/publications/artificial-intelligence-study.html) 2. Srikanth Reddy Chilkammarim, "Maximize Your DevOps Productivity with ChatGPT," [https://www.gspann.com/resources/blogs/maximize-your-devops-productivity-with-chatgpt/](https://www.gspann.com/resources/blogs/maximize-your-devops-productivity-with-chatgpt/) 3. Chavithina Charan Teja, "AIOps in Monitoring: An Introduction to Artificial Intelligence for IT Organizations," [https://www.gspann.com/resources/white-papers/aiops-in-monitoring/](https://www.gspann.com/resources/white-papers/aiops-in-monitoring/) 4. University of Toronto Research Guides, "Artificial Intelligence for Image Research," [https://guides.library.utoronto.ca/c.php?g=735513&p=5297043](https://guides.library.utoronto.ca/c.php?g=735513&p=5297043) 5. Rahul Parwal, "AI in Testing – Compiled Resource Repository," [https://testingtitbits.com/ai-in-testing-compiled-resources/](https://testingtitbits.com/ai-in-testing-compiled-resources/) 6. ContentHubGPT by GSPANN, [https://www.zorang.com/contenthubgpt/](https://www.zorang.com/contenthubgpt/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5gJ3zLrnpRRB2sNgiR2rCD%2F1fb07f05601d82f3b42a027260463dac%2FAjay_Balamurugadas-QE.jpg&w=768&q=75) ## Ajay Balamurugadas Quality Engineering Published December 17, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=GenAI%20in%20Software%20Engineering%3A%20A%20C-Level%20Perspective)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=GenAI%20in%20Software%20Engineering%3A%20A%20C-Level%20Perspective&source=Gspann) Quality Engineering Generative AI Application Services #### Related Resources [Attain 5 Star Ratings on Your Mobile Apps by Tracking Key Performance Indicators](https://www.gspann.com/resources/blogs/attain-5-star-ratings-on-your-mobile-apps-by-tracking-key-performance-indicators) [Drive Experience-Led Growth with Personalization at Scale \| Adobe Summit 2023 Highlights](https://www.gspann.com/resources/blogs/drive-experience-led-growth-with-personalization-at-scale-adobe-summit-2023-highlights) [Enhance Adobe Experience Manager Search with Algolia](https://www.gspann.com/resources/blogs/enhance-adobe-experience-manager-search-with-algolia) [Balancing Data Privacy and Personalization in 2022](https://www.gspann.com/resources/blogs/balancing-data-privacy-and-personalization-in-2022) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5gJ3zLrnpRRB2sNgiR2rCD%2F1fb07f05601d82f3b42a027260463dac%2FAjay_Balamurugadas-QE.jpg&w=768&q=75) ## Ajay Balamurugadas Quality Engineering Published December 17, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=GenAI%20in%20Software%20Engineering%3A%20A%20C-Level%20Perspective)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=GenAI%20in%20Software%20Engineering%3A%20A%20C-Level%20Perspective&source=Gspann) Quality Engineering Generative AI Application Services #### Related Resources [Attain 5 Star Ratings on Your Mobile Apps by Tracking Key Performance Indicators](https://www.gspann.com/resources/blogs/attain-5-star-ratings-on-your-mobile-apps-by-tracking-key-performance-indicators) [Drive Experience-Led Growth with Personalization at Scale \| Adobe Summit 2023 Highlights](https://www.gspann.com/resources/blogs/drive-experience-led-growth-with-personalization-at-scale-adobe-summit-2023-highlights) [Enhance Adobe Experience Manager Search with Algolia](https://www.gspann.com/resources/blogs/enhance-adobe-experience-manager-search-with-algolia) [Balancing Data Privacy and Personalization in 2022](https://www.gspann.com/resources/blogs/balancing-data-privacy-and-personalization-in-2022) ### Want to stay updated with the latest blogs? 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Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Mobile Experimentation Tools # **Best Mobile Experimentation Tools for E-Commerce CX and Growth** #### Just as building a house requires the right tools, optimizing your mobile app's potential necessitates a toolkit capable of creating a seamless customer experience. Imagine having the power to not only attract more customers to your e-commerce mobile app but also to deeply understand their behaviors and preferences. This blog explores customer experience tools for mobile testing that provide actionable customer insights, enabling you to make data-driven decisions that propel your mobile e-commerce growth to new heights. The good old A/B testing helps you determine what works and what doesn't for your audience to achieve that. Using tools for A/B testing mobile apps, you can design randomized trials with two or more versions to evaluate the effectiveness of various options and choose which is ideal for your mobile app. Around 75-80% of professionals who conduct A/B testing believe they are getting valuable insights and actionable results from their tests. However, it's important to note that while many people feel confident in their results, studies also suggest that many A/B tests are not set up or interpreted correctly, leading to misguided conclusions. Ensuring that tests are statistically valid and properly analyzed is crucial for deriving genuine value from A/B testing. #### Testing Methods and Decision-Making Quick Checklist: 1. What is it – split testing, bucket testing, guessing vs. testing 2. Comparing performance and user response 3. Data-driven feature decisions 4. Conversion Rate Optimization (CRO) 5. Experience optimization 6. UI visitor effect – effect of multiple winning changes **Are You Guessing or Testing?** A/B testing, also called split testing or bucket testing, is a type of randomized experimentation in which two or more iterations of a variable (e.g., a web page or page element) are simultaneously shown to various website visitor segments to ascertain which version has the greatest influence and influences business metrics. Data-driven judgments can be made with split testing. You can demonstrate that a single alteration increases audience engagement because you are just testing one component at a time. Guessing is based on subjective judgment and intuition, frequently influenced by one's experiences or views. Although educated estimates can provide insightful information, they need more empirical precision for sound decision-making. In contrast, testing calls for a methodical, data-driven approach but produces more consistent results. **Conversion Rate Optimization** Conversion Rate Optimization (CRO) is a tactical method designed to maximize a website's or digital platform's ability to convert visitors into desired activities, such as buying something or subscribing to a newsletter. A/B testing, which systematically examines two or more versions of a webpage or element to ascertain which performs better in reaching the intended conversion goals, is a key component of CRO. By experimenting with different layouts, contents, or design aspects, marketers and designers can objectively evaluate how these changes affect user behavior through A/B testing. **Experience Optimization** The cornerstone of retail is the customer experience. Whether you manage an online store or an offline business, your main objective should be to give customers an outstanding experience so they will return. But you can't know what your clients want if you don't try new things. By using A/B testing, you may determine which aspects of your mobile app are unappealing to users. This way, you modify the app based on your users' preferences, maintaining their connection to your service. You must thoroughly test a series of alterations to the app to see which version improves your essential metrics. Key performance indicators (KPIs) to watch include monthly active users, retention rate, and drop-offs, ensuring you constantly deliver wonderful user experiences. In this manner, when developing your roadmap for mobile app development, you are relying on data-driven decisions. Therefore, testing will guarantee you have answers on how to improve your in-app experience, whether it's a straightforward front-end modification like where to put your CTA button or a comprehensive redesign of your search algorithm. **UI Visitor Effect** In A/B testing, the phenomenon known as the "UI Visitor Effect" describes how several successful UI changes add up to a more significant effect on visitor behavior. The simultaneous implementation of different winning versions can result in a more substantial improvement in the user experience due to the positive outcomes. #### Testing Process and Segmentation Quick Checklist: - Process: test, validate, release, repeat - Segmenting tests - Risk mitigation Image 1 shows the major steps needed in the mobile app testing process. You might consider adopting this as a regular procedure to optimize your advertisements and app. ![](https://images.prismic.io/gspann/Z0bclpbqstJ97zl1_Image1_MobileAppTestingProcess.png?auto=format,compress) Let’s look at the major phases in moving your mobile e-commerce app to its full potential. **Gather Information** Your analytics program frequently offers guidance on where to start optimizing. It helps to begin with high-traffic regions of your website or application to enable you to collect data more quickly. Be sure to use sites that can be improved, such as those with high bounce or drop-off rates, when optimizing conversion rates. When looking for fresh areas for improvement, examine additional resources such as surveys, social media, and heat maps. **Establish Objectives** The measurements you use to assess whether a variant version is more successful than the original depending on your conversion goals. Accordingly, you must define a solid set of objectives before making changes and running tests. **Create a Test Hypothesis** After deciding on a target, you should start developing concepts for A/B testing. The test hypotheses are based on strategies you believe will outperform the current iteration. **Craft Various Iterations** Modify a desired section of your website or mobile app using your chosen A/B testing software platform. Most of the top A/B testing software tools mentioned later include a visual editor that simplifies these modifications. You can verify that the various versions of your experiment perform as intended by conducting a test run. **Conduct an Experiment** The control or variant version of your newly crafted experience will now be randomly given to your app users. To ascertain how well each version performs, you must count and measure user interaction with each event and compare it to your baseline. **Be Patient!** Getting a good result may take some time, depending on the size of your sample (the target population). You are ready for the next step when experiment results are reliable and statistically significant. **Examine the Test Outcomes** When your experiment is over, it's time to examine the findings. The data from the trial will be displayed by your A/B testing software, allowing you to gauge performance differences between the two versions and whether or not there was a statistically significant difference. **Determine Segmentation** Segmentation is frequently used in A/B testing for larger applications. It can be based on any of a wide array of characteristics. Common characteristics used to determine segmentation include behavioral, demographic, technographic, or geographic. Segmenting facilitates a deep understanding of your audience, allowing you to conduct fine-grained experiments and provide them with better and more pertinent experiences. Your ideal user base will become more visible as the results are analyzed. The analysis will help you focus your optimization and marketing efforts in the future. On the other hand, designing test audiences that are too small is a common error made in A/B testing. As a result, it may take some time to obtain statistically significant findings and determine the effect of your modification on a specific visitor. Therefore, verifying the size of your segments before beginning an experiment is crucial to avoid false positives. #### Tools and Use Cases Quick Checklist: - Fosters continuous improvement culture - Popular tools - Example use cases **Popular Tools** Building a house without a hammer and a chainsaw will take longer and be more complicated than you imagined initially. The same holds for maximizing your app usage without knowing which tools you should use and where to look. - What do you need? - How much help might you and your group require? - What kind of integrations are planned? **Adobe Target** Adobe Target is a platform for testing and customization. Target easily connects to both Adobe Audience Manager and Adobe Analytics. You can utilize it to optimize your app experiences based on user behavior, increasing engagement. **VWO** VWO Mobile App Testing is a reliable option for optimizing mobile apps. You can quickly test important features before and after launch and experiment with many iterations of in-app user experiences (both UI and server-side). **Apptimize** With Apptimize, you can test your ideas across several channels and platforms, including apps, mobile websites, websites, and over-the-top content. **Kibo** Kibo, formerly Monetate, is a well-known A/B testing tool created specifically for marketers. With the help of the solution's robust backend testing and segmentation engine and user-friendly interface, you can create captivating and immersive customer experiences that boost revenue and conversion rates. **Optimizely** Optimizely has practical capabilities that let users make modifications without saving them in the relevant app stores. Its compatibility with desktop, mobile, and Android web and iOS browsers is the main factor contributing to its popularity. **Use Cases** Above all, you must understand your user’s behavior and how every digital experience you create is affected by it: - Which types of virtual experiences are you creating? - How is each interaction guiding your visitors toward the point of purchase? - How does the current experience affect the user journey? The tables presented in the sections below summarize use cases where testing tools can be applied for the best effect. **Retail Industry** | Desired Outcome | Suggested Strategy | | --- | --- | | Boost the number of products seen | Expand the navigation options to include every subcategory. | | Boost the pace of add-to-cart | Employ lifestyle photos for your merchandise rather than typical studio shots. | | Increased conversion rates | Apply social proof to essential products by showing the quantity of recent purchases. | | Raise the order value average | Test several cutoff points to see if you qualify for free shipping. | | Reduce the bounce rate | Customize the landing page according to the advertisement's offer. | Table 1: Retail Industry Strategies and Outcomes **Travel Industry** | Desired Outcome | Suggested Strategy | | --- | --- | | Boost participation in loyalty programs | Display flights, allowing patrons to advance to a higher level of loyalty. | | Boost reservations through search engine optimization | Display an interactive map that has timely low rates. | | Boost reservations through conversion rate improvement | Emphasize the many seat options found in the search results. | Table 2: Travel Industry Strategies and Outcomes **B2B Environment** | Desired Outcome | Suggested Strategy | | --- | --- | | Boost the quantity of leads generated | Provide limited-time free trial and personalized value offers to users. | | Additional forms filled out | Reduce the 'required' field count in your acquisition forms. | Table 3: B2B Environment Strategies and Outcomes **Media Sales** | Desired Outcome | Suggested Strategy | | --- | --- | | Boost the number of articles on each visit | Show similar articles to the visitors who highlight or hover over specific text. | | Boost interaction | Retell the main tales when you return. Encourage audience/visitor engagement through comments, shares, infographics, short videos, and images from user history. | | Lower bounce rate | Test different iterations and draw attention to popular article comments. | | Boost the amount of content per visit | Change the primary navigation categories to reflect current trends. | | Boost the rate of subscriptions | Conduct tests within the paid model's threshold parameters to determine the number of articles consumed. | Table 4: Media Strategies and Outcomes #### Conclusion By leveraging the insights from this blog post, you're in an excellent position to select the perfect blend of tools that not only streamline the experimentation process but also maximize user engagement and conversion rates. Get ready to transform your approach to e-commerce with strategies that are as precise and effective as the tools in an artisan's belt. You're now ready to build an e-commerce mobile app that stands the test of time and competition. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published December 17, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Best%20Mobile%20Experimentation%20Tools%20for%20%20E-Commerce%20CX%20and%20Growth)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Best%20Mobile%20Experimentation%20Tools%20for%20%20E-Commerce%20CX%20and%20Growth&source=Gspann) Mobility Retail B2C Customer Experience Personalization #### Related Resources [Attain 5 Star Ratings on Your Mobile Apps by Tracking Key Performance Indicators](https://www.gspann.com/resources/blogs/attain-5-star-ratings-on-your-mobile-apps-by-tracking-key-performance-indicators) [Drive Experience-Led Growth with Personalization at Scale \| Adobe Summit 2023 Highlights](https://www.gspann.com/resources/blogs/drive-experience-led-growth-with-personalization-at-scale-adobe-summit-2023-highlights) [Enhance Adobe Experience Manager Search with Algolia](https://www.gspann.com/resources/blogs/enhance-adobe-experience-manager-search-with-algolia) [Balancing Data Privacy and Personalization in 2022](https://www.gspann.com/resources/blogs/balancing-data-privacy-and-personalization-in-2022) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published December 17, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Best%20Mobile%20Experimentation%20Tools%20for%20%20E-Commerce%20CX%20and%20Growth)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Best%20Mobile%20Experimentation%20Tools%20for%20%20E-Commerce%20CX%20and%20Growth&source=Gspann) Mobility Retail B2C Customer Experience Personalization #### Related Resources [Attain 5 Star Ratings on Your Mobile Apps by Tracking Key Performance Indicators](https://www.gspann.com/resources/blogs/attain-5-star-ratings-on-your-mobile-apps-by-tracking-key-performance-indicators) [Drive Experience-Led Growth with Personalization at Scale \| Adobe Summit 2023 Highlights](https://www.gspann.com/resources/blogs/drive-experience-led-growth-with-personalization-at-scale-adobe-summit-2023-highlights) [Enhance Adobe Experience Manager Search with Algolia](https://www.gspann.com/resources/blogs/enhance-adobe-experience-manager-search-with-algolia) [Balancing Data Privacy and Personalization in 2022](https://www.gspann.com/resources/blogs/balancing-data-privacy-and-personalization-in-2022) ### Want to stay updated with the latest blogs? 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The solution ensured consistency across platforms and provided scalable content creation. **The Client** An American manufacturer of grooming products. ### **The** Challenge The company faced a significant challenge in the timely creation of product content and descriptions. The existing process was manual, time-consuming, and hindered the swift launch of new products on their direct-to-consumer website and on Amazon, one of their top retailer destinations. The long-drawn process impeded their ability to stay agile in today’s high-speed competitive market, where rapid product launches and updates are essential to meet consumer demands. One of the main obstacles was content generation, and with a growing product catalog, scalability became a concern. The team’s manual approach struggled to accommodate the increasing volume of products, sold through multiple different channels, leading to overall inefficiencies and a strain on resources. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Reduce%20Product%20Time%20to%20Market%20with%20Salsify%20PXM%20and%20ContentHubGPT)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Reduce%20Product%20Time%20to%20Market%20with%20Salsify%20PXM%20and%20ContentHubGPT&source=Gspann) PIM/PXM Retail B2B Salsify Composable Commerce ContentHubGPT #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [GenAI in Software Testing: Is It Worth the Price?](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution The company recognized the need for a transformative solution to address these challenges. The company’s team were already utilizing Salsify’s PXM (Product Experience Management) platform to manage their product information and get products to market. The team chose to integrate their Salsify Workflows with ContentHubGPT an enterprise B2C and B2B [AI-powered content hub](https://gspann.com/services/digital-services/digital-experience/#contentmanagement). This innovative technology streamlined the content generation process, enabling the company to overcome the manual content creation hurdle and realize many benefits including: - **Automated Content Generation:** ContentHubGPT, using it’s Generative AI technology automated the product content creation process, significantly reducing the time required for content generation. Product information, descriptions, and specifications were dynamically generated, eliminating the need for extensive manual input. - **Swift Product Launches:** With ContentHubGPT in place, the company experienced accelerated product launches. New items could be swiftly introduced on the website and Amazon, allowing the company to stay agile in responding to market trends and consumer demands. The company saw its time-to-market for a product decrease from 2 days to just 2 hours. - **Consistency Across Platforms:** ContentHubGPT ensured consistency in product information across various channels. The automated process guaranteed that the content on the website aligned seamlessly with Amazon listings, eliminating discrepancies and enhancing the brand’s image. - **Scalable Content Creation:** ContentHubGPT provided scalability, effortlessly handling the increasing volume of products in the company’s catalog. This scalability improved overall efficiency and reduced the strain on human resources. - **Competitive Edge:** As our [AI-powered content hub](https://contenthubgpt.gspann.com/) helped in overcoming the delays in product launches, the company gained a competitive edge in the market. They could now introduce new products rapidly, keeping pace with industry trends and maintaining a strong position in the grooming sector. ### **Business** Impact Generative AI proved to be the transformative solution the company needed to overcome content creation challenges. By automating and streamlining the process, they not only enhanced its operational efficiency but also gained a strategic advantage in a competitive market. The successful integration of Generative AI positioned the company as an innovative leader, ready to meet the dynamic demands of the grooming industry. #### Technologies Used **Spring Boot****Micro Services** calable and flexible architecture**Kubernetes:** Containerized application management platform ### **Related** Capabilities **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Digital Commerce](https://www.gspann.com/services/digital-services/digital-commerce) [Data and Analytics](https://www.gspann.com/platforms/data-and-analytics-platforms) [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Reduce%20Product%20Time%20to%20Market%20with%20Salsify%20PXM%20and%20ContentHubGPT)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Reduce%20Product%20Time%20to%20Market%20with%20Salsify%20PXM%20and%20ContentHubGPT&source=Gspann) PIM/PXM Retail B2B Salsify Composable Commerce ContentHubGPT #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and 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Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) [![Ensure Seamless Customer Experience while Migrating Your Digital Wallet to Google Cloud-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/mH1r6gFD6ke66zBOKGtYT/5e20ef84754bd241865f51bacbb141d8/Ensure_Seamless_Customer_Experience_while_Migrating_Your_Digital_Wallet_to_Google_Cloud-thumbnail.jpg)\\ \\ Case Study\\ \\ Ensure Seamless CX while Migrating Digital Wallet to Google Cloud\\ \\ Quality Engineering\\ \\ B2C\\ \\ Cloud Services\\ \\ Customer Experience\\ \\ E-Commerce](https://www.gspann.com/resources/case-studies/ensure-seamless-customer-experience-while-migrating-your-digital-wallet-to-google-cloud) ## ContentHubGPT Enhances Engagement # **AI-Powered ContentHubGPT Boosts Business Growth and Engagement** #### Discover how GenAI-powered ContentHubGPT overhauled content and search to drive a 10x boost in search relevance and increased customer engagement for a public procurement leader. #### The Client A leading organization in public procurement education and professional development. ### **The** Challenge The organization faced significant hurdles in delivering a seamless user experience for its product and service offerings. Content descriptions were outdated and lacked the engagement needed to attract potential customers. Additionally, their platform contained thousands of unstructured, user-generated documents—articles, case studies, and research papers—without clear organization, tags, or summaries. This lack of structure made it challenging for users to search for and access relevant information, impacting conversion rates and limiting engagement with valuable content. The organization needed a solution to revamp its content descriptions and improve discoverability to drive user satisfaction and business growth. To summarize, the organization needed help with: - **Outdated Content Descriptions:** Content descriptions lacked engagement and relevance, limiting their appeal to potential customers and contributing to lower conversion rates. - **Unstructured User-Generated Content:** Thousands of documents, including articles, case studies, and research papers, were untagged and lacked summaries, making it difficult for users to find relevant information. - **Ineffective Search Functionality:** Without organized content, the platform’s search function could not effectively connect users to desired resources, impacting customer acquisition and overall engagement with the organization’s valuable content. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=AI-Powered%20ContentHubGPT%20Boosts%20Business%20Growth%20and%20Engagement)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=AI-Powered%20ContentHubGPT%20Boosts%20Business%20Growth%20and%20Engagement&source=Gspann) Content Management Systems ContentHubGPT Personalization Customer Experience Search #### Related Resources [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [GenAI in Software Testing: Is It Worth the Price?](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution To address the organization’s challenges, GSPANN implemented [ContentHubGPT](https://contenthubgpt.gspann.com/), a generative AI-based enterprise B2C and B2B content platform, to revitalize course descriptions and optimize content discoverability, creating a seamless and engaging user experience: Here are the key points of the project: - **Automated Product and Service Description Generation:** ContentHubGPT automated the generation of compelling, informative content descriptions that aligned with the organization’s business goals. By analyzing each offering’s unique content, the platform generated descriptions that highlighted key benefits and value propositions, effectively attracting and engaging potential customers. - **Enhanced Document Tagging and Summarization:** Leveraging advanced AI, ContentHubGPT transformed the organization’s vast repository of unstructured user-generated content into easily searchable, organized documents. Through automatic keyword tagging and content summarization, documents became more accessible, empowering users to locate relevant information quickly. - **Optimized Search Experience:** The integration of ContentHubGPT into the organization’s platform search engine dramatically improved search relevance and results. With accurate tagging and concise summaries, users could seamlessly navigate to desired resources, reducing search friction and enhancing overall user satisfaction. By employing ContentHubGPT to streamline content management and elevate search functionality, GSPANN enabled the organization to boost business growth, improve content engagement, and provide users with an enriched experience. This solution's proven success demonstrates its applicability across multiple industries—from retail and manufacturing to healthcare and financial services—making it a versatile tool for any organization seeking to enhance digital engagement. ### **Business** Impact GSPANN’s implementation of ContentHubGPT delivered transformative benefits for the organization, enhancing both user engagement and operational efficiency: - **Increased Customer Engagement and Sign-Ups:** The AI-generated, captivating content descriptions provided customers with a clear understanding of its value proposition, resulting in a noticeable increase in sign-ups and loyalty program participation. - **Improved Content Discoverability:** With organized tagging and concise summaries, user-generated content became easily searchable. This enhanced accessibility empowered users to quickly find relevant documents, boosting user satisfaction and engagement with the organization’s resources. - **Enhanced Search Efficiency with 1000% Improvement:** ContentHubGPT’s impact on the organization’s search functionality led to a 1000% improvement in search relevance and results. Users could locate desired content with ease, streamlining their experience on the platform and ensuring they could make the most of the organization’s offerings. - **Scalable Content Management Solution:** By automating content generation and tagging processes, the organization reduced the manual effort required to update descriptions and organize documents, allowing their team to focus on strategic initiatives and expanding their business reach. Through GSPANN’s strategic integration of ContentHubGPT, the organization experienced a renewed user experience, improved product discovery, and increased engagement across its educational platform. While initially implemented for a procurement education provider, ContentHubGPT's flexible architecture seamlessly adapts to diverse B2C retail experiences and complex B2B purchasing journeys alike. #### Technologies Used **Spring Boot****Micro Services** calable and flexible architecture**Kubernetes:** Containerized application management platform ### **Related** Capabilities #### **AI-powered product content generation for engaging, consistent marketing messages.** ContentHubGPT automates product content creation using generative AI, offering SEO optimization, taxonomy classification, and hyper-personalization features. It ensures compliance with brand standards and industry policies while integrating with existing tools like Salsify and Walmart to enhance customer engagement and streamline product marketing workflows. #### Related Services [Digital Experience](https://www.gspann.com/services/digital-services/digital-experience) [Data and Analytics](https://www.gspann.com/platforms/data-and-analytics-platforms) [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=AI-Powered%20ContentHubGPT%20Boosts%20Business%20Growth%20and%20Engagement)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=AI-Powered%20ContentHubGPT%20Boosts%20Business%20Growth%20and%20Engagement&source=Gspann) Content Management Systems ContentHubGPT Personalization Customer Experience Search #### Related Resources [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [GenAI in Software Testing: Is It Worth the Price?](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer 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E-Commerce](https://www.gspann.com/resources/case-studies/ensure-seamless-customer-experience-while-migrating-your-digital-wallet-to-google-cloud) ## Revving Up Descriptions # **Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT** #### Read how an automotive giant used ContentHubGPT to create 4,600+ unique, SEO-optimized product descriptions, streamlining content creation for 70,000+ vehicle applications. #### The Client An American manufacturer and distributor of automotive mirrors. ### **The** Challenge The company provides high-quality replacement side view mirrors,with 70,000+ installation variations on different vehicles, encompassed in their 4,300+ products. The extensive differentiation in installation-to-product ratio created a unique challenge for the company in providing product-specific data and installation information in their product descriptions. Due to this issue, the company's only feasible solution was to create a generic description for all its products, which resulted in a bland and uninformative user experience. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Reflecting%20Excellence%3A%20Make%20Product%20Descriptions%20Better%20with%20ContentHubGPT)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Reflecting%20Excellence%3A%20Make%20Product%20Descriptions%20Better%20with%20ContentHubGPT&source=Gspann) PIM/PXM Manufacturing B2C ContentHubGPT Composable Commerce Personalization #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) [GenAI in Software Testing: Is It Worth the Price?](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution Our team used [ContentHubGPT](https://contenthubgpt.gspann.com/), a generative AI-based enterprise B2C and B2B content hub, to insert each product's unique details into the associated product description using the information from product and car fitment data. Once we trained ContentHubGPT on the company's existing product data and industry training, our team created 4600+ unique product descriptions, successfully encompassing the lion’s share of installation options. ### **Business** Impact - **Google search ranking boost:** The solution not only made the product pages more engaging but also improved the company's Google search ranking by providing plenty of keywords with rich, informative product details. - **Significant reduction in time-to-market:** With our solution, the product descriptions were assembled in a few hours or days, whereas if done manually, they would have taken a few months. #### Technologies Used **ContentHubGPT****BigCommerce****Azure** ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Digital Commerce](https://www.gspann.com/services/digital-services/digital-commerce) [Data and Analytics](https://www.gspann.com/platforms/data-and-analytics-platforms) [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Reflecting%20Excellence%3A%20Make%20Product%20Descriptions%20Better%20with%20ContentHubGPT)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Reflecting%20Excellence%3A%20Make%20Product%20Descriptions%20Better%20with%20ContentHubGPT&source=Gspann) PIM/PXM Manufacturing B2C ContentHubGPT Composable Commerce Personalization #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) [GenAI in Software Testing: Is It Worth the Price?](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ 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E-Commerce](https://www.gspann.com/resources/case-studies/ensure-seamless-customer-experience-while-migrating-your-digital-wallet-to-google-cloud) ## GenAI in Software Testing # **GenAI in Software Testing: Is It Worth the Price?** #### Whether hype fades or surges, GenAI is reshaping software testing—explore what business leaders need to know about GPT-4o, o1 models, and the future of AI-powered quality engineering. There are rapid improvements in the way the testing industry has picked up GenAI features, from ingesting documents and test case generation to automated script generation. Companies increasingly involve GenAI at every stage, from writing boilerplate automation code to providing reports and analysis. This blog offers insights to technical business managers into how GenAI is currently utilized in testing, alongside its constraints, to guide strategic decision-making in adopting these advanced tools. ### **Overview** Generative AI (GenAI) has rapidly transformed the software testing landscape by automating test case generation and code writing processes, enhancing efficiency and accuracy in software development. For business managers, understanding the integration of advanced AI in testing platforms is crucial, as it offers significant benefits like reduced manual effort and improved quality assurance. However, leveraging these technologies requires a keen awareness of their limitations, including potential over-reliance and maintenance challenges. ### **Testing Platforms** Incorporating GenAI Leading automated testing platforms are increasingly using GenAI to automate complex testing scenarios, streamline test case generation, and improve the accuracy and efficiency of software delivery. By integrating AI-driven tools, platforms such as AccelQ, ContextQA, and testRigor reduce the time and resources needed for testing and ensure consistent performance across various environments. This integration marks a significant shift towards more intelligent and adaptive testing solutions, providing you with the tools to maintain high-quality standards in your software development processes. Here is a list of several testing platforms that incorporate generative AI, along with a brief description of their primary business benefits: | | | | --- | --- | | ![](https://images.prismic.io/gspann/ZyDFhK8jQArTz8dh_Logo-01.png?auto=format,compress) | The Cloud-based AI-driven platform enables codeless test automation for web, API, mobile, and desktop applications. It offers seamless CI/CD integration, intelligent test management, and self-healing capabilities for robust, low-maintenance automation. | | ![](https://images.prismic.io/gspann/ZyDFha8jQArTz8di_Logo-02.png?auto=format,compress) | The AI-powered test automation tool focuses on context-aware testing. It provides codeless test creation, cross-browser compatibility, and integration with popular development tools. It emphasizes on reducing test maintenance and improving test coverage. | | ![](https://images.prismic.io/gspann/ZyDFhq8jQArTz8dl_Logo-03.png?auto=format,compress) | The end-to-end test automation platform uses plain English commands. It generates tests based on user behavior, offers cross-platform testing for web and mobile, and provides stable, low-maintenance test scripts with AI-powered self-healing capabilities. | | ![](https://images.prismic.io/gspann/ZyDFh68jQArTz8dn_Logo-04.png?auto=format,compress) | The AI-driven test automation solution from LambdaTest specializes in autonomous testing. It utilizes machine learning to create, execute, and maintain tests, focusing on reducing manual effort and increasing test coverage across web and mobile applications. | | ![](https://images.prismic.io/gspann/ZyDFia8jQArTz8dr_Logo-06.png?auto=format,compress) | Known for its visual AI testing capabilities, Applitools automates the visual testing of web and mobile applications. It ensures the UI appears correctly across different devices and browsers, enhancing user experience and reducing visual bugs. | | ![](https://images.prismic.io/gspann/ZyDFiq8jQArTz8dt_Logo-07.png?auto=format,compress) | This platform uses AI and machine learning to create and maintain automated tests. Its cloud-based testing solution reduces the time and cost associated with traditional testing methods and adapts quickly to application changes. | | ![](https://images.prismic.io/gspann/ZyDFi68jQArTz8dv_Logo-08.png?auto=format,compress) | Mabl integrates AI to automate end-to-end testing with minimal maintenance. It provides insights into application performance and user experience, helping teams quickly identify and resolve issues across the software development lifecycle. | | ![](https://images.prismic.io/gspann/ZyDFjK8jQArTz8dx_Logo-09.png?auto=format,compress) | Testim leverages AI to create stable and fast automated tests. It simplifies test creation and maintenance, reducing the burden on QA teams and enabling them to focus on more strategic testing activities. | | ![](https://images.prismic.io/gspann/ZyDFja8jQArTz8dz_Logo-10.png?auto=format,compress) | Rainforest QA uses a combination of AI and human testers to provide scalable and reliable QA testing. It allows for fast test execution and real-time feedback, which is crucial for agile development environments. | | ![](https://images.prismic.io/gspann/ZyDFjq8jQArTz8d1_Logo-11.png?auto=format,compress) | Katalon Studio integrates AI to enhance testing capabilities, offering a comprehensive solution for web, API, and mobile testing. It simplifies test automation for technical and non-technical users, improving team collaboration. | Table 1: GenAI Testing Tools While advanced AI testing may seem exciting, its effectiveness is only as powerful as our ability to think critically. Read on! ### **GenAI Usage:** Exercise Caution GenAI uses advanced algorithms to create new content or data miming existing patterns. It typically involves deep learning models, such as Generative Adversarial Networks (GANs) or transformers, trained on vast datasets to understand and replicate complex structures. The AI generates new outputs by sampling from the learned distribution of the input data, enabling it to produce realistic images, text, or other forms of content. As a savvy business manager, it's important to recognize that GenAI can automate test case creation by providing innovative solutions and insights derived from large-scale data analysis. If you do not have the skills to validate the output, do not use GenAI unthinkingly. As with any automated system, it can create lots of output very quickly, but the AI system can easily veer off track, and you will end up with a vast amount of useless dribble. ### **GenAI Gone Rogue:** Diving Off the Deep End While GenAI offers transformative potential in automated testing, it is not without its pitfalls. One of the most significant challenges is the issue of "hallucination," where AI models generate incorrect or misleading information that appears plausible. This can lead to false positives or negatives in test results, compromising the reliability of the testing process. Understanding these risks is essential for implementing safeguards and maintaining the integrity of your testing frameworks. Here are three examples of how generative AI hallucinations can affect various domains: 1. **Legal Consequences** In the case of Mata v. Avianca, a New York attorney relied on ChatGPT for legal research, resulting in the citation of nonexistent cases and quotes. This led to a federal judge noting the fabricated information, potentially damaging the attorney's credibility and the case itself. This example highlights the dangers of uncritically using AI-generated content in professional settings, especially in fields requiring high accuracy, like law. 2. **Financial Impact** During a public demo of Google's Bard AI, the system incorrectly stated that the James Webb Space Telescope took the first pictures of a planet outside our solar system. This error led to a significant drop in Google's stock price, with the company losing up to $100 billion in market value the following trading day. This misstatement shows how AI hallucinations can have immediate and substantial financial consequences for companies relying on AI technologies. 3. **Brand Integrity** The case of Microsoft Start's travel pages illustrates how AI hallucinations can damage brand integrity. Microsoft Start published an AI-generated travel guide for Ottawa, Canada's capital city. While the guide contained some accurate information, it made a significant error by recommending the Ottawa Food Bank as a "tourist hotspot" and encouraging visitors to arrive "on an empty stomach." This hallucination had several negative consequences for Microsoft's brand integrity: - **Public Embarrassment:** The error was widely noticed and discussed, leading to public ridicule of Microsoft's AI-generated content. - **Weakened Trust:** Users and potential customers may have lost confidence in the accuracy and reliability of Microsoft's AI-generated travel guides and other content. - **Ethical Concerns:** The recommendation to visit a food bank as a tourist attraction was seen as insensitive and inappropriate, potentially damaging Microsoft's reputation for corporate responsibility. - **Heightened Scrutiny:** The incident drew attention to Microsoft's recent layoff of 50 human reporters, who were replaced by AI for news article generation, raising questions about the company's AI implementation strategy. These examples underscore the importance of human oversight, fact-checking, and critical evaluation when using generative AI tools across various professional and academic domains. Balancing this act is the key. ### **GenAI’s Future?** OpenAI o1 and 4o Models OpenAI's o1 and GPT-4o models represent significant advancements in advanced AI technology, each designed for distinct purposes. The o1 family, introduced in September 2024, focuses on enhanced reasoning capabilities. It includes the o1-preview model, which tackles sophisticated problems using "chain-of-thought" reasoning to break down complex issues. This model outperforms previous versions in mathematics, coding, and scientific research, demonstrating improved multilingual performance, especially for less common languages. The o1-mini, a smaller and more cost-efficient version, is particularly adept at coding, math, and science tasks. ![](https://images.prismic.io/gspann/ZyRhcK8jQArT0GyE_Image1.KeyFeaturesofo1Models-01-01.jpg?auto=format,compress) These models shine in tasks requiring complex reasoning, such as scientific research, advanced mathematical problem-solving, code generation, and technical brainstorming. On the other hand, the well-known GPT-4o is a versatile, multimodal model capable of processing text, speech, and video inputs. It's suitable for a wide range of general-purpose tasks and powers the latest iteration of ChatGPT. GPT-4o offers faster response times and lower computational costs compared to o1. While o1 models excel in complex reasoning tasks, GPT-4o is preferred for quick, cost-effective, and versatile AI applications requiring general-purpose functionality. The selection between these models depends on the specific needs of the task at hand. O1 models are significantly better at working through complex tasks and more intricate problems that require logical reasoning. For instance, on the 2024 USA Math Olympiad (AIME) paper, o1 answered 13 out of 15 hard math questions correctly, placing it among the top 500 students in the U.S., while GPT-4o only managed two correct answers. Similarly, on the competitive coding platform Codeforces, the full o1 model scores in the 89th percentile, while GPT-4o only reaches the 11th percentile. However, o1 models come with higher costs and some limitations. Through OpenAI's API, o1-preview costs $15 per million input tokens and $60 per million output tokens, significantly more than GPT-4o's $5 and $15, respectively. O1 models also lack GPT-4o features like handling uploaded images or files or pulling content from the internet. Additionally, o1 models do not support streaming tokens as they generate responses, which can lead to timeout issues for longer computations. In terms of multilingual performance, both o1-preview and o1-mini outperform their GPT-4o counterparts, showing consistent improvements across multiple languages, particularly in less widely spoken or low-resource languages. This makes o1 models more capable of handling real-world multilingual scenarios. ### **Conclusion** While GenAI presents a promising future for automated testing, business managers must approach its implementation cautiously. GenAI's effectiveness depends mainly on the quality of input data and the ability to balance automated processes with human oversight. Your business must invest in skilled personnel and maintain a robust testing strategy combining automated and manual efforts. By doing so, companies can maximize the benefits of AI in software testing while mitigating risks associated with its limitations, ensuring comprehensive coverage and sustained application quality in their software development lifecycle. Regarding o1 vs. 4o advanced AI models, o1 offers superior performance in complex reasoning tasks, while GPT-4o remains valuable for its versatility, speed, and cost-effectiveness in general-purpose applications. The choice between them should be based on the specific requirements of the task at hand, considering factors such as complexity, speed, cost, and the need for multimodal or multilingual capabilities. ### **Next** Steps Where do you go from here? After gaining insights into GenAI-powered automation testing tools and their associated challenges, consider taking the following steps: 1. Assess current testing processes to identify areas where GenAI could potentially improve efficiency or effectiveness. 2. Research specific GenAI-enabled testing tools that align with the company's tech stack and testing needs. 3. Evaluate the potential ROI and risks of implementing GenAI in their testing workflows. 4. Discuss findings with your QA team to gauge their readiness and concerns. Most importantly, you should [contact GSPANN Quality Engineering](https://www.gspann.com/contact-us) for expert advice on effectively integrating GenAI with automated testing tools. GSPANN's experience can provide valuable insights into best practices, potential pitfalls, and customized strategies for leveraging GenAI in your company's testing context. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5gJ3zLrnpRRB2sNgiR2rCD%2F1fb07f05601d82f3b42a027260463dac%2FAjay_Balamurugadas-QE.jpg&w=768&q=75) ## Ajay Balamurugadas Quality Engineering Published October 30, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=GenAI%20in%20Software%20Testing%3A%20Is%20It%20Worth%20the%20Price%3F)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=GenAI%20in%20Software%20Testing%3A%20Is%20It%20Worth%20the%20Price%3F&source=Gspann) Quality Engineering Generative AI Automation #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5gJ3zLrnpRRB2sNgiR2rCD%2F1fb07f05601d82f3b42a027260463dac%2FAjay_Balamurugadas-QE.jpg&w=768&q=75) ## Ajay Balamurugadas Quality Engineering Published October 30, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=GenAI%20in%20Software%20Testing%3A%20Is%20It%20Worth%20the%20Price%3F)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=GenAI%20in%20Software%20Testing%3A%20Is%20It%20Worth%20the%20Price%3F&source=Gspann) Quality Engineering Generative AI Automation #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Achieve 99- Compliance and 5,000- ROI with Automated AWS Tagging-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5WZGZPSSTvBoOFALj159YD/4491a98e2d8f8eb482da7be2f38ba920/Achieve_99-_Compliance_and_5_000-_ROI_with_Automated_AWS_Tagging-thumbnail.jpg)\\ \\ Case Study\\ \\ Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) [![Ensure Seamless Customer Experience while Migrating Your Digital Wallet to Google Cloud-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/mH1r6gFD6ke66zBOKGtYT/5e20ef84754bd241865f51bacbb141d8/Ensure_Seamless_Customer_Experience_while_Migrating_Your_Digital_Wallet_to_Google_Cloud-thumbnail.jpg)\\ \\ Case Study\\ \\ Ensure Seamless CX while Migrating Digital Wallet to Google Cloud\\ \\ Quality Engineering\\ \\ B2C\\ \\ Cloud Services\\ \\ Customer Experience\\ \\ E-Commerce](https://www.gspann.com/resources/case-studies/ensure-seamless-customer-experience-while-migrating-your-digital-wallet-to-google-cloud) ## GSPANN at Shoptalk 2024 # **GSPANN at Shoptalk Fall 2024: Transforming Retail with Technology and Innovation** #### We participated in Shoptalk Fall 2024 in Chicago from Oct 16 – 18. The conference brought together some of the brightest minds in the retail industry. We had the opportunity to engage with phenomenal people, share our expertise in retail transformation, and showcase our latest innovations, including our AI-powered solution, ContentHubGPT. **Spotlight on Retail Technology** The event was a remarkable success, with top brands and retail innovators coming together to explore the future of retail technology. As a leading voice in digital transformation in retail, GSPANN seized the moment to discuss key trends shaping the future of retail, including [unified business technologies](https://gspann.com/services/digital-services/digital-experience/), AI-driven personalization, and seamless customer experiences. ![](https://images.prismic.io/gspann/Zxc9EYF3NbkBXyqO_ShoptalkLandingpagecollage.png?auto=format,compress) The theme of the event resonated strongly with our capabilities highlighting the importance of integrating technology across all facets of retail operations to drive seamless customer engagement and propel business growth. **Introducing _ContentHubGPT_: Revolutionizing Retail Content** One of the most exciting aspects of our participation was the overwhelming response to our _ContentHubGPT_ solution. This AI-powered platform is designed to transform how retailers manage, create, and implement product content optimization across multiple channels. With the increasing complexity of content operations and the demand for personalized shopping experiences _ContentHubGPT_ offers retailers a scalable, efficient way to handle product content while ensuring consistency and relevance. At the event, we had the opportunity to demonstrate _ContentHubGPT_ to an engaged audience of top retail executives. The solution's ability to streamline content management, automate product updates, and personalize content for different audiences caught the attention of many attendees. We received numerous inquiries, and the feedback from the audience reinforced that _ContentHubGPT_ is perfectly positioned to help retailers overcome their content management challenges in today’s fast-paced market. This solution not only simplifies content workflows but also empowers brands to deliver a seamless omnichannel experience. By leveraging _ContentHubGPT_, retailers can enhance product visibility, reduce manual content updates, and ensure that customers receive accurate, personalized product information in real time. **Key Takeaways: Navigating Retail’s Future** The insights shared at Shoptalk Fall confirmed that the future of retail lies in embracing innovative technologies like AI and staying ahead of shifting consumer behaviors. The event emphasized the importance of unified commerce, which leverages [unified business technologies](https://gspann.com/services/digital-services/digital-experience/) to integrate back-end systems with customer-facing channels to create a seamless, real-time customer experience across all touchpoints. Brands that can leverage this holistic approach will undoubtedly lead the market in delivering personalized, consistent, and engaging experiences. Additionally, AI remained a dominant theme throughout the event, and it’s clear that the role of AI in retail is only set to grow. From personalized marketing to predictive analytics and supply chain optimization, AI is enabling retailers to meet consumer demands faster and more effectively. Our conversations at the event highlighted the growing need for advanced solutions that can help retailers not only navigate but thrive in this AI-driven landscape. **Shaping Retail with GSPANN** Our experience at Shoptalk Fall 2024 was a testament to GSPANN’s commitment to helping retailers solve their technology challenges. As the retail industry evolves, so too must the solutions that support it. At GSPANN, we are constantly innovating and refining our offerings to ensure that our clients stay ahead in a rapidly changing market. In particular, our _ContentHubGPT_ solution is poised to help brands enhance their product content strategies with greater efficiency and personalization. With consumer expectations higher than ever, having a solution that can manage and optimize product content across channels is critical to maintaining a competitive edge. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published October 22, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=GSPANN%20at%20Shoptalk%20Fall%202024%3A%20Transforming%20Retail%20with%20Technology%20and%20Innovation)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=GSPANN%20at%20Shoptalk%20Fall%202024%3A%20Transforming%20Retail%20with%20Technology%20and%20Innovation&source=Gspann) E-Commerce Retail B2C Composable Commerce Customer Experience #### Related Resources [GSPANN at Dreamforce 2024: Rewriting the Future with AI](https://www.gspann.com/resources/events/gspanns-journey-at-dreamforce-2024-embracing-the-future-of-ai-and-innovation) ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published October 22, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=GSPANN%20at%20Shoptalk%20Fall%202024%3A%20Transforming%20Retail%20with%20Technology%20and%20Innovation)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=GSPANN%20at%20Shoptalk%20Fall%202024%3A%20Transforming%20Retail%20with%20Technology%20and%20Innovation&source=Gspann) E-Commerce Retail B2C Composable Commerce Customer Experience #### Related Resources [GSPANN at Dreamforce 2024: Rewriting the Future with AI](https://www.gspann.com/resources/events/gspanns-journey-at-dreamforce-2024-embracing-the-future-of-ai-and-innovation) ## AI-Driven Future # **Building Connections and Preparing for an AI-Driven Future at Boomi World Tour London 2024** #### Non-standardized addresses account for a substantial number of shipping errors. Shipments sent to the wrong address result in customer dissatisfaction and can cost you money. Read how simple AI-driven address normalization can quickly and efficiently boost your bottom line. Boomi’s emphasis on reducing digital silos—especially amid the rapid proliferation of SaaS applications—was a central topic of discussion. The event provided a dynamic platform to explore how effective integration can bridge these silos while also fostering meaningful connections between businesses. For GSPANN, it was an opportunity to network with industry leaders and showcase our expertise in solving complex integration challenges. **AI Takes Center Stage** Artificial Intelligence (AI) was undoubtedly the star of the show. Boomi made several exciting announcements regarding AI's growing presence in its platform. This further aligns with our focus at GSPANN to support businesses in leveraging AI to transform operations and unlock new possibilities. From AI-driven automation to integration excellence, the potential of AI to simplify business processes was evident in every corner of the event. Steve Lucas, CEO of Boomi, highlighted how Boomi’s platform is not only a leader in integration but also poised to help companies harness the next wave of AI-powered innovation. Boomi's technology connects a global network of over 300,000 systems, processing billions of data interactions daily. With AI rapidly becoming the future of automation, Boomi’s commitment to real-time data delivery, automation, and [agent AI systems](https://www.gspann.com/platforms/application-services-and-modernization-platforms/) is leading the charge. **GSPANN's Conversations at Boomi World Tour** ![](https://images.prismic.io/gspann/Zxc9H4F3NbkBXyqP_Boomilandingpagecollage.png?auto=format,compress) GSPANN’s leadership, represented by Venu Mohan Akela (VP of App Development) and Ashish Ranjan (VP and Head of Sales), engaged with numerous Boomi clients throughout the event. These conversations provided valuable insights into the challenges clients face, particularly around maximizing the potential of the Boomi platform. While many clients expressed satisfaction with Boomi’s capabilities, they also noted a gap in the availability of expert resources to fully harness the platform's value—an area where GSPANN is well-equipped to provide support. Ashish Ranjan reflected on the event, stating: _"We returned energized with new ideas and thrilled about the connections we made. This event reinforced GSPANN’s commitment to driving business value for our clients. Our strong partnership with Boomi, combined with our expertise in AI and integration, will allow us to meet the growing demands of our clients and deliver next-generation solutions."_ **Preparing for an Agentic AI Future** A key focus of the event was Boomi's forward-thinking approach to agentic AI systems. The concept of AI agents capable of autonomously performing business tasks—such as processing expense reports or managing supply chain operations—marks a major leap in automation technology. Boomi is not only embracing this shift but is also preparing enterprises to integrate these agents seamlessly into their operations through its robust platform. Steve Lucas discussed how Boomi is positioning itself to help organizations navigate the growing complexity of AI and automation. Boomi’s _Agent Registry_, set to launch next year, will allow businesses to track and manage AI agents, ensuring that companies can confidently and securely deploy [agentic AI systems](https://gspann.com/platforms/application-services-and-modernization-platforms/). This innovation is expected to significantly impact how businesses manage automation and AI in the years to come. **Recognition of Excellence** The event also celebrated exceptional performances with the EMEA 2024 Customer Innovation Awards. Winners were honored for integrating Boomi’s platform into transformative systems that deliver measurable business impact. These innovative projects underscored the importance of modernizing infrastructure and embracing automation to drive growth—principles that GSPANN stands firmly behind. **Looking Ahead** The Boomi World Tour in London left all of us at GSPANN inspired and ready to tackle the challenges of the AI-driven future. With Boomi’s vision of integration, automation, and AI agents, and GSPANN’s deep expertise in implementing these technologies, we are confident in our ability to support clients in achieving their business goals. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published October 22, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Building%20Connections%20and%20Preparing%20for%20an%20AI-Driven%20Future%20at%20Boomi%20World%20Tour%20London%202024)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Building%20Connections%20and%20Preparing%20for%20an%20AI-Driven%20Future%20at%20Boomi%20World%20Tour%20London%202024&source=Gspann) Artificial Intelligence B2B Generative AI Customer Experience Boomi ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published October 22, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Building%20Connections%20and%20Preparing%20for%20an%20AI-Driven%20Future%20at%20Boomi%20World%20Tour%20London%202024)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Building%20Connections%20and%20Preparing%20for%20an%20AI-Driven%20Future%20at%20Boomi%20World%20Tour%20London%202024&source=Gspann) Artificial Intelligence B2B Generative AI Customer Experience Boomi ## GSPANN at Dreamforce 2024 # **GSPANN at Dreamforce 2024: Rewriting the Future with AI** #### AI, innovation, and inspiration—GSPANN dives into the defining moments of Dreamforce 2024. **Key Insights from Industry Leaders** Throughout the event, several thought-provoking sessions provided deeper insights into the future of AI and its impact on businesses. - **Marc Benioff's Vision** In his keynote address, Benioff emphasized that businesses have been burdened with "DIY AI" solutions that haven't met expectations. He positioned Agentforce as a solution that simplifies AI integration and delivers tangible results without the complexities of building AI systems from scratch. - **Slack's Role in the Future of Work** Denise Dresser, CEO of Slack, discussed how AI integration within Slack is set to supercharge enterprise productivity. New AI-related updates were announced, including the integration of AI agents into the platform to unify enterprise data and enhance team synergy. **Embracing the Agentforce Era** - **What is Agentforce?** Agentforce enables businesses to create autonomous, customizable and [autonomous AI agents](https://gspann.com/platforms/commerce-platforms/#commerce) capable of analyzing data, making decisions, and taking actions without human intervention. This transcends traditional chatbots, offering dynamic solutions for customer service, sales, marketing, and commerce. - **Real-World Applications** High-end retailer Saks Fifth Avenue showcased their AI agent, "Sophie," built using Agentforce in just one week. Sophie not only answers customer inquiries but also handles complex tasks like arranging product exchanges and checking store inventory. This demonstration highlighted the platform's potential to transform customer interactions. **Investing in the Future of AI** Salesforce announced a new $500 million AI Ventures Fund, doubling its commitment to AI innovation. The fund aims to accelerate the growth of dynamic AI startups, fostering an ecosystem of innovation that benefits the entire industry. **Bridging the AI Skills Gap** To address the growing demand for AI expertise, Salesforce is offering free AI training and certifications through its Trailhead platform until the end of 2025. - **Empowering the Workforce** This initiative represents a $50 million investment, aiming to equip individuals with the skills needed to succeed in an AI-driven world. - **Global Reach** Salesforce hopes to reach 100,000 students worldwide, fostering a new generation of AI professionals. **Reflections on the Future** Dreamforce 2024 highlighted the rapid evolution of AI and its profound impact on the enterprise landscape. The shift from predictive AI to generative AI, and now to autonomous AI agents like Agentforce, signals a transformative era for businesses worldwide. - **Navigating AI Adoption Challenges** While enthusiasm for AI is high, concerns about data privacy, security, and the reliability of AI outputs persist. GSPANN is committed to addressing these challenges by implementing robust governance frameworks and ensuring ethical AI practices. - **Embracing Change** As AI technologies become more integrated into everyday operations, businesses must adapt to stay competitive. GSPANN is poised to guide our clients through this transition, offering expertise and support every step of the way. **A Hub of Innovation at the GSPANN Booth** Our booth at Dreamforce 2024 was a bustling center of activity and collaboration. We were thrilled to welcome a large number of visitors who shared their experiences and challenges within the Salesforce ecosystem. - **Engaging Conversations** Business leaders and tech enthusiasts alike visited our booth to discuss the future of AI, data management, and customer engagement. Many expressed that our insights on Salesforce were instrumental in helping them strategize for significant business growth. - **Showcasing Expertise** We demonstrated our latest solutions, highlighting how GSPANN leverages Salesforce technologies to drive innovation. Our live demos and one-on-one consultations gave visitors practical approaches to optimize their Salesforce implementations. - **Building Relationships** The enthusiastic feedback and meaningful interactions reaffirmed our commitment to helping businesses navigate the complexities of digital transformation. We are grateful for the opportunity to connect with so many forward-thinking professionals. ![](https://images.prismic.io/gspann/ZvPljLVsGrYSv7dH_LandingPage-Collage.png?auto=format,compress) **GSPANN as a Proud Salesforce Partner** GSPANN is honored to be a Salesforce Partner and a regular participant in key Salesforce events. Beyond Dreamforce, we attended Salesforce Connections 2024 earlier this year, further deepening our involvement in the Salesforce community. These events are invaluable for staying abreast of the latest trends and innovations. As proud members of the Salesforce community, we actively engage in knowledge-sharing and collaborative initiatives. Our partnership with Salesforce enables us to deliver cutting-edge solutions, including expert salesforce service cloud implementations, and fosters a culture of continuous learning and growth. **Over 20 Years of Salesforce Excellence** With over two decades of expertise in delivering comprehensive [Salesforce implementation services](https://gspann.com/platforms/commerce-platforms/#commerce) solutions, GSPANN has been a catalyst for success of leading global brands. - **Driving Phenomenal Business Growth** Our comprehensive services have empowered clients to streamline operations, enhance customer engagement, and achieve significant business turnover. We take pride in the tangible results our clients have realized through our collaboration. - **Customized Solutions for Global Impact** Understanding that each business has unique needs, we tailor our Salesforce solutions to address specific challenges and objectives. Our seasoned experts leverage deep industry knowledge to deliver strategies that drive measurable success. **Looking Ahead** Dreamforce 2024 reinforced the importance of innovation, collaboration, and continuous learning. At GSPANN, we're committed to embracing these principles as we navigate the evolving technological landscape. We extend our gratitude to Salesforce for hosting such an enlightening event and all the innovators who shared their insights. The future is bright, and we're excited to be a part of it—leveraging AI and cutting-edge technologies to drive success for our clients and partners. **Connect with Us** If you missed us at Dreamforce 2024 or want to learn more about how GSPANN can help your business thrive, contact us today. Let's build the future together. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published September 25, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=GSPANN%20at%20Dreamforce%202024%3A%20Rewriting%20the%20Future%20with%20AI)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=GSPANN%20at%20Dreamforce%202024%3A%20Rewriting%20the%20Future%20with%20AI&source=Gspann) Salesforce B2B Generative AI Customer Experience Artificial Intelligence #### Related Resources [What is Databricks - A 101 Guide for AI-Savvy Brands](https://www.gspann.com/resources/blogs/what-is-databricks-a-101-guide-for-ai-savvy-brands) [Track Conversions Accurately with Marketing Channels in Adobe Analytics](https://www.gspann.com/resources/blogs/measure-your-conversions-with-absolute-precision-using-marketing-channels-in-adobe-analytics) ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published September 25, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=GSPANN%20at%20Dreamforce%202024%3A%20Rewriting%20the%20Future%20with%20AI)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=GSPANN%20at%20Dreamforce%202024%3A%20Rewriting%20the%20Future%20with%20AI&source=Gspann) Salesforce B2B Generative AI Customer Experience Artificial Intelligence #### Related Resources [What is Databricks - A 101 Guide for AI-Savvy Brands](https://www.gspann.com/resources/blogs/what-is-databricks-a-101-guide-for-ai-savvy-brands) [Track Conversions Accurately with Marketing Channels in Adobe Analytics](https://www.gspann.com/resources/blogs/measure-your-conversions-with-absolute-precision-using-marketing-channels-in-adobe-analytics) ## GSPANN at TestFlix 2024 # **GSPANN is Proud to be a Gold Sponsor of TestFlix 2024** October 19 - 20 \| Virtual Event #### We are excited to announce that GSPANN is returning as a Gold Sponsor for TestFlix 2024 – the world’s largest virtual software testing conference! This highly anticipated event will bring together more than 15,000+ professionals from across the globe to explore the latest trends and advancements in software testing. With a stellar lineup of industry leaders and newcomers alike, TestFlix 2024 is the ultimate gathering for testing professionals. Over two days, the event will feature 50+ Atomic Talks delivered by top-notch speakers, covering a wide range of topics that are shaping the future of software testing and [quality engineering solutions](https://gspann.com/services/it-services/quality-engineering-and-assurance/). **What to Expect at TestFlix 2024?** This year’s conference promises to be bigger and better, with curated episodes covering the most relevant themes in the industry, including: - Generative AI - Automation - API Testing - Web 3.0 - AI/ML in Testing - DevOps - Leadership - Testing in Enterprise - And many more! Whether you’re a Test Engineer, Developer, Test Lead, or CTO, TestFlix has something for everyone. Don’t miss this chance to learn from the best, network with peers, and gain valuable insights into the future of software testing. **Why Visit GSPANN at TestFlix 2024?** As a Gold Sponsor, GSPANN is at the forefront of innovation in software testing. Join us for engaging discussions on **Automation**, **AI-driven testing**, and **DevOps** to learn how we’re helping businesses accelerate their digital transformation with advanced testing strategies. - **Explore Our Expertise:** Our experts will be available to discuss how GSPANN’s cutting-edge testing solutions are empowering businesses to achieve faster and more reliable results. - **Learn From the Best:** Gain insights from our industry thought leaders during their **Atomic Talks** on the latest trends in software testing. - **Network With Us:** Connect with our team during interactive networking sessions, games, and contests throughout the event. **Why You Shouldn’t Miss TestFlix 2024:** - **50+ Curated Talks** across 14 themes - **Networking Opportunities** with 15,000+ attendees - **Free Access**– Register for free and gain access to all sessions - **Participation Certificate** for binge learning - **Exclusive Recordings** available post-event **Quick Throwback to TestFlix 2023:** - 15,000+ Registrations - 110+ Countries Represented - 50+ Speakers - 4,000+ Companies Attended **Grab Your Free Pass Now!** [Register for Free](https://www.townscript.com/v2/e/testflix-2024-global-software-testing-binge/booking/tickets) Don’t miss out on this incredible opportunity to learn, grow, and connect with the global testing community. Join GSPANN at **TestFlix 2024** and explore the future of software testing and [quality engineering solutions](https://gspann.com/services/it-services/quality-engineering-and-assurance/). ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published September 25, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=GSPANN%20is%20Proud%20to%20be%20a%20Gold%20Sponsor%20of%20TestFlix%202024%20%20October%2019%20-%2020%20%7C%20Virtual%20Event)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=GSPANN%20is%20Proud%20to%20be%20a%20Gold%20Sponsor%20of%20TestFlix%202024%20%20October%2019%20-%2020%20%7C%20Virtual%20Event&source=Gspann) Quality Engineering Automation ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published September 25, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=GSPANN%20is%20Proud%20to%20be%20a%20Gold%20Sponsor%20of%20TestFlix%202024%20%20October%2019%20-%2020%20%7C%20Virtual%20Event)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=GSPANN%20is%20Proud%20to%20be%20a%20Gold%20Sponsor%20of%20TestFlix%202024%20%20October%2019%20-%2020%20%7C%20Virtual%20Event&source=Gspann) Quality Engineering Automation ## GSPANN at EuroSTAR 2024 # **GSPANN Participates in EuroSTAR 2024** #### One of Europe’s best testing conferences is here, and GSPANN will join 1000+ software testers in Sweden from June 11-14. The event will have inspiring keynotes, interactive tutorials, buzzing track talks, and the entire EuroSTAR community. We are excited to announce that GSPANN will be participating in the EuroSTAR Conference, a premier event for software testing professionals, taking place from June 11-14 in Stockholmsmässan, Sweden. Our in-house testing expert, Ajay Balamurugadas, Senior Director - [Quality Engineering](https://gspann.com/platforms/qe-and-assurance-platforms/) at GSPANN, will be conducting a talk titled "What Are We Doing Here? Reviving Testers Amid AI Challenges" during the conference. He will address the evolving role of testers in the age of AI and offer valuable insights into overcoming related challenges. **What you will learn from the talk:** 1. **Testing Foundations:** The foundational testing skills are here to stay, and is needed much more now 2. **Expansive role of testers:** The future of testing is bright for skilled testers, and we need to work on our skills 3. **Adapting to AI Challenges:** We need to embrace automation, tools & AI to assist testing activities You may learn more about the talk here: [https://conference.eurostarsoftwaretesting.com/event/2024/what-are-we-doing-here-reviving-testers-amid-ai-challenges/](https://conference.eurostarsoftwaretesting.com/event/2024/what-are-we-doing-here-reviving-testers-amid-ai-challenges/) This is a fantastic opportunity for us to showcase our quality engineering expertise, learn from industry leaders, and network with peers. We encourage everyone to engage and follow the conference updates. Check out this space for more details: [The EuroSTAR Conference 2024](https://conference.eurostarsoftwaretesting.com/). ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published September 25, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=GSPANN%20Participates%20in%20EuroSTAR%202024)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=GSPANN%20Participates%20in%20EuroSTAR%202024&source=Gspann) Quality Engineering Automation ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published September 25, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=GSPANN%20Participates%20in%20EuroSTAR%202024)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=GSPANN%20Participates%20in%20EuroSTAR%202024&source=Gspann) Quality Engineering Automation ## AWS Tagging Compliance # **Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging** #### Read how we streamlined AWS EC2 resource management and established a model for sustainable, cost-effective cloud infrastructure practices. #### The Client A multinational sporting goods company. ### **The** Challenge The company faced compliance issues with its tagging standards across multiple AWS accounts, particularly those used by its digital technology teams. The company’s stakeholders also sought to build or upgrade pipelines for AWS EC2 instances. Given the scale of the company’s cloud operations, which involve extensive use of AWS EC2 instances, efficient management of these resources was crucial for financial optimization and compliance with internal governance. In brief, the company wanted to: - Merge existing tagging systems into a unified approach that ensures all EC2 instances are appropriately tagged with mandatory tags according to the company’s corporate standards. - Automate the tagging process to ensure all new EC2 instances are automatically compliant upon deployment. - Implement rigorous validation checks to prevent and rectify misconfigurations or untagged resources. - Develop a sustainable model that integrates seamlessly with the existing CI/CD pipelines and cloud infrastructure. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Achieve%2099%25%20Compliance%20and%205%2C000%25%20ROI%20with%20Automated%20AWS%20Tagging)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Achieve%2099%25%20Compliance%20and%205%2C000%25%20ROI%20with%20Automated%20AWS%20Tagging&source=Gspann) Quality Engineering B2B Cloud Services Automation #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution GSPANN partnered with company engineers to implement a comprehensive cloud asset tagging strategy to optimize costs, improve accountability and ownership, and enhance resource allocation and AWS EC2 instance management. The solution focused on ensuring sustainable best practices through automated tagging and validation processes, ultimately leading to significant cost savings and operational efficiencies for AWS resources and services. We estimate the ROI for this program to be in the range of 250 to 5,000% (depending on assumptions). Here are the key points of the project: - **Integration of Tag Enforcement in CI/CD Pipelines:** We integrated tagging enforcement mechanisms in the company’s existing CI/CD pipelines using tools like Jenkins and CloudFormation. This ensured that any new instance launched would automatically comply with the tagging policies, thereby preventing non-compliance from the outset. - **Daily Compliance Monitoring and Reporting:** Utilizing CloudRed’s reporting capabilities, our engineers established a daily routine of generating and reviewing compliance reports. This proactive approach helped identify and address tagging discrepancies in real-time. - **Engagement with Instance Owners:** To maintain high levels of compliance, the project team regularly communicated with EC2 instance owners and the distribution lists associated with the instances, providing them with the necessary support to meet tagging standards. This included custom solutions for ephemeral instances that frequently change and may escape standard tagging protocols. - **Automated Tag Value Validation:** The team implemented CloudRed’s tag validation features to ensure that only approved, meaningful tag values were used across the board, further automating the compliance process and reducing manual oversight. ### **Business** Impact - **Increased Compliance:** The tagging compliance rate improved dramatically from 94% to 99.3% across all targeted accounts, surpassing the project’s initial goals. Many groups at the company still hover at 60-70% of compliance at the time of writing. - **Cost Optimization:** By ensuring proper tagging, the company can now accurately attribute costs to specific departments and projects, leading to more informed budgeting decisions and driving toward significant cost savings. - **Operational Efficiency:** Automated tagging and validations have reduced the workload on the company’s cloud teams, allowing them to focus on strategic initiatives rather than routine maintenance. - **Massive ROI:** Assuming a monthly cost of $100/EC2 instance, 1,000 instances, and a conservative 10% cost saving, the ROI for this program is 253% over 24 months. Assuming a monthly cost of $500/EC2 instance, 1,000 instances, and a more significant 30% cost saving, the ROI for this program is an astounding 5,000% over the same period. #### Technologies Used **Amazon Web Services Elastic Cloud 2 (AWS EC2)****CloudRed****Jenkins****CloudFormation** ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Managed service and Operations](https://www.gspann.com/services/it-services/managed-services-and-operations) [Data and Analytics](https://www.gspann.com/platforms/data-and-analytics-platforms) [DevOps](https://www.gspann.com/services/it-services/devops) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Achieve%2099%25%20Compliance%20and%205%2C000%25%20ROI%20with%20Automated%20AWS%20Tagging)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Achieve%2099%25%20Compliance%20and%205%2C000%25%20ROI%20with%20Automated%20AWS%20Tagging&source=Gspann) Quality Engineering B2B Cloud Services Automation #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ 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Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) [![Ensure Seamless Customer Experience while Migrating Your Digital Wallet to Google Cloud-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/mH1r6gFD6ke66zBOKGtYT/5e20ef84754bd241865f51bacbb141d8/Ensure_Seamless_Customer_Experience_while_Migrating_Your_Digital_Wallet_to_Google_Cloud-thumbnail.jpg)\\ \\ Case Study\\ \\ Ensure Seamless CX while Migrating Digital Wallet to Google Cloud\\ \\ Quality Engineering\\ \\ B2C\\ \\ Cloud Services\\ \\ Customer Experience\\ \\ E-Commerce](https://www.gspann.com/resources/case-studies/ensure-seamless-customer-experience-while-migrating-your-digital-wallet-to-google-cloud) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ Automation](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) [![Ensure Seamless Customer Experience while Migrating Your Digital Wallet to Google Cloud-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/mH1r6gFD6ke66zBOKGtYT/5e20ef84754bd241865f51bacbb141d8/Ensure_Seamless_Customer_Experience_while_Migrating_Your_Digital_Wallet_to_Google_Cloud-thumbnail.jpg)\\ \\ Case Study\\ \\ Ensure Seamless CX while Migrating Digital Wallet to Google Cloud\\ \\ Quality Engineering\\ \\ B2C\\ \\ Cloud Services\\ \\ Customer Experience\\ \\ E-Commerce](https://www.gspann.com/resources/case-studies/ensure-seamless-customer-experience-while-migrating-your-digital-wallet-to-google-cloud) ## Maximize AEP Potential # **Maximize AEP Impact with Analytics and Customer Journey insights** #### Don’t leave ROI on the table—discover how AEP, Adobe Analytics, and CJA work together to turn fragmented data into powerful insights that drive smarter decisions and real business impact. The Adobe Experience Platform (AEP) is among the most potent analytics insight platforms available, offering end-to-end solutions for enhancing the customer experience. This comprehensive solution enables data collection, ingestion, mapping, analysis, and personalization. Under the AEP umbrella, there is a varied list of dynamic tools for customer segmentation, analytics, workspace, and personalization. AEP has much to offer. It benefits your business by creating, managing, and optimizing exceptional customer experiences, enabling you to stay ahead in today’s competitive landscape. It provides flexibility to end-users, allowing them to use their own products and concepts in addition to the solutions offered by the Adobe Experience Cloud, such as Adobe Analytics and Target. AEP's underlying setup enables data consolidation from multiple sources, online or offline, ensuring that you don't miss any customer touchpoints, and that unified customer data is in place. ![](https://images.prismic.io/gspann/Zu01SbVsGrYSvnQ3_Image1_AdobeExperienceCloudandAdobeExperiencePlatform.png?auto=format,compress) This blog sheds light on where the two most versatile data insights and analytics tools of Experience Cloud -- Adobe Analytics and Customer Journey Analytics -- fit into the bigger picture of AEP. ### **Understanding the Role** of Adobe Analytics Once you enable tags via Launch or any preferred tag management solution, data collection begins in Adobe Analytics report suites. As a standalone solution, Adobe Analytics can collect data, utilizing custom conversion variables, traffic variables, and success events to capture relevant metrics and dimensions. Enabling Adobe Analytics tracking across the site allows your reporting team to capture relevant KPI data, allowing them to decide what data to capture, when, and for how long. After collecting the data, you can use Adobe Analysis Workspace for analysis, reporting, and visualization. However, the key point to note here is that you can export all the collected data into Adobe Experience Platform (AEP) for deep learning and insights. Once the Adobe Analytics data is ingested into AEP and enriched with additional information from other sources, such as CRM and offline transactions, it creates a unified customer profile by stitching data together. ![](https://images.prismic.io/gspann/ZvEK87VsGrYSvqRD_Image2_AdobeAnalyticsDataandAdobeExperiencePlatform.png?auto=format,compress) AEP enables real-time activation of customer data to deliver personalized content across channels. By leveraging data from Adobe Analytics and other sources, you can dynamically segment audiences, trigger automated campaigns, and deliver personalized content in real-time. These capabilities empower you to make timely decisions and adjustments to your marketing strategies, enabling you to engage with customers immediately with relevant content. ### **Examining Adobe** Customer Journey Analytics We now turn our attention to the built-in analysis workspace offered by Experience Platform, Adobe Customer Journey Analytics (CJA), which is currently gaining momentum. Powered by AEP, Customer Journey Analytics is not a stand-alone solution like Adobe Analytics, but it does allow the analysis of any type of data from any source. This results in enhanced features such as unlimited dimensions and metrics, advanced attribution modeling, rolling data, stitching services, identity mapping, and backfilling flexibility. You can utilize the Experience Data Model (XDM), which makes it easier to ingest data from any source and facilitates communication among all datasets by providing common structures and definitions. Additionally, Adobe Analytics can be integrated into CJA alongside other data sources, creating a unified data model through data collation involving Adobe Analytics and other datasets. CJA can consume this dataset to provide insights into the customer’s path to lead generation, purchase, conversion, and opportunities for optimization. It enables you to trace your customers’ paths to conversion and understand their behavior across multiple channels. ![](https://images.prismic.io/gspann/Zu01S7VsGrYSvnQ5_Image3_AdobeExperiencePlatformandCustomerJourneyAnalyti.png?auto=format,compress) While CJA and Adobe Analytics resonate in terms of workspace and reporting, CJA offers more flexibility with dimensions, metrics, and segmentation due to its awareness of multiple data sources. On the other hand, Adobe Analytics remains versatile within its realm, excelling in marketing channels, media measurement, processing rules, and access to unprocessed data, among other strengths. ### **Conclusion** To summarize, Adobe Analytics is the data foundation for understanding customer behavior, AEP integrates and activates this data to deliver personalized experiences, and Customer Journey Analytics helps you to analyze and optimize the customer journey by leveraging data from both Adobe Analytics and AEP. Experience Platform, Adobe Analytics, and Customer Journey Analytics are interconnected concepts within Adobe Experience Cloud, offering comprehensive solutions for innovation and enhancement of digital marketing and customer experiences. Together, they equip you with the tools and capabilities to create seamless and engaging customer experiences, ultimately delivering loyalty and conversion. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F1tsbqzn45JpD9eBzGz37wh%2Fcc070194df98d71f72a6fc26cff45bfe%2FShruti_Pandeya-Digital_Marketing.jpg&w=768&q=75) ## Shruti Pandeya Digital Marketing Published September 20, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Maximize%20AEP%20Impact%20with%20Analytics%20and%20%20Customer%20Journey%20insights)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Maximize%20AEP%20Impact%20with%20Analytics%20and%20%20Customer%20Journey%20insights&source=Gspann) Digital Marketing B2C Adobe Customer Experience Personalization #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F1tsbqzn45JpD9eBzGz37wh%2Fcc070194df98d71f72a6fc26cff45bfe%2FShruti_Pandeya-Digital_Marketing.jpg&w=768&q=75) ## Shruti Pandeya Digital Marketing Published September 20, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Maximize%20AEP%20Impact%20with%20Analytics%20and%20%20Customer%20Journey%20insights)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Maximize%20AEP%20Impact%20with%20Analytics%20and%20%20Customer%20Journey%20insights&source=Gspann) Digital Marketing B2C Adobe Customer Experience Personalization #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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Many business leaders must feel the same as did the captain of the Titanic: their ships of retail struggle to adapt quickly to changing circumstances. Business executives strive for agility to avoid hitting an economic iceberg and bravely take measures toward digital transformation for their retail business to ensure it stays afloat on the high seas. ### **Hope** on the Horizon Unlike the ill-fated Titanic, farsighted retail leaders have latched onto a highly promising way to achieve the goal of an agile e-commerce platform: [composable commerce](https://gspann.com/services/digital-services/digital-commerce/#composablecommerce). The hope is that a composable commerce architecture will boost business and control costs while remaining ready to incorporate future technologies. The danger lies in not taking action. According to a recent market research report released by MarketsandMarkets, the composable applications market, of which composable commerce is a part, is projected to grow from $5.2 billion in 2023 to $11.8 billion by 2028. This shows that many companies have a serious financial interest in composable architecture. We invite you to download this white paper to stay informed. ![](https://images.prismic.io/gspann/ZtWBAUaF0TcGJqh1_Image-ComposableApplicationMarketGlobalForecastto2028-USDBillion-.png?auto=format,compress) ### **Composable** Architecture As a forward-thinking executive, it's essential to consider the benefits of composable architectures, which represent the cutting edge of e-commerce evolution. This approach offers unparalleled flexibility and adaptability, allowing you to assemble your e-commerce platform from a collection of best-of-breed components, each optimized for specific functions. By adopting a composable architecture, you can: 1. Tailor your platform precisely to your business needs 2. Respond rapidly to market changes and customer demands 3. Innovate more quickly and efficiently 4. Scale specific components of your platform as needed 5. Potentially reduce long-term costs through more efficient resource allocation While composable architectures require careful integration and management, their benefits, including enhanced innovation capabilities, improved scalability, and potential cost efficiencies, make them attractive for ambitious retail organizations looking to stay ahead of the competition. ### **What** You Learn As you evaluate your current e-commerce infrastructure, this white paper helps you determine how shifting towards a more flexible, composable commerce architecture could position your business for future growth and success in an increasingly competitive digital marketplace. This strategic move towards an agile e-commerce platform could be the key to unlocking new opportunities, improving customer satisfaction, and driving long-term profitability for your e-commerce operations. This white paper is a comprehensive strategic guide for retail leaders and covers the following essential topics: - High-Level Overview of Composable Commerce - Strategic Importance of Composable Commerce - Evolution of E-commerce Architectures - Understanding Composable Commerce - Development Team Experience: Monolithic vs. Composable E-commerce Platforms - Critical Components of Composable Commerce Systems - The Imperative of E-Commerce Agility - Why Senior Leadership Should Pay Attention Keep your business from hitting the iceberg! Drawing upon an extensive pool of expertise, we stand ready to provide support and guidance. We have helped guide the technology decisions and strategy of many retail and D2C organizations to support their long-term commerce road maps. It's best to contact us directly. However, if you can't confer with us now, download the white paper to get informed. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F6NRGiPNM2wdes0dkFiJ3D6%2F62d262975b711ab9e1c9c4ecb6bc66b0%2FRama_Aluri.png&w=768&q=75) ## Rama Aluri Practice Leader, E-commerce, Enterprise Content Management, and Application Services Published September 2, 2024 #### Share this Document 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NoSQL databases. This blog will help you select the right database for your website that will help you in scaling endeavors. Is the SQL database outdated? Is a Relational Database Management System (RDBMS) no longer useful for business? Did NoSQL database replace SQL database? These are some of the frequently asked questions. Let us understand a clear difference between both databases and why we choose one over the other for our project. ### **Here is the outline** of the differences between SQL DB and NoSQL DB: [Download AIOPS in Monitoring White Paper](https://www.gspann.com/resources/white-papers/aiops-in-monitoring/) ### ![SQL vs. NoSQL Database ](https://images.ctfassets.net/lyvx7el2wsii/6HkSuFeQM20h4LGT3AWOFP/a43ef7e6323c9552b15746aed61aa130/SQL_vs._NoSQL_Database___An_Overview.png) ### **Sample** NO SQL DB’s ![NoSQL DB Samples](https://images.prismic.io/gspann/dfdbce6ea4ac3b9441194915ccf0d0dc487c5f20_image-1_-nosql-db-samples.jpg?auto=compress,format) ### **Different storage** formats in NoSQL DB **NoSQL DB stores and process data in different way.** **1\. Document Databases** - As we store data in rows and columns in SQL DB, but in NoSQL DB we store data in the form of ‘Documents’. These documents are grouped together as ‘Collections’. Each document may have a different structure, unlike in SQL where all records need to have a similar structure. - Example: CouchDB and MongoDB are NoSQL DBs, which uses Documents. ![Storage Format in NoSQL DB](https://images.prismic.io/gspann/ef55e6ae42858ebf06de58467e0b86099d6c4305_image-2_--storage-format-in-nosql-db.jpg?auto=compress,format) **2\. Key-Value Stores** - Data is stored in an associative array of key-value pairs. The key is an attribute name, which is linked to a value. - Example: NoSQL DBs, which uses Key-Value storage type are Redis, Voldemort (developed by LinkedIn) and DynamoDB(developed by Amazon). **3\. Graph Databases** - Data is stored in graph structures with nodes (entities), properties (information about the entities), and lines (connections between the entities). - Example: Neo4J and Infinite Graph are NoSQL DBs, which uses Graph database. **4\. Columnar (or Wide-Column) Databases** - Columnar databases have column families instead of ‘tables’, which contain rows. Unlike RDBMS, you don’t need to know all the columns up front; each row doesn’t necessarily have the same number of columns. Columnar databases are best suited for analyzing huge datasets. - Example: Cassandra, HBase, and Hive are NoSQL DBs, which stores data in Columnar format. ### **NoSQL** Advantages & Disadvantages | Advantages | Disadvantages | | --- | --- | | Easy scalability. | NoSQL database tends to be an open-source with less support on a global scale. | | Can handle large volume of data easily. | Simple queries require some programming knowledge. | | Supports unstructured data. | NoSQL databases still demand a lot of technical skills with both installation and maintenance. | | Simplified data model. | As NoSQL DB is new, very less expertise is available. | | NoSQL databases can be easily installed in low-cost commodity hardware. | | ### **SQL vs. NoSQL- Which one to Use?** We have been using relational databases for decades, but NoSQL DBs are radically different and less mature. Relational databases can scale and handle big data. The difference lies in the fact that RDBMS requires more effort to scale. The question arises, why do we need one of these new NoSQL databases? Is it for scaling? Clearly not. RDBMS has been a part of a large-scale system for many years. The issue is the amount of work to make them scale. While these giants have been successful at scaling, their success did not come easy, they had to make many tweaks and changes and even implement a few software and hardware tricks to achieve their goals. - It’s best to choose SQL DB when you have consistent and structured data with moderate or manageable growth. - You can choose NoSQL DB when your unstructured data is growing rapidly than the structured data and needs to be scaled-out quickly and efficiently. - Use NoSQL DB to analyze large volumes of datasets. Similarly, you can use SQL DB for a smaller volume of data. - If you have budget constraints, you can use NoSQL DB for low commodity hardware and lower performance devices. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F6kYkvFESXgYuI0oPZt5SS4%2F9e4a82b3c99a875bbafc51eeeda7d162%2FPrasanna_Lakshmi__Software_Engineer.jpg&w=768&q=75) ## Prasanna Lakshmi Software Engineer Published July 28, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=SQL%20vs.%20NoSQL%20Database%20%EF%BC%8D%20An%20Overview)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=SQL%20vs.%20NoSQL%20Database%20%EF%BC%8D%20An%20Overview&source=Gspann) Information Analytics Data Governance Data Engineering Tools #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F6kYkvFESXgYuI0oPZt5SS4%2F9e4a82b3c99a875bbafc51eeeda7d162%2FPrasanna_Lakshmi__Software_Engineer.jpg&w=768&q=75) ## Prasanna Lakshmi Software Engineer Published July 28, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=SQL%20vs.%20NoSQL%20Database%20%EF%BC%8D%20An%20Overview)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=SQL%20vs.%20NoSQL%20Database%20%EF%BC%8D%20An%20Overview&source=Gspann) Information Analytics Data Governance Data Engineering Tools #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![Ensure Seamless Customer Experience while Migrating Your Digital Wallet to Google Cloud-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/mH1r6gFD6ke66zBOKGtYT/5e20ef84754bd241865f51bacbb141d8/Ensure_Seamless_Customer_Experience_while_Migrating_Your_Digital_Wallet_to_Google_Cloud-thumbnail.jpg)\\ \\ Case Study\\ \\ Ensure Seamless CX while Migrating Digital Wallet to Google Cloud\\ \\ Quality Engineering\\ \\ B2C\\ \\ Cloud Services\\ \\ Customer Experience\\ \\ E-Commerce](https://www.gspann.com/resources/case-studies/ensure-seamless-customer-experience-while-migrating-your-digital-wallet-to-google-cloud) ## Flutter vs React Native # **Flutter vs. React Native: The Best ROI for Your Mobile App** #### Flutter vs. React Native: The Best ROI for Your Mobile App 58 Choosing the right mobile framework can make or break your launch. Learn how Flutter and React Native compare in speed, cost, and flexibility—so your team builds smarter, faster, and leaner. ### Request the White Paper Email address [Submit](https://www.gspann.com/) The debate over the Flutter vs. React Native cross-platform mobile app development frameworks has been raging since their denouement in 2015. In one sense, it’s a classic Battle of the Giants. In one corner is Facebook with its contender, React Native; in the other is Google, represented by Flutter. Whether you’re a Google or a Facebook fan, the most critical question is: which provides the greatest business benefit and the best ROI? This white paper gives you a solid basis for comparing these two giants. ### **The Difference** Between Cross-Platform and Native Development When developing a mobile app, "cross-platform" and "native" refer to different approaches and technologies used in the development process. Native app development involves creating an application for a particular platform, such as iOS or Android, using the platform's native programming languages and tools. For example, developing a native iOS app would involve Swift or Objective-C, while a native Android app might use Java or Kotlin. Native apps directly access the device's features and capabilities, resulting in high performance and a seamless user experience. However, developing native apps for multiple platforms requires separate codebases and can be time-consuming and costly. On the other hand, cross-platform app development involves creating a single codebase that can be deployed across multiple platforms. This is achieved by using frameworks like React Native or Flutter, which allow developers to write code once and deploy it on different platforms. Cross-platform apps can save development time and cost by sharing a common codebase. Still, they may not have the same level of performance or access to certain platform-specific features as native apps. ![](https://images.prismic.io/gspann/Zp3VHh5LeNNTxVTf_Image1_Cross-PlatformAdvantages.png?auto=format,compress) In this white paper, we focus on React Native and Flutter, both being cross-platform development frameworks. ### **Why** Discuss React Native and Flutter? When discussing [cross-platform mobile app development](https://gspann.com/services/digital-services/mobility/), it makes sense to cover React Native and Flutter due to their popularity, community support, and widespread adoption in the industry. React Native, developed by Facebook, is known for its ability to create native-like apps using JavaScript. It has a large and active community, extensive documentation, and a vast ecosystem of pre-built components and libraries. Many well-known apps, including Facebook, Instagram, and Airbnb, have been built using React Native, making it a highly regarded framework in the mobile development space. Similarly, Flutter, developed by Google, has gained significant traction as a powerful cross-platform framework. Flutter uses the Dart programming language to build visually appealing and high-performance apps. It provides a rich set of UI components, known as widgets, and offers a hot reload feature, enabling developers to see instant changes during the development process. Flutter has gained popularity for its fast development cycles, excellent performance, and ability to create beautiful and consistent user interfaces across multiple platforms. There are several other less popular cross-platform development frameworks available. These include Kotlin Multiplatform Mobile, Ionic, NativeScript, and Xamarin. However, these have not yet achieved the same popularity or widespread adoption as React Native and Flutter. Further, from May 1, 2024, Microsoft has completely stopped maintaining Xamarin, its mobile app cross-platform development platform. For more information please see our white paper ["Life After Xamarin - Xamarin to .NET MAUI Migration"](https://www.gspann.com/resources/white-papers/life-after-xamarin---xamarin-to-.net-maui-migration/) In this white paper, you learn about why you might choose cross-platform over native development, as well as the description, history, and underlying technology of React Native and Flutter. The extensive list of detailed areas of comparison includes: - Development - Performance - Design/Graphics - Quality Controls - Release - Code Reusability - Community Support - Integration with Native Code - Popularity and Industry Adoption - CI-CD Support - Third-Party Integration - Documentation - Maintenance - Popular Apps - Migration from Native to Cross ### **Final** Thoughts We encourage you to get informed by downloading these two white papers: - Download the "Flutter vs. React Native: Which Mobile Cross-Platform Framework Gives You the Best ROI?" white paper by filling in the form above - Download the "Life After Xamarin - Xamarin to .NET MAUI Migration" white paper by clicking on [this link.](https://www.gspann.com/resources/white-papers/life-after-xamarin---xamarin-to-.net-maui-migration/) You will receive solid advice as to which platform to use under which circumstances. Get a head start in mobile app development and download these white papers today! ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published July 22, 2024 #### Share this Document 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[![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Flutter%20vs.%20React%20Native%3A%20The%20Best%20ROI%20for%20Your%20Mobile%20App)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Flutter%20vs.%20React%20Native%3A%20The%20Best%20ROI%20for%20Your%20Mobile%20App&source=Gspann) Mobility UI/UX Customer Experience #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and 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The application was hosted by on-premises infrastructure. The company decided to migrate all its current functionality to GCP in order to: - Avoid spending a lot of money upfront on hardware - Gain control over software, data, and services updates - Create proof-of-concepts (PoCs) quickly - Secure and manage their APIs In addition, the company wanted to take advantage of multiple Google services and support for horizontal scaling. GCP can adjust to demand, track resources, and charge per second. In summary, the company needed a partner to: - Carefully plan an orderly GCP migration testing regime - Guarantee post-migration functionality - Ensure an acceptably low percentage of defects across channels - Perform user acceptance testing (UAT) - Coordinate with cross-vendor teams - Develop proof-of-concepts (POCs) to support the migration #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Ensure%20Seamless%20CX%20while%20Migrating%20Digital%20Wallet%20to%20Google%20Cloud)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Ensure%20Seamless%20CX%20while%20Migrating%20Digital%20Wallet%20to%20Google%20Cloud&source=Gspann) Quality Engineering B2C Cloud Services Customer Experience E-Commerce #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution Prior to the GCP migration, our Quality Engineering (QE) team thoroughly tested the [digital wallet application](https://gspann.com/services/it-services/devops/) in a timely manner, identifying the maximum number of bugs. To streamline the process and enhance efficiency, they created a defects tracker and conducted daily follow-ups with the development team to ensure the timely fixes of discovered bugs. The team met the deadlines for point releases, even without any acceptance criteria. They also performed desktop and mobile-enabled web (MEW) testing across various platforms like Android and iOS. The goal at this stage, which was successfully met, was to reduce defect leakage. The company was immensely pleased with the extent of the test coverage. Our QE team also presented demos to the UAT team for application review and diligently addressed UAT requirements. Pursuing a proactive approach, we conducted daily follow-ups with the development team to facilitate quick fixes. The team became the first point of contact for the delivery manager, scrum master, and developers dealing with both Service and UI issues in the wallet across channels. Their excellent coordination with cross-vendors ensured smooth operations. Here are a few key takeaways from the final solution: - **XAPI and REST services migration:** Tested services related to the XAPIs and REST services individually and automated using the new Spring Boot framework. - **Database migration:** Tested site operations related to data update, retrieval, and creation. - **Automation framework:** The solution included the REST Assured Java DSL (domain-specific language package) to boost REST service testing in the Spring Boot application. - **End-to-end integration:** Using the Java Spring Boot automated testing framework, our team integrated the Vue.js user interface, Cloud Spanner database, and a flexible publish/subscribe (Pub/Sub) messaging system. - **Architectural improvement:** The solution migrated the legacy Java-based monolithic REST service to a more flexible and scalable microservices architecture. ### **Business** Impact The main advantage to the company stems from their decision to migrate away from an on-premises infrastructure and over to GCP. With its wealth of tools, GCP offers the company an opportunity to enhance existing functionality and to easily add new features. The benefits our QE team helped the company bring to fruition include: - No need to spend money upfront on hardware - No need to upgrade hardware and migrate data and services every few years - Fast provisioning of resources as needed - Secure API management - The ability to scale to adjust to the demand - Tools to track resources and charges on a per-second basis Over and above the successful GCP migration, our quality engineers contributed the following significant value-adds: - **Cost-effective migration:** The migration was performed in an accurate and controlled manner, resulting in high efficiency, vastly reducing the overall cost of the migration. - **Improved user experience helps with customer retention:** Because the new system is automated, it improves performance and provides accurate information. This, in turn, enhances the customer experience and boosts customer retention. - **Reliable integration speeds time-to-market for new features:** The new system includes end-to-end integration testing, ensuring a reliable process for introducing new features. This allows the company to introduce new features quickly, increasing customer satisfaction. - **Thoroughly tested business functionality post-migration:** Our team played a significant role in smoothly delivering key business features. The company now has great confidence that its full business functionality has been fully migrated to GCP. #### Technologies Used **Cloud Spanner:** cloud-based database**Kubernetes:** Containerized application management platform**Redis:** caching**HashiCorp Consul:** service networking solution**Spring Boot****Micro Services** calable and flexible architecture**Pub/Sub:** decoupled messaging across channels**Selenium:** UI testing**Rest Assured:** API test automation**Atlassian Jira:** bug tracking ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Digital Experience](https://www.gspann.com/services/digital-services/digital-experience) [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) [Managed service and Operations](https://www.gspann.com/services/it-services/managed-services-and-operations) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Ensure%20Seamless%20CX%20while%20Migrating%20Digital%20Wallet%20to%20Google%20Cloud)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Ensure%20Seamless%20CX%20while%20Migrating%20Digital%20Wallet%20to%20Google%20Cloud&source=Gspann) Quality Engineering B2C Cloud Services Customer Experience E-Commerce #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and 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Read how we transformed data governance for a global beverage chain. #### The Client A food and beverage company with an extensive chain of stores worldwide. ### **The** Challenge The company used an IBM AS-400 with a DB2 Database for its revenue accounting system. After each fiscal period closure, the company was required to summarize and send accounting data to the General Ledger but faced data accuracy problems. One of the major challenges they encountered was that the data originated from different upstream systems. Their current data governance implementation had difficulty resolving conflicts between inputs. The company also needed help applying business rules to produce valid data intended for its users and stakeholders. They wanted user-friendly reports for their day-to-day activities, which proved impossible on the old system due to its underlying technology stack. An additional challenge was that the company needed to validate a massive amount of data, with daily data items numbering in the millions. The company sought a solution to guarantee the integrity of its data pipeline after data conversion and business rules were applied. They needed a scalable solution to: - Verify each row of every data record. - Verify that each business rule is applied correctly. - Verify there are no data discrepancies, including duplicates and null entries. In short, the company needed: - **Accurately ingested financial data:** The company was looking for a solution capable of accurately ingesting accounting data from different sources. - **User-friendly reports:** The company sought a system that could apply business rules correctly and guard against discrepancies to produce easily readable reports. - **Validation of vast amounts of data:** Performing manual validation was challenging due to the high volume of transactions received, totaling more than 8 million daily transactions. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Improve%20Data%20Governance%20by%20Modernizing%20Legacy%20Systems)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Improve%20Data%20Governance%20by%20Modernizing%20Legacy%20Systems&source=Gspann) Quality Engineering Retail B2B Data Governance Automation Cloud Services #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution Our team designed and executed a migration plan that moved ten years of historical data along with the latest daily feeds from different upstream systems to an Azure data lake. We configured and scheduled extract, transform, and load (ETL) jobs to summarize data and send reports to business users through Power BI and Azure SQL Reporting. Our quality engineering team assisted the company in the validation performed during data migration and conversion. We also performed business validation on revenue accounting system data. The team validated business rules applied to the data and conducted data sampling testing for migrated and converted records in Azure Databricks via Structured Query Language (SQL). Using SQL in our solution was ideal because, at this stage, there was no UI (User Interface) or API involvement. ![](https://images.prismic.io/gspann/ZnOv4pm069VX15ru_Image1_AzureDataFlow.png?auto=format,compress) Image Credit: [Tutorial: Extract, transform, and load data by using Azure Databricks](https://learn.microsoft.com/en-us/azure/databricks/scenarios/databricks-extract-load-sql-data-warehouse) During our preliminary analysis, we explored and proposed two proof-of-concepts. One used ‘Great Expectations,’ and the other leveraged ‘Tricentis Tosca Data Integrity’ (Tosca DI). Great Expectations is an open-source Python library that helps produce assertions for PySpark data frames. This would have been a good choice as we built our software on Azure Data Lake. However, subsequent investigation uncovered some shortcomings. Tosca DI successfully fulfilled all our automation needs, enabling us to compare a high volume of data on an enormous scale in a reasonable timeframe. The company was already utilizing Tosca for other applications. Consequently, the company decided upon Tosca and we recommended the Tosca DI module, a tool purposefully designed to meet data integrity testing needs. Our team developed automation scripts using SQL in Tosca DI to address the challenges we encountered. These scripts effectively identified numerous functional defects that functional testing had previously missed due to the overwhelming data scale. These automation scripts became indispensable in regression testing, which was manually impractical due to the data volume. ![](https://images.prismic.io/gspann/ZnOv45m069VX15rv_Image2_TricentisToscaArchitecture.png?auto=format,compress) Image Credit: Tricentis Tosca Below are some key results we achieved through automation: - **Metadata testing:** This allows the company to obtain information about the data within the schema, for example, the column names, the data type of a column, and constraints imposed on the data. The new system incorporates a rich set of additional validation that includes checks on the data type, length, constraint, and naming conventions. - **Data completeness testing:** All expected data is extracted from the source and loaded into the target without loss or corruption. The company can confirm the row count, aggregate column data values, validate primary keys, and perform a full-value comparison validation. In addition, they can now monitor missing setups. - **Data quality testing:** The new system allows us to check that the business rules and logic have been applied to the ETL pipeline. Quality tests detect duplicate data, confirm that business rules have been applied, and perform data integrity validation. - **Draft run:** Our solution lets the company view journal data before the final posting to the company’s Oracle accounting systems. - **Fully automated auto-accept process:** The new system validates all the daily store data per business requirements. - **Scalability and futureproofing:** Testing and validation automation using Tosca DI helped validate millions of upstream records in minutes. ### **Business** Impact One of the greatest benefits company stakeholders experienced was moving away from traditional AS-400 “green screen” text-based apps into a modern graphical user interface (GUI). The other areas of business impact include: - **Greatly enhanced and user-friendly interfaces improve daily work:** The new intuitive navigation capabilities have reduced business team onboarding times. The day-to-day processing is now faster and easier due to the enhanced sales estimate maintenance screens. The new UI dashboards also provide advanced reporting and analytics. - **Increased revenue accuracy:** The new system increased revenue accuracy by up to $200,000 monthly. Also, the store comp process has been dramatically streamlined and shows increased reporting accuracy. - **Improved sales estimating:** Due to the ready availability of accurate data, the new system improved the company’s ability to estimate sales. This substantially impacted its offline sales discount process and has benefited the company overall. The new system of alerts and notifications provides improved visualization for trending vs average sales. - **Hard close time reduced by 95%:** The hard close processing and validation completion now takes only 2 hours. Under the old system, this took up to 2 days to complete. #### Technologies Used **UI:** Node.js, React.js, MongoDB Cosmo, Express.js, Apache NiFi**Backend:** Microsoft Azure Databricks, Oracle EBs, Tricentis Tosca DI ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Data and Analytics](https://www.gspann.com/platforms/data-and-analytics-platforms) [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) [Managed service and Operations](https://www.gspann.com/services/it-services/managed-services-and-operations) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Improve%20Data%20Governance%20by%20Modernizing%20Legacy%20Systems)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Improve%20Data%20Governance%20by%20Modernizing%20Legacy%20Systems&source=Gspann) Quality Engineering Retail B2B Data Governance Automation Cloud Services #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ 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Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Salesforce Connections 2024 Highlights # **Reflecting on an Amazing Two-Day Experience at Salesforce Connections 2024** #### This year’s Salesforce Connections took place in McCormick Place (from May 22-23), which is close to many amazing Chicago attractions, but this week all eyes were on Salesforce Connections. Read the blog to know what went down at the event. Filled with insightful sessions, inspiring conversations, and a plethora of opportunities to learn and grow, Salesforce Connections 2024 was an exhilarating experience for GSPANN and all the global brands that convened at the event. Over the course of two days, the teams immersed themselves in the latest trends, tools, and technologies shaping the future of customer engagement. ### Day 1: Immersing in Innovation The first day kicked off with a keynote address that set the tone for the event. The keynote speakers shared invaluable insights into the future of digital marketing and customer relationship management. It was fascinating to hear about the innovative ways companies are leveraging [Salesforce](https://www.gspann.com/platforms/marketing-platforms/) to enhance their customer experiences. Throughout the day, we attended various breakout sessions that covered a wide range of topics, including: **AI in Marketing**: Exploring how artificial intelligence is revolutionizing customer interactions and marketing strategies. **Personalization at Scale**: Learning about techniques to deliver personalized experiences to customers across different channels. **Data-Driven Decisions**: Understanding the importance of data analytics in making informed marketing decisions. One of the highlights of the day was the session on AI-driven marketing strategies. The speakers demonstrated how AI tools could be used to predict customer behavior, personalize marketing campaigns, and ultimately drive better results. This session resonated deeply with our team, as we are actively exploring AI integrations in our marketing efforts. ### Day 2: Deep Dives and Networking The second day was equally dynamic, with more in-depth sessions and numerous networking opportunities. Our team had the chance to connect with industry leaders, peers, and potential clients, exchanging ideas and best practices. **Key sessions on Day 2 included:** **Customer Journey Mapping**: Techniques to map out and optimize the entire customer journey. **Future of E-commerce**: Insights into emerging trends and technologies in the e-commerce space. **Salesforce Innovations**: A closer look at the latest features and updates in the Salesforce ecosystem. **Our Session: Quick** **Expansion** **in** **Global Markets Decoded** A highlight of our participation was conducting a session titled "Marketplaces + SFCC = Quickly Expand in Global Markets." This session was designed to help brands tap into the international marketplace in the fastest and most cost-effective manner. We discussed how leveraging Salesforce Commerce Cloud (SFCC) can streamline the expansion process, reduce costs, and maximize reach. The feedback from attendees was overwhelmingly positive, with many expressing keen interest in implementing these strategies to scale their businesses globally. **Salesforce Announces New AI-Enabled Copilots** Another exciting development at the conference was Salesforce's announcement of new AI-enabled copilots. During the main keynote, President and Chief Marketing Officer Ariel Kelman introduced Salesforce's latest features, including generative AI-powered copilots. These new capabilities aim to address the common challenge of "islands of trapped data" across enterprises by integrating data more effectively. Kelman highlighted the importance of having all customer data in one place to leverage AI processes efficiently. **All New AI-Powered Einstein 1** Salesforce's Einstein 1 platform was introduced as a solution to connect data across various sources, both within and outside of Salesforce. New AI and Data Cloud features such as Einstein Copilot for Merchants, Einstein Copilot for Marketers, and Einstein Personalization were unveiled, promising enhanced capabilities for data-driven decision-making and personalized customer experiences. Additionally, updates to Commerce Cloud, including Salesforce Checkout and composable commerce enhancements, were announced, further empowering businesses to optimize their digital engagement strategies. **Commerce Should Not Be an Island** Salesforce Connections 2024 emphasized that "commerce should not be an island." With the Commerce Cloud Copilot heading for general availability (GA) in June 2024 and Marketing Cloud's Copilot GA in July 2024, the conference was abuzz with discussions on how these copilots will revolutionize day-to-day operations. **Other Key announcements included:** **Einstein 1 Marketing and Commerce Innovations**: To power the complete customer journey with unified data and trusted AI. **Commerce Cloud Features**: To help merchants deliver richer online shopping experiences from site development to customer checkout. During a session with Alex Bucher, VP of Product Management, we delved into the specifics of these new features: **Salesforce Checkout**: A unified, one-click checkout platform connected to customer data, built on the Einstein 1 Platform. **Headless Commerce Capabilities for B2B**: Allowing developers to create engaging B2B sites with out-of-the-box APIs. **Composable Commerce Enhancements for B2C**: Enabling developers to use templated, customizable headless approaches for B2C e-commerce site development. Bucher emphasized the importance of integrating commerce with marketing, data, and service to create an end-to-end customer journey. He noted that moving away from siloed systems can significantly enhance business outcomes, as demonstrated by Siemens Customer 360's success in increasing win rates and case resolution times. A notable demo during the Commerce Cloud keynote showcased Einstein Copilot for Shoppers in action. It highlighted how AI can personalize shopping experiences even without first-party data, using a scenario involving personalized WhatsApp interactions and augmented reality (AR) features. ### GSPANN Booth Experience Our booth was a hub of activity throughout the event. We had the pleasure of meeting numerous attendees who stopped by to discuss their business challenges and future plans. It was an excellent opportunity to showcase our expertise and the innovative solutions we offer. We also handed out some cool jute bags, which were a hit among the visitors. These bags, being spacious, sturdy, and eco-friendly, symbolized our commitment to sustainability while providing a practical gift for our attendees. ### Looking Ahead [Salesforce](https://www.gspann.com/platforms/commerce-platforms/) Connections 2024 has left us inspired and equipped with new ideas to take our marketing strategies to the next level. As we integrate these learnings into our work at GSPANN, we look forward to delivering even more value to our clients and staying at the forefront of the industry. We are grateful for the opportunity to participate in such a transformative event and are already looking forward to next year’s conference. Until then, we will continue to innovate, connect, and grow, building on the fantastic experiences and insights gained over these two unforgettable days. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published May 29, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Reflecting%20on%20an%20Amazing%20Two-Day%20Experience%20at%20Salesforce%20Connections%202024)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Reflecting%20on%20an%20Amazing%20Two-Day%20Experience%20at%20Salesforce%20Connections%202024&source=Gspann) Salesforce Digital Marketing Retail B2C Personalization Customer Experience ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published May 29, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Reflecting%20on%20an%20Amazing%20Two-Day%20Experience%20at%20Salesforce%20Connections%202024)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Reflecting%20on%20an%20Amazing%20Two-Day%20Experience%20at%20Salesforce%20Connections%202024&source=Gspann) Salesforce Digital Marketing Retail B2C Personalization Customer Experience ## Xamarin to .NET MAUI Migration # **Life After Xamarin - Xamarin to .NET MAUI Migration** #### Life After Xamarin - Xamarin to .NET MAUI Migration 51 Still on Xamarin? You’re already behind. No patches, no support—only risk. Learn how to migrate to .NET MAUI before your apps (and users) suffer. ### Request the White Paper Email address [Submit](https://www.gspann.com/) Microsoft's Xamarin platform allowed businesses to develop mobile applications using a single codebase that could be shared across multiple operating systems, such as iOS and Android. This means saving time and resources by building and maintaining one codebase for an app rather than separate ones for each operating system. Xamarin also provided tools for testing and monitoring app performance, helping businesses ensure a consistent and high-quality user experience across different devices. ### **The Future** ofXamarin = No Future The Xamarin platform entered its "end of life" phase in May 2024. This means that Microsoft no longer provides bug fixes or patches for Xamarin, potentially leading to compatibility and stability issues for businesses using the platform. Lacking security patches and bug fixes puts your Xamarin-based apps at risk and endangers your company's reputation. Accordingly, you are well advised to consider migrating to the newer .NET MAUI offering, or other feasible alternatives such as React Native or Flutter. Download this white paper for a detailed assessment of what's involved in migrating from Xamarin to .NET MAUI framework or alternative technologies to ensure continued support and maintenance for your mobile applications in the future. Additionally, you may need to plan for potential disruptions to your app's functionality and compatibility as new iOS and Android versions are released, which could impact the user experience and business operations. ### **What Happens** If I Fail to Act Now? Several potential issues may arise if you fail to act regarding your Xamarin apps after the end-of-life date. Without ongoing support and updates from Microsoft, your apps may become increasingly vulnerable to security risks and bugs, potentially exposing sensitive business and customer data to exploitation. Additionally, as new versions of iOS and Android are released, the Xamarin apps will experience compatibility issues, leading to decreased performance and functionality. This could result in poor user experience and reduced customer satisfaction, potentially impacting your business' reputation and bottom line. Furthermore, the lack of Xamarin support may hinder your ability to implement new features or fix issues, preventing the app from adapting to evolving business needs and technological advancements. Therefore, taking proactive steps to migrate to alternative frameworks or technologies is crucial to maintaining your mobile applications' security, performance, and relevance. ### **Xamarin** vs. MAUI If you want to stay within the Microsoft ecosystem and ensure the longevity and support for your mobile applications, migrating from Xamarin to .NET MAUI is an excellent strategic move. [.NET MAUI](https://gspann.com/services/digital-services/mobility/#appreplatforming) is Microsoft's next-generation framework for building cross-platform mobile and desktop applications with a single codebase. This transition allows you to leverage the latest technological advancements and features offered by .NET MAUI. It ensures continued support, security updates, and compatibility with future versions of iOS and Android. By migrating to .NET MAUI, you can enhance your app's performance and user experience while maintaining the efficiency of having one codebase for multiple platforms, thereby safeguarding your mobile app investment. ### **Xamarin** vs. React Native or Flutter On the other hand, you might consider moving your mobile apps from Xamarin to other popular frameworks such as React Native or Flutter. React Native (developed by Facebook), and Flutter (developed by Google), are leading cross-platform frameworks that enable the development of high-quality, natively compiled applications for both iOS and Android from a single codebase. This shift can provide you with enhanced flexibility, access to a vast range of features, and the ability to tap into large developer communities for support and innovation. By choosing React Native or Flutter, you benefit from rapid development cycles, reduced maintenance costs, and the opportunity to create visually appealing and highly functional apps, ensuring they remain competitive and responsive to market demands and customer needs. ### **Final** Thoughts We encourage you to get informed by downloading these two white papers: - Download the "Life After Xamarin - Xamarin to .NET MAUI Migration" white paper by filling in the form above - Download the "Flutter vs. React Native: Which Mobile Cross-Platform Framework Gives You the Best ROI?" white paper by clicking on [this link.](https://www.gspann.com/resources/white-papers/flutter-vs.-react-native-which-mobile-cross-platform-framework-gives-you-the-best-roi/) It’s also imperative to note that framework migrations can easily result in disaster if your development teams lack migration experience. Please consider reaching out to us. Our Mobility team has over a decade of experience in the alternative platforms mentioned earlier and carefully planning and executing successful migrations. Don’t wait! You must act today! ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F56YXIlfmmyTrw6vs4arjdH%2Fdd43945c63584862aa6491da98e8800c%2FVenkata_Bhaskar_Bysani-_Mobility.jpg&w=768&q=75) ## Venkata Bhaskar Bysani Mobility Published May 27, 2024 #### Share this Document 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Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F56YXIlfmmyTrw6vs4arjdH%2Fdd43945c63584862aa6491da98e8800c%2FVenkata_Bhaskar_Bysani-_Mobility.jpg&w=768&q=75) ## Venkata Bhaskar Bysani Mobility Published May 27, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Life%20After%20Xamarin%20-%20Xamarin%20to%20.NET%20MAUI%20Migration)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Life%20After%20Xamarin%20-%20Xamarin%20to%20.NET%20MAUI%20Migration&source=Gspann) Application Services Mobility UI/UX #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Request the White Paper Email address [Submit](https://www.gspann.com/) Yes, sign me up for emails ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ 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One caters to customer clothing rentals or purchases, and the other allows customers to customize purchased or rented items. The company developed its primary mobile apps more than ten years ago using Objective C as the coding language. However, they faced challenges in the latest operating systems due to deprecated libraries and code. Additionally, the company needed a new mobile app specifically for a recently launched brand. In brief, the company needed to: - **Modernize its mobile apps codebase:** Objective C is a conventional coding language leading to several deprecated features and limited availability of updates. - **Improve the customer experience:** Lack of awareness regarding clothing measurements resulted in accuracy issues. Customers often had to return to the store for refitting, resulting in frustration and loss of return business. - **Coupons and discounts integration:** To elevate the store user experience, the company wanted to integrate coupons and discounts seamlessly into the sales process. - **Enhance app performance observability:** Previously, no system was in place to monitor the application's performance. The company wanted the ability to spot and proactively respond to performance issues quickly. - **Enhance app performance observability:** Previously, no system was in place to monitor the application's performance. The company wanted the ability to spot and proactively respond to performance issues quickly. - **Get a handle on crashes:** The company encountered difficulties identifying app problems. They needed a way to track and resolve mobile app crashes. - **Update the data exchange format:** The company used to interact with their Tibco data platform through its SOAP APIs to retrieve customer-related data. However, the company planned to migrate to REST and wanted to update its data exchange format to ensure proper communications. - **Migrate to Google Cloud Platform:** The company initially opted for Red Hat OpenShift but offered limited control over the platform. As a result, they decided to transition to [Google Cloud Platform (GCP)](https://gspann.com/services/it-services/managed-services-and-operations/) and were looking for a partner to assist in the migration. - **Enhance its mobile app UI:** In 2018, the iOS Dark Mode was introduced, but the company had not implemented it for its apps. The company sought assistance in enhancing its UI to incorporate this feature. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Leverage%20GCP%2C%20Firebase%2C%20and%20Swift%20to%20Boost%20Your%20Bottom%20Line)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Leverage%20GCP%2C%20Firebase%2C%20and%20Swift%20to%20Boost%20Your%20Bottom%20Line&source=Gspann) Mobility B2C Cloud Services Customer Experience Application Services #### Related Resources [Attain 5 Star Ratings on Your Mobile Apps by Tracking Key Performance Indicators](https://www.gspann.com/resources/blogs/attain-5-star-ratings-on-your-mobile-apps-by-tracking-key-performance-indicators) [Adobe Analytics vs. Firebase: Which Mobile Analytics Wins?](https://www.gspann.com/resources/blogs/adobe-analytics-vs-firebase-the-best-mobile-app-analytics-solution-for-you) [Flutter vs. React Native: The Best ROI for Your Mobile App](https://www.gspann.com/resources/white-papers/flutter-vs.-react-native-which-mobile-cross-platform-framework-gives-you-the-best-roi) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution Our engineers updated the underlying code infrastructure in a sweeping series of enhancements that vastly reduced the time it took to get app updates out to its users. The new solution involved two primary areas of focus: mobile app and backend. The Mobility team handled mobile app improvements and our Application Development team took care of backend enhancements. After the Application Development team completed the GCP migration, they upgraded the API communications process. Our mobility team was then able to incorporate advanced analytics, UI enhancements, and new features, to round out the expanded range of offerings. Here are some key points from the solution put into place by our Mobility team: - **Updated the underlying application code infrastructure:** We migrated the entire codebase of the current application to Swift. - **Automatic dimensions generation:** We implemented a third-party solution allowing users to input their basic details like height, weight, and waist size, automatically generating their clothing dimensions. - **Enhanced observability:** We successfully implemented Firebase Analytics to track various metrics such as screen events, button click events, API success rate, and response time. This integration dramatically assists the company in monitoring the performance of the application. - **Crash tracking:** Firebase Crashlytics inclusion helps track all crashes in the company's main applications. - **UI improvement:** We seamlessly integrated Dark Mode support and swiftly launched it in company stores, resulting in a significant UI enhancement. Our Application Development team implemented important backend enhancements, including: - **Data communications upgrade:** Following the successful app migration, we migrated the legacy XML-based Simple Object Access Protocol (SOAP) communications components to REST. - **Cloud platform shift enables database switch:** The company switched from Red Hat OpenShift to GCP. This transition allowed us to take complete control and make all the necessary changes ourselves. As a part of this migration, we successfully transferred the database from Oracle to PostgreSQL. One of the most extensive areas of impact on the company’s business was a smoother customer experience. The Firebase Analytics integration lets the company actively track customer events. Whenever they identify performance-related issues, we promptly address them to ensure a smooth and seamless experience for their customers. Also, after integrating Crashlytics, we identified and resolved four previously unknown crashes. With the help of Crashlytics, we obtained detailed information about the flow and specific line numbers where the crashes occurred. This enabled us to address these issues and quickly release more stable production builds. ### **Business** Impact - **Compliance with industry standards improving bottom line:** Due to the code base migration to Swift, all application code is now fully compliant with industry standards, ensuring that no lines of code are deprecated. This saves the company from ongoing maintenance costs, increasing the company’s return on investment in its apps and improving its profitability. - **Increased customer satisfaction and lower return rate:** Customers are delighted with the app’s ability to provide accurate dimensions automatically. This enhanced customer retention and lowered the number of refittings. - **Coupon and discount functionality drives business:** Introducing these features generated excitement among customers and directly contributed to business growth. - **API performance boost:** The legacy SOAP technology incurred tremendous overhead. The new system APIs use REST technology, geometrically boosting API performance and reliability. - **Unparalleled management and control:** The company's native application is now securely hosted on GCP, offering seamless control and management. - **Improved in-store experience:** Stores can now use the application in Dark Mode, enhancing in-store user experience. - **Reduced time-to-market for updates:** We introduced efficiency changes in both the frontend and backend deployment process to publish updates within a short timeframe. This increased efficiency gives the company a competitive advantage. #### Technologies Used **GCP****Firebase Analytics****Firebase Crashlytics****Swift:** Mobile app programming language used for Apple/iOS mobile app development**PostgreSQL Objective-C****Java****Oracle****Hibernate** ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Mobility](https://www.gspann.com/services/digital-services/mobility) [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) [Data and Analytics](https://www.gspann.com/platforms/data-and-analytics-platforms) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Leverage%20GCP%2C%20Firebase%2C%20and%20Swift%20to%20Boost%20Your%20Bottom%20Line)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Leverage%20GCP%2C%20Firebase%2C%20and%20Swift%20to%20Boost%20Your%20Bottom%20Line&source=Gspann) Mobility B2C Cloud Services Customer Experience Application Services #### Related Resources [Attain 5 Star Ratings on Your Mobile Apps by Tracking Key Performance Indicators](https://www.gspann.com/resources/blogs/attain-5-star-ratings-on-your-mobile-apps-by-tracking-key-performance-indicators) [Adobe Analytics vs. Firebase: Which Mobile Analytics Wins?](https://www.gspann.com/resources/blogs/adobe-analytics-vs-firebase-the-best-mobile-app-analytics-solution-for-you) [Flutter vs. React Native: The Best ROI for Your Mobile App](https://www.gspann.com/resources/white-papers/flutter-vs.-react-native-which-mobile-cross-platform-framework-gives-you-the-best-roi) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ 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Automation](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Achieve 99- Compliance and 5,000- ROI with Automated AWS Tagging-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5WZGZPSSTvBoOFALj159YD/4491a98e2d8f8eb482da7be2f38ba920/Achieve_99-_Compliance_and_5_000-_ROI_with_Automated_AWS_Tagging-thumbnail.jpg)\\ \\ Case Study\\ \\ Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Streamlined Order Management # **Quality Engineering Streamlines Order Management System Migration** #### Read how we helped a global multi-channel retailer transition their legacy order management system (OMS) to the Manhattan Active Omni platform while retaining top quality. #### The Client A multi-brand specialty retailer. ### **The** Challenge Frustration over the complexity and inadequacy of their old system caused the company to make a decision to adopt Manhattan Active Omni (MAO) as the new OMS. However, the company and their primary technical partner had no [quality engineering](https://gspann.com/solutions/accelerators/nitrate/) infrastructure in place. The company engaged our QE team to build an automated end-to-end testing infrastructure to address this gap. Other company needs included: - **An end-to-end quality infrastructure:** The company needed quality engineering in all aspects of its order management. They needed a solid testing framework to handle orders from creation to processing and fulfillment and to endpoint validations. - **New test management tools:** The company needed to create new test management tools to facilitate testing within the new OMS. As it stood, the company and its primary technology partner lacked such tools. - **An omnichannel testing solution:** The company chose Manhattan Active Omni because it handles orders created and processed in an omnichannel environment. Accordingly, the company needed to ensure its quality infrastructure could handle orders placed online, in-store, or through its partners. - **Comprehensive testing for mixed carts:** A single customer shopping cart order could have a mix of different types of shipments. For example, a customer might have a few products directly delivered, whereas other items could be delivered in-store. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Quality%20Engineering%20Streamlines%20Order%20Management%20System%20Migration)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Quality%20Engineering%20Streamlines%20Order%20Management%20System%20Migration&source=Gspann) Quality Engineering Retail B2C Order Management Omnichannel #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution Our engineers have been instrumental in performing Quality Engineering (QE) for Order Management testing within the company. In our role as QE, our test infrastructure facilitated seamless integration from Retail Management Systems (RMS) to the final S4 (SAP validation for Finance). This included optimizing inventory to accommodate both current and future allocations. Despite the lack of information from the technology partner, our engineers, starting entirely from scratch, could get up-to-speed on MAO testing in less than one month. Here are a few key takeaways from the solution: - **Extensive test case modifications:** Our team modified test cases across almost all aspects of the company’s ordering system except for POS. The areas we tested included all orders originating from the Call Center, In-Store, and Buy-Online-Pickup-In-Store (BOPIS). We also introduced testing for different shipping options, including home delivery and shipping to access point locations. - **New payment gateway testing:** As part of the migration, the company added a new payment gateway. We created and modified test cases for the company’s loyalty program and gift cards. We also had to create or modify test cases to handle different credit cards and mixed carts, where a single customer order number encompassed different kinds of shipments. - **Comprehensive testing throughout the order life cycle:** Our testing infrastructure validated orders through all stages of the order life cycle. These stages included order creation, fraud screening, settlement, scheduling, order release, fulfillment, cancellation, parcel receiving, parcel reversal, delivery charge refunds, and sales auditing modules. - **Shift to QE:** Our teams helped the company shift to a holistic [quality engineering](https://gspann.com/solutions/accelerators/nitrate/) methodology. This end-to-end approach ensures that quality information is available from start to finish. ### **Business** Impact - **Increased customer satisfaction:** Our solution has dramatically increased order quality, improving customer satisfaction. - **Payment-type validation boosts sales:** Because the new system validates multiple payment types, the company can offer their customers more payment options, boosting sales. - **Wish list support improves customer retention:** Our quality engineering work on the company’s back-order process allows customers to add items to their wish list for future ordering. #### Technologies Used **GCP****Firebase Analytics****Firebase Crashlytics****Swift:** Mobile app programming language used for Apple/iOS mobile app development**PostgreSQL Objective-C****Java****Oracle****Hibernate** ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Quality Engineering and Assurance](https://www.gspann.com/services/it-services/quality-engineering-and-assurance) [Digital Commerce](https://www.gspann.com/services/digital-services/digital-commerce) [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Quality%20Engineering%20Streamlines%20Order%20Management%20System%20Migration)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Quality%20Engineering%20Streamlines%20Order%20Management%20System%20Migration&source=Gspann) Quality Engineering Retail B2C Order Management Omnichannel #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ 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Automation](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Achieve 99- Compliance and 5,000- ROI with Automated AWS Tagging-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5WZGZPSSTvBoOFALj159YD/4491a98e2d8f8eb482da7be2f38ba920/Achieve_99-_Compliance_and_5_000-_ROI_with_Automated_AWS_Tagging-thumbnail.jpg)\\ \\ Case Study\\ \\ Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ Automation](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Achieve 99- Compliance and 5,000- ROI with Automated AWS Tagging-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5WZGZPSSTvBoOFALj159YD/4491a98e2d8f8eb482da7be2f38ba920/Achieve_99-_Compliance_and_5_000-_ROI_with_Automated_AWS_Tagging-thumbnail.jpg)\\ \\ Case Study\\ \\ Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Composable Commerce Innovations # **Key Composable Commerce Innovations at Elevate 2024** #### GSPANN attended commercetools’ first global conference in Miami as a silver sponsor. The event focused solely on composable commerce and brought together digital leaders, innovation architects and drivers, developers, operational teams, and commerce experts who define and shape the future of commerce. commercetools hosted its inaugural global conference, Elevate - The Global Commerce Summit, last week in Miami. The attendees were treated to hosted keynotes, panel discussions, developer training, networking and entertainment, roundtable conversations, breakthrough product innovations, announcements, and partnerships. Commerce is rapidly evolving, and at the forefront of this evolution is the drive to enhance customer experiences while ensuring trust and simplicity in the buying process. Here are key takeaways from the event that were ablaze with innovation and anticipation for the future of [e-commerce integration](https://gspann.com/services/digital-services/digital-experience/). - **Optimizing for a frictionless checkout** In a strategic move to amplify customer convenience and drive business growth, commercetools collaborated with PayPal to streamline the checkout process by allowing authenticated users a one-click experience. The integration of Fastlane by PayPal allows a one-click guest checkout experience designed to speed up the checkout process for consumers, allowing them to complete purchases with a single click without the need to remember usernames or passwords. “At commercetools, we prioritize customer empowerment by offering flexibility in provider and payment method choices, unlike some competitors who restrict consumers by locking them in with more narrow payment options," said Dirk Hoerig, CEO and Co-founder of commercetools. "With PayPal as a leading and trusted authority in commerce, our partnership aims to enhance shopping experiences and enable enterprises to capture greater wallet share." “To be successful in today’s hyper-competitive, constantly evolving market, businesses need the ability to provide their customers with seamless, secure commerce experiences,” said Frank Keller, EVP and General Manager, Large Enterprise & Merchant Platforms Group at PayPal. “As we aim to revolutionize commerce globally, our work with commercetools to bring Fastlane by PayPal to some of the world’s most renowned brands will help enterprises boost sales, attract new customers, and foster lasting loyalty.” - **Accelerating B2B Innovation** According to Straits Research, the B2B commerce sector is expected to surge towards a projected $36 billion by 2031. Capitalizing on this lucrative market growth, commercetools aims to build on the success of its launch of commercetools Foundry for retailers by unveiling its latest innovation tailored for manufacturers. The new B2B-specific blueprint leverages commercetools composable commerce for B2B, frontend, and connect, offering a pre-composed solution that accelerates time to market. By streamlining implementation, commercetools empowers manufacturers to swiftly deploy modern, adaptable buying experiences, driving revenue growth while minimizing decision-making overhead. [Read the blog to learn how you can migrate your Salesforce Commerce Cloud e-commerce website to commercetools Foundry.](https://www.gspann.com/resources/blogs/can-commercetools-foundry-be-the-answer-to-salesforce-commerce-cloud/) - **Driving collaboration and composable commerce adoption through community** At Elevate, commercetools announced commercetools Community – a new user community aimed at fostering enhanced support and transparent communication throughout the adoption of composable commerce and its successful journey. The new platform enables customers, prospects, and partners to access resources for seamless implementation, seek assistance, network with peers, exchange insights, co-create ideas, and provide feedback, ensuring a continued collaborative environment for innovation and success. “At commercetools, we’re dedicated to showing our community that commercetools is more than just their commerce vendor, we’re a strategic partner and are just as invested in their success as they are. Our team, across departments, can be a project manager, support engineer, advisor, or friend on any given day,” said Hauke Rahm, Vice President of Customer Success at commercetools. “With this new user community, we hope to open up the channels of communication even more to help drive greater results and collaboration.” **GSPANN’s Participation as a Silver Sponsor** As a silver partner to commercetools, GSPANN showcased how our expertise in [e-commerce platforms](https://gspann.com/services/digital-services/digital-experience/) helped many leading companies migrate to composable commerce. We shared our learnings and solutions that have helped many brands dynamically tailor and scale shopping experiences across markets. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published April 24, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Key%20Composable%20Commerce%20Innovations%20at%20Elevate%202024)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Key%20Composable%20Commerce%20Innovations%20at%20Elevate%202024&source=Gspann) E-Commerce Retail B2B Composable Commerce Headless ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published April 24, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Key%20Composable%20Commerce%20Innovations%20at%20Elevate%202024)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Key%20Composable%20Commerce%20Innovations%20at%20Elevate%202024&source=Gspann) E-Commerce Retail B2B Composable Commerce Headless ## commercetools Foundry Overview # **commercetools Foundry vs. SFCC: What’s Right for You?** #### With digital commerce evolving fast, see how commercetools Foundry stacks up against SFCC—and whether your current platform might soon hold you back. In the rapidly evolving world of digital commerce, businesses seek platforms that offer flexibility, scalability, and innovation. commercetools Foundry emerges as a powerful contender, designed to meet these needs with its modern architecture and comprehensive capabilities. But is commercetools Foundry a potential alternative to Salesforce Commerce Cloud (SFCC), notably its Storefront Reference Architecture (SFRA)? ### **A Business Case** to Migrate from SFCC In the realm of e-commerce, the architecture of your platform is pivotal for its success. With its [monolithic architecture](https://gspann.com/platforms/commerce-platforms/), SFCC presents challenges in deployment flexibility and limits the ability to update or scale individual components with ease. While it transitions toward a more composable commerce approach, current limitations may hinder rapid innovation and scalability. Additionally, the cost associated with its comprehensive suite can be high, adding to the total cost of ownership, especially for businesses seeking granular control over their e-commerce environment and cost-efficiency. It might be time to explore a future-proof and composable commerce solution, commercetools, which offers a flexible and efficient system that can effectively address the issues above. commercetools can empower your business to thrive in online retail's fast-paced, competitive landscape. ### **Why Would You** Consider commercetools Foundry? commercetools is a powerful, API-first, cloud-native composable commerce platform designed around the principles of microservices, API-first, cloud-native, and headless (MACH) architecture. It offers your business high flexibility and scalability for building custom e-commerce solutions. However, implementing a solution from scratch with commercetools, despite its flexibility, can be complex and time-consuming. It requires a deep understanding of its API and architecture, and a significant development effort to tailor the platform to specific business needs. The recently launched commercetools Foundry overcomes the commercetools limitations by providing a pre-composed solution that is more streamlined and eases your path to leveraging the commercetools platform. We understand that migration from one platform to another is a huge decision. GSPANN experts can help assess your current and future needs and suggest a viable solution. Write to us at [#marketing@gspann.com](mailto: #marketing@gspann.com) to schedule a meeting. ### **commercetools** Foundry commercetools Foundry is a groundbreaking offering from commercetools, embodying the principle of composable commerce, that introduces a range of valuable additions to the existing commercetools website. Its pre-composed solution accelerates implementation speed while reducing costs. The Foundry provides a comprehensive blueprint for B2C businesses, including best practice guides, AI-powered developer assistants, and store launchpads for B2C commerce. It also offers expert services to turbocharge implementation and accelerate time to value, ensuring a quick and effective transition to composable commerce. With tailored resources, launchpads, and expert services, the Foundry guides you through the planning, implementation, onboarding, expert support, and optimization, leading to simplified and effective composable commerce. ### **commercetools** Foundry Architecture Every component offers a range of business capabilities you can use as they are or customize to align with your specific requirements. **Frontend** The commercetools Frontend component furnishes a development framework along with the necessary tools for building, deploying, and maintaining an e-commerce website. This component includes templates for specific use cases (e.g., B2C retail). The commercetools Frontend Studio is a management application that empowers business users and developers to construct, modify, and oversee a commercetools Frontend website. **Composable Commerce** Composable Commerce offers standalone APIs of the highest quality, unlocking limitless commerce potential. It additionally provides a Merchant Center, an administrative application for commercetools [Composable Commerce](https://gspann.com/platforms/commerce-platforms/), enabling comprehensive management of all project aspects. **Checkout** commercetools Checkout is a prebuilt solution designed to enhance your customer's checkout experience by providing seamless, efficient, and secure integration for your commerce websites or applications. It offers the flexibility to support existing and future channels while enabling swift conversion of new sales opportunities. **Connect Integrations** With commercetools Connect, you can seamlessly enhance your composable commerce project, eliminating the need to purchase and manage dedicated hosting or runtime environments. It offers a runtime environment for running small applications known as Connect applications. ![](https://images.prismic.io/gspann/ZhODchrFxhpPBXDZ_Image1_commercetoolsFoundryArchitecture.png?auto=format,compress) ### **commercetools** Foundry Benefits | Benefit | Description | | --- | --- | | Flexibility | Enables customization to meet specific business needs through a modular architecture. | | Speed to Market | Accelerates deployment with pre-composed solutions and streamlined workflows. | | Scalability | The cloud-native infrastructure supports scaling to handle growth and demand fluctuations. | | Innovation | Facilitates rapid adoption of new technologies and approaches with its API-first microservices architecture. | | Global Expansion | Supports multi-region, multi-language, and multi-currency deployments to enter new markets quickly. | | Developer Experience | Offers a developer-friendly environment with comprehensive documentation, SDKs, and API-first design for smooth integrations and custom development. | | Cost Efficiency | Reduces total cost of ownership by leveraging cloud services and minimizing the need for custom development. | | Enhanced Customer Experience | Allows businesses to deliver exceptional customer experiences across all touchpoints, from web and mobile to voice and IoT devices. | | Effortless multi-channel integration | Makes it easy to connect with customers through any device or platform, like chatbots, smart appliances, and mobile apps, ensuring a smooth shopping experience now and in the future. | Table 1: commercetools Foundry Benefits ### **commercetools Foundry Vs**. SFCC Storefront Reference Architecture Using Salesforce Storefront Reference Architecture (SFRA) provides flexibility in building and customizing e-commerce storefronts; however, it inherently ties you to the SFCC platform. While SFRA offers a standardized framework for scalable and responsive storefront development, it limits your ability to transition to alternative e-commerce solutions without complications. This lock-in effect means that your business may face challenges if you intend to migrate away from Salesforce Commerce Cloud. Moving away from this monolithic architecture can lead to higher transition costs, time-consuming re-platforming efforts, and dependency on Salesforce-specific technology and expertise down the road. While SFRA offers immediate flexibility within the Salesforce ecosystem, you need to consider the long-term implications of platform dependency and evaluate the trade-offs between flexibility and vendor lock-in when making strategic technology decisions. commercetools Foundry, with its many advanced capabilities, has a number of advantages over SFCC-SFRA. Foundry offers a more modern, adaptable, and efficient approach to e-commerce that emphasizes quick innovation, seamless scalability, and a developer-centric environment. Table 2 provides a feature-to-feature mapping. ![Can commercetools Foundry Be the Answer - Table 2](https://images.ctfassets.net/lyvx7el2wsii/DQncwwQbpvRarrT2y4DGh/bd2e9aaadf88434092f315101c6d2e77/Can_commercetools_Foundry_Be_the_Answer_-_Table_2.png) ### **Our** Verdict Businesses facing challenges with legacy monolithic platforms, such as limited scalability, inflexible architecture, and high operational costs, could greatly benefit from leveraging commercetools Foundry. If you are looking for a solution that is future-ready, flexible, and has a relatively lower TCO (total cost of ownership), migrating to commercetools Foundry could be a move in the right direction. Its API-first, microservices-based architecture facilitates quick customization and innovation, enabling businesses to create unique customer experiences and expand into new markets efficiently. commercetools Foundry can help businesses achieve a sense of confidence that their e-commerce platform will support their evolving needs. They can react to the market demands faster and gain a clear competitive edge in the global marketplace. Let GSPANN experts help assess your current and future needs and suggest a viable solution. Write to us at [#marketing@gspann.com](mailto: #marketing@gspann.com) to schedule a meeting. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5pS3hXVTtomMvIwXB3ab1z%2Faac76888e8be17992c25ed06aeaaaae5%2FHarish_Sangavarapu-Director-App_Dev.jpg&w=768&q=75) ## Harish Sangavarapu App Dev ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F2Z6DVDY8gvPcNOYJMNOBkE%2F8d727c35445c821510446783f3862e9d%2FVijay_Kumar.jpg&w=768&q=75) ## Vijay Kumar Commerce Published April 8, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=commercetools%20Foundry%20vs.%20SFCC%3A%20What%E2%80%99s%20Right%20for%20You%3F)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=commercetools%20Foundry%20vs.%20SFCC%3A%20What%E2%80%99s%20Right%20for%20You%3F&source=Gspann) E-Commerce Commercetools B2B Composable Commerce Headless #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5pS3hXVTtomMvIwXB3ab1z%2Faac76888e8be17992c25ed06aeaaaae5%2FHarish_Sangavarapu-Director-App_Dev.jpg&w=768&q=75) ## Harish Sangavarapu App Dev ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F2Z6DVDY8gvPcNOYJMNOBkE%2F8d727c35445c821510446783f3862e9d%2FVijay_Kumar.jpg&w=768&q=75) ## Vijay Kumar Commerce Published April 8, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=commercetools%20Foundry%20vs.%20SFCC%3A%20What%E2%80%99s%20Right%20for%20You%3F)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=commercetools%20Foundry%20vs.%20SFCC%3A%20What%E2%80%99s%20Right%20for%20You%3F&source=Gspann) E-Commerce Commercetools B2B Composable Commerce Headless #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## GSPANN at Adobe Summit # GSPANN is Proud to be a Silver Sponsor of **Adobe Summit 2024** #### This year’s Adobe Summit welcomed over 10,000 attendees from across the globe. If you were not one of those in attendance, here’s a blog that will give you a quick and valuable overview of what went on at the conference. We are still buzzing from the energy and enthusiasm the Adobe community brought to Las Vegas for Adobe Summit 2024. It was an action-packed event (as expected) with so much great news, content, and entertainment, but as with any event, it’s the people and interactions that made it special. This year’s Adobe Summit focused on content experience management (CXM) - numerous innovative ideas and valuable insights were shared. Here are key takeaways that we believe have the potential to transform the industry. **1\. Adobe Commerce Storefront has arrived.** New tools to build storefront experiences are here. This is the biggest development on the frontend since Adobe’s acquisition of Magento. Edge Delivery Services, Commerce Dropins, and Content Blocks are now combined to create faster shops on the web. These micro, serverless frontend components can be included in any framework. **2\. Adobe has given legs to its AI assistant** The Adobe Experience Platform houses offerings such as the Adobe Customer Journey Analytics solution, Journey Optimizer tool, and Real-Time Customer Data Platform. The Adobe AI Assistant sits inside each application, supporting users in completing various tasks. Instead of staying in the single app, Adobe has given legs to its virtual assistant to run across the solutions within the Experience Platform. In doing so, the Adobe AI assistant: - creates cross-application workflows to mechanize tasks - auto-generates audience segments - answers to customer questions - delivers new resources, assistance, and powers to improve productivity - democratizes in-app knowledge to extended teams and - “unleashes” new ideas via its conversational interface. **3\. Bringing data into the Adobe environment just got easier** Adobe’s new Federated Audience Composition solution makes enterprise data amassed in warehouses and specialist data stores actionable to augment real-time customer journeys. In other words, Adobe is letting customers keep their data on a platform like AWS, Databricks, or Snowflake. But, at the same time, enabling them to tap into the intelligence and draft off it. It’s also doing something wildly important for AI: closing the gap between the models and data, exposing AI to more high-quality, secure data, and improving AI outputs across the Experience Platform. **4\. The new Adobe GenStudio reimagines the content supply chain** Creating and optimizing a customer content supply chain that crosses customer-facing functions is no small feat. It can all become chaotic as CX teams deal with different suppliers, offshoots, and automated processes that depend on other automated processes. That’s where the new [Adobe GenStudio](https://gspann.com/platforms/marketing-platforms/) comes into play. It reimagines the content supply chain’s five “key building blocks” with a GenAI approach: workflow and planning, creation and production, asset management, delivery and activation, and insights and reporting. By applying GenAI across these steps, Adobe aims to overcome some of the biggest bottlenecks, issues, and frictions from planning to review. **5\. B2B businesses may now benefit from Adobe Journey Optimizer** Adobe Journey Optimizer helps B2C businesses establish a flywheel of engagement that is measurable, repeatable, expandable, flexible, and scalable. Adobe has taken these features into the B2B market, equipping cross-functional teams with a unified view of buying groups in customer accounts – and much more. Brands can see the bigger picture and utilize a new unified experimentation feature within Adobe Experience Platform and Journey Optimizer to embed strategic decision-making capabilities within customer journeys. **6\. Adobe’s future for Commerce is combined services** It’s clear that Adobe’s goal is to combine all their Adobe Experience Cloud services together, along with their impressive AI tools, to offer the complete package to enterprise customers - with complete control over commerce, content, analytics, customer journeys, personalization, external integrations, and more. Adobe Experience Cloud, generative AI, and real-time insights empower seamless content management and one-to-one activation, allowing brands to supercharge their digital experiences. These end-to-end suites of digital marketing tools allow personalization at scale. **7\. AI systems have now become tools to scale growth** It has been a year since the launch of Adobe Firefly, a family of creative GenAI models designed for safe commercial use. Adobe made major updates with Structure Reference and Style Reference, which allows the creation of unique images from either the style or structure of a provided source image. In addition, [Adobe GenStudio](https://gspann.com/platforms/marketing-platforms/) allows marketers to plan, create and manage generative AI content across apps. **8\. Adobe Sneaks show how GenAI is enhancing the future of creativity** Sneaks come directly from Adobe employees, many of them eventually become actual Adobe products and features. Cutting-edge technologies this year, focused on CXM, span everything from content creation to brand compliance for digital assets. Hosted by Shaquille O’Neil, American former Basketball player and sports analyst, here are some of this year’s promising projects: - Project Perfect Plays: Accelerates creation of marketing playbooks and executes marketing campaigns using Adobe Firefly GenAI. - Project Get Personal: Leverages Adobe Firefly GenAI to create images tailored to individuals to personalize experiences. - Project Ready Click Go: Enables brands to create a full digital experience in Adobe Experience Cloud in just minutes with generative AI using Adobe Experience Manager. **9\. Folks love GSPANN!** We may be biased. However, we were fortunate to meet many of our partner agencies and solution providers, plus many prospective ones, during the week, and it’s great to hear so many people are enjoying working with our solution and its impact on their merchants. They loved our spacious, practical, eco-friendly jute bags too! Check out the glimpses from the event below: ![Adobe Summit 2024 glimpses](https://images.ctfassets.net/lyvx7el2wsii/5lZCFMeWoexxscTZxeaYcQ/1a682ad5472f29090a31ed003b03848f/Zg4_ZzskWekewCwy_Collage3.avif) ### Final Thoughts Adobe is building some really amazing stuff and giving its customers time to see how it helps and why they should transition to it. As always, there will be some early adopters and those who are resistant to change. Connect with our experts at [#marketing@gspann.com](mailto:#marketing@gspann.com). We’re ready when you’re ready to take on the future of commerce. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published April 4, 2024 #### Share this Document [![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=GSPANN%20is%20Proud%20to%20be%20a%20Silver%20Sponsor%20of%20Adobe%20Summit%202024%20&source=Gspann)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=GSPANN%20is%20Proud%20to%20be%20a%20Silver%20Sponsor%20of%20Adobe%20Summit%202024%20) Data Governance Application Services #### Related Resources [GSPANN at Dreamforce 2024: Rewriting the Future with AI](https://www.gspann.com/resources/events/gspanns-journey-at-dreamforce-2024-embracing-the-future-of-ai-and-innovation) [GSPANN at Shoptalk Fall 2024: Transforming Retail with Technology and Innovation](https://www.gspann.com/resources/events/gspann-at-shoptalk-fall-2024-transforming-retail-with-technology-and-innovation) ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published April 4, 2024 #### Share this Document [![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=GSPANN%20is%20Proud%20to%20be%20a%20Silver%20Sponsor%20of%20Adobe%20Summit%202024%20&source=Gspann)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=GSPANN%20is%20Proud%20to%20be%20a%20Silver%20Sponsor%20of%20Adobe%20Summit%202024%20) Data Governance Application Services #### Related Resources [GSPANN at Dreamforce 2024: Rewriting the Future with AI](https://www.gspann.com/resources/events/gspanns-journey-at-dreamforce-2024-embracing-the-future-of-ai-and-innovation) [GSPANN at Shoptalk Fall 2024: Transforming Retail with Technology and Innovation](https://www.gspann.com/resources/events/gspann-at-shoptalk-fall-2024-transforming-retail-with-technology-and-innovation) ## Worqference 2024 Sponsorship # **A Proud Gold Sponsor for Worqference 2024** #### Join us for one of India’s biggest virtual workshops-only testing conferences from Feb 23-25, 2024. It has a stellar line-up of seasoned Quality Engineering (QE) practitioners, sharing their learnings with over 4000 software testing specialists and enthusiasts looking to upgrade and diversify their skillset. Worqference 2024 is a must-attend testing conference for all quality engineers! The line-up of expert-led workshops at Worqference will help you gain insights and knowledge on the 12 most trending topics from the best in the industry. GSPANN is proud to be a Gold Sponsor of the conference that convenes brilliant testing minds from around the world. The face of GSPANN’s Quality Engineering (QE) in India, Mr. Ajay Balamurugadas (Sr. Director – QE), will be conducting a session, “The Testing Lab,” which will test you with many exercises throughout the software testing lifecycle. Ajay will also be available online at the conference for the attendees to meet and discuss their testing best practices and beyond. As a Gold Sponsor, GSPANN aims to facilitate QE practitioners with the latest testing trends, techniques, and technologies used by testing experts, helping them gain a competitive edge in the industry. The attendees will reap maximum benefits through live training, replays (if they missed a segment), lifetime recording access to the workshops, live Q&A sessions, networking, and much more. Click on the link below to register for an early-bird discount on the website. You can also get 20% off with code GSPANN20. [Register now](https://www.thetesttribe.com/worqference/) on Worqference. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published April 4, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=A%20Proud%20Gold%20Sponsor%20for%20Worqference%202024)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=A%20Proud%20Gold%20Sponsor%20for%20Worqference%202024&source=Gspann) Quality Engineering Automation ### Let's Get in Touch Drop-in your email below to connect for a meeting Email address [Submit](https://www.gspann.com/) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published April 4, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=A%20Proud%20Gold%20Sponsor%20for%20Worqference%202024)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=A%20Proud%20Gold%20Sponsor%20for%20Worqference%202024&source=Gspann) Quality Engineering Automation ## Adobe vs Firebase Analytics # **Adobe Analytics vs. Firebase: Which Mobile Analytics Wins?** #### Don’t pick the wrong mobile analytics tool—compare Adobe Analytics and Firebase to find out which platform best fits your app strategy, growth goals, and data-driven decision-making needs. is a robust and highly adaptable analytics program ideal for big businesses with substantial budgets and intricate needs. Google [Firebase Analytics](https://gspann.com/services/digital-services/digital-marketing/#analytics) is an excellent option for startups and smaller enterprises, especially those already utilizing Firebase services for app development, as it is more accessible, user-friendly, and integrated. This blog gives you solid criteria for comparison. It helps you choose the right tool for your mobile analytics needs. It is critical to comprehend the significance of website and mobile analytics for a firm’s success. Among other things, analytics offers visitor behavior, conversion rates, and traffic information. You can use this information to enhance user experience, improve website and mobile optimization, hone marketing tactics, and increase revenue. You could find it difficult to fully understand your clients and properly adjust your app to their needs without these key metrics and analytics. Website and mobile analytics also give you useful information about how well various marketing initiatives and platforms are doing, which helps you allocate your resources more effectively. Analytics are vital for any company hoping to thrive in the digital world. ### **Basis** for Comparison When comparing one software technology to another, it’s important to determine a set of criteria. For this blog, we have chosen the criteria summarized in Table 1. | Basis | Description | | --- | --- | | Data Gathering and Monitoring | Evaluates the efficiency and effectiveness with which each platform can collect, process, and provide real-time insights from various data sources. | | Real-Time Monitoring | Determines the ability of each system to promptly analyze and display data, enabling immediate decision-making and timely response to emerging trends or issues. | | Integration and Ecosystem | Gives you an idea of how well each platform can connect with various data sources and applications, which is essential for a seamless analytics workflow. | | SDK and Platform Support | Shows the ease with which developers can implement analytics on different operating systems and devices, affecting the platform's versatility. | | Data Retention and Storage | Impacts on how much historical data can be stored and accessed for long-term analysis and compliance with regulations. | | Monitoring and Personalizing Events | Reflects the platform's capability to track user interactions and tailor analytics to specific business needs. | | Customization and Flexibility | Indicates the degree to which a platform can adapt to unique analytical requirements and evolve with a business's growth. | | Pricing Model | Ensures that the costs align with the budget and the value delivered by the platform, affecting its overall affordability and return on investment. | | User Attribution | Helps in understanding the effectiveness of marketing campaigns by tracing user actions back to the source. | | User Authentication | Determines the security level of the platform and the ability to control access to sensitive data analytics. | | Target Audience | Shows which user demographics the platform is designed for, influencing its usability and feature set. | | Other Useful Features | Other useful features can significantly enhance the analysis process and offer competitive advantages. | Table 1: Comparison Criteria We have also included a low, medium, or high score for each comparison aspect. The score is based on our professional experience and expertise. Low means that the platform had minimal value in the particular comparison element. A score of high indicates an outstandingly high value in this area, whereas medium indicates a moderately acceptable value. Table 2 offers a quick reference comparison between the two platforms. ![Adobe Analytics vs. Firebase](https://images.ctfassets.net/lyvx7el2wsii/4xVGVD3iIYIBY5dsevlRs9/8fb43247735da592ec7a291a8742bdff/Adobe_Analytics_vs._Firebase.png) Unlock the content below to view our detailed analysis. Now that you know how the comparisons will be made and scored, let’s jump in and start with Data Gathering and Monitoring. ### **Data Gathering** and Monitoring **Adobe:** - The primary areas of concentration are marketing and web analytics. It is intended to monitor how users interact with apps and websites. - Adobe Analytics typically requires a JavaScript code implementation on your website or app. It uses tags and variables to track user interactions and collect data. - It uses an SDK and a JavaScript library for data gathering, which must be manually implemented on your website or application along with tracking code. - provides a robust reporting interface with a wide range of pre-built reports. Users can analyze data related to user behavior, conversion funnels, and more. - **Score:** Low\|Medium\| **High** **Google Firebase Analytics:** - Mobile app analytics is the focus of Firebase Analytics. - Data is automatically collected without requiring a lot of code to be implemented. - Firebase relies on SDK (Software Development Kit) integration into your mobile or web application. It supports multiple platforms, including Android, iOS, and web. - Firebase offers a console where users can view analytics reports, track user engagement, and monitor performance metrics. - Firebase Analytics SDKs are available for iOS, Android, and Unity, among other mobile platforms. - **Score:** Low\|Medium\| **High** ### **Real-Time** Monitoring **Adobe:** - Unlike Firebase Analytics, Adobe Analytics offers real-time reporting, but a slight processing latency can occur. - [Adobe Analytics](https://gspann.com/platforms/experience-platforms/) typically relies on server calls for data collection. It provides real-time reporting but may not have the same level of instant data synchronization. - **Score:** Low\| **Medium** \|High **Google Firebase Analytics:** - Firebase Analytics offers near real-time reporting, which is very helpful for tracking user activity and campaign effectiveness as events take place. - Google Firebase's real-time database allows instant data updates and synchronization across clients. - **Score:** Low\|Medium\| **High** ### **Integration** and Ecosystem **Adobe:** - The Adobe Marketing Cloud package, which contains several tools for content management, advertising, and marketing, includes Adobe Analytics. - It is compatible with other Adobe products, including Adobe Target and Adobe Experience Manager. - By integrating data from numerous offline and online sources, Adobe Analytics gives organizations a thorough understanding of client behavior. - **Score:** Low\|Medium\| **High** **Google Firebase Analytics:** - As a component of the larger Firebase platform, Firebase Analytics provides several app development features, such as hosting, real-time databases, cloud functionalities, authentication, and more. - Because of Firebase Analytics' close integration with other Firebase services, data sharing between Firebase Authentication, Cloud Firestore, and Cloud Functions is easily possible. - **Score:** Low\| **Medium** \|High ### **SDK and** Platform Support **Adobe:** - SDKs for online, mobile, and streaming media are all available from Adobe Analytics. - Adobe Analytics provides a JavaScript library for web analytics, allowing you to implement tracking code on your website. - Adobe offers SDKs for mobile app platforms, including Android and iOS. These SDKs enable you to integrate Adobe Analytics into your mobile applications. - Adobe Analytics supports web analytics for desktop and mobile web applications. - Adobe Analytics has dedicated SDKs for mobile platforms, supporting Android and iOS applications. - **Score:** Low\|Medium\| **High** **Google Firebase Analytics:** - Firebase Analytics offers SDKs for iOS, Android, Unity, and C++, primarily focusing on mobile app analytics. - Firebase provides a JavaScript SDK for web applications, allowing you to integrate analytics into your website. - Firebase has SDKs for various mobile platforms, including Android and iOS, making it versatile for mobile app development. - Firebase Analytics supports analytics for web applications. - Firebase is particularly strong in mobile app analytics, seamlessly supporting Android and iOS platforms. - **Score:** Low\| **Medium** \|High ### **Data Retention** and Storage **Adobe:** - Adobe's data centers are where data is typically kept, and your ability to modify data retention guidelines is restricted. - Depending on your Adobe Analytics subscription, data retention may change. - Users of Adobe Analytics can set up data retention policies according to their requirements. The time that data is kept within the Adobe Analytics interface is customizable. - Users can choose how long to keep various kinds of data, such as report suites, aggregated data, and raw data. - The Adobe Data Warehouse houses raw data, giving customers comprehensive information for in-depth study. Adobe's cloud architecture offers scalable and safe storage for Adobe Analytics data. - **Score:** Low\|Medium\| **High** **Google Firebase Analytics:** - You can export raw data from Firebase to BigQuery for in-depth analysis. - You can create unique retention policies and have more control over how long data is stored. - Firebase allows users to set up data retention policies, giving them the choice of how long to keep data. - Although Firebase provides preset retention policies, users can change these to suit their needs for data management. - Firebase's NoSQL real-time database allows for instantaneous updates and client synchronization. In addition, Firebase offers cloud storage for documents and other resources related to your application. - **Score:** Low\| **Medium** \|High ### **Monitoring and** Personalizing Events **Adobe:** - Adobe Analytics offers robust event tracking features, which lets you fully customize the metrics, dimensions, and parameters of event tracking. - Custom dashboards and reports can be made based on your unique tracking needs. - Real-time reporting features, a powerful reporting interface, and a wide range of customization choices for making customized events are all hallmarks of Adobe Analytics. - The platform offers great versatility by enabling customers to design unique segments, variables, and events. - **Score:** Low\|Medium\| **High** **Google Firebase Analytics:** - Firebase Analytics provides event monitoring; however, it might offer less customization or flexibility than Adobe Analytics. - Firebase provides crash reporting and a console for tracking metrics for increased app reliability. - Firebase personalization is made possible by features like user properties and dynamic links, allowing customized experiences based on user characteristics. - **Score:** **Low** \|Medium\|High ### **Customization** and Flexibility **Adobe:** - With the high degree of customization available from Adobe Analytics, companies may design intricate bespoke reports and examine data points suited to their requirements. - Businesses may efficiently target specific consumer groups with Adobe Analytics' advanced customer segmentation feature, which enables a wide range of criteria to be applied. - Adobe Analytics offers a wide range of customization possibilities for both online and mobile analytics. The platform's adaptability is demonstrated by the variety of use cases and configurations it can support. - Businesses searching for a complete marketing solution benefit from increased flexibility through the Adobe Marketing Cloud integration. - **Score:** Low\|Medium\| **High** **Google Firebase Analytics:** - Developers and companies of all skill levels can utilize Firebase Analytics because of its user-friendly design and intuitive interface. - With its emphasis on event and conversion tracking, Firebase Analytics is especially helpful for app developers who want to keep an eye on certain user interactions inside their apps. - Firebase is renowned in the field of mobile app analytics for its adaptability. Developers can customize events and user properties by integrating the SDK to enable customization. - Mobile applications, particularly those that need real-time data updates, can be made more flexible with the help of technologies like Dynamic Links and the real-time database. - **Score:** Low\| **Medium** \|High ### **Pricing** Model **Adobe:** - Generally, Adobe Analytics has a subscription-based pricing structure. - Prices might change depending on how often you use it and what features you need. - Adobe Analytics typically follows a subscription-based pricing model, with costs influenced by the number of report suites and data volume. - Pricing may be customizable for larger enterprises with specific needs. - **Score:** Low\|Medium\| **High** **Google Firebase Analytics:** - A generously limited free tier is available from Firebase Analytics. - You could have to pay more depending on the volume and usage of data if you require more features and comprehensive data. - Firebase operates on a pay-as-you-go, usage-based pricing model, where costs are incurred based on resource consumption. - Firebase offers a free tier (Spark Plan) for limited usage, making it accessible for small projects and developers. - **Score:** **Low** \|Medium\|High ### **User** Attribution **Adobe:** - Adobe Analytics offers various attribution models to clarify how different marketing channels and touchpoints affect conversions. - With customized variables and support for several attribution models, Adobe Analytics provides sophisticated tools for attributing user behaviors to marketing channels. - The Device Co-op feature strives to improve cross-device attribution by offering a more thorough picture of user journeys across devices. - **Score:** Low\|Medium\| **High** **Google Firebase Analytics:** - Although Firebase Analytics provides attribution modeling, it is less sophisticated and adaptable than Adobe Analytics. - In addition to integrating with Google Analytics for Firebase, Firebase Analytics offers attribution reports and insights into user acquisition sources. - Features that aid with cross-platform tracking and user experience continuity include Firebase Dynamic Links. - **Score:** **Low** \|Medium\|High ### **User** Authentication **Adobe:** - Although it can interact with other authentication systems, Adobe Analytics does not include built-in user authentication features. - Adobe Analytics is not a dedicated authentication service but can work with external authentication systems. - Its focus is on analytics and is often used in conjunction with other services that handle user authentication. - **Score:** **Low** \|Medium\|High **Google Firebase Analytics:** - With Firebase's integrated user authentication functionality, you can monitor user behavior for both authenticated and anonymous users. - Firebase Authentication is a comprehensive service designed to handle user authentication across different platforms. - It offers a variety of authentication methods, integrates with popular identity providers, and provides real-time updates on user authentication states. - **Score:** Low\|Medium\| **High** ### **Target** Audience **Adobe:** - Large businesses usually utilize Adobe Analytics, particularly those with sophisticated analytics requirements and a well-established web presence. - The primary target audience for Adobe Analytics is enterprise-level companies and organizations. It provides cutting-edge functionality and features appropriate for massive data analysis. - Adobe Analytics is appropriate for businesses with various marketing requirements because it is a component of the Adobe Marketing Cloud, a more comprehensive suite of marketing solutions. - Adobe Analytics caters to enterprises and marketing professionals, emphasizing the analysis of user behavior, marketing attribution, and web analytics. - Adobe Analytics provides extensive customization options for analytics, making it suitable for organizations with complex requirements. - **Score:** Low\| **Medium** \|High **Google Firebase Analytics:** - For small and medium-sized enterprises, startups, and app developers—especially those who use Firebase services for app development—Google Firebase Analytics is a better fit. - Mobile app analytics is the main purpose of Google Firebase Analytics. It is a component of the larger Firebase platform, which offers hosting and app development services. - With a focus on mobile app development, Google Firebase provides numerous services, such as real-time databases and cloud functions, to a targeted audience of application developers. - Google Firebase is developer-centric, offering tools and services tailored for mobile app development, testing, and engagement. - Google Firebase is designed for simplicity and ease of use, making it accessible for developers and businesses with straightforward app development needs. - **Score:** Low\| **Medium** \|High ### **Other** Useful Features **Adobe:** - For A/B testing and personalization, Adobe Analytics connects with Adobe Target, allowing companies to maximize user experiences. - Adobe Analytics is well-suited for businesses seeking a comprehensive analytics suite focusing on web and marketing analytics. - Adobe Analytics integrates seamlessly with other Adobe Marketing Cloud solutions, providing an integrated marketing and analytics environment. - **Score:** Low\|Medium\| **High** **Google Firebase Analytics:** - Firebase Crashlytics comes with it to track and analyze app crashes and problems. - Firebase is particularly strong for mobile app development, offering real-time features, serverless functions, and app testing and engagement tools. - Firebase integrates well with other Google Cloud Platform services, enhancing scalability and providing broader cloud-based features. - **Score:** Low\| **Medium** \|High ### **Conclusion** Your budget, the size and needs of your company, and your degree of technical experience must be considered when selecting the best online analytics platform for your enterprise. If affordability and ease of use are important considerations, Google Analytics is a great option. Adobe Analytics might be a better choice if your company needs in-depth research, data visualization, and sophisticated capabilities. The best option ultimately depends on your company's unique needs and objectives. The best platform to employ will depend on your company's needs and financial constraints. For small and medium-sized firms, Google Analytics offers an easy-to-use and reasonably priced tool. In contrast, Adobe Analytics provides a more complete analytics platform. To utilize both platforms effectively takes a certain level of technical know-how and a thorough comprehension of their features and functionalities. The choice between Adobe Analytics and Google Firebase depends on your specific use case, whether you prioritize a comprehensive suite of marketing tools and analytics (Adobe Analytics) or a platform tailored for mobile app development with real-time capabilities and additional cloud services (Google Firebase). Consider the nature of your projects, analytics requirements, and the broader features that align with your development and engagement goals. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published March 27, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Adobe%20Analytics%20vs.%20Firebase%3A%20Which%20Mobile%20Analytics%20Wins%3F)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Adobe%20Analytics%20vs.%20Firebase%3A%20Which%20Mobile%20Analytics%20Wins%3F&source=Gspann) Mobility Retail B2C Adobe Customer Experience Data Governance #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published March 27, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Adobe%20Analytics%20vs.%20Firebase%3A%20Which%20Mobile%20Analytics%20Wins%3F)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Adobe%20Analytics%20vs.%20Firebase%3A%20Which%20Mobile%20Analytics%20Wins%3F&source=Gspann) Mobility Retail B2C Adobe Customer Experience Data Governance #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Cross-Device Tracking Benefits # **Cross-Device Tracking: Improve CX & Cut Wasted Ad Spend** #### Are you wasting ad dollars on the same customer? Learn how cross-channel and cross-device tracking helps unify journeys, improve CX, and eliminate costly targeting inefficiencies. Users often switch between smartphones, tablets, and desktops during their path to interact with online content. From [customer experience analytics](https://gspann.com/platforms/marketing-platforms/) point of view, tracking visitors across various devices is crucial. This produces many opportunities to know your customers, that provides a complete picture of the customer journey. It enables data-driven decisions, enhances user experiences, and helps you tailor your strategies to meet the evolving needs of consumers across various digital touchpoints. This is where [Adobe’s Cross-Device Analytics](https://www.gspann.com/platforms/adobe/) comes into play. ### **Cross-Device** Tracking Cross-device tracking stitches together different user sessions that take place on different platforms. It utilizes the Experience Cloud ID service and device graph to stitch together past visits from various devices. It can assist with a range of scenarios, such as: - **User Interaction Preferences:** Determining the preferred methods for users to engage with online content and identifying which devices generate the most traffic. - **Cross-Device Purchasing Behavior:** Tracking customers who add items to their cart using a PC but finalize their purchases on mobile devices. - **Page-Specific Drop-offs and Cross-Device Navigation:** Identifying specific pages on mobile devices or PCs where visitors tend to abandon their session and continue their navigation on another device which may indicate potential technical issues. **Limitations of Cross-Device Analytics** Cross-Device Analytics (CDA) is a powerful and innovative tool; however, its applications are limited. Some of its limitations include: - **Exclusive to Adobe Analytics Ultimate:** CDA is available only with the Adobe Analytics Ultimate package, which may not be part of your subscription. - **Workspace Dependency:** CDA functionalities are confined to the Adobe Analytics Workspace environment, which can be restrictive for users accustomed to other analytics interfaces or platforms. - **Lack of Real-Time Data:** Since CDA is based on a virtual report suite, it does not support real-time reporting, which can be a significant disadvantage for businesses that require immediate data insights. - **Report Time Processing Alignment:** CDA operates in conjunction with Report Time Processing. As a result, not all metrics and dimensions are compatible with CDA. Key elements that are not supported include: - **Single Access:** Metrics that count the times a unique value is set during a single visit. - **List Variables (List Vars):** Variables that capture multiple values in a single hit. - **Counter eVars:** eVars that increase each time they are set during a visit. - **Linear Allocation eVars:** eVars that distribute credit evenly across all values received during conversion. - **Confined to One Report Suite:** CDA cannot amalgamate data from multiple report suites. This limitation restricts data analysis within a single report suite, potentially omitting a holistic view when multiple report suites are used. ### **Cross-Channel** Tracking Cross-device customer tracking follows a single user across multiple devices (such as smartphones, tablets, and laptops). In contrast, cross-channel tracking monitors a user's interactions across different platforms or mediums (like email, social media, and websites). Usage examples of cross-channel tracking include: - **Optimize the Marketing Budget:** Allocate funds based on cross-channel performance to maximize return on investment. This ensures you direct your resources toward channels that yield the best results. - **Enhance User Experience:** Personalize and optimize the user experience across various channels to encourage loyalty and secure repeat business. - **Data Integration and Analysis:** Merge data from website analytics, email marketing, social media platforms, and online advertising to analyze customer journeys, identifying the most impactful touchpoints and campaigns. ### **How to Track** Multi-Channel Touchpoints Tracking customer interactions across multiple channels can be complex, especially when these touchpoints span various platforms and communication methods. Consider a scenario where a customer visits a website and shortlists their favorite products. However, they have some questions and decide to contact customer service. The service agent then provides the necessary information, assisting the customer in determining. Subsequently, the customer downloads the company's mobile app and completes a purchase through it. ![](https://images.prismic.io/gspann/Zg4utjskWekewCuM_Image1_Multi-ChannelMarketing.png?auto=format,compress) **The Multi-Channel Tracking Challenge** The main challenge in this scenario is that the customer's touchpoints are dispersed across different channels, not merely other devices. This raises a significant question: **Can any analytics tool sufficiently attribute and allocate a customer's journey across diverse channels?** While Cross-Device Analytics can effectively link interactions between web and app touchpoints, it falls short when integrating offline interactions, such as those with customer care. This limitation means that we may not acquire a complete 360-degree view of the customer's experience. By excluding the customer care touchpoint, the analytical data only partially represents the customer's journey. CDA is adept at stitching together activities on different devices but does not account for the cross-channel interactions that are integral to the customer's experience. To truly understand your customers, you need [customer experience analytics](https://gspann.com/platforms/marketing-platforms/) solution that seamlessly integrates data from all touchpoints—online and offline. This holistic view is crucial for delivering personalized experiences and making informed business decisions. Without it, you risk having an incomplete understanding of your customers' pathways to purchase. Imagine a scenario where a regular customer who typically makes purchases through your app begins browsing your website without signing in. This instance illustrates the importance of Cross-Channel Analytics (CCA), designed to handle these complex scenarios by bridging the data across multiple channels and sources. **The Role of Cross-Channel Analytics** Cross-channel analytics is crucial in analyzing and understanding user interactions and behaviors across various marketing or communication channels. This analytical approach strives to: - Provide a holistic view of the customer's journey and interactions. - Allow businesses to optimize their marketing strategies. - Enhance the overall customer experience. **The Mechanism of Cross-Channel Analytics** Cross-channel analytics offers the flexibility to aggregate data from diverse sources and channels. It achieves this by: - Utilizing a common identifier across all data sets to link different interactions. - Integrating these data points to create a unified data set. - Enabling a comprehensive analysis of user performance and behavior across all channels. By leveraging cross-channel analytics, you may ensure capturing all relevant customer interactions, even when those occur across different platforms and without the continuity of a user login. This in-depth understanding is essential for tailoring marketing efforts and improving customer engagement in a multi-channel environment. **Using CCA for Attribution Modeling** ![](https://images.prismic.io/gspann/Zg4utjskWekewCuL_Image2_AttributionModeling.png?auto=format,compress) Attribution modeling is a critical aspect of cross-channel analytics. It involves attributing credit to different marketing channels or devices contributing to a conversion. When datasets with a common identifier are merged, attribution can be conducted across multiple channels and devices. **Challenges with Multiple Datasets** One of the main challenges with attribution in cross-channel analytics is the potential for siloed information. Not every record within the Cross-Channel Analytics (CCA) dataset may have the necessary data to support standard out-of-the-box attribution models. This leads to the question: ‘How can these records be utilized for analysis and how can they be stitched together, if at all possible?’ **Stitching Algorithm in CCA** The stitching algorithm within CCA addresses this challenge by providing a powerful feature that: - Ensures all records share common identifiers. - Considers both authenticated and unauthenticated sessions. CCA offers a range of beneficial functionalities, including: - Customizable replay frequency and lookback length. - Various other advanced features to gain a holistic report of customer interactions. **The Relationship Between CDA and CCA** Although Cross-Device Analytics (CDA) and Cross-Channel Analytics (CCA) have similar objectives, their implementation varies due to underlying architectural differences. CDA can be viewed as a service that is part of the broader CCA framework. When used together, CCA and CDA: - Enhance the understanding of an audience. - Optimize marketing efforts more effectively. These two analytical approaches work in tandem to provide a more comprehensive view of customer interactions and behaviors across various devices and channels. By leveraging both CDA and CCA, you can effectively track and attribute customer engagements, allowing for more informed decisions and strategic marketing optimizations. The synergy between these tools is invaluable in understanding the full scope of customer behaviors in a multi-faceted digital environment. ### **Conclusion** Cross-Device Analytics (CDA) is a valuable tool for those who wish to monitor and analyze the patterns of users as they switch between various devices—such as desktop computers, laptops, smartphones, tablets, and other connected gadgets—in their interactions with a brand or platform. This includes understanding the frequency with which users transition from one device to another. However, it would be beneficial to integrate CDA with CCA to expand the scope of insight into more than just device-switching behavior. CCA is designed to amalgamate and make sense of data from various sources, broadening the reach to a broader audience. Recognizing that individuals have distinct preferences for how they communicate, using multiple channels—including email, social media, and search engines—increases the chances of connecting with various segments of your target market. If CCA does not resonate with your business model, then CDA would be preferable. Both CDA and CCA present a wealth of opportunities and areas for growth that your business can capitalize on. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F1tsbqzn45JpD9eBzGz37wh%2Fcc070194df98d71f72a6fc26cff45bfe%2FShruti_Pandeya-Digital_Marketing.jpg&w=768&q=75) ## Shruti Pandeya Digital Marketing Published March 27, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Cross-Device%20Tracking%3A%20Improve%20CX%20%26%20Cut%20Wasted%20Ad%20Spend)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Cross-Device%20Tracking%3A%20Improve%20CX%20%26%20Cut%20Wasted%20Ad%20Spend&source=Gspann) Digital Marketing B2C Customer Experience Personalization Manufacturing #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F1tsbqzn45JpD9eBzGz37wh%2Fcc070194df98d71f72a6fc26cff45bfe%2FShruti_Pandeya-Digital_Marketing.jpg&w=768&q=75) ## Shruti Pandeya Digital Marketing Published March 27, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Cross-Device%20Tracking%3A%20Improve%20CX%20%26%20Cut%20Wasted%20Ad%20Spend)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Cross-Device%20Tracking%3A%20Improve%20CX%20%26%20Cut%20Wasted%20Ad%20Spend&source=Gspann) Digital Marketing B2C Customer Experience Personalization Manufacturing #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Composable Commerce Overview # **Composable Commerce with commercetools** #### Is commercetools living up to the hype? Explore whether this composable, API-first platform truly delivers on its promise of agility, scalability, and innovation in modern commerce. In the dynamic world of e-commerce, where customer expectations and digital technologies evolve at breakneck speed, businesses seek platforms that offer unparalleled flexibility and innovation. Enter commercetools, a leader in the next wave of [digital commerce solutions](https://gspann.com/platforms/commerce-platforms/). Year-over-year revenue growth in the digital commerce platform market underscores the importance of selecting the appropriate e-commerce platform for business requirements. Table 1 illustrates how various digital commerce vendors are positioned. This information might assist you in making a well-informed choice as to which platform is best for your business. | LEADERS | CHALLENGERS | NICHE PLAYERS | VISIONARIES | | --- | --- | --- | --- | | Shopify, Salesforce, commercetools, Adobe, SAP | Kibo, BigCommerce, HCL Software | Infosys Equinox, THG Ingenuity, Sana Commerce, Unilog, Scayle | Elastic Path, VTEX, Spryker, Oro, Shopware | Table 1: The Digital Commerce Landscape ### **Understanding** commercetools commercetools, a member of the MACH Alliance, promises to revolutionize how you create, deploy, and manage e-commerce experiences. Unlike traditional e-commerce platforms, which often closely link the front and back end components together, commercetools separates the two. This separation, known as headless commerce, allows for greater flexibility in developing and presenting [e-commerce](https://gspann-staging.netlify.app/services/technology-services/e-commerce/) applications across various customer touchpoints. This allows you to use any front-end technology to deliver unique shopping experiences on websites, mobile apps, social media, and IoT devices. Further, commercetools provides full omnichannel support, ensuring consistent and personalized customer experiences across all channels and touchpoints. **Components of commercetools** Commercetools consists of several critical components. Here is an overview to aid in your understanding: - **Composable Commerce for B2B / B2C:** The commercetools’ ‘Composable Commerce for B2B/B2C’ component supports business-to-business (B2B) and business-to-customer (B2C). It facilitates a flexible approach that allows you to select and integrate various best-of-breed commerce services to create a customized platform tailored to your specific needs. - **Extensive API:** Table 2 shows the various Application Programming Interface (API) categories supported by commercetools. | API Category | Description | | --- | --- | | Cart Discounts | Configure discount for a cart | | Categories | Organizes products | | Channels | Model warehouse and stores | | Custom Objects | Manage custom data model as an extension to the commercetools models | | Customers | Manage customers | | Customer Groups | Group customers based on specific attributes | | Discount Codes | Configure discounts that can be applied to the cart | | Inventory | Manage online and store inventory | | Payments | Manage payments | | Product Discounts | Provide discounts for products | | Products | Product information | | Product Projections | Product search features | | Product Types | Define product models | | Orders | Manage orders | | Shipping Methods | Manage shipping methods | | Shopping Lists | Manage wishlists | | Tax Categories | Manage tax categories | Table 2: commercetools API Categories - **Merchant Center:** The Merchant Center is an administrative application for commercetools composable commerce, enabling comprehensive management of all project aspects. This component controls features like dashboards, data modeling, product management, inventory management, discounts, customer management, and project settings (e.g., currency, language, tax, and shipping methods). ![](https://images.prismic.io/gspann/Zf0Q_M68zyqdRp0S_Image1_MerchantCenterProductsView.png?auto=format,compress) - **commercetools Frontend:** Facilitates storefront delivery. The commercetools Frontend Studio serves as an interface utilized by business users (e.g., SEO specialists, marketers, and translators) and developers to create, manage, and modify commerce websites constructed with commercetools Frontend - **commercetools Foundry:** Launch within weeks using a pre-designed solution accompanied by a comprehensive array of customized resources, best practices, expert services, and AI tools. - commercetools Foundry enables you to realize your vision for commerce seamlessly. - **commercetools Checkout:** Decrease implementation time and effort by 80%; concentrate on exploring new channels and touchpoints that can transform into exceptional shopping experiences - **commercetools Connect:** Accelerate time to market and simplify integrations further with low-code connectors. - **Global Expansion Readiness:** Supports multiple languages and currencies, simplifying international commerce operations. ![](https://images.prismic.io/gspann/Zf0Q-868zyqdRp0R_Image2_MerchantCenterSettings.png?auto=format,compress) ### **Some commercetools** Features That Set It Apart from the Crowd Now that you have an idea of commercetools and what components are under its umbrella, let’s look at how commercetools is beneficial for e-commerce businesses **Flexibility and Customization** commercetools gives businesses the freedom to design and implement unique customer experiences without being constrained by the limitations of traditional e-commerce platforms. This flexibility is essential for brands that want to stand out in a crowded marketplace. **Faster Time to Market** The microservices architecture and API-first approach mean new features and integrations can be developed and deployed rapidly. This agility allows you to respond quickly to market changes or customer needs. commercetools Foundry helps in Faster Time to Market. **Enhanced Customer Experiences** With commercetools, companies can harness the power of modern technologies to create highly personalized, engaging, and seamless shopping experiences across all digital touchpoints. This focus on customer experience is critical to building loyalty and driving sales. Commerce Frontend Studio, Nextjs commerce, React storefront, Vue storefront, Custom UI, and others can leverage commercetools API to provide Customer experience. **Scalability and Performance** Whether you're handling spikes in traffic during peak shopping seasons or expanding your product offerings, commercetools' cloud-native infrastructure ensures your e-commerce platform can scale smoothly and maintain high performance. commercetools is available in different geographies on Amazon Web Services (AWS) and Google Cloud Platform (GCP). **Future-Proof Technology** As an API-first, headless platform, commercetools is built to integrate with future technologies, ensuring you can always leverage the latest AI, AR/VR, and beyond innovations to enhance your e-commerce strategies. **commercetools Composable Reference Architecture** By its very nature, there are many ways to implement any system leveraging the composable commerce architecture. However, based on our experience, we present you with an example reference architecture, as shown in Image 3. ![](https://images.prismic.io/gspann/Zf0Q-s68zyqdRp0Q_Image3_ExampleComposableReferenceArchitecture.png?auto=format,compress) ### **Conclusion** If you were to ask the question, “is composable commerce with commercetools worth the hype,” the answer is a resounding “yes!” commercetools is not just another e-commerce platform; it's a comprehensive solution that empowers businesses to navigate the complexities of modern e-commerce easily. By prioritizing flexibility, scalability, and customer experience, commercetools stands out as a visionary platform that helps you redefine what's possible in digital commerce. Whether you're a small startup or a global enterprise, commercetools offers the tools and capabilities needed to create compelling, customized e-commerce experiences that meet the demands of today's tech-savvy consumers. As the digital marketplace continues to evolve, commercetools is poised to lead the charge, offering a robust foundation for innovation and growth in the e-commerce sector. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5pS3hXVTtomMvIwXB3ab1z%2Faac76888e8be17992c25ed06aeaaaae5%2FHarish_Sangavarapu-Director-App_Dev.jpg&w=768&q=75) ## Harish Sangavarapu App Dev Published March 22, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Composable%20Commerce%20with%20commercetools)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Composable%20Commerce%20with%20commercetools&source=Gspann) Composable Commerce E-Commerce Retail B2B Commercetools Headless #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5pS3hXVTtomMvIwXB3ab1z%2Faac76888e8be17992c25ed06aeaaaae5%2FHarish_Sangavarapu-Director-App_Dev.jpg&w=768&q=75) ## Harish Sangavarapu App Dev Published March 22, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Composable%20Commerce%20with%20commercetools)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Composable%20Commerce%20with%20commercetools&source=Gspann) Composable Commerce E-Commerce Retail B2B Commercetools Headless #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## AEM Cloud Migration Guide # **AEM as a Cloud Service: Step-by-Step Migration Guide** #### Ready to scale with AEM Cloud? Learn best practices for migrating from on-prem to Adobe Experience Manager as a Cloud Service—so you don’t risk downtime, inefficiency, or missed performance gains. AEM as a Cloud Service helps you create high-performance, high-impact experiences without breaking the bank. It leverages cloud scalability, security, and agility, allowing you to deliver compelling content quickly across your digital channels. AEM as a Cloud Service employs a continuous integration and delivery (CI/CD) model, ensuring that users can access the latest features and updates without needing manual upgrades or patches. This model significantly reduces the operational overhead and simplifies the management of digital experiences, making it an attractive choice for organizations looking to innovate and scale efficiently in the digital sphere. ### **Why Migrate** to AEM as a Cloud Service? Classic AEM is a large, monolithic application with the same limitations as any legacy non-cloud-native platform. The most notable aspects of any cloud service are scalability and extensibility. This, in part, is what AEM as a Cloud Service brings to the table. AEM as a Cloud Service is a result of refactoring the monolithic AEM application into a set of modular components/services that are cloud native. Because of this refactoring, AEM as a Cloud Service inherits cloud benefits like scalability, agility, and extensibility. Core concepts like replication, asset computing/processing, and repository services are refactored, updated, and included in [AEM Cloud Service](https://www.gspann.com/services/it-services/application-services-and-modernization/#cloudmigration). Here are the key benefits of AEM as a Cloud Service: - Robust on-demand storage - No content freeze and downtime - Protects against cloud disasters and failures - Auto-scaling - Fast rendering and processing of 100% pixel-quality assets - Always up to date with performance enhancements and security updates - Ensures high performance during peak hours of user traffic - Continuous access to the latest innovations ### **Steps to Migrate** AEM to Cloud Service The starting point for any AEM migration project is Cloud Acceleration Manager. This cloud-based tool walks you through the process of preparing for a migration to the AEM as a Cloud Service. It divides the project into three phases, as summarized in the table below. | Phase | Description | | --- | --- | | Readiness Phase | Review your existing AEM website and codebase to understand what might need to change and start the planning process for the migration. | | Implementation Phase | Set up a local AEM instance, refactor your code, set up your deployment pipelines, and transfer content. | | Go Live Phase | Launch your migrated site on AEM cloud services. | Table: AEM Cloud Service Migration Phases The figure below shows a high-level representation of the recommended transition journey to AEM as a Cloud Service. ![](https://images.prismic.io/gspann/331280f7-c1e9-42f8-b724-f7a7de17fe28_Image+1_+Recommended+Transition+Journey.png?auto=compress,format) Let’s now look at the three key phases for an AEM as Cloud Service migration. ### **Readiness** Phase This phase is critical to ensure a smooth and successful cloud migration. At its heart, this phase encompasses three pivotal steps: **Assessment and planning** - Evaluate the current AEM environment identifying existing components, customizations, and third-party integrations. - Understand the prerequisites and requirements for migrating to AEM as a Cloud Service. - Clearly articulate the objectives of migrating to AEM cloud services. - Create a detailed migration plan outlining tasks, timelines, and resource requirements. **Preparation** - Create UX/UI solution designs - Update the existing AEM instance to the latest version compatible with AEM [cloud services](https://www.gspann.com/services/it-services/application-services-and-modernization/#cloudmigration). - Explore the tools and methodologies to ensure a smooth transition without compromising data integrity. **Environment Setup/Configurations** - Configure CI/CD pipelines for production and non-production environments in Cloud Manager to build code from a source repository to an environment. - Configure networking, security settings, and storage according to AEM specifications. - Set up necessary cloud services like caching and load balancing. - Leverage Cloud Manager for a streamlined CI/CD process. The more attention you devote to the readiness phase, the greater the dividends you’ll receive when you go live. It’s easier to catch problems before they occur rather than trying to fix them after deployment. ### **Implementation** Phase This phase is where most of the work is done. In this phase, you must make development changes where you update and modify core aspects of your legacy AEM implementation. Code might require refactoring, and your content needs to be migrated. Code resources are deployed to the cloud, and you should conduct a rigorous round of testing. Here are the highlights of what you need to do during this phase: **Development Changes** - Update resource type mappings and annotations - Modify the Sling Models to ensure cloud compatibility. - Modify configurations to suit the cloud environment. - Create/import users or user groups with the given permissions. **Code Refactoring** Refactor code to follow the best practices of AEM as a Cloud Service and update any deprecated APIs and functionality. **Content Migration** This multi-step process demands planning, tracking, and collaboration between various teams. For the content migration below, refactoring tools can be used. - **Repository Modernizer:** transforms the Maven project into an AEM Cloud Service-compatible project. - **Index Converter:** migrates custom Oak index definitions to AEM cloud services. - **Asset Workflow Migration Tool:** migrates asset processing workflows to AEM Cloud Service. - **Dispatcher Converter:** converts Dispatcher configurations to be compatible with AEM cloud services. - **AEM Modernization Tools:** converts legacy AEM features, including static templates to editable templates, classic UI to touch-UI, and foundation components to core components, to name a few. - **Content Transfer Tool:** assists in moving current content from an on-premises source AEM instance to the target AEM as a Cloud Service instance. Using this tool, you can define which content subset you need to transfer. - **Package Manager:** A zip file facilitates importing and exporting the repository’s mutable content. **Deployment** - Deploy refactored/migrated code to the cloud environment and configure integrations and services. - Implement monitoring tools to track performance, detect issues, and ensure optimal resource utilization. **Testing** - Conduct comprehensive testing to ensure the migrated AEM instance functions correctly. - Perform load testing to validate the system’s capacity to handle expected workloads. ### **Go-Live** Phase With careful preparation and planning, the Go-Live phase need not be a hair-raising roller coaster ride. After carefully following the steps outlined in the Readiness and Implementation phases, you should monitor the live site and be ready to provide support. Here are the important components of the Go-Live phase: - Deploy the system to production, monitor closely, and provide support as needed - Conduct recommended testing cycles (QA, smoke, and more) - Perform smoke test validation - Gather feedback from stakeholders and identify the areas for improvement ### **Conclusion** In conclusion, migrating to AEM as a Cloud Service is a strategic move that offers several benefits, including enhanced scalability, improved performance, and simplified infrastructure management. The process involves a series of critical steps, from assessing the existing setup to deploying the updated codebase in a cloud-native environment. Developers must change their approach significantly, adapting codebases, configurations, and integrations to align with the best practices of AEM as a Cloud Service. It includes refactoring code, adjusting Sling Models, updating Oak indexes, and leveraging cloud-native services for optimal performance. While challenges may arise, a well-executed migration plan, rigorous testing, and a commitment to best practices can pave the way for a successful transition. Ultimately, embracing an AEM cloud migration empowers your company to stay agile in the rapidly evolving digital landscape, ensuring sustained competitiveness and innovation. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2FMTHYf4RPH7fIFeRfVRDYY%2Ffb8bc95753ffecaf957a40756ec5dd9a%2FVenkatalakshmi_Nelluri__Content.jpg&w=768&q=75) ## Venkatalakshmi Nelluri Content Published March 6, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=AEM%20as%20a%20Cloud%20Service%3A%20Step-by-Step%20Migration%20Guide)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=AEM%20as%20a%20Cloud%20Service%3A%20Step-by-Step%20Migration%20Guide&source=Gspann) Adobe Content Management Systems B2B Headless Cloud Services #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2FMTHYf4RPH7fIFeRfVRDYY%2Ffb8bc95753ffecaf957a40756ec5dd9a%2FVenkatalakshmi_Nelluri__Content.jpg&w=768&q=75) ## Venkatalakshmi Nelluri Content Published March 6, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=AEM%20as%20a%20Cloud%20Service%3A%20Step-by-Step%20Migration%20Guide)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=AEM%20as%20a%20Cloud%20Service%3A%20Step-by-Step%20Migration%20Guide&source=Gspann) Adobe Content Management Systems B2B Headless Cloud Services #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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Smart mobile teams are aware that the most important component for a successful five-star mobile app is not just limited to design. You need to thoroughly evaluate metrics, optimize your applications for your target goals, and iterate them to make your app successful. This is true no matter how you define success, be it a better brand, more money, or more engagement. Adobe Analytics’ mobile application KPIs (Key Performance Indicators) track an app’s progress over time, from the early stages of development and marketing to the end products’ income. With the aid of app KPIs, you can evaluate the state of your company’s growth and take appropriate action. For instance, if your active users are declining, it can be a sign that your marketing plan is ineffective. Your mobile app analytics metrics and KPIs should be reported on and reviewed often to increase income. How? By knowing how well your app is performing allows you to enhance it. ### **Why KPI** Monitoring Matters Monitoring KPIs are beneficial for determining your app's value. This is a fantastic technique to get the interest and support of potential customers, investors, and shareholders. A well-planned KPI mechanism can answer the following business questions: - What entices users to visit the mobile website or app? - How long do visitors usually stay? - What features do they use? - Where do they run into issues? - What variables are associated with decisions like purchases? - What influences increased use and sustained retention? Here are some benefits of having a solid KPI monitoring system in place: - It offers context for making strategic decisions. - It complements the financial statement results. - It is a tool for monitoring and managing activities and the people who carry them out. - It can track the variance between actual and anticipated results. - It provides information for activity enhancement. - It examines the consistency between the chosen actions and the goal. ### **Features of an Analytics**-driven E-commerce Mobile App You may think of an analytics-driven mobile app to be a marketing toolkit that provides a bounty of information to boost business. Among other things, your mobile app needs to be focused on user acquisition, engagement, and retention. Image 1 summarizes the desirable features of a mobile app. ![](https://images.prismic.io/gspann/389a890c-b956-4574-a5e8-1ee53d30045c_Image+1_+Mobile+App+Desirable+Characteristics.png?auto=compress,format) ### **Some Challenges** You May Face You need data that provides more customized information to gain insights, segment consumers, and send pertinent marketing messages. However, a lack of consistency in the data from different sources frequently leads to profiles that are too fragmented to be of use. Even though most businesses recognize the value of data protection, many choose to ignore it because of its complexity. Because big data security procedures are lacking in the retail sector, internal and external risks could affect consumer loyalty. Organizations need data from all touchpoints to handle inventory accurately and assist the marketing and sales teams in demand forecasting. Collecting data from specific stores and internet stores is difficult for businesses. As a result, the Adobe Analytics tool is necessary for measuring essential statistics. Maintaining a good customer experience might be challenging if you can contact customers both online and offline. Ensuring your consumers have a positive online experience is a top priority. This is only possible when you use tools like visitor monitoring, user behavior mapping, banners, and landing page impact measurement to help users find information more quickly. For a great in-depth discussion of tracking KPIs in mobile apps, check out our blog: [Attain 5 Star Ratings on Your Mobile Apps by Tracking Key Performance Indicators](https://www.gspann.com/resources/blogs/attain-5-star-ratings-on-your-mobile-apps-by-tracking-key-performance-indicators/). ### **Adobe Analytics** and Mobile App KPI Monitoring Adobe Analytics is a data analytics tool from Adobe Experience Cloud that helps you collect and analyze omnichannel data. You can use this vital data to derive real-time insights, execute effective marketing campaigns, and build better customer experiences. Adobe Analytics is a robust web analytics platform that provides marketing analytics, attribution, and predictive analytics. With this tool, you can analyze and improve your user journeys. ### **Is It the best** fit for my business? Depending on the size of your organization and its needs, using a powerful tool such as Adobe Analytics may be the right solution to your business needs. Table 1 presents you with a checklist of considerations. If your company has at least 50% of these needs, it might be worth considering using Adobe Analytics. | Consideration | Check if Applicable | | --- | --- | | You must have fast and frequent access to data to perform analyses and obtain valuable insights. | | | You engage in significant data sampling. | | | You want to eliminate data silos and guarantee localization. | | | You feel limited due to the constraints of your current tool. | | | You have a sophisticated sales, analytics, and marketing infrastructure. | | | You require an overall perspective of the client's journey. | | | You need security that keeps your digital assets in compliance with all applicable security protocols and laws. | | Table 1: Checklist for Evaluating Business Analytics Needs It’s important to note that Adobe had an older platform called Adobe Experience Manager Mobile (AEM Mobile). This platform has gone [end-of-life](https://helpx.adobe.com/digital-publishing-solution/help/aem-mobile-end-of-life-faq.html) as of April 2021. Adobe recommends that mobile app developers use Adobe Analytics and the AEM Mobile Application Dashboard to achieve the desired KPI monitoring results. ### **What is the AEM** Mobile Application Dashboard? The AEM Mobile Application Dashboard is a comprehensive tool for managing mobile applications and their content. It is an interactive platform that facilitates the creation, building, deployment, and analysis of mobile applications. The dashboard consists of various "tiles," each serving a specific purpose, as shown in Image 2. ![](https://images.prismic.io/gspann/8f4e18b2-187b-4be7-a47c-f703d714acf2_Image+2_+AEM+Mobile+Application+Dashboard.png?auto=compress,format) ### **Using the Adobe** Mobile Analytics SDK To take full advantage of Adobe Analytics, use the [Adobe Experience Platform Mobile](https://experienceleague.adobe.com/docs/platform-learn/data-collection/mobile-sdk/overview.html?lang=en) Software Development Kit (SDK) when developing your mobile app. This DevKit is an analytical tool integrated into the Adobe Experience Platform Mobile SDK, providing comprehensive insights into user behavior and app performance. The Adobe Mobile Analytics SDK provides the following: - **Data gathering for mobile channels:** Gather thorough information for your mobile websites and applications across all major operating systems. - **Mobile engagement research:** Gain insight into user activity on your mobile website, app, or video, including how frequently users launch the channel, if they make purchases there, and more. - **Mobile app dashboards and reports:** Get use statistics that include app store analytics and lifecycle metrics for your apps. You can view trends in user numbers, app launches, average session lengths, retention rates, and crashes. - **Mobile campaign analysis:** Analyze Adobe Campaign data to determine its level of success. Examples of these campaigns include SMS, mobile search advertisements, mobile display ads, and QR codes. - **Geolocation analysis:** You can use the GPS location or locations of interest to determine where app users open and engage with your mobile experiences. - **Pathing analysis:** Track users' movements across your app to see which screens and UI components motivate them to continue using it and which drive them away. ![](https://images.prismic.io/gspann/20b76215-9ac1-4571-b19d-07531b19942a_Image+3_+Pathing+Report+-+Insights+on+User+Navigation.png?auto=compress,format) ![](https://images.prismic.io/gspann/2c2af86c-de8f-423c-94f3-a205bb261e1e_Image+4_+Pathing+Report+%E2%80%93+Specific+Insights+on+a+Path.png?auto=compress,format) ### **Integrating the** SDK into Your App The Adobe Experience Platform Mobile SDK partly powers Adobe's Experience Cloud services and solutions in your mobile applications. The Mobile Core is the foundation of the SDK, which also includes several modular Adobe Experience Cloud solutions and third-party vendor extensions that rely on it. Extensions communicate with the mobile core to deliver capabilities unique to the product or service they represent. Adobe provides Experience Platform Mobile SDKs for cross-platform development frameworks, iOS, and Android. The Data Collection UI manages SDK configuration, allowing for extendable, rules-based integrations and customization. For AEM to track and report tracking data in your app, you must have an Adobe Analytics account. To complete the configuration, the AEM Administrator will first need to: - Set up a Mobile Services report suite for your application and an Adobe Analytics account. - Configure an Adobe Mobile Services (AMS) Cloud Service in Adobe Experience Manager (AEM). To integrate the SDK into your app, you must configure ‘ContentSync’ to pull in the configuration file. ### **Instrument Code** for Full App Tracking The AMS [Phonegap Plugin API](https://github.com/Adobe-Marketing-Cloud/mobile-services/blob/master/docs/ios/phonegap/phonegap-methods.md) offers multiple tracking APIs. These will enable you to monitor various conditions and behaviors, like the sites your users access within your application and the most frequently used features. The AMS plugin's Analytics APIs offer the simplest way to configure your app for tracking. Incorporate the ‘ADB.trackState()’ and ‘ADB.trackAction offers multiple tracking APIs. These will enable you to monitor various conditions and behaviors, like the sites your users access within your application and the most frequently used features. The AMS plugin's Analytics APIs offer the simplest way to configure your app for tracking. Incorporate the ‘ADB.trackState()’ and ‘ADB.trackAction()’ methods in your source code to gather comprehensive metrics for your application. offers multiple tracking APIs. These will enable you to monitor various conditions and behaviors, like the sites your users access within your application and the most frequently used features. The AMS plugin's Analytics APIs offer the simplest way to configure your app for tracking. Incorporate the ‘ADB.trackState()’ and ‘ADB.trackAction()’ methods in your source code to gather comprehensive metrics for your application. ### **Testing Analytics** Tracking with Bloodhound Bloodhound is an intermediary proxy tool, like Charles or Fiddler. You can set up your device to route all your traffic through Bloodhound, which is running on your computer. Because Bloodhound separates individual analytics from calls, it’s simple to identify an analytics datum related to recent activity, such as clicking a button or visiting a particular website. ![](https://images.prismic.io/gspann/4bde1e35-6ba2-4d9c-a861-1b8a5282f7e8_Image+5_+Segmented+Metrics.png?auto=compress,format) ![](https://images.prismic.io/gspann/8a25206d-10c0-4088-9051-de43ee3b8665_Image+6_+Freeform+Table.png?auto=compress,format) ### **Practical Tips**, Advice, and Things to Avoid This section presents practical tips, advice, and things to avoid. We provide practical advice from our experience with major customers while integrating Adobe Analytics into mobile apps. ### **Tips** The most critical tip our engineers shared was how vitally important it is for you to know Adobe Analytics! Make sure you are well-versed in Adobe Analytics' features before integrating. Learn about the essential terms, including events, ‘eVars,’ variables, and the report suite. Here are some additional tips: **Prepare Your Execution** Clearly state in your mobile app what you wish to monitor and quantify. Plan for your implementation strategy, considering the events and variables you must record. **Employ a Tag Management System (TMS)** Consider using an Adobe Launch-style TMS. Analytics setups are made easier to manage using tag management, which streamlines the process of adding and updating tags without changing the app's code. **Proper Use of Mobile SDKs** Adobe offers mobile SDKs for widely used operating systems like iOS and Android. To guarantee a seamless integration, adhere to the documentation for your platform. **Leverage Custom Variables and Events** Use custom variables and events to record information pertinent to your application. This lets you monitor user behavior, interactions, and custom dimensions crucial to your analytics objectives. **Include Offline Tracking** If your program can run offline, you should include offline tracking. You can queue hits in Adobe Analytics and send them back once the device is online again. **Test and Validate** To guarantee correct data collection, thoroughly test your system in all scenarios. To ensure that data is being sent correctly, use Adobe's debugging tools. **Use Consistent Naming Conventions** Name variables, events, and other tracking items according to a consistent convention you establish and follow. This keeps your analytics configuration consistent and clear. **Pay Attention to Privacy Considerations** Before collecting personally identifiable information, be aware of user privacy laws and secure the required consent. Make sure to follow privacy rules such as the CCPA and GDPR. **Use Clear Communication and Documentation** Keep stakeholders updated on the specifics of your implementation and document them. Onboarding new team members, maintenance, and troubleshooting will all benefit from this material. ### **Things** to Avoid Adobe Analytics and the Mobile SDK provide you with a rich set of tools. However, as with any tool, it can be used properly or improperly. Misusing a mobile analytics platform can lead to a variety of adverse consequences. The things to avoid include: **Overtracking** Avoid tracking pointless data by avoiding overtracking. Concentrate on key metrics and events to keep your analytics reports organized and relevant to your business objectives. **Standard Practices** Observe standard practices when developing mobile apps and take performance analytics into account. App performance can be adversely affected by excessive tracking. **Consistency** Make sure the data is consistent between platforms. If your software is accessible across several platforms, like iOS and Android, try to incorporate tracking consistently across those platforms. **Follow Requirements** Make sure your analytics configuration aligns with your changing business objectives by conducting regular audits. Tracking elements that are no longer relevant should be updated or removed. **Quality Engineering** Take note of the quality of the data. Deficient or erroneous information may result in poor decision-making. Regularly check the data and take quick action to resolve any disparities. ### **Practical** Advice On the positive side, our engineers have also provided some practical tips to help you build a solid implementation technique. **Keep Up to Date** Make sure that the Adobe Analytics SDKs and any associated tools are current. Adobe provides regular updates to fix issues, enhance functionality, or add new features. **Participate in the Community** Join Adobe Analytics-related forums, user groups, or communities. Interacting with the community can yield solutions, advice, and insights on common problems. **Track Server Calls** From your mobile app, track server calls using tools like Fiddler or Charles Proxy. This can assist in resolving any data communication problems. **Performance Considerations** Pay attention to how statistics affect the functionality of your app. Sustain a smooth user experience while balancing the requirement for thorough tracking. **Teamwork** Work closely with your app developers to ensure collaboration. A good integration depends on the analytics and development teams having effective communication. ### **Mobile-Related** Adobe Analytics Reports Collecting KPI data is of little use without proper reporting. This is an area where Adobe Analytics shines. Table 2 summarizes analytics reports and how they apply to mobile apps. | Report | How it Applies to Mobile Apps | | --- | --- | | Overview Report | Condenses the main metrics into a single view | | Users and Sessions Report | Shows distinct visitor metrics within the chosen period of time | | Retention Report | Formerly known as the 'First Launch Cohorts Report,' the Retention Report is a cohort report that shows how many different users initially downloaded your app and subsequently did so at least once again in the following months. | | Funnel Report | Shows when your mobile app users left off on a predetermined conversion path or abandoned a marketing campaign. You can use this report to compare the behaviors of various segments. | | View Paths Report | The path analysis-based View Paths report shows a pathing graphic illustrating the routes followed within the app between states. | | Action Paths Report | This report is based on path analysis and shows a pathing graphic that illustrates app users' routes from one state to another. | | Versions Report | This ongoing report details the many iterations of your program active on a user's device. | | Technology Report | Lets you view the various device kinds, operating systems, operating system versions, and mobile carriers where your app is used. | | Crashes Report | Provides a summary of program crashes. You may log in to the Apteligent user interface and view the number and frequency of crashes. | | App Store Overview Report | Displays your app store metrics, such as the total number of downloads, in-app purchases, average app store rating, download revenue, in-app revenue, downloads by nation, downloads by app shop, and in-app purchases by name, are all summarised in the App Store Overview report. | Table 2: Mobile Analytics Reports ### **Making the Best** Use of Adobe Mobile Analytics Utilizing Adobe Mobile Analytics, you can gather an abundance of useful metrics to track your app and measure various parameters. ### **App Launches**, Upgrades, and Crashes These statistics provide an overview of how well and how frequently your program is used. You can keep track of your app's launches, users across all versions, crashes, and other metrics. These indicators are typically the beginning point for mobile app measurement, coupled with overall income (if you provide a paid app). ### **Usage** and Retention Usage stats give you information about average session time, daily and monthly engaged users, upgrades, and other usage patterns for your app. User retention numbers are immediately available in retention reports the day after launch, seven days later, and then 28 days afterward. ### **Revenue** The income gathered by app stores and the revenue determined directly by in-app purchase events is shown. By using Customize Reports, you may get more cart analytics. ### **App** Events The KPIs you provide to gauge your app's success are app events. The KPIs you use will vary depending on the type of software you offer, from lifetime income to articles read and levels completed. ### **App** States States are the many perspectives that your app offers. Consider the pathways across your app that you wish to assess when defining states since states are displayed in a pathing report. For instance, from the first view, where do people most frequently navigate? ### **Location and Points** of Interest Many location-based reports are accessible if you enable GeoReporting in your Analytics report suite. GeoReporting's accuracy via Wi-Fi is comparable to that of a desktop web browser. Accuracy varies across a data connection depending on the provider and how requests are handled. ![](https://images.prismic.io/gspann/597fe309-f623-4936-bfc0-5361a897a807_Image+7_+Unique+Visitors+Metric+on+a+Map.png?auto=compress,format) ### **Lifetime** Value You may gauge a value with lifetime value so long as a user has your app loaded. Different in-app behaviors, positive or negative values, or an increase in lifetime value can all be assigned. ### **Time** to Complete Time to complete may be used with the KPIs you configure to track the time spent in a session and the time required to accomplish an activity across sessions. You might, for instance, track the amount of time between installation and the first in-app purchase. ### **Devices** You can see from device statistics which sorts of devices, operating systems, and mobile carriers users employ to access your app. You can use this information to segment reports and target content or to arrange support for the upcoming version. ![](https://images.prismic.io/gspann/a4fc87c1-d971-46f3-bdf9-57108d9dfcec_Image+8_+Attribution+Comparison+Bar.png?auto=compress,format) Image 9 summarizes vital areas where you can get the best out of Adobe Analytics in conjunction with mobile apps. ![](https://images.prismic.io/gspann/c9a6f74f-b38f-4181-a296-2f171f2ca1f3_Image+9_+Getting+the+Most+Out+of+Adobe+Analytics.png?auto=compress,format) ### **Best Practices** for Retail In addition to the general guidelines thus far described, here we present additional factors to consider for a retail environment. ### **Using the** ‘eVars’ Variable Making use of ‘eVars’ is the most complicated of Adobe Analytics' recommended practices. Data gathered by Adobe Analytics can be used to draw conclusions leading to wise business decisions. You can associate the value of a variable with a particular product or a specific event with the help of marketing variables. You can use it to answer questions such as these: - How can customers locate the items with the best margins? - Are product suggestions or live search more valuable to your users? - Which goods suffered the greatest revenue losses due to discounts? Two categories of eVars exist: - **Product Syntax:** This is the accepted e-commerce monitoring and reporting method in Adobe Analytics. It keeps track of product details such as color, size, name, quantity, delivery, special offers, and cost. When a merchandising value is available at the same time, consider using a product syntax eVar. - **Conversion Syntax:** Using the conversion syntax, you can set a value other than the product string. When the qualities you want to bind aren't always present in the same hit as the targetted product, using a conversion syntax eVar is the only viable option. ### **Using the** \#Product String’ Variable By looping over your data layer, snatching up all the product-related data, and formatting it in the appropriate syntax, the Adobe Analytics Product String Builder addon automatically sets the ‘#Product String’ variable for you. The [Product String Builder](https://experienceleague.adobe.com/docs/experience-platform/tags/extensions/client/product-string/overview.html) is one of the most important tools for tracking e-commerce data in Adobe Analytics. It is used to transmit product data in a predetermined manner, including product IDs, quantities, and other specifics. Adobe Analytics provides this string for proper e-commerce transaction recording and every tracking call. Adobe Analytics needs the product string's structure to properly analyze and present the data in reports. Basic template: ;productName;quantity;price\[,;productName;quantity;price...\] Commas separate information on each product, whereas semicolons separate product details. Example: ;BlueShirt;2;19.99,RedShoes;1;29.99,GreenHat;3;9.99 In this example: - Product 1 (BlueShirt) has a quantity of 2 and a price of 19.99. - Product 2 (RedShoes) has a quantity of 1 and a price of 29.99. - Product 3 (GreenHat) has a quantity of 3 and a price of 9.99. Remember the following when putting the product string into practice, summarized in Table 3. | Item | Explanation | | --- | --- | | Data Accuracy | Verify that each product's specifics are appropriately reflected in the product string containing the transaction data. | | Data Consistency | Keep the product string uniformly formatted for all tracking calls to guarantee accurate data interpretation. | | Dynamic Generation | Whenever feasible, create the product string dynamically using the items the user has in their cart at transaction time. | | Validation | To identify any inconsistencies or mistakes, validate the product string regularly against real e-commerce transactions. | | Documentation | For the benefit of developers, analysts, and other stakeholders, record how the product string is used and structured. | Table 3: Product String Best Practices ### **Serializing** Events Regarding sales, submissions, checkouts, add-to-cart operations, or any other conversion event, data might occasionally mismatch in your back-end systems. Adobe Analytics fuses a distinct ID with each event iteration, eliminating the problem of double counting. Retailers who successfully deploy event serialization analytics can adaptably align diverse systems. ### **Segmentation** The reporting tool's segmentation is quite versatile. By automatically studying every metric and dimension, the Segmentation IQ tool enables you to identify statistically significant differences across unlimited segments. Automatically identify the market segments' main traits driving your business's KPIs. Adobe Analytics lets you build, manage, distribute, and apply impactful, targeted audience groups to reports. The segmentation criteria listed here provide superior audience insights: - By browser, device, number of visits, country, or gender - By interactions such as campaigns, keyword searches, or search-related groupings - By exits and entries from/to social media, landing page, or referring domain - By custom variables defined from a particular field, defined categories, or a customer ID ![](https://images.prismic.io/gspann/61ee254a-56b6-4928-b059-867bc5c809f1_Image+10_+Attribution+Panel.png?auto=compress,format) ![](https://images.prismic.io/gspann/9c74e73d-cf68-4f78-a074-b235dc6c6ff4_Image+11_+The+Segment+Comparison+Panel.png?auto=compress,format) ### **Adobe** Launch Adobe Launch facilitates the integration of Adobe Analytics with Adobe Target, Adobe Audience Management, and Adobe Experience Platform. You can integrate Adobe Launch with a variety of technologies and use data to take action to create potent and memorable user experiences. The Adobe Experience platform uses tags as its present strategy. A tag management tool called Tags in Adobe Experience Platform enables you to deploy analytics code and other tagging requirements. ### **Set** Up Alerts You may generate and manage alerts using the Adobe Analytics tool to watch and monitor data continuously. Retailers can keep an eye on data abnormalities and preserve data integrity. ### **Build** Calculated Metrics Adobe Analytics' calculated metric tools provide a versatile approach to creating and managing metrics. They enable you to query the data as marketers, product managers, and analysts without altering your analytics implementation. The two most crucial computed metrics in digital analytics for businesses are conversion and bounce rate measurements. Due to the extensive audience segmentation, retailers must use extra computed metrics to enhance the study. ### **Import** Product Costs To improve the performance of the products, retailers must examine which ones generate the most income. To determine your most profitable items, Adobe Analytics includes a function that integrates product costs into the platform. ### **Advertising** Analytics Retailers may compare all Google and Bing Paid Search data simultaneouslyin Adobe Analytics using Advertising Analytics. You can use Advertising Analytics to analyze the same data by combining the data from these search engines in Adobe Analytics. Thanks to the integration of Advertising and Adobe Analytics, you can analyze and report metrics like impressions, clicks, costs, and quality ratings across dimensions like campaigns, Ad groups, and keywords. ### **Data** Sources Like Advertising Analytics KPIs, you can input ad campaign data to Adobe Analytics and process it for dimensions and metrics. ### **Personalized** Calendar Dividing the year into months based on a 4-5-4 week structure creates a retail calendar that serves as a roadmap for retailers that maintains sales compatibility between years. You can alter the calendar to suit your company's requirements. ### **Conclusion** Adobe Analytics provides many chances to successfully collect, organize, and visualize data. However, its biggest strength is the comprehensive view of a customer journey across all channels. The tool's capabilities go beyond simple measurement because it employs clever tactics to predict developments and subsequently make business choices that are data-generated and future-oriented. However, the different pricing structures for the various packages may not be appropriate for start-ups and small businesses, which may prefer one of the free options. Additionally, getting acquainted with the instrument needs some background knowledge and, most importantly, time. However, Adobe Analytics will be a dependable ally in online marketing for those who can afford it and are ready to invest. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published February 27, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Boost%20Retention%2C%20Ratings%20%26%20Revenue%20with%20Adobe%20Analytics%20for%20Mobile)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Boost%20Retention%2C%20Ratings%20%26%20Revenue%20with%20Adobe%20Analytics%20for%20Mobile&source=Gspann) Adobe Mobility Retail B2C Customer Experience Personalization #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published February 27, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Boost%20Retention%2C%20Ratings%20%26%20Revenue%20with%20Adobe%20Analytics%20for%20Mobile)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Boost%20Retention%2C%20Ratings%20%26%20Revenue%20with%20Adobe%20Analytics%20for%20Mobile&source=Gspann) Adobe Mobility Retail B2C Customer Experience Personalization #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Databricks Overview # **What is Databricks - A 101 Guide for AI-Savvy Brands** #### Cloud data chaos? Learn how Databricks helps enforce data governance and quality before data issues impact your business Interest in Databricks has been on the rise over the past year. According to a TechCrunch [study](https://techcrunch.com/2023/09/14/databricks-raises-500m-more-boosting-valuation-to-43b-despite-late-stage-gloom/), Databricks’ market valuation has exceeded $43 billion, even as many other late-stage startups are experiencing a slowdown. The recent announcement of Salesforce and Databricks’ [strategic partnership](https://www.salesforce.com/news/stories/salesforce-databricks-data-ai-news/) to bring Lakehouse data sharing and shared AI models has only raised the stakes. In this blog, we learn in-depth about Databricks and how it can yield tremendous business benefits. ### **How** Can Databricks Help Your Business? Databricks is a platform that unifies all your data, [ai-driven analytics](https://gspann.com/services/digital-services/data-and-analytics/), and AI workloads, facilitating seamless collaboration between various technical and business groups within an organization. It modernizes your data infrastructure, which is increasingly vital as traditional data architectures struggle to meet the evolving needs of companies. Databricks democratizes data across your organization, empowering employees to make smarter, data-driven decisions. Databricks can also streamline your business processes through end-to-end automation. A product-driven mindset within an IT organization using Databricks ensures close collaboration with stakeholders, leading to the development of tools and systems that improve business outcomes. Another way Databricks can drive business is by managing vast amounts of data from various sources. It provides a single platform for storing, cleaning, and visualizing data, which can significantly improve your data management processes. Databricks addresses the challenges of data growth and integration, leveraging the benefits of multi-cloud strategies and open-source technology. ### **Databricks** Brings the Best of Both Worlds - Data Lakes and Warehouses The Databricks Lakehouse platform incorporates optimal features of data lakes and data warehouses. Data lakes support diverse open formats, facilitate machine learning, and efficiently process and store data at a lower cost. However, due to underwhelming transaction support, they fall short in Business Intelligence (BI) reporting. Conversely, while data warehouses are excellent for BI reporting, they have limited support for unstructured data, data science, AI, and streaming. Their closed proprietary formats are also expensive to scale. The Data Lakehouse platform is a multi-faceted solution capable of supporting a range of roles and diverse workloads. Utilizing the ‘Delta Lake’ format, the platform incorporates ACID transaction support, eliminating the need for repeated data processing by only updating the altered data. Delta Lake represents an improvement over the traditional ‘data lake.’ It enhances control and reliability by maintaining multiple data versions while employing vacuum operations to merge and clear out old versions, optimizing storage. With remarkable data processing and indexing speed, Delta Lakes is 48 times faster than other competing big data technologies. The Lakehouse platform is distinctive, with features such as schema enforcement, governance support, open format compatibility, and time travel capabilities. Databricks Delta Lake skillfully bridges the gap between the benefits of data lakes and data warehouses, making it the best of both worlds. ### **Databricks** and Data Governance: A Powerful Combination Databricks provides a service called Unity Catalog that addresses multiple functional areas under the umbrella of data governance, as summarized in Table 1. | Area | Description | | --- | --- | | Data Access Control | Unity Catalog maintains a repository of all data items for governance. | | Data Access Audit | Unity Catalog captures access to all data in the system, including who has access within the organization. | | Data Lineage | Unity Catalog discovers the upstream and downstream consumers and how data is getting transformed. | Unity Catalog addresses the governance functional areas summarized in Table 1 using common table control access lists across the cloud platforms. The Catalog can be shared across multiple workspaces. ### **Databricks** Compute Resource Management A cloud ‘compute’ resource pertains to the on-demand availability of computer system resources, particularly data storage and computing power, without direct user management involvement. It refers to infrastructure elements encompassing hardware and software that facilitate problem-solving and solution development by receiving and analyzing data. Databricks orchestrates compute resources to ensure optimal performance and efficiency. Databricks compute management is characterized by its automatic isolation of tasks, preventing any task from interfering with another. This isolation ensures a dedicated and uninterrupted environment for each task, enhancing overall productivity. Databricks provides the convenience of managing all these compute resources under a unified platform, simplifying the process and saving time. Databricks provides two types of clusters to process data loads in the system: - **All Purpose Clusters:** analyze data collaboratively using notebooks and can be created through APIs or from a workspace. - **Job Clusters:** automatically initiates at the start of a job and terminates when the job ends. ### **Databricks** Streaming Support The combination of structured streaming and Delta Lake simplifies and optimizes incremental extract, transform, and load (ETL) processes. The 'spark.readstream' and ‘spark.writestream’ APIs allow the streaming process to operate similarly to batch processing for incremental modifications. The ‘Trigger.AvailableNow’ mode, akin to ‘Trigger.Once,’ can execute numerous batches until all available data is processed instead of one large batch. This feature was introduced in Spark 3.3.0 and Databricks runtime 10.4 LTS. Delta Lake is an ideal solution for seamlessly tracking and propagating inserted data across a sequence of tables such as raw, curated, integrated, target, and others. Furthermore, the MERGE INTO directive in Databricks SQL supports efficient pipeline development using change data capture. ### **Accidental Data Deletion?** Databricks to the Rescue! Delta tables in Databricks solve the problem of accidental data deletion. Delta tables maintain multiple versions of the data. You can easily retrieve older versions of the data with simple SQL statements. For instance, the ‘UNDROP’ command allows the recovery of accidentally dropped or deleted tables from the Unity Catalog within a 7-day retention period. Delta Lake tables create a new table version for each operation that modifies them. The history of these operations can be retrieved using the 'history' command. This version history ability facilitates auditing, rollback, or querying the table at a specific point in time, providing a safety net against accidental data loss or modification. Additionally, Delta Lake manages the automatic removal of log files after a table has been checkpointed. This feature reduces the risk of accidental data file deletion when running the ‘VACUUM’ command against a table. However, it's worth noting that while these features provide safeguards, they are not meant to serve as a long-term backup solution. ### **Databricks** Functions That Help Organize Data Let’s check out detailed guidance on specific Databricks functions that can help you with data organization. Higher-order functions in Spark SQL allow you to work directly with complex data types. Records are frequently stored as array or map-type objects when working with hierarchical data. Higher-order functions will enable you to transform data while preserving the original structure of data. For example, Spark SQL has a ‘schema\_of\_json’ function to derive the JSON schema from an example JSON string. ### **Unique** Values The ‘collect\_set’ function can collect unique values for a field, including fields within arrays. It facilitates the aggregation of unique values into a single collection within a group. This function provides a streamlined approach to data management and manipulation, allowing you to easily group and analyze disparate data points. When dealing with large datasets, the ‘collect\_set’ function can greatly simplify the task of identifying unique values. Additionally, when used with the ‘DISTINCT’ command, the function can ensure the collection of unique values, effectively serving as a synonym for itself. ### **Data Structure** Simplification The ‘flatten’ function can combine multiple arrays into a single array. This lets you transform complex, nested data structures into a simpler, flat format. It is advantageous when dealing with data stored in arrays or other nested structures, as it simplifies the process of data analysis and manipulation. By converting the nested data into a single-level, linear format, 'flatten' makes it easier to perform operations like searching, sorting, and filtering. It also aids in better data visualization, as flat data structures are generally more straightforward to represent graphically. ### **Extracting** Unique Values The ‘array\_distinct’ function removes duplicate elements from an array, helping you to streamline data analysis and manipulation processes. This function takes an array as an input and returns a new array with distinct elements in the original array. It eliminates any duplicate entries within the array, ensuring only one instance of each value. This is particularly useful when analyzing data sets with unique values or cleaning data for further processing. ### **Our** Success Story: Databricks Offers Quality KPI Data A major footwear retailer has thousands of stores and outlets worldwide. They experienced difficulty ingesting data from diverse sources and lacked a clear picture of key performance indicators (KPI). The lack of timely information meant the company was unable to make accurate inventory predictions, which would result in lost sales and revenue opportunities. Read this case study to learn how our Data Analysts used [Databricks to provide timely and accurate data to the company’s o9 data analytics platform](https://www.gspann.com/resources/case-studies/ace-your-inventory-kpis-with-cloud-based-automation-o9-and-beat/). If you wish to maximize the value of your data using Databricks, download this white paper for a step-by-step process: “ [Maximize the Value of Your Data: Managed Spark with Databricks vs. Spark with EMR vs. Databricks Notebook](https://www.gspann.com/resources/white-papers/maximize-the-value-of-your-data-managed-spark-with-databricks-vs-spark-with-emr-vs-databricks-notebook/).” ### **Conclusion** Databricks is an excellent choice for data governance because it provides robust, efficient, and scalable solutions for data management, processing, and analysis. This is achieved through features like Unity Catalog, a platform governance solution that addresses critical data governance issues, streamlines processes, and increases data awareness. The platform's security measures and data classification systems enhance privacy and compliance. Additionally, Databricks provides unique functions for data handling like ‘collect\_set,’ ‘flatten,’ and ‘array\_distinct,’ which simplify data management and refinement for accurate analysis. This, in turn, leads to improved productivity, faster decision-making, and enhanced collaboration. Solid data governance is vital to leveraging your data assets, earning customer trust, and gaining a competitive edge. With proper governance, your business can avoid challenges with data security, privacy, regulatory compliance, and quality management. You might also miss out on the benefits of operational efficiency, cost reduction, and value realization that come with good data governance. Adopting a tool like Databricks that ensures strong data governance can help your business stay ahead in today's data-driven world. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F3LhBUU1juRXSQQnrTohZTe%2F16030e759599cdcf53e00de10f6ec5c2%2FRama_Vemula__Information_Analytics.jpg&w=768&q=75) ## Rama Vemula Information Analytics Published February 12, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=What%20is%20Databricks%20-%20A%20101%20Guide%20for%20AI-Savvy%20Brands)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=What%20is%20Databricks%20-%20A%20101%20Guide%20for%20AI-Savvy%20Brands&source=Gspann) Data Governance Information Analytics Data Engineering Tools #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F3LhBUU1juRXSQQnrTohZTe%2F16030e759599cdcf53e00de10f6ec5c2%2FRama_Vemula__Information_Analytics.jpg&w=768&q=75) ## Rama Vemula Information Analytics Published February 12, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=What%20is%20Databricks%20-%20A%20101%20Guide%20for%20AI-Savvy%20Brands)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=What%20is%20Databricks%20-%20A%20101%20Guide%20for%20AI-Savvy%20Brands&source=Gspann) Data Governance Information Analytics Data Engineering Tools #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Adobe Edge Delivery Services # **AEM Edge Delivery Services - Adobe's Next-Gen Composability Solution** #### Discover how Adobe Edge Delivery Services (formerly AEM Franklin) is redefining content delivery—and what your team needs to know to stay ahead of this game-changing shift. Intheconstantlychangingdigitalworld,companieswanttheirwebsitestobebuiltfastandloadfaster.Atthesametime,end users should get a good user experience when they visit the website. Companies are under pressure to provide the latest and most relevant content, smooth user experience, and outstanding performance across all channels. This blog introduces you to [Adobe® Experience Manager](https://www.gspann.com/platforms/adobe/) (AEM) Edge Delivery Servicesa platform that promises to deliver on all the above requirements. ### WhatisAEMEdgeDeliveryServices? AEM Edge Delivery Services [AEM Franklin](https://gspann.com/services/digital-services/digital-experience/) is a serverless technology designed to enhance site speed, agility, and efficiency by delivering authored content and custom “blocks” with limited developer involvement. It helps generate optimal Google Lighthouse scores, achieved through various optimization techniques such as using vanilla JavaScript, optimizing image delivery, and prioritizing visible content. Additionally, it introduces the concept of “auto blocking” to automatically construct blocks based on recognized relationships between content elements. With an authoring experience using Universal Editor in AEM or throughword documents usingGoogle Drive or Microsoft SharePoint, EDS provides an improved user experience and SEO through its focus on site speed and content delivery optimization. As you can see from Image 1, Edge Delivery Services fitsneatly within Adobe’s AEM as a Cloud Service offering. ![Image 1 Edge Delivery Services Inside AEM as a Cloud Service](https://images.ctfassets.net/lyvx7el2wsii/4lxWAhyvl8fXJzd0w5W7m/e2c75f6a4831eeb7db5b9e6d431c5052/Image_1__Edge_Delivery_Services_Inside_AEM_as_a_Cloud_Service.png?fit=fill&w=1024&q=80) TheEDS projectsaremanagedin GitHub repositories and Adobe’s Helix Bot combines code and content to generate final pages.Pagescreated with EDS are optimized for fast load times, achieving a Lighthouse score of close to100\. Customizing blocks requires knowledge of HTML/CSS and JavaScript programming. ### WhyuseAEMEDS? ThebenefitsofAEMEDSincludeexcellentperformance,noneedforstandardbuildswhendeployingchanges,composable architecture, and low cost. - **Performance:** Adobe Edge Delivery Services ensure the site performance is consistently 100 or close to 100. - **Build-less Framework:** No build is required to make the changes available. AEMBot intelligently listens to every code push. Sidekick previews and publishes the content to live websites immediately. - **Composability:** AEM EDS composable architecture allows content to be delivered to end users by applying the right decorations. EDS decouples the content creation and the presentation logic.The presentation code decorates the content and generates final web page.AEM EDS can also be used along with the AEM CMS for sites using a hybrid modelto publish AEM content to EDS. Image 2 illustrates the model. ![](https://images.prismic.io/gspann/Z6muLJbqstJ9-aSU_Image2_AEMFranklinandAEMCMSHybridModel.png?auto=format,compress) ### When should a customer think about EDS and when AEMaaCS? - If the content velocity and page performance is a priority, then EDS can help in achieving the same. - EDS can help in driving good ROI by rapidly delivering high performing websites in short span of time and ahead of the competition. - AEM Assets (DAM) is part of the AEMaaCS, and EDS just compliments on top of it for sites delivery. - Currently for headless CMS implementation, AEMaaCS is the only option. - EDS may not be suitable for all websites, especially those with more advanced backend features. Large enterprise websites can use a combination of AEMaaCS along with EDS to benefit from both. ### Conclusion EdgeDeliveryServices,( [AEMFranklin](https://gspann.com/services/digital-services/digital-experience/)),isapowerfulplatformthatisverypromisingintermsofreducingthe developmentcycleandfasterwebpublishing. Companies can use EDS toimproveuserengagement,reducecosts,andprovideextremecontentvelocity,leadingtohigherconversionrates. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5VEVtwgwSJ5U2DCTkFd5zi%2F886651ac83e8a537fec33a1ff63ce6a3%2FNeeraj_Pandey__Content.jpg&w=768&q=75) ## Neeraj Pandey Content ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F17QjznjDQryR1ttEa1V21h%2F19d58bf3b8f7f1df5c95b1865f912559%2FPardeep_Gera__Content.jpg&w=768&q=75) ## Pardeep Gera Content Published February 1, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=AEM%20Edge%20Delivery%20Services%20-%20Adobe%27s%20Next-Gen%20Composability%20Solution)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=AEM%20Edge%20Delivery%20Services%20-%20Adobe%27s%20Next-Gen%20Composability%20Solution&source=Gspann) Adobe Content Management Systems B2B Headless Composable Commerce #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5VEVtwgwSJ5U2DCTkFd5zi%2F886651ac83e8a537fec33a1ff63ce6a3%2FNeeraj_Pandey__Content.jpg&w=768&q=75) ## Neeraj Pandey Content ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F17QjznjDQryR1ttEa1V21h%2F19d58bf3b8f7f1df5c95b1865f912559%2FPardeep_Gera__Content.jpg&w=768&q=75) ## Pardeep Gera Content Published February 1, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=AEM%20Edge%20Delivery%20Services%20-%20Adobe%27s%20Next-Gen%20Composability%20Solution)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=AEM%20Edge%20Delivery%20Services%20-%20Adobe%27s%20Next-Gen%20Composability%20Solution&source=Gspann) Adobe Content Management Systems B2B Headless Composable Commerce #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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Read how our application development team built a universal remote label printing solution for any printer on any platform. Imagine running a business in Lebanon, where daily inflation constantly forces you to adjust your prices. You must update your labels daily to reflect the rising inflation rate and to keep your profits stable. Although this is an extreme scenario, today's fast-paced business landscape requires us to have flexible solutions for managing pricing, inventory, and other essential information. Utilizing a remote system compatible with any platform or printer allows us to print updated labels efficiently and stay competitive in the ever-changing market. Printing labels, price tags, and packing slips are crucial in any efficient transfer-receive stock management system. Proper labeling streamlines the flow of goods, ensures accurate pricing, and facilitates smooth tracking throughout the supply chain. Accurate labeling and pricing prevent confusion and discrepancies and improve your brand's credibility and reputation, ultimately fostering a positive customer experience, driving repeat business, and boosting the bottom line. In this blog, we share our experience on how we helped a company create a [label printing](https://gspann.com/services/digital-services/retail-services/) solution that can work on multiple platforms and allows them to print remotely. ### **Project** Overview Store label printers work well with local area networks (LANs) and Windows desktops. As part of the overall stock transfer solution, we developed a new system allowing users to download files to the desktop and send them to the locally connected printer or via the network. We recognize that in today's technology-driven world, businesses require flexible and accessible printing solutions that support a range of portable devices and tablets. Therefore, the principles we discuss regarding label printing using iPads can apply to any mobile device or tablet. ### **Project** Challenges Enabling remote label printing poses several challenges. Two key issues we addressed included: 1. The company needed the label printing software to support AirPrint, the technology iPads use to send documents for printing. 2. As the printers are Windows-based, there was no support for the OSX platform. Moreover, the scripts must be sent to the printers as a stream using the MPCL-II format to print labels successfully. To address these challenges, we developed a comprehensive solution that would seamlessly work with all iPad devices and across any network. Since it was crucial to eliminate any dependency on specific networks or product-specific technologies, we aimed to empower the users to effortlessly send print labels from their devices without encountering any obstacles. By overcoming these challenges, our goal was to provide businesses with a universal and user-friendly remote label printing solution. ### **Solution** Approach After developing many proof-of-concept implementations, we implemented remote printing support using a print server. This approach allows users to send print jobs to a print queue, avoiding OS dependency issues. Refer to the below image for Solution Architecture. ![](https://images.prismic.io/gspann/3636f304-d1cf-42ce-a8e3-849fbd17e353_Image+1_+Solution+Architecture+%285%29.png?auto=compress,format) In this solution, the user selects the items they want to print labels for and clicks the print button. The user interface (UI) then posts the label scripts and active store details to the API. Next, the API chooses the available label printer for the store and sends the script to the print server to generate the print job. The print server creates the print job and adds it to the desired printer's print queue. Finally, the label printer accepts the print job and prints the labels. The API plays a crucial role in choosing the most suitable label printer for the store and sending the script to the print server to generate the print job. Once the print server has created the print job, it adds it to the desired printer's print queue. Finally, the label printer accepts the print job and produces the required labels. The intuitive and efficient system minimizes the complexity and dependency on specific hardware and software. It enables users to easily print labels remotely, contributing to the smooth functioning of their businesses' supply chain and inventory management processes. In this approach, different components belong to various applications, summarized in Table 1. | Component | Belongs To | | --- | --- | | UI and API | Stock Transfer System | | Task API | Print Server | | API that posts print jobs | Print Server | ### **Other** Approaches Before choosing the above-mentioned solution, we evaluated the three strategies described next. Table 2 summarizes other implementations we explored. | Approach Description | Problems with the Approach | | --- | --- | | Label printers are typically supported by Windows right out of the box. Each store generally uses a single Windows kiosk terminal to print tags. In this approach, we transmitted the print script to their local desktop. We then provided users with a shortcut that directs the print script to a local network printer for printing. | Users can download scripts onto their local system for printing purposes. To print a new script, they must download it manually to ensure the new one doesn’t overwrite the old file. This process involves two distinct actions to complete a single print operation. | | We developed a single API connecting directly to a locally connected printer. This streamlined solution sends the print script directly to the printer, eliminating the need for two separate operations. | This API is designed to work exclusively with locally connected printers. Users must access the app through a Windows-based system, as it doesn’t not support other operating systems. | | We decided to implement remote printing to enhance compatibility and remove reliance on a specific device type or operating system. This allows us to send print scripts directly to the printer, even when it's not connected to the local network. To accomplish this, we set up a Windows Spooler Service on a shared server and added printers as queues. The app has an API that posts print data as a print job to the spooler service, which then sends it directly to the printer. | This method was ineffective because It couldn't send the print scripts to the Windows Spooler Service. Therefore, we needed to create Windows print commands to submit the print job. | ### **Technologies** Used We developed a universal remote label printing solution using a combination of technologies like JavaScript, Java, React, Next.js, Java Spring Boot, and MPCL-II. Each technology played a significant role in creating a comprehensive and efficient solution. ### **Conclusion** In today's dynamic business environment, the importance of efficient inventory management, a streamlined supply chain, and accurate pricing cannot be overstated. Businesses must adapt and leverage innovative solutions to stay competitive and maintain operational excellence in the face of evolving market demands and technological advancements. Our universal remote label printing solution is designed to enhance these facets of your business, offering a streamlined, efficient, and innovative approach to label printing. This solution, designed to work seamlessly across multiple platforms, devices, and printers, successfully circumvents traditional limitations, making remote label printing an easily accessible reality for businesses. In today's digital environment, our unwavering dedication is to deliver cutting-edge solutions that stay up-to-date and tackle the emerging demands of the ever-changing business landscape. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F2QrKDAogbLAagjYB7PfBZF%2F17a4f05187b944197d48c30ce4166b82%2FRavi_Lingam__Application_Development.jpg&w=768&q=75) ## Ravi Lingam Application Development Published January 24, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Universal%20Label%20Printing%3A%20Scalable%2C%20Remote%2C%20Reliable)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Universal%20Label%20Printing%3A%20Scalable%2C%20Remote%2C%20Reliable&source=Gspann) Application Services Manufacturing B2B Supply Chain Management #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F2QrKDAogbLAagjYB7PfBZF%2F17a4f05187b944197d48c30ce4166b82%2FRavi_Lingam__Application_Development.jpg&w=768&q=75) ## Ravi Lingam Application Development Published January 24, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Universal%20Label%20Printing%3A%20Scalable%2C%20Remote%2C%20Reliable)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Universal%20Label%20Printing%3A%20Scalable%2C%20Remote%2C%20Reliable&source=Gspann) Application Services Manufacturing B2B Supply Chain Management #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## QA to QE with Cypress # **Evolve from QA to QE with Cypress Test Automation** #### Create seamless and error-free customer experiences by shifting from a Quality Assurance to a Quality Engineering approach with Cypress test automation. ### **Difference** Between QA and QE Quality Assurance (QA) and [Quality Engineering](https://gspann.com/solutions/accelerators/beat/) (QE) are vital elements in the software development lifecycle, yet each one focuses on different process aspects. QA is a narrower practice that aims to ensure the quality of the product before its delivery by deploying appropriate software testing techniques and maintaining a consistent quality framework. QA primarily focuses on detecting and correcting defects in the product. QE is a broader approach that encompasses the entire product lifecycle. It integrates quality checks at each production stage and aims to prevent defects rather than just detect them. QE leverages data-driven insights and implements rigorous processes to ensure quality from the inception of the product development process. Both QA and QE align with the Agile methodology and DevOps through continuous integration and delivery (CI/CD). QA is about maintaining a consistent level of quality through testing and adherence to standards, while QE is about building quality into the product from the beginning and throughout its lifecycle. ### **Shift-Left** Methodology The term "shift-left" is derived from the concept of moving software testing to the left (or earlier stage) on the sequential timeline of the process. This method identifies and fixes issues or bugs at the earliest possible stage, thus enhancing code quality and decreasing the overall project time and cost. Here are some additional points regarding the benefits of the Shift Left methodology: - **Parallel development of test and feature:** It encourages parallel development of test cases and enables the Agile team to collaborate more effectively, fostering a seamless workflow. - **Expands the role of test engineers:** The role of QE engineers extends beyond traditional test case writing and execution. It actively involves refining product quality by closely collaborating with both the product and development teams. - **Enhances collaboration and access:** The QE engineers gain comprehensive access to product features, enabling them to construct a robust automation framework. This accessibility also allows active participation with the development team if necessary locator changes occur before the pull request merges with the development code. ### **Why** Test Automation is Important Test automation has a substantial business benefit for several reasons. The most obvious benefit is that it optimizes speed and accuracy, reducing the chance of human error and increasing the efficiency of testing processes. Test automation also increases test coverage, ensuring that all aspects of the product are thoroughly examined, which can help identify potential issues that might have been overlooked in manually performed functional testing. The reusability of test suites enables repeated testing of specific functions or procedures. It helps improve scalability while saving time and costs. From a business perspective, automated testing enables faster time to market by shortening the feedback cycle and accelerating the validation of newly developed features. It also provides better insights into failures, which can help in the early detection and prevention of defects, reducing bug-fixing costs and effort. Automation testing can simulate a user environment, providing a more realistic and effective testing scenario. ### **Why** Cypress Test Automation A comprehensive research and discovery phase was undertaken by our team to identify the most suitable test automation tool (see [Top Ten Software Automation Testing Tools Compared](https://www.gspann.com/resources/white-papers/top-10-software-automation-testing-tools-compared/)). We found that Cypress Test Automation works best for a Shift Left Methodology. Cypress has a vast roster of features. Table 1 summarizes the features we found most attractive for this project. | Feature | Description | | --- | --- | | Efficient Execution | The Cypress CLI facilitates group-based test execution, enabling targeted testing of specific features. This efficiency is essential in managing test suites and ensuring thorough testing of critical functionalities. | | Robust Capabilities | Cypress' headless and headed modes empower our team with robust debugging capabilities. This feature significantly reduces the turnaround time for issue resolution, ensuring a smoother development process. | | Real-Time Reloads | Our automation framework is designed for continuous testing. Tests automatically run upon saving code changes, providing rapid feedback on the impact of modifications. This approach accelerates the development cycle while maintaining confidence in code quality. Cypress offers real-time reloading as you make changes to your test scripts. It instantly shows the impact of code modifications. | | Cypress Runner Intelligence | The Cypress Runner offers intelligent guidance on DOM interactions and suggests corrective actions to resolve errors swiftly. This feature enhances our team's productivity and troubleshooting efficiency. | | Bundled Test Runner | Cypress has its own test runner, making it easy to set up and run tests without external dependencies. | | Assertions | Cypress has built-in assertions for common actions, like checking if an element exists, has a specific class, or contains a particular text. | The “Automatic Screenshots and Videos" feature in Cypress is a powerful debugging tool that can greatly assist in diagnosing issues when your tests fail. Table 2 summarizes how this feature works and how it aids in debugging: ![Upgrade from Quality Assurance to Quality Engineering](https://images.ctfassets.net/lyvx7el2wsii/01x8pAkkz3uPZtzM8Dr9RO/59bf36c6cf315560ae65452342930462/Upgrade_from_Quality_Assurance_to_Quality_Engineering.png) ### **Making** the Shift to Test Automation For one of the large global retailers, our engineers decided to house Cypress test automation within the same repository as the application's source code to streamline development. This enabled seamless collaboration between developers and QA. After that, we built a Proof of Concept (POC) with Cypress, demonstrating its capabilities and potential benefits. Here are the details on how we made the shift to test automation. Cypress tests are strategically placed within the same repository as the application source code, adhering to the shift-left methodology. This integration allows automation scripts to be developed parallel to feature development, uncovering defects early in the local branch. The code is noticeably cleaner and more refined when it reaches the QA environment. ![](https://images.prismic.io/gspann/8555f6db-ec8a-4e85-958f-d6eb37e22029_Image+1_+Testing+Tools.png?auto=compress,format) Our Cypress framework employs a well-structured approach, encompassing the Page Object Model, Data-Driven testing, and leveraging Cypress' predefined folder structure. This design promotes code maintainability and reusability and fosters a streamlined development and testing culture. The integration of TestRail acts as the central hub for test run management, providing real-time updates on test execution progress and results. This seamless integration ensures that everyone in the team is on the same page regarding testing efforts. We also adopted Agile methodologies, fostering a collaborative culture among cross-functional teams. Everyone was aligned with the shared goal of delivering a high-quality product. This synergy ensured that quality was ingrained in every aspect of the development process. ![](https://images.prismic.io/gspann/83efb8fd-1df8-4d97-a6e2-18c2583e5cca_Image+2_+Test+Automation+Framework+Design.png?auto=compress,format) Another aspect of how we made the shift involved creating custom scripting for streamlined processes. We harnessed the power of the Cypress ‘package.json’ file to support custom scripting, simplifying test execution via the command line. This level of customization streamlines the testing processes. To bring together the various components of our holistic QE-centered approach, we incorporated CI/CD integration to achieve seamless automation. GitHub ‘Actions’ was pivotal in our CI/CD pipeline by seamlessly automating test execution and deployment, ensuring that our applications were thoroughly tested before deployment. Our team's dedicated efforts have led to a significant milestone - eliminating the automation backlog. This achievement has ensured the automation of most test cases, paving the way for a more streamlined and efficient testing process. As a result, over 160+ test cases have been automated, providing extensive test coverage. This comprehensive automation, integrated seamlessly into the continuous pipeline through GitHub workflow actions, has dramatically enhanced the effectiveness of the testing process. The team's focus has shifted towards ‘in-sprint’ automation, signifying a successful integration of automation into the development process. This shift has enabled faster feedback and quicker identification of bugs, thereby improving the overall quality of the software. The Cypress integration removed the dependency on the UI for certain tasks and reduced the need for backlog automation. This substantially decreased test execution time, saving more than one minute for each customer creation task executed through API calls. Promoting the shift left methodology with Cypress test automation facilitates in-sprint automation, contributing to a reduction in backlog automation. ### **Conclusion** The project discussed above has set a remarkable example of how innovative test automation practices can elevate software quality and accelerate delivery timelines. The project has achieved a harmonious blend of automation, collaboration, and excellence by embedding Cypress within the development process and adopting Agile principles. This recipe for success can be replicated in similar software projects with little customization and can help retailers shift left in their development cycle, transforming their QA to QE. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F1vc0qaC2ej95gewKM9YSRI%2Ffebc22a43a4a71355adeef290b0e2913%2Fdikshant_agarwal.jpg&w=768&q=75) ## Dikshant Agarwal Quality Engineering Published January 18, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Evolve%20from%20QA%20to%20QE%20with%20Cypress%20Test%20Automation)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Evolve%20from%20QA%20to%20QE%20with%20Cypress%20Test%20Automation&source=Gspann) Quality Engineering Automation #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F1vc0qaC2ej95gewKM9YSRI%2Ffebc22a43a4a71355adeef290b0e2913%2Fdikshant_agarwal.jpg&w=768&q=75) ## Dikshant Agarwal Quality Engineering Published January 18, 2024 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Evolve%20from%20QA%20to%20QE%20with%20Cypress%20Test%20Automation)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Evolve%20from%20QA%20to%20QE%20with%20Cypress%20Test%20Automation&source=Gspann) Quality Engineering Automation #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Warehouse Management Automation # **5x Warehouse Management System Performance with Test Automation** #### Our custom Node integration test automation framework helped a major retailer establish fast and accurate connectivity of their warehouse management system with various internal company systems. #### The Client A multinational corporation. ### **The** Challenge Managing inventory at the warehouse requires constant communication with many internal and external systems, including but not limited to transportation and fulfillment systems. This communication may often involve the exchange of numerous messages. The company needed a platform to integrate the warehouse management system with any other system to accurately exchange data in real-time, regardless of message format or protocol differences. In brief, the company was looking for a way to: - **Interconnect diverse systems:** They needed a uniform and scalable way to get their many systems to talk together. - **Produce accurate and verifiable results:** Just getting different systems talking together wasn’t enough. The company also needed to ensure accurate and verified data was presented to the destination in the correct format. - **Improve communication:** The company found that accurate intercommunication between systems was taking too long in its current system. - **Future-proof the intercommunication system:** They wanted to ensure the new systems to be quickly and easily plugged into the mix, with new systems being added down the road. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=5x%20Warehouse%20Management%20System%20Performance%20with%20Test%20Automation)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=5x%20Warehouse%20Management%20System%20Performance%20with%20Test%20Automation&source=Gspann) Quality Engineering Retail B2B Automation Supply Chain Management #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution To meet the company’s needs, our Application Development and Quality Engineering teams worked together to develop a comprehensive node integration framework. This innovative solution facilitates seamless connectivity to various sources such as Kafka, Google Cloud Platform (GCP) topics, and S3 buckets while enabling HTTP protocol exposure. The solution offers the capability to consume messages across different protocols and subsequently process them. We also implemented an automation testing framework that allows consuming a single message and publishing it to separate destinations. It also enables parallel transformations, which means applying different types of changes to the same message, as well as data filtering. Upon startup, all services connect to Dynamo DB, retrieve the configurations, establish connectivity, and begin consuming messages. Here are the key components of our solution: Processing encompasses transforming the received data into a diverse payload, enriching it with supplementary information, and publishing it to a specified destination. The destination can range from a Kafka topic, an alternative HTTP endpoint, or a GCP topic, leveraging Amazon DynamoDB for secure cloud-based data storage. - **Source:** The new system handles four different protocols, including, at present, Kafka, GCP, HTTP, and the S3 protocol. - **Destination:** We utilize four protocols here - NSP, GCP, HTTP, and Amazon Dynamo database (DB). - **Receiver Service:** This component ingests messages from the Amazon S3 bucket and forwards them to Simple Queue Service (SQS) queues. - **Processor Service:** This service extracts data from SQS queues. Depending on the message type, it transforms the message, appends additional information, and then publishes it to the outbound queue. - **Delivery Service:** This service retrieves from the outbound queue and publishes to multiple destinations. - **Dynamo DB:** Dynamo DB is a storage component that contains all the configurations. - **Status:** This feature is useful for retrying failed payloads and tracking the state of messages. ![](https://images.prismic.io/gspann/dee68136-b991-4679-bbaa-64cb54c69ee7_Image+1_+Solution+Architecture+%284%29.png?auto=compress,format) ### **Business** Impact - **Uniform system interconnectivity improves inventory handling:** In the new system, the various company systems can now exchange information quickly and accurately. This solution has significantly enhanced company profitability and reduced waste as they can now react promptly to changing market conditions in their different regions. - **500% performance improvement:** The old system required around five minutes to test a single event functionally, whereas in the new system, with automation, it only takes one minute. A 500% performance increase allows the company to operate much more efficiently. - **Increased transparency allows for a proactive response:** The solution provides a robust error-handling mechanism with visibility to raw and transformed messages through a user interface. The high transparency enables the company to deal with error conditions promptly and proactively. #### Technologies Used **Development tools:** Apache Camel, Spring Boot, Amazon Web Services (AWS), Kafka**Testing tools:** Cucumber, Spring Framework, REST Assured, AWS Java SDK, Atlassian Jira ### **Related** Capabilities **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Quality Engineering and Assurance](https://www.gspann.com/services/it-services/quality-engineering-and-assurance) [Data and Analytics](https://www.gspann.com/platforms/data-and-analytics-platforms) [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=5x%20Warehouse%20Management%20System%20Performance%20with%20Test%20Automation)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=5x%20Warehouse%20Management%20System%20Performance%20with%20Test%20Automation&source=Gspann) Quality Engineering Retail B2B Automation Supply Chain Management #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and 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Learn how we streamlined operations and cut costs by automating product attribute updates. #### The Client A multinational corporation that develops and markets footwear, apparel, equipment, accessories, and services. ### **The** Challenge The company employed SAP e-business Apparel and Footwear order workflow system (SAP AFS) to manage their contracts. This was done via a series of Excel spreadsheets used to reserve inventory. The Excel-based system was a time-consuming manual process riddled with potential human errors. Every action taken by a user or any customer order updates, such as rejections, cancellations, value-added services modifications, or quantity changes, were recorded in spreadsheets after being received in the SAP system. This process took a lot of time and effort, prompting the company to seek an outside solution. The existing system was underperforming—the lack of clarity on inventory availability created uncertainty in the number of materials available per size. The system was also highly error-prone because of the manual process of entering information on materials, colors, and sizes. In brief, the company was looking for: - **A clear and accurate picture of inventory:** The old process could not provide an accurate and timely picture of company inventory, making it difficult for company planning teams to identify minimum viable products. - **Order error reduction:** The former manual process introduced errors that produced unreliable information on materials needed for different product colors and sizes. - **Integration with their current infrastructure:** The company needed a solution designed to work with their existing SAP infrastructure, avoiding the costs and downtime associated with a rip-and-replace strategy. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Boost%20Order%20Workflow%20Efficiency%20Through%20Attribute%20Automation)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Boost%20Order%20Workflow%20Efficiency%20Through%20Attribute%20Automation&source=Gspann) Information Analytics Retail B2B PIM/PXM Order Management Automation #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution To simplify the time-consuming Microsoft Excel-based process, our engineers introduced Supply Protection (SUP) flagging, a system that tracks alterations in product attributes via a flagging mechanism and relays this information to downstream systems. Supply protection is a feature of the Advanced Available-to-Promise business function in SAP S/4HANA. The transition to SUP flagging diminishes the likelihood of data inaccuracies and eliminates the technical challenges associated with manual updates. The company’s inventory planning group will use the SUP Flag information to filter eligible products from Demand Consolidation and Disaggregation (DCD) to Protect, Chase, and Cancel outputs, creating and maintaining SUP buckets in SAP/S4HANA. A third-party partner supplies SUP flagging-related data as files stored in AWS S3 buckets. Based on the product information provided, data is then transferred to DCD. This becomes a source of truth for further downstream systems like inventory planning and product dimensional data systems to safeguard SUP-flagged products. Our engineers created Directed Acyclic Graphs (DAGs), a data structure that models dependencies in complex planning processes. The DAGs allow for efficient computation and analysis by ensuring tasks are executed in a specific order without circular dependencies. They enable the system to self-trigger whenever a new file or data is uploaded. Here are a few key takeaways from the solution: - **Automatic tracking reduces time and errors:** Using the SAP Support Protection flagging allows our solution to automatically track alterations in product attributes, saving time and reducing errors. - **Single source of truth for SUP flagging:** In the new system architecture, DCD is the single source for SUP flagging across all teams. - **Separation of tasks improves efficiency:** Since the DAGs for triggering the code and making the changes are provided to the team, they can be self-driven by the team with no dependency on the development team. - **Test data prototypes save time:** Since getting data from the source is usually tedious, prototypes with test data for all possible EDGE cases were written and validated in advance. ### **Business** Impact - **Scalability increases ROI:** Our team designed the new system to be reusable for the company in other parts of the world. They don’t have to spend more money to roll the system out to other regions. - **Reduces manual effort and errors:** The more orders processed, the greater the benefit with no manual error going unchecked. - **Real-time access to accurate data:** The company can now plan the release of new products with realistic expectations of inventory availability, allowing it to adapt more rapidly to changing market conditions. - **Aligns with the business strategy:** As our solution works with the current infrastructure, the customer doesn’t have to rip and replace, saving them a ton of money. #### Technologies Used **Databricks:** A unified data analytics platform running on Microsoft Azure that combines big data processing, machine learning, and collaborative workspaces**AWS S3****Apache Airflow:** Open-source framework used to schedule and monitor workflows**Snowflake:** Cloud-based data platform that provides management and analytics tools**PySpark:** A Python module that provides an interface to Apache Spark**O9:** AI-driven integrated business planning platform ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Digital Commerce](https://www.gspann.com/services/digital-services/digital-commerce) [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) [Data and Analytics](https://www.gspann.com/platforms/data-and-analytics-platforms) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Boost%20Order%20Workflow%20Efficiency%20Through%20Attribute%20Automation)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Boost%20Order%20Workflow%20Efficiency%20Through%20Attribute%20Automation&source=Gspann) Information Analytics Retail B2B PIM/PXM Order Management Automation #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ Automation](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Achieve 99- Compliance and 5,000- ROI with Automated AWS Tagging-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5WZGZPSSTvBoOFALj159YD/4491a98e2d8f8eb482da7be2f38ba920/Achieve_99-_Compliance_and_5_000-_ROI_with_Automated_AWS_Tagging-thumbnail.jpg)\\ \\ Case Study\\ \\ Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ Automation](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Achieve 99- Compliance and 5,000- ROI with Automated AWS Tagging-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5WZGZPSSTvBoOFALj159YD/4491a98e2d8f8eb482da7be2f38ba920/Achieve_99-_Compliance_and_5_000-_ROI_with_Automated_AWS_Tagging-thumbnail.jpg)\\ \\ Case Study\\ \\ Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ Automation](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Achieve 99- Compliance and 5,000- ROI with Automated AWS Tagging-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5WZGZPSSTvBoOFALj159YD/4491a98e2d8f8eb482da7be2f38ba920/Achieve_99-_Compliance_and_5_000-_ROI_with_Automated_AWS_Tagging-thumbnail.jpg)\\ \\ Case Study\\ \\ Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Visual Testing Solutions # **Catch Cross-Platform UI Issues Early with Sauce Visual Testing** #### A company experienced numerous visual discrepancies among its many websites. Read how our regression testing solution leveraged Sauce Visual, improving visual consistency across platforms. #### The Client A multinational apparel retailer. ### **The** Challenge The company has a large retail footprint with hundreds of physical stores and a dozen wildly popular e-commerce websites. They also made significant inroads into several online marketplaces across the globe, especially the APAC and EU markets. The company faced a major challenge in ensuring a uniform look and feel among its various websites. The company’s websites undergo a constant stream of content changes to ensure they continue being the leaders in their segments. This rapid pace of change brought a lot of unforced inconsistencies among the websites, which resulted in a less than seamless user experience. The company engaged in a tedious and near-impossible process of visually comparing every page of every website to keep on top of changes. The problem with the time-consuming manual process was that it not only drained company resources, but often visual discrepancies between websites were missed, resulting in customer confusion, dissatisfaction, and lost sales. In brief, the company was looking to: - **Reduce time spent reviewing visual changes:** They needed to reduce the time spent manually reviewing their many websites. - **Catch visual discrepancies in a timely fashion:** They wanted a testing solution to highlight visual discrepancies between websites shortly after deploying changes. - **Increase the coverage of their many websites:** They needed the quality monitoring process to cover all pages of all websites. - **Expand visual comparisons:** They needed to expand their visual comparisons to include a wide range of browsers and operating systems. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Catch%20Cross-Platform%20UI%20Issues%20Early%20with%20Sauce%20Visual%20Testing)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Catch%20Cross-Platform%20UI%20Issues%20Early%20with%20Sauce%20Visual%20Testing&source=Gspann) Quality Engineering Sauce Labs Automation UI/UX #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution Following meetings with company stakeholders, our [Quality Engineering](https://www.gspann.com/services/it-services/quality-engineering-and-assurance/) team decided on an automated visual regression testing solution that would compare current screenshots of the various company websites against baseline screenshots. Our engineers compared different visual testing tools on the market, like Percy (BrowserStack), Sauce Visual (SauceLabs), and wdio-image-comparison-service (WebdriverIO service). For each tool, our team created a series of proof-of-concept implementations customized to the company’s needs. This comparison enabled us to weigh each testing stack’s pros and cons and ultimately choose SauceLabs. We then crafted a set of visual tests leveraging Sauce Visual. The final solution facilitates regular rapid visual test execution and maintains an excellent set of baseline images. ![](https://images.prismic.io/gspann/5b4b2630-2490-4d8f-8e24-96c9c2fa0478_Image+1_+Solution+Architecture.png?auto=compress,format) We configured Travis CI, a continuous integration tool, to trigger automated visual regression builds in a timely manner. Here are a few key takeaways from our solution: - **Automated visual regression testing:** The new solution performs an automated visual comparison of all screens. Quality engineers can validate and approve screenshots by the tool daily. - **Reduces manual testing effort:** The new framework completely automates visual testing, reducing heavy resource requirements and preventing discrepancies from going unnoticed. - **Comprehensive analysis of visual changes:** The new system captures pixel perfect visual data from all sites. It notes all discrepancies, even the most minute ones. - **Near real-time discrepancy data allows timely response:** Visual regressions are identified almost as soon as they are introduced. Daily execution and validations are scheduled so that the baseline is always up-to-date. This allows the company to respond proactively to any issues. ### **Business** Impact - **Tighter control over branding:** Because the company can now quickly verify that website changes maintain visual integrity, its branding is not impaired. This leads to improved customer acquisition and retention. - **Reduced drain on resources:** Company resources previously involved in the tedious manual visual review process are now free to engage in more profitable pursuits. - **Precise reporting of visual discrepancies improves customer satisfaction:** Because company stakeholders can now see precisely where the discrepancies appear, they can quickly respond, resulting in minimal disruption and confusion in the customer experience. #### Technologies Used **WebdriverIO****Travis CI****Sauce Visual (screener.io)** ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Quality Engineering and Assurance](https://www.gspann.com/services/it-services/quality-engineering-and-assurance) [Digital Experience](https://www.gspann.com/services/digital-services/digital-experience) [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Catch%20Cross-Platform%20UI%20Issues%20Early%20with%20Sauce%20Visual%20Testing)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Catch%20Cross-Platform%20UI%20Issues%20Early%20with%20Sauce%20Visual%20Testing&source=Gspann) Quality Engineering Sauce Labs Automation UI/UX #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ Automation](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Achieve 99- Compliance and 5,000- ROI with Automated AWS Tagging-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5WZGZPSSTvBoOFALj159YD/4491a98e2d8f8eb482da7be2f38ba920/Achieve_99-_Compliance_and_5_000-_ROI_with_Automated_AWS_Tagging-thumbnail.jpg)\\ \\ Case Study\\ \\ Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ Automation](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Achieve 99- Compliance and 5,000- ROI with Automated AWS Tagging-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5WZGZPSSTvBoOFALj159YD/4491a98e2d8f8eb482da7be2f38ba920/Achieve_99-_Compliance_and_5_000-_ROI_with_Automated_AWS_Tagging-thumbnail.jpg)\\ \\ Case Study\\ \\ Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ Automation](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Achieve 99- Compliance and 5,000- ROI with Automated AWS Tagging-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5WZGZPSSTvBoOFALj159YD/4491a98e2d8f8eb482da7be2f38ba920/Achieve_99-_Compliance_and_5_000-_ROI_with_Automated_AWS_Tagging-thumbnail.jpg)\\ \\ Case Study\\ \\ Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Automated Regression Testing # **UI/APIs Automated Regression Testing Improves App Performance** #### Automating regression testing is tough for API and UI scenarios. Read how we successfully automated regression testing for a company that improved performance and enhanced reporting. #### The Client A leading US-based retail company that sells high-quality home furnishings and kitchenware. ### **The** Challenge The company faced a significant challenge handling API and UI testing with Selenium and Cucumber. They wanted to incorporate dynamic parameters and a reporting portal for optimal visibility of test results. Another area of improvement they needed was when the application was customized to exhibit different behaviors based on user roles, application functionality, and switches. When the company wanted to apply this variability to all scenarios, they had to rewrite and re-run multiple test cases, extending test run time and tying up valuable engineering resources. In yet another challenge, sometimes the same ‘Page Object’ was recreated between tasks in the Screenplay pattern. Similarly, various parts of the application utilized the same library of helpers. The net result of this duplication was a tremendous waste of time and resources. Hence, the company wanted to: - **Reduce test execution time:** In the old system, there was a marked delay in execution time when performing tests using Selenium. The company sought a way to improve the overall execution time, allowing greater scalability. - **Run tests in different environments:** To run the same test in a different environment, test engineers needed to perform significant modifications. The company wanted to reuse the same tests in any environment they chose. They also required the ability to apply variables such as user roles and different functionality without having to rewrite existing tests. - **Incorporate advanced visualization into the test reports:** The company used Allure Framework to produce test reports but needed to easily expand what was in the reports. They wanted a more flexible reporting system that ideally included visualization tools. - **Improve resource utilization efficiency:** The company needed a way to share common resources like Page Objects or shared helper libraries between tasks. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=UI%2FAPIs%20Automated%20Regression%20Testing%20Improves%20App%20Performance)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=UI%2FAPIs%20Automated%20Regression%20Testing%20Improves%20App%20Performance&source=Gspann) Quality Engineering Automation UI/UX #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution The automated regression testing solution crafted by our Quality Engineering team provides an integrated test environment. Corresponding test results can be reported using advanced analytics. Our solution demonstrates that, despite involving both UI and API scenarios, automated [regression testing](https://www.gspann.com/resources/case-studies/automate-regression-testing-of-ecommerce-website-to-reduce-manual-efforts/) can be successfully conducted, achieving efficiency and effectiveness. Our solution included an enhanced reporting portal with these features: - Real-time reporting - High scalability - Easy integration - Advanced analytics - Role-based access control - Test execution in multiple environments - Extensibility The new system architecture is built on the Spring Boot framework, where we leveraged a combination of Java and Selenium for automating Web and API test scenarios. We’ve integrated Cucumber BDD, TestNG, and Selenium GRID into the framework for a more streamlined operation. Within the overall workflow, we’ve employed REST Assured for automating APIs, while Kafka is utilized for messaging queue automation. We have incorporated several automation elements into our system for improved performance and efficiency. A new Jdbc template streamlines configuration processes and ensures reliable connection closures. Additionally, we’ve harnessed the power of Kafka to facilitate accurate and timely message validation. Two key factors that make our solution stand out include: - **Significant speed improvement:** Our engineers implemented Selenium Grid with TestNG rather than JUnit. Our solution massively improves the test suite run speed by enabling parallel testing. - **Increased test flexibility:** The ‘@Profile’ annotation in Spring Boot allows us to choose one or more profiles to initiate the testing process without having to rewrite any tests. Here are some other notable takeaways from the solution: - **Dynamic parameterization:** The new testing platform allows test engineers to execute tests irrespective of logic changes by simply changing the command line arguments. - **Enhanced reporting portal:** Reporting is 100% transparent and can verify test execution progress without generating a status request. The company no longer needs to follow verbal test team reports and can instead get test status information for themselves. New reports available in the portal include API, UI, and Messaging reports. - **Greater resource usage efficiency:** Shared objects and helper libraries are now incorporated into a single service management component. Our team greatly increased test efficiency using Spring Boot dependency injection to provide shared services to components within the new testing infrastructure. ### **Business** Impact - **Advanced reporting and visualization facilitate better test progress evaluation:** The company can view the status or progress of the execution and number of runs on a test suite in a new test reporting portal. The reporting portal offers advanced visualization capabilities, making monitoring and evaluating test quality progress easier. - **On-demand monitoring improves transparency:** There is no need to wait for the report to be produced at the end of the entire execution cycle. Company stakeholders can now view monitoring reports, failure services, and ‘passed’ scenarios while the test suite is still in progress. - **Vastly increased scalability improves customer satisfaction:** One of the main benefits of regression test automation is visible as the application is enhanced and expanded. New test suites can easily be added without substantially impacting the time it takes to run the tests. The net result is faster time-to-market for new features, resulting in greater customer satisfaction and retention. - **Lower operating costs:** With the massive boost in performance comes an equivalent reduction in operating costs, directly affecting the company’s bottom line. #### Technologies Used **Technologies -** Java, Spring Boot, Selenium, Cucumber, TestNG, Selenium Grid**Tools –** IntelliJ, Docker, ReportPortal, MySQL ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Quality Engineering and Assurance](https://www.gspann.com/services/it-services/quality-engineering-and-assurance) [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=UI%2FAPIs%20Automated%20Regression%20Testing%20Improves%20App%20Performance)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=UI%2FAPIs%20Automated%20Regression%20Testing%20Improves%20App%20Performance&source=Gspann) Quality Engineering Automation UI/UX #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ 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In this modern era, data has become a game-changer. It helps organizations make critical and informed business decisions. While many companies collect data through various sources, the most challenging part, the differentiator, is to store and manage the data effectively. Given that the escalating volume of data is becoming increasingly challenging to handle, there is a notable shift from traditional databases towards more contemporary architectural layers, including cloud-based solutions, data lakes, and delta lakes. ### **What** is Delta Lake in Databricks? Delta Lake is an open-source storage framework that stores data and tables in Parquet files. [Delta Lake](https://gspann.com/solutions/accelerators/beat/) is compatible with Apache Spark, which supports batch and stream data processing. Azure Databricks uses Delta Lake as its default storage and refers to its tables as Delta tables. The underlying storage layer for Databricks Delta Lake can be AWS S3, GCP GCS, or Azure BLOB. This article discusses Databricks Delta Lake implementation in Azure and shares best practices to optimize the reads and writes in Delta Lake for better efficiency. ![](https://images.prismic.io/gspann/ef12f4fd-88ff-4b5e-a43e-c9497a11e6e0_Image+1_+Delta+Lake+Architecture.png?auto=compress,format) ### **Benefits** of Using Delta Lake The Databricks Delta Lake implementation has many benefits. It is built on a hybrid model that embraces data warehousing and Spark multi-processing principles. A typical implementation would provide support for: - **ACID transactions:** Delta Lake supports [ACID transactions](https://www.databricks.com/glossary/acid-transactions#:~:text=ACID%20is%20an%20acronym%20that,operations%20are%20called%20transactional%20systems) (Atomicity, Consistency, Isolation, and Durability), which provides consistent data and transactional integrity. - **Scalable:** All metadata operations in Delta Lake use an Apache Spark compute engine where data is scalable. This ensures Delta Lake can handle enormous amounts of data without a performance bottleneck. - **Security and Governance:** Delta Lake provides secure and reliable storage of data, which has fine-grained access control for all underlying data at various levels viz, table, row, and column. Security is easy to implement and protects sensitive data from unauthorized access. - **Time Travel:** Imagine if your business suffered from data corruption or incorrect data updated to a sizeable transactional table. In a traditional database, restoring integrity can cost a substantial amount of time and money. However, Delta Lake provides a version history feature that helps prevent data corruption. The table data can roll back to previous versions by running a simple command in Databricks Notebook. - **Data Sharing:** Delta tables can be easily and securely shared with other users. It is platform-independent and supports recipients from outside your organization as well. - **Live Tables:** You can use the Delta Lake Live Tables feature to build reliable and sustainable data processing pipelines. Live Tables provides an end-to-end solution for your ETL (Extract, Transfer, Load) pipeline. This feature supports data selection, transformation, quality control, automated testing, and monitoring. ![](https://images.prismic.io/gspann/d5f4cac0-0402-4554-b1c8-1a2912274b71_Image+2_+Delta+Lake+Benefits.png?auto=compress,format) For many people, the difference between “Delta Lake” and “Data Lake” is not very clear. Our blog, “ [Delta Lake vs. Data Lake - Which One Provides High-Quality Data You Can Trust?](https://www.gspann.com/resources/blogs/delta-lake-vs-data-lake--which-one-provides-high-quality-data-you-can-trust/)”. ### **Implementing** Delta Lake The strength of Delta Lake lies in its compatibility with various programming languages, like Spark SQL, Scala, and Python. To get started, it requires specific prerequisite libraries to be installed, depending on the programmer’s preference. Once these libraries are in place, the process becomes quite straightforward. It makes establishing a Delta table as easy as executing a Data Definition Language (DDL) statement, just like any relational database. [Click here to explore more on implementing Delta Lake](https://www.gspann.com/resources/blogs/delta-lake-vs-data-lake--which-one-provides-high-quality-data-you-can-trust/). Here’s a skeleton statement to create a Delta table: ``` CREATE TABLE delta. USING DELTA OPTIONS (path ) ``` Databricks Delta tables support common Data Manipulation Language (DML) operations such as SELECT, INSERT, UPDATE, DELETE, and UPSERT, which you can write in SQL, Python, Scala, and Java. Delta Lake processing is powered by a Databricks compute engine, which is part of a Databricks cluster. The cluster needs to be up and running to read or write data from the Delta Lake tables. You can use the same cluster to run any Python, Scala, or SQL commands in the Databricks notebooks. **Optimizing and Implementing Best Practices in Delta Lake** Delta Lake is a great solution for storing and managing data. However, following the right methodology is crucial to avoid bad database design and performance bottlenecks. Here are some best practices you can follow while designing Delta Lake tables: | Practice | Description | | --- | --- | | Right Partition Column | When designing a Delta Lake table, selecting the appropriate column partition is crucial to enhance its read performance. Avoid using high cardinality columns, like ‘transactionId’ in a sales table or ‘orderId’ in an order table, as your partition choice. These columns have many possible values, leading to potential performance issues. Instead, consider using columns like Year, Month, or Date for partitioning. These are often employed in query predicates and exhibit low cardinality, making them a more efficient choice. | | Compact Files | When a table experiences regular write operations in small batches, it can gradually accumulate a large number of files within the storage layer. This accumulation can negatively impact the efficiency of your read operations. Any queries performed on Delta Lake would involve scanning and reading numerous small files, which can lead to slower processing times. Therefore, it’s recommended to streamline [Delta Lake](https://gspann.com/solutions/accelerators/beat/) tables periodically. You can achieve this by reducing an excessive number of files into a smaller set by executing the ‘OPTIMIZE’ command. | | Overwrite Instead of Delete | Delta Lake’s overwrite operations are significantly quicker than its delete functions. These operations are atomic, guaranteeing that previous table versions remain accessible and retrievable through the Time Travel feature. It’s advisable to avoid accessing the storage layer directly and deleting the underlying files, as this action will permanently erase data that cannot be recovered. Notably, the data storage layer is a cost-effective solution that operates independently of compute pricing. | | Z-Order for Large Tables | If a table contains a vast dataset and features a column often used in query predicates with high cardinality, applying Z-Order to the data can substantially enhance read performance. You can do this by grouping rows from the same dataset rather than scattering them across all files. Columns like ‘transactionId,’ ‘orderId,’ or ‘userId’ are excellent examples of Z-Order in Delta Lake. This approach is akin to compacting files but contrasts with column partitioning. | ### **Conclusion** You now know what performance optimization techniques to apply when building a Delta Lake table. However, remember that these optimizations need a Databricks compute engine, which can incur high costs. You should choose what works best for your organizational needs and determine the best trade-off between performance and cost. Databricks Delta Lake is an excellent tool for small to large enterprises’ data needs and is one of the most popular and reliable big data solutions. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F7enp1guWFrAE6bdAEewnuA%2Ff69e69db600e39b1696388417061e63f%2FRavi_Prakash_Keshri___IA.jpg&w=768&q=75) ## Ravi Prakash Keshri Information Analytics Published November 28, 2023 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Azure%20Databricks%20Delta%20Lake%20Best%20Practices)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Azure%20Databricks%20Delta%20Lake%20Best%20Practices&source=Gspann) Information Analytics Data Engineering Tools Cloud Services Data Governance #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F7enp1guWFrAE6bdAEewnuA%2Ff69e69db600e39b1696388417061e63f%2FRavi_Prakash_Keshri___IA.jpg&w=768&q=75) ## Ravi Prakash Keshri Information Analytics Published November 28, 2023 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Azure%20Databricks%20Delta%20Lake%20Best%20Practices)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Azure%20Databricks%20Delta%20Lake%20Best%20Practices&source=Gspann) Information Analytics Data Engineering Tools Cloud Services Data Governance #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Elevate Code Quality # **Launch Faster by Elevating Code Quality with Jenkins CI/CD** #### Regression testing across API and UI scenarios isn’t easy. Learn how we automated it end-to-end for a client—boosting performance and streamlining reporting. #### The Client An athletic apparel retailer. ### **The** Challenge The company used Travis CI as its continuous integration (CI) tool. Given the limitations of Travis, the automation team’s intervention was needed to execute any of the available automation suites manually. The automation team’s turnaround time became a significant factor for consideration before committing to a delivery timeline. The company also faced significant issues with its current test data automation. In the existing system, almost 90% of frontend automation tests failed due to inventory issues in downstream systems. The test team used hard-coded test data to counterbalance faulty test data, which led to an additional manual effort in executing automation scripts. In brief, the company was looking to: - **Migrate to a better CI tool:** The company was looking to migrate to a tool with better automation capabilities. - **Reduce test failures:** The 90% failure rate was utterly unacceptable, which made the entire test process useless. - **Decrease wasted engineering time:** Despite having automated test suites, the frequent need to have test automation engineers intercede was a drain on company resources. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Launch%20Faster%20by%20Elevating%20Code%20Quality%20with%20Jenkins%20CI%2FCD)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Launch%20Faster%20by%20Elevating%20Code%20Quality%20with%20Jenkins%20CI%2FCD&source=Gspann) DevOps Quality Engineering Automation #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution After reviewing the company’s requirements, our [Quality Engineering](https://www.gspann.com/services/it-services/quality-engineering-and-assurance/) team suggested moving to Jenkins, an open-source automation server used to automate the various stages of the software development process, including building, testing, and deployment. Our team built an intuitive parameterized pipeline using the ‘Jenkinsfile’ declarative syntax. We defined parameters for every possible execution combination of browsers, platforms, locations, test suites, and environments. The company can now perform a ‘one-stop’ selection of required parameters and hit ‘Build’ to execute in the selected configuration. Email reports and logs are sent to Outlook, a Microsoft Teams channel, and Test Rail. To address test data automation issues, our engineers liaised with the relevant teams to devise the solution. We significantly alleviated the problem by adjusting inventory for the selected products in downstream systems as part of the pipeline before triggering automation script. ![](https://images.prismic.io/gspann/0e57b5a9-fc95-4bc4-8a2c-5c9cfc312f72_Image+1_+Solution+Flow+via+Jenkins.png?auto=compress,format) Here are some key solution highlights: - **Highly transparent result validation:** The test results are sent along with logs to the relevant stakeholders according to parameter selections. - **Extensible pipeline:** A flexible ‘Jenkinsfile’ declarative pipeline was built and is continuously maintained. - **Readily scalable:** Additional features can be easily added as new company requirements arise. - **Streamlined automation execution:** The new system features a configurable one-click build process, making test runs vastly easier. - **Minimal cross-team dependencies:** Automation leverage has increased exponentially by eliminating the previous reliance on automation teams. ### **Business** Impact - **Less wasted time:** The manual testing teams can directly trigger execution on Jenkins shared services without any dependency on the automation team. This allows skilled automation engineering resources to concentrate on more critical tasks. - **83% drop in the test failure rate:** With the new system, only 7% of the scripts fail due to test data issues, which is an incredible improvement against the previous failure rate of 90%. - **Greater confidence in test results:** Since automation results in the new system are more reliable than in the old one, the company now has greater confidence in its tests. - **Faster time-to-market:** Improvements in test automation led to speedier testing turnaround time. This, in turn, results in faster time-to-market for new releases. #### Technologies Used **TestNG****Selenium****Jenkins Shared Services****TestRail:** Test case management, tracking, and organizational tool**GitLab** ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Quality Engineering and Assurance](https://www.gspann.com/services/it-services/quality-engineering-and-assurance) [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Launch%20Faster%20by%20Elevating%20Code%20Quality%20with%20Jenkins%20CI%2FCD)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Launch%20Faster%20by%20Elevating%20Code%20Quality%20with%20Jenkins%20CI%2FCD&source=Gspann) DevOps Quality Engineering Automation #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and 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Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Cloud Cost Savings # **Automated Cloud Overage Detection Saves Company 10% in Annual Cloud Costs** #### Discover how our Managed Services team identified and resolved a potential cost overrun—saving the company 365 resource hours and cutting annual costs by 10%. #### The Client A leading omnichannel health and wellness retailer with 1000+ stores in the United States. ### **The** Challenge The company migrated their technology platforms and applications from on-premises to the cloud using OpenShift and the [Google Cloud Platform](https://www.gspann.com/resources/blogs/streaming-analytics-data-processing-options-on-google-cloud-platform/) (GCP) with the intention of reducing hardware costs. However, they overlooked the hidden costs associated with cloud usage fees. Shortly after taking charge of managing the company’s cloud operations, our Managed Services experts noticed a mismatch between the expected and actual use of cloud resources. After investigation, we discovered that the company relied on outdated Virtual Machine (VM) and Pod baselines on their current GCP and OpenShift infrastructure. This resulted in high cloud usage costs. Another problem the company faced was with their legacy production engineering practice, where the repetitive, manual tasks were consuming valuable time and resources without adding long-term value. These tasks took up much of the production engineering team’s time. On average, an hour a day was spent on these tasks, adding up to 365 hours of valuable engineering time each year. The bigger issue was that these monotonous tasks would only continue to increase as more company platforms migrated to GCP. This meant the time spent on these never-ending tasks would only keep growing. In brief, the company needed to: - **Reduce time spent on repetitive manual tasks:** The company spent a lot of time on “toil” - repetitive manual tasks with no long-term value. They needed to automate these tasks to avoid wasting engineering resources. - **Optimize infrastructure costs:** It was vital for the company to optimize their cloud infrastructure usage to reduce costs. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Automated%20Cloud%20Overage%20Detection%20Saves%20Company%2010%25%20in%20Annual%20Cloud%20Costs)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Automated%20Cloud%20Overage%20Detection%20Saves%20Company%2010%25%20in%20Annual%20Cloud%20Costs&source=Gspann) Managed Services B2B Cloud Services Automation #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution After deliberation, the GSPANN team devised a detailed plan to reduce costs. Our team introduced automated solutions to manage critical tasks that addressed the issue of high expenditure due to excessive use of resources. This allowed flexibility in adjusting resources during working and non-working hours, which led to significant savings. Our team created and implemented automated solutions that could adapt according to the workload during the day (18 hours) and night (6 hours). We tested these solutions in a simulated crisis scenario in the East Region of our cloud platforms. With a strong focus on cost-effectiveness, we made this solution applicable to any project on any cloud platform. Our automated solutions were designed to be easily adapted to other projects or platforms, making the process simpler and more efficient. By addressing these issues and making the processes more streamlined, the company was able to function more efficiently by freeing engineers’ time to focus on innovative and strategic projects, propelling the business forward. By optimizing company practices and reducing repetitive tasks through automation, we strengthened their technical base, which contributed to long-term success and growth. Here are some highlights of our solution: - **Solid metrics based on actual data:** Our solution was built on reliable metrics derived from real data, such as transactions per second, traffic volume, and CPU and memory usage, enabling accurate data-driven decision-making. - **Dynamic capacity optimization:** We introduced automated solutions for critical jobs that enabled capacity adjustments, reducing infrastructure costs. - **Reusable optimization solutions:** Our scaling optimization implementation was created to be reusable on both GCP and OpenShift. This feature helped the company save a lot of money in future development costs. ### **Business** Impact - **Substantial infrastructure cost reduction:** The company achieved yearly cost savings of around 10%. - **Frees resources:** Our automated solution reduces manual efforts. At the current rate, the company saved approximately 365 hours per year (one hour daily). The savings were even greater in a bigger time frame. - **Increased reliability:** Manual SRE tasks inevitably involve a certain element of human error. By first testing solutions and then automating the manual processes, our team reduced the incidence of errors, resulting in a substantial increase in system reliability. #### Technologies Used **Google Cloud Platform (GCP):** A suite of cloud computing services offering infrastructure, data storage, and machine learning capabilities**OpenShift:** A Kubernetes-based container platform that simplifies application development, deployment, and management in hybrid cloud environments**Splunk:** A data analytics tool that collects and correlates machine-generated data, including transactions-per-second**Dynatrace:** An AI-driven application performance monitoring solution that provides CPU and memory metrics**Terraform:** An open-source infrastructure-as-code software tool that enables streamlined management and provisioning of cloud resources**Apigee:** An API platform that facilitates the creation, deployment, and management of APIs**Rundeck:** An open-source automation platform that simplifies operational tasks, streamlines workflows, and enhances collaboration for IT teams ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Managed service and Operations](https://www.gspann.com/services/it-services/managed-services-and-operations) [Data and Analytics](https://www.gspann.com/platforms/data-and-analytics-platforms) [DevOps](https://www.gspann.com/services/it-services/devops) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Automated%20Cloud%20Overage%20Detection%20Saves%20Company%2010%25%20in%20Annual%20Cloud%20Costs)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Automated%20Cloud%20Overage%20Detection%20Saves%20Company%2010%25%20in%20Annual%20Cloud%20Costs&source=Gspann) Managed Services B2B Cloud Services Automation #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ Automation](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Achieve 99- Compliance and 5,000- ROI with Automated AWS Tagging-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5WZGZPSSTvBoOFALj159YD/4491a98e2d8f8eb482da7be2f38ba920/Achieve_99-_Compliance_and_5_000-_ROI_with_Automated_AWS_Tagging-thumbnail.jpg)\\ \\ Case Study\\ \\ Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ Automation](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Achieve 99- Compliance and 5,000- ROI with Automated AWS Tagging-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5WZGZPSSTvBoOFALj159YD/4491a98e2d8f8eb482da7be2f38ba920/Achieve_99-_Compliance_and_5_000-_ROI_with_Automated_AWS_Tagging-thumbnail.jpg)\\ \\ Case Study\\ \\ Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ Automation](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) [![Maximize AEP Potential with Adobe Analytics and Customer Journey Insights-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5bvK0to4bixF6fm0G55Ijp/6b52afc7e327b36332975989da0846ff/Maximize_AEP_Potential_with_Adobe_Analytics_and_Customer_Journey_Insights-thumbnail.jpg)\\ \\ Blog\\ \\ Maximize AEP Impact with Analytics and Customer Journey insights\\ \\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Achieve 99- Compliance and 5,000- ROI with Automated AWS Tagging-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5WZGZPSSTvBoOFALj159YD/4491a98e2d8f8eb482da7be2f38ba920/Achieve_99-_Compliance_and_5_000-_ROI_with_Automated_AWS_Tagging-thumbnail.jpg)\\ \\ Case Study\\ \\ Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Predictive Analytics in Supply Chain # **Leverage Predictive Analytics to Augment Supply Chain Management** #### A semiconductor equipment supplier faced product delays due to supply chain disruptions. read how we built a risk prioritization model that gave them a strategic edge over competitors. #### The Client A global supplier of semiconductor equipment. ### **The** Challenge The company faced the daunting task of addressing [supply chain management](https://www.gspann.com/resources/case-studies/modernize-supply-chain-management-via-an-efficient-stock-transfer-system/) vulnerabilities associated with single-sourced parts, which constituted approximately 60% of their components. Their objective was to minimize risk by diversifying procurement sources and fortifying their supply chain. This required the identification of single-source components and the qualification of alternative suppliers. Additionally, the company needed to pinpoint universally impacted commodities and remote factory products to refine their purchasing strategy further and reduce potential risks. In brief, the company was looking to: - **Minimize risk as they adopt alternate part sources:** They wanted to minimize the risks associated with their reliance on single-sourced parts by finding and adopting alternative sources. To achieve this, they wanted to generate a list of parts ranked by revenue impact and risk parameters to make better business decisions. - **Intelligently build a more robust supply chain:** The company needed help gathering data conveniently to avoid product shortages due to supply chain issues. With an efficient data visualization tool, the company wanted to proactively head off any potential product shortages and build a robust supply chain. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Leverage%20Predictive%20Analytics%20to%20Augment%20Supply%20Chain%20Management)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Leverage%20Predictive%20Analytics%20to%20Augment%20Supply%20Chain%20Management&source=Gspann) Information Analytics Manufacturing B2B Supply Chain Management #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution Our team designed and implemented a component capable of predicting potential shortages up to a nine-month horizon. This innovative tool enables the company to proactively mitigate risks by considering numerous factors from demand and supply-side data streams. The tool utilizes a comprehensive range of inputs, such as "no substitutes," country of origin, lead time, and worldwide availability. This solution enables stakeholders to analyze and manage potential shortages effectively, optimizing procurement strategies and enhancing overall company operations. They prioritize parts based on their business impact, and our model produces a ranked list of parts in short supply. The application executes the model to generate a list of components that may face shortages within different timeframes, such as the current month, 1-3 months, 3-6 months, 6-9 months, and so on. It uses a threshold to identify these components, increasing the vulnerability of the population likely to experience shortages within each specified timeframe. It applies a filter to the parts yielded by the model to bring the list to a more manageable level. It then applies a ranking mechanism to the parts on the filtered list. The mechanism identifies parts with the most prolonged delays and their impact on total revenue, to which it applies a scoring system. The model generates a score that predicts the likelihood of a part shortage with a confidence level ranging from 60% to 100%. ![](https://images.prismic.io/gspann/98c7c879-9962-48d8-9a7e-dfe656926fce_Image+1_+Solution+Architecture.png?auto=compress,format) Key highlights of our solution include: - **User-friendly data visualization:** Our solution provides stakeholders with a Microsoft Power BI dashboard, which allows the alternate parts team to download ranked lists and view associated metrics. Power BI is an interactive business visualization tool that provides feature summaries and details of products on the ranked list. - **Confidence-based ranking model:** Our ranking model is based on reliable real-time data from both demand and supply data streams. The system filters out parts whose score falls below 60%, giving company stakeholders a clear picture of parts and products at risk due to shortages. ### **Business** Impact - **Maintaining optimal inventory levels:** The new system can identify part shortages in the 0–9 months for the alternate parts team to take any corrective/preventive action required. Optimal inventory levels enable minimal production delays and reduce supply chain disruptions, resulting in cost savings and improved customer satisfaction. - **Quick identification of parts at risk:** The company now has an AI-driven risk management system that allows the alternate parts team to prioritize parts at risk of shortage and to take proactive measures. - **Strategic advantage:** Accurate forecasting and the ability to predict 60% of shortages gives the company a strategic advantage in proactively addressing potential supply chain disruptions. Staying ahead of the competition ensures the company’s longevity. - **Enhanced supply chain resilience:** By reducing the amount of sole or single-sourced parts over time, the company minimizes dependency risks and fosters competitive pricing. #### Technologies Used **Microsoft Azure Databricks:** A managed Apache Spark-based analytics platform that enables collaborative data processing, storage, and analysis on the Microsoft Azure cloud service**Microsoft Azure SQL:** A managed relational cloud database service that provides support for Structured Query Language (SQL)**Microsoft Power BI:** Powerful interactive business visualization tool used to gain insights into customer data**Atlassian Confluence:** A team workspace that facilitates project collaboration**Other Microsoft Software:** ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Data and Analytics](https://www.gspann.com/platforms/data-and-analytics-platforms) [Retail Services](https://www.gspann.com/services/digital-services/retail-services) [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Leverage%20Predictive%20Analytics%20to%20Augment%20Supply%20Chain%20Management)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Leverage%20Predictive%20Analytics%20to%20Augment%20Supply%20Chain%20Management&source=Gspann) Information Analytics Manufacturing B2B Supply Chain Management #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ 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Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Salesforce Mobile Commerce # **Expand into New Markets with Salesforce Commerce Cloud Mobile Commerce** #### A leading retailer aimed to grow their presence in the APAC market. Learn how we re-engineered their mobile app using Salesforce Commerce Cloud to enhance visibility and significantly drive sales. #### The Client A well-known UK-based brand that sells high-quality fashion, food, and housewares across 50 countries worldwide ### **The** Challenge The company formed a joint venture with an Asia-Pacific (APAC)-based retailer to make an entry into the growing APAC and Chinese market. They developed a mobile app that mirrored their e-commerce website, but its legacy user interface (UI) design lacked essential features, which resulted in low customer retention. Given that the mobile app was directly tied to the web APIs, any changes made to the website were reflected in the app UI. These discrepancies often led to device-specific bugs, which were especially visible with images meant for larger screens that looked 'out of place’ on mobile device screens. Entering a new market, the app also suffered from low market visibility and unacceptably low active users. In brief, to overcome this challenge, the company wanted to: - **Enhance the mobile user experience** to improve basket-to-order conversion rates on mobile devices. - **Separate backend API and the frontend UI** for better control over the development and feature release process into mobile apps only when required. - **Improve customer retention** and mobile device users for a longer term by consolidating data – leading to better [Salesforce campaign management](https://www.gspann.com/platforms/marketing-platforms/#marketinganalytics). #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Expand%20into%20New%20Markets%20with%20Salesforce%20Commerce%20Cloud%20Mobile%20Commerce)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Expand%20into%20New%20Markets%20with%20Salesforce%20Commerce%20Cloud%20Mobile%20Commerce&source=Gspann) Mobility Retail B2C Salesforce Customer Experience Composable Commerce #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution Our e-commerce team worked closely with the client’s Middleware and UI teams to develop new React Native mobile applications for both the Android and iOS platforms. To get shared image data, these applications communicate with the backend SFCC system through Amazon Web Services (AWS) and the existing S7 server. Our e-commerce team helped in building a reliable custom API solution to handle a vast array of services while optimizing critical processes for conversion. We integrated key features around profile, promotion, cart, and order management on the app along with providing a comprehensive backend solution on Salesforce Commerce Cloud Business Manager that enables easy data management. During the course of the project, our team developed and demonstrated multiple proofs-of-concept (PoCs) like Open Commerce API (OCAPI) tokenization and session bridge triggers. The PoCs were designed to identify data-sharing issues between the middleware and the mobile applications. We built an API gateway, Middleware service jobs, and used MongoDB for payments and OMS data storage. Several scenarios, like customer login, basket/cart sharing, and PayUBiz payment integration, were tested to ensure the app was fully functional and optimized for the best possible user experience. As a partner, we helped the company upgrade their app technology, paving the way toward a smoother e-commerce ordering experience for their mobile device users. Here are some highlights of our new solution: - **Ultra-fast development:** Our team developed the entire solution in just three months. - **Separation of concerns:** Separating the frontend and backend components enabled greater control over application development and deployments. - **Root-cause analysis:** To address the concerns with the current app's slower performance, we implemented improvements like caching and the orchestration of OCAPI calls. - **Extensive use of Middleware:** Our solution customized almost all SFCC hooks for maximum flexibility. The easy extensions for data sharing with AWS Middleware play a vital role in acquiring the required mobile app data. We also ensured that page-designer-related dynamic product content and images were shared with the Middleware. - **Enhanced API calls:** Major APIs around product payments were improved by caching their base API usage, among other changes. - **Trusted system API:** Smoother and efficient login experience achieved a trusted system API authentication implementation. ### **Business** Impact Our app drew a lot of attention to the company in a relatively short time. It saw over one million downloads, a review rating of 4.5 out of 5 in the Google Play Store, and a significant boost in customer loyalty. Other important business benefits include: - **Improved customer satisfaction:** Seamless browsing and ordering experience on the updated and highly responsive app helps in retaining long-term customers. - **Boost in the bottom line:** App-based orders substantially increased, impacting the client’s bottom line. - **Recovered lost sales:** The new system sends an email regarding the abandoned products in the cart, which helps recover potentially lost sales. - **Augmented sales using payment gateway:** PayUBiz (a payment gateway) integration allows an easier and faster checkout process, which has an immediate positive impact on sales. - **Hyper-personalized recommendations:** We implemented an AI-powered personalization engine (EInstein) that analyzes customer behavior and preferences to deliver tailored product suggestions, facilitating better [Salesforce campaign management](https://www.gspann.com/platforms/marketing-platforms/#marketinganalytics). #### Technologies Used **SFCC (SFRA)****IBM OMS (Sterling)****Node.js****PayUBiz****BazaarVoice** ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Digital Commerce](https://www.gspann.com/services/digital-services/digital-commerce) [Mobility](https://www.gspann.com/services/digital-services/mobility) [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Expand%20into%20New%20Markets%20with%20Salesforce%20Commerce%20Cloud%20Mobile%20Commerce)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Expand%20into%20New%20Markets%20with%20Salesforce%20Commerce%20Cloud%20Mobile%20Commerce&source=Gspann) Mobility Retail B2C Salesforce Customer Experience Composable Commerce #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ 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Read how we integrated a company’s Salesforce Commerce Cloud (SFCC) site with Feedonomics for instant traffic and revenue boost. #### The Client An athletic apparel retailer. ### **The** Challenge The company operates a [Salesforce Commerce Cloud](https://www.gspann.com/platforms/salesforce/salesforce-commerce-cloud/) (SFCC) site to manage its online sales. However, the company's Asia Pacific (APAC) region faced several challenges in managing a high-quality product feed to multiple channels, mainly due to unsatisfactory service from their previous technology provider. Product feed management is a vital component in the success of any retail company as it organizes, optimizes, and distributes product information across a variety of online channels, including marketplaces, search engines, and social media platforms. It plays a crucial role in ensuring accurate and up-to-date product data is consistently displayed to potential customers. One significant challenge the company faced was a delay in response from their previous technology provider, which adversely impacted the efficiency of the feed setup process. The delayed response time hindered the company's ability to keep product data up-to-date, potentially leading to inaccuracies and missed opportunities. Additionally, the company encountered issues while introducing new feeds for channels that utilize unsupported formats, since the whole process incurred extra cost. Furthermore, the feed’s limited capability for rich text hindered its overall effectiveness, creating an urgent need for an improved solution to address these issues. In short, the company was looking for a solution that would: - **Be cost-effective:** The current feed processing platform incurred costly fees whenever the company required new feeds, channels, and formats. - **Offer greater flexibility:** The company needed a feed system providing more formats, languages, and optimization choices. - **Provide better service:** Slow response from its current feed provider was hampering the company’s ability to generate revenue from its ads. The company sought better response, greater interface access, and faster optimization. - **Improve its return on ad spent (ROAS):** The company wanted to see an improvement in its ROAS. The company also required greater feed processing intelligence and a broader reach. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Boost%20Web%20Traffic%20and%20Sales%20by%20Integrating%20SFCC%20with%20Feedonomics)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Boost%20Web%20Traffic%20and%20Sales%20by%20Integrating%20SFCC%20with%20Feedonomics&source=Gspann) Retail B2C Salesforce E-Commerce Customer Experience #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution After analyzing the company's requirements, our commerce team chose to replace the previous feed platform with Feedonomics, an e-commerce platform for managing and optimizing product data feeds. This platform allows the company to create, manage, and distribute their product data to various e-commerce channels, such as marketplaces (e.g., Google Shopping, Amazon, Facebook, and Walmart), comparison shopping engines, and affiliate networks. It can also optimize the product data, inventory, and price feeds for syndication on hundreds of search engines, social media platforms, and marketplaces. ![](https://images.prismic.io/gspann/7d6ceb5e-5328-4543-a6e0-114dfd0c84ff_Image+1_+Solution+Architecture.png?auto=compress,format) Our engineers used Salesforce Reference Architecture (SFRA) to integrate the company’s existing Salesforce Commerce Cloud with Feedonomics. Here are a few key takeaways from our solution: - **Broader reach:** The new feed platform significantly expanded the company's product listings by offering them on different marketplaces, enabling the company to reach a much larger audience. This increased exposure had a direct impact on sales and revenue. - **Easy to implement:** The Feedonomics platform provided an SFRA cartridge that was easy to integrate and configure using the SFCC business manager. - **Omnichannel optimization:** The new system optimizes product data and syndicates it on hundreds of search engines, social media platforms, affiliates, and marketplace channels. - **Enhanced functionality:** The solution included an additional JSON feed format, improved optimization functions, and 24/7 local support, creating a more comprehensive and effective product feed management system. ### **Business** Impact - **Increased customer satisfaction:** Customers now see more accurate product inventory and pricing information on syndicated platforms than under the previous feed system. Overall, feed quality has improved, and the quality score has increased. - **License cost savings:** Licensing costs were saved by extending the company’s existing Feedonomics license in the US to the APAC region. This resulted in immediate cost savings as the company no longer needed to pay the old feed partner. - **Immediate bottom-line boost:** Once the new solution was implemented, the company cost-savings and financial benefits were over $300,000. - **Significant revenue boost:** Our solution increased the company’s revenue by approximately 10%. - **Improved traffic quality and quantity:** The new system significantly improved traffic data accuracy and performance. This helps the company win customer trust, increasing site traffic. We estimate that site traffic has increased to slightly less than 10%. #### Technologies Used **Salesforce Commerce Cloud (SFCC)****Salesforce Reference Architecture (SFRA)****Feedonomics** ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Digital Commerce](https://www.gspann.com/services/digital-services/digital-commerce) [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) [Data and Analytics](https://www.gspann.com/platforms/data-and-analytics-platforms) #### Share this Document 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Learn the pros and cons of each setup to make the smartest decision for your business and maximize your AEM investment. Adobe® Experience Manager (AEM) as a Content Management System (CMS) can work wonders for an organization. It allows effortless web and digital asset management, provides engagement options within the team, and is exceptional in serving omnichannel content delivery. While a headless or a decoupled CMS entails capabilities that can potentially serve enterprises well, the question is which implementation would work for your business? Let’s find out: ### **Exploring** Aspects of a Traditional CMS There are many CMS platforms available these days. In addition to AEM, there are other big players such as OpenText, Sitecore, and Oracle® content management. Open-source players abound and include WordPress, Joomla, and Drupal. Regardless of who offers the CMS, the traditional CMS contains these three layers: - **Authoring layer:** This layer manages authoring capabilities using templates/components and allows you to edit the content without concern over the final appearance. You can then plug the content into a central presentation layer, providing a consistent overall website look and feel. - **Data layer:** This layer stores and retrieves the edited content in a repository while maintaining the versions. - **Presentation layer:** This layer consists of an end-user interface page templating system, navigation, and widget assembly across multiple pages. In a traditional CMS, the author provides content and the developer works on the design part of the authoring and presentation templates. Both development and content creation go together. Hence, we can say that a traditional CMS is tightly coupled to the content model, and the entire end-to-end implementation is hosted on the same CMS platform. ![](https://images.prismic.io/gspann/81953629-fa90-441a-8fa3-b42ef2ed54fe_Table+1_+Comparison+of+Traditional+and+Headless+Implementations.png?auto=compress,format) ### **Benefits** of a Traditional CMS A traditional CMS is suitable for end-to-end implementations and complete digital transformations that may require: - Inline editing - In-context editing - Microsites - Previews - Personalization - Targeting The development team completely controls templating, features, and integration in a traditional CMS. ### **Using** AEM as a Traditional CMS You can use out-of-the-box (OOTB) components of AEM as a traditional CMS to manage, organize, and publish content on the websites. In this scenario, AEM acts as an end-to-end solution for website building, content management, and digital asset management. AEM also offers traditional content management systems' latest targeting and profiling features. These features offer channelized end user-specific content on the websites under its control. ### **Introducing** the Headless CMS A headless CMS has the same content flow for authoring and data layers, but the presentation layer has a different framework that is external to the core headless system. It implements authored content and a frontend presentation layer through an API that pulls content from the data layer. ![](https://images.prismic.io/gspann/bff93203-68e7-42b9-af35-b955c9c64a10_Image+1_+Headless+CMS+Architecture.png?auto=compress,format) In a headless CMS, the author only provides the content, whereas the developer works on the design part of the authoring templates/components but not on the presentation templates. The presentation templates depend on various channels such as Product Information Management (PIM) tools, websites, and mobile devices. Hence, a headless CMS is not tightly coupled to the content model. ### **Benefits** of a Headless CMS Most analysts believe that headless CMS will soon become an integral part of traditional CMS. The use of a headless CMS improves the efficiency of your company over time and promises to provide the benefits discussed here. ### **Omnichannel** Data Neutrality Limitless channel integration is the next level of digital experience. Omnichannel data neutrality benefits increase where the same, consistent data is accessible across all channels. The headless feature provides consistent data to all target systems integrated with the CMS platform. You feed the same information to all target channels such as web, mobile applications, and e-commerce platforms without any data redundancy. ### **Centralized** Repository This feature provides a central place to update and manage modular and structured content so that every consumer system receives the same data. The create/read/update/delete (CRUD) operations are facilitated by well-defined data APIs. It stores content in modules to facilitate quick change. The central repository helps in avoiding content duplication and facilitates content consistency. A central repository tackles many frontend problems including: - Editing the same data at different places or systems - Having an inconsistent user interface ### **Rapid** Content Deployment In a headless CMS, channels can easily pull existing content using a REST-based Content –as-a-Service (CaaS) component. This adds new channels faster. GraphQL is an example of a rapid content solution by Adobe® that allows developers to add new channels quickly. ### **Choice** of Content Access New or existing channels can access data or pull the data as per company requirements. The headless CMS offers tremendous flexibility where one can pull specific content, or consume all content, as required. ### **Preparing** for Headless CMS Challenges While headless CMS has its benefits, the picture is not quite as rosy as it may seem. Here are some challenges that one may face: - **Lack of the Preview feature:** The preview feature is not available in a headless CMS – the author may not get an overview of how content appears in the production. - **Not cost-effective:** Using AEM only as a headless CMS is not cost-effective as it lacks certain traditional CMS features, such as OOTB targeting and personalization. - **Need for Webhooks:** Webhooks implementation is required to inform the presentation layer about content updates made by the author in the central repository. - **No easy integration paths for in-context editing and preview:** It requires complex integration APIs and programming logic for integration with presentation layer tools such as React.js, SFCC, Java, J2EE, and PIMs. It requires structured content and modular content creation to be consumed by omnichannel tools. ### **Using** AEM as a Headless CMS You can leverage benefits of [AEM as a headless CMS](https://www.gspann.com/resources/blogs/using-aem-as-headless-cms-to-deliver-business-content-at-scale/) in scenarios where you have a separate platform other than AEM as the presentation layer. You can also use AEM as a headless CMS where you need centralized repositories for PIM tools, SFCC, and other similar applications. In both scenarios, AEM acts as a source data provider and other presentation layers become the target. ### **Building** a Hybrid CMS If you wish to take advantage of both headless and traditional CMS features, it’s best to implement a hybrid CMS. The hybrid CMS is an extended form of a traditional CMS with the APIs needed to integrate with omnichannel tools at the presentation layer, such as SFCC, Java, J2EE, and PIMs. ![](https://images.prismic.io/gspann/553211c6-1ecc-4800-baaa-bf9785b2a2b8_Image+2_+Hybrid+CMS+Architecture.png?auto=compress,format) ### **Benefits** of a Hybrid CMS The hybrid CMS leverages the benefits of both traditional and headless CMS. It can be used as a headless CMS with extended APIs to integrate and pull the authored content from CMS. Advantages of a hybrid CMS implementation include: - **Includes Content Fragments:** You can use the ‘Content Fragments’ feature to maintain Oblivious Content Distribution Networks (OCDN). Fragments are not full-page articles, such as blogs, but include content such as logos, campaigns, pricing charts, product information, images, brochures, and case studies. Content authors produce text copy that goes into fragments developed subsequently by the development team, after which any channel can consume content fragment data. It also makes the content available for mainstream websites and mobile devices. - **Suitable for light and heavy weight options:** A hybrid CMS implementation is useful for content management systems with lightweight frontend template designs using simple HTML, CSS, and JavaScript coding and development. Similarly, a hybrid CMS is a good choice for CMS with heavyweight frontend applications, such as e-commerce websites and rich web content developed using React and other heavy JavaScript frameworks. - **Page-centric and non-page-centric requirements:** Hybrid systems are advantageous for both page-centric and non-page-centric requirements. Page-centric requirements include website development with web pages, whereas non-page-centric requirements include systems such as Customer Relationship Management (CRM) and PIM tools. - **Includes all benefits of traditional CMS:** A hybrid CMS includes all benefits of traditional CMS, such as in-line editing, in-context editing, microsites, previews, personalization, and targeting. - **Includes all benefits of headless CMS:** A hybrid CMS includes all benefits of headless CMS, such as OCDN, Rapid Content Deployment, and pulling specific data from a common content repository. ### **Using** AEM as a Hybrid CMS As learned, a hybrid CMS clearly has benefits over traditional AEM and a headless CMS. By its very design, AEM leverages traditional CMS advantages. However, at the same time, by incorporating the concept of Content Fragments and Experience Fragments, AEM operates as a headless CMS. ![](https://images.prismic.io/gspann/b777aa2b-d067-42f1-b1d0-e54c62ad2d8d_Image+3_+AEM+and+a+Hybrid+CMS.png?auto=compress,format) In a traditional AEM CMS implementation, Content Fragments and Experience Fragments are stored in the AEM central repository. This content is made available as a REST API in JSON format to third-party PIMs and Java/J2EE applications. ### **Conclusion** We see that web content management systems have evolved over time and now offer more than one implementation approach. Reviewing the development of traditional, headless, and hybrid CMS systems, we conclude that all three approaches have their advantages and disadvantages, however the hybrid CMS approach combines the advantages of the other two. To select the ideal website CMS, it’s best to analyze your company’s or customer’s requirements and consider the benefits of each approach. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2FRuN02Ddnaq91E4BhxgFkm%2F14b4ca9acd88aa5bfb86713ae7ba7ea4%2FSugeet_Sharma_Content.jpg&w=768&q=75) ## Sugeet Sharma Content Published October 5, 2023 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Traditional%20vs.%20Headless%20vs.%20Hybrid%20CMS)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Traditional%20vs.%20Headless%20vs.%20Hybrid%20CMS&source=Gspann) Content Management Systems Headless #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2FRuN02Ddnaq91E4BhxgFkm%2F14b4ca9acd88aa5bfb86713ae7ba7ea4%2FSugeet_Sharma_Content.jpg&w=768&q=75) ## Sugeet Sharma Content Published October 5, 2023 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Traditional%20vs.%20Headless%20vs.%20Hybrid%20CMS)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Traditional%20vs.%20Headless%20vs.%20Hybrid%20CMS&source=Gspann) Content Management Systems Headless #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Bring Back Lost Customers # **Bring Back Lost Customers With Instant Back-in-Stock Notifications** #### Avoid lost sales from out-of-stock items. See how our MuleSoft Salesforce solution syncs Salesforce Commerce Cloud and Marketing Clouds to send instant back-in-stock alerts. #### The Client An athletic apparel retailer. ### **The** Challenge The company was facing customer-experience challenges when the products went out-of-stock on their website. They did not have a way to automatically inform the customers when a product was restocked and available for purchase. Due to these challenges, the company was losing revenue and potential customers. Worst of all, the negative experience discouraged the visitors from coming back to the website. In short, the company needed to: - **Recapture their lost revenue:** Many purchase decisions were made in the spur of the moment. The company was losing potential sales when an item went out-of-stock and customers completely forgot about the purchase. The company needed a way to retain an interest in the purchase to recapture their potentially lost revenue. - **Reduce customer frustration:** Customers became frustrated with the dead-end experience. The company needed a way to end an out-of-stock session on a positive note. - **Keep unconverted visitors fully engaged:** The company sought to sustain the interest of visitors who were yet to make a purchase. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Bring%20Back%20Lost%20Customers%20With%20Instant%20Back-in-Stock%20Notifications)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Bring%20Back%20Lost%20Customers%20With%20Instant%20Back-in-Stock%20Notifications&source=Gspann) Retail Customer Experience Salesforce Digital Marketing Personalization B2C #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution To address these challenges, our team created a back-in-stock alert-based solution. These alerts will allow the customers to subscribe to getting instant notification when an out-of-stock product was back in stock via an email or SMS. To enhance the customer experience, the new system presents a popup window to guests if they select an out-of-stock item, asking if they would like to receive a notification when the item is restocked. The system ensures the notification process is secure by validating email addresses and checking for abusive cross-site request forgeries. Additionally, the system checks for email server errors to ensure customers receive notifications without interruptions or delays. ![](https://images.prismic.io/gspann/3d4a7419-ae02-4145-81b8-dbe99b53abf7_image+1_+Back+In+Stock+Notification+%28BISN%29+Process.png?auto=compress,format) Once the email address is verified, Salesforce Marketing Cloud (SFMC) delivers the notification opt-in and welcome emails. If the system receives opt-in confirmation from the customer, a background job checks the inventory daily. If the item is in stock, a “back-in-stock” notification is sent to the customer. If the item is still unavailable after 60 days, the customer can extend a back-in-stock notification option. Here is a list of key takeaways for the solution: - **Vastly improved customer experience:** Since the new solution helps in ending out-of-stock sessions on a positive note, it tremendously reduced the up-front frustration with low inventory levels. - **Smooth purchase process once the product is back in stock:** When a product becomes available again, customers receive a notification, which takes them directly back to their cart to purchase it. This easy purchase path increases the overall conversion rate. - **Flexible notification period:** A customer can extend a back-in-stock subscription duration by clicking an extension link in the mail from SFMC. - **Overcomes SFCC storage limitations:** There are maximum limits in [Salesforce commerce cloud](https://www.gspann.com/platforms/salesforce/salesforce-commerce-cloud/) on how many records can be stored in custom objects. The solution handles customer request data efficiently and avoids quota errors. ### **Business** Impact - **Massive boost in revenue generation:** Once the new system was in place, the conversion rate increased by 15-20%, translating into a solid revenue boost. - **Substantial increase in customer satisfaction:** The customer satisfaction Net Promoter Score (NPS) jumped by 5%. An NPS score increase indicates a higher level of customer loyalty, satisfaction, and advocacy, which can lead to increased sales and revenue. - **Increase in customer engagements:** The revised system resulted in a 5% increase in customer engagement. - **Increase in the value of a visitor profile:** Previously, a visitor’s profile held little value for the business. Now the back-in-stock notification system allows the company to communicate with them directly and offers insights into their requirements. - **Insights into product demand:** The back-in-stock notifications provide excellent information about product demand. This information allows company management to make informed production and inventory movement decisions. #### Technologies Used **Salesforce Commerce Cloud (SFCC)****Salesforce Marketing Cloud (SFMC)****MuleSoft's Anypoint Platform:** An enterprise-class integration platform for iPaaS and full lifecycle API management. ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Digital Commerce](https://www.gspann.com/services/digital-services/digital-commerce) [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) [Data and Analytics](https://www.gspann.com/platforms/data-and-analytics-platforms) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Bring%20Back%20Lost%20Customers%20With%20Instant%20Back-in-Stock%20Notifications)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Bring%20Back%20Lost%20Customers%20With%20Instant%20Back-in-Stock%20Notifications&source=Gspann) Retail Customer Experience Salesforce Digital Marketing Personalization B2C #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and 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Read how our unified stock transfer system boosted accuracy, saved time, and made store associates more efficient. #### The Client A leading American men’s clothing omnichannel retailer ### **The** Challenge The company’s legacy stock transfer system had many challenges. - **A standalone system:** It was a standalone system that ran on desktops and PCs. Extending it to other stores was a big challenge and a cumbersome process. - **Reliability and availability:** Real-time updates for stock transfer users were often unreliable and unavailable, and there were frequent performance issues. - **Inconsistencies in dealing with barcodes:** Store associates scanned products using portable data terminal (PDT) scanners and went through a time-consuming process of transferring scanned data into the stock transfer system. - **Receiving stock for multiple stores:** Super admin users faced numerous problems while receiving stock in multiple stores at one time. In short, the company was looking for: - **A single unified web-based solution:** The company was looking for a uniform web-based solution that would be more robust and user-friendly than the current system. - **Easily verify, receive, and transfer stock:** Company users needed an effortless way to scan the products, and easily receive and confirm stock. In addition, they wanted a straightforward way to transfer stock and manage returns. - **Safe and secure real-time updates:** User information was occasionally lost in the current system and user activity was not available in real-time, which hampered the company’s ability to make proactive business decisions. - **Multi-featured application:** This application needs to support multiple retail activities, such as purchase order (PO)-level receiving, advanced shipping notice (ASN)-level receiving, transferring items between various company stores and third-party logistics (3PL) locations, returning items to vendor, print blind case/carton-level labels. - **A multi-tiered authorization structure:** The company desired a solution with the ability to assign different rights to different users of its stock transfer system. Store associates needed to be restricted to activities involving only their assigned store, whereas the super users required access to multiple stores. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Improve%20Supply%20Chain%20Efficiency%20with%20Smarter%20Stock%20Transfers)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Improve%20Supply%20Chain%20Efficiency%20with%20Smarter%20Stock%20Transfers&source=Gspann) Application Services Inventory Management Retail Supply Chain Management #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution The new system is a web-based tool that addresses the challenges faced with the legacy desktop-based system, ensuring real-time updates, minimizing lost changes, efficient barcode scanning, and providing a seamless experience. Our Application Development team implemented a microservices architecture with well-proven technologies like Java, Spring Boot, Spring MVC, React, Material UI, and Okta, to provide the desired functionality to the company’s store associates. Image 1 shows the new stock transfer system architecture. ![](https://images.prismic.io/gspann/a917e1c8-c0d6-421f-8a25-0e87f28a2e15_Image+1_+New+System+Architecture.png?auto=compress,format) Here are key takeaways from the solution: - **First-ever connector to Okta:** The new stock transfer system application is the first to integrate with the Okta Workforce Identity Cloud platform using Java SAML flow. - **Modern barcode scanner:** Adopted a tool called ‘Scandit’ for barcode scanning and integrated it with the new stock transfer System to efficiently capture data from barcodes, QR codes, and other visual identifiers. - **Multilevel authorization:** Multilevel authorization allows store associates and super admin users to also search for items sent to different stores and receive them remotely. - **High performance:** Our solution uses one API service for each flow so that no single API gets overburdened. We also implemented socket.io, a low-latency JavaScript library, in the UI code. The new system now supports real-time page updates. - **Future-proof application features:** UI components are developed with future reusability in mind. We also built a single common component for the barcode scanning module for use on any page with minimal change. - **Low maintenance:** Our engineers developed trigger and purge tools in the form of database scripts to support auditing and data storage cleanup. - **Flexible device usage:** Users can use the new app on iPads and laptops. With this new device flexibility, stock transfer system users are no longer chained to their desks and can use one device to perform multiple tasks. For example, an iPad can now be used as a scanner and a stock-transfer-system access platform. - **Best-of-breed software:** Our team chose the best possible combination of foundational technologies and software libraries to form a best-of-breed solution. The new application was based on the latest versions of Java, Spring Boot, React, Material UI, and Okta, among others. - **Cloud development and deployment:** Our team used Red Hat OpenShift, a container application platform used for developing, deploying, and managing cloud-native applications on-premise, in public clouds, and at the edge. ### **Business** Impact - **Higher productivity:** The new stock transfer system facilitates higher productivity and efficiency as associates no longer need to go back and forth to the desktop PC from the warehouse or storage place. Associates now don’t lose any work time due to the stock transfer application. - **Improved user satisfaction:** stock transfer users now have a user-friendly and easy-to-navigate stock transfer system application to help them in their work. Users are now able to finish their day-to-day work with more ease. - **Accurate and efficient stock transfer handling:** Using super user access, business users can now receive stocks for multiple stores simultaneously. The new system performs quickly and smoothly, providing the company with better stock management. - **Better user coordination:** In the new system, users can see the work status of other associates in their store. This increased visibility allows associates to coordinate activities more efficiently. - **Efficient barcode scanning:** The store users can now scan the barcode for efficient stock receiving and transfer without any data loss and inconsistencies. #### Technologies Used **Java:** Widely used web programming language**Spring Boot****Google Cloud Platform:** Used Firestore, Big Query, and Cloud Storage to provide a serverless document storage data warehouse**Selenium****JMeter****Grafana****Git****Docker****MySQL****Gradle/Jenkins****React/Next****Spring JPA****Spring MVC** ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) [Data and Analytics](https://www.gspann.com/platforms/data-and-analytics-platforms) [Retail Services](https://www.gspann.com/services/digital-services/retail-services) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Improve%20Supply%20Chain%20Efficiency%20with%20Smarter%20Stock%20Transfers)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Improve%20Supply%20Chain%20Efficiency%20with%20Smarter%20Stock%20Transfers&source=Gspann) Application Services Inventory Management Retail Supply Chain Management #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ 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Discover 10 features your competitors are already using to win users and grow fast. Don’t get left behind. ### Request the White Paper Email address [Submit](https://www.gspann.com/) In today's digital landscape, fintech mobile applications are emerging as key drivers of business growth. These apps offer incredible opportunities for businesses to grow and succeed. By automating complex financial tasks, fintech apps can help in better interact with customers, make more sales, and get your brand noticed. These apps have strong security measures to protect against fraud and follow rules and regulations. If you're aiming for big growth in your business, a well-designed fintech app can be a smart move. In this white paper, you learn about ten must-have fintech mobile app features that, when properly implemented, boost your app’s popularity and draw customers to your core business. ### **What’s the Difference Between a Fintech App and Other Apps?** In the dynamic world of mobile applications, two distinct categories stand out: "Fintech" apps and apps based on other domains. While both serve essential roles in enhancing user experiences, their underlying purposes, scopes, and functionalities differ significantly. This table provides an insightful comparison of these two categories, shedding light on the contrasting aspects that define their nature and impact. By examining the nuances between "Fintech" apps, which revolutionize financial services, and Normal apps, which span various domains, we gain a comprehensive understanding of how they cater to diverse user needs and technological landscapes. | Aspect | Fintech App | Other Apps | | --- | --- | --- | | Primary Focus | Financial services and technology integration | Diverse range of services and applications | | Scope | Banking, payments, wealth management, etc. | Entertainment, education, fitness, etc. | | Regulations | Is subject to stringent financial regulations | Less bound by financial regulations | | Data Handling | Involves sensitive user financial information | May not handle sensitive financial data | | User Experience | Focuses on unique and tailored experiences | Aimed at fulfilling everyday needs | | Innovation | Driven by cutting-edge financial technologies | Varied innovations for different purposes | | Complexity | Simplifies complex financial processes | Addresses various user needs and tasks | | Purpose | Enhances financial interactions and processes | Offers entertainment, education, productivity | | Technology Utilization | Leverages big data, ai, cloud computing, etc. | Utilizes technology relevant to its niche | | Target Audience | Individuals, businesses, financial institutions | General public, specific interest groups | | Outcome | Streamlines financial management and access | Enhances convenience, entertainment, etc. | ### **What You Will Learn in This White Paper** This white paper describes ten features essential to a fintech mobile app’s success and provides crucial insights into the creation of highly effective and engaging fintech apps. It’s important to note that although this white paper focuses on fintech apps, many of the features discussed can also be applied to any mobile app, making this paper a highly useful guide for [mobile app development](https://www.gspann.com/services/technology-services/mobility/). In this white paper you learn about: - **UI Simplicity for an Engaging UX:** shows you how to design an app with a clean and intuitive interface, enhancing user experience and promoting customer satisfaction and retention. - **Trust Layer:** provides insights on building and maintaining trust with users through secure transactions and data privacy, a crucial aspect for any fintech app. - **Low-Latency:** helps you design apps that provide seamless, real-time financial services, leading to improved user satisfaction. - **Scalability:** prepares you for user growth, ensuring your app can handle increased transaction volumes without compromising performance. - **Architecture and Design Pattern:** gives you guidance on app structure and functionality, fostering a robust and efficient system. - **Personalization:** helps you tailor experiences to individual user needs, which increases engagement and loyalty. - **User Engagement:** create strategies to keep users active and engaged, which could lead to higher transaction volumes. - **Performance Monitoring and Testing:** aids in maintaining app health, ensuring bugs and issues are addressed promptly for uninterrupted service. - **System Design:** defines how you create an efficient and reliable fintech app that meets user needs and expectations. - **Other Important Design Considerations:** covers a range of elements such as color schemes, typography, and use of space, all contributing to the overall user experience. By understanding these topics, you can create a well-designed fintech app that simplifies financial processes, enhances user engagement, and promotes business growth. Get started right now and download this excellent white paper. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F3v4Z8jVNZ5eqVY4odq9tjJ%2Fd94e72e9305b38e79411ad02b52d2a46%2FAnkit_Phogat-Mobility.jpg&w=768&q=75) ## Ankit Phogat Mobility Published September 4, 2023 #### Share this Document 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Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F3v4Z8jVNZ5eqVY4odq9tjJ%2Fd94e72e9305b38e79411ad02b52d2a46%2FAnkit_Phogat-Mobility.jpg&w=768&q=75) ## Ankit Phogat Mobility Published September 4, 2023 #### Share this Document 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Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Request the White Paper Email address [Submit](https://www.gspann.com/) Yes, sign me up for emails ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in 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Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Achieve 99- Compliance and 5,000- ROI with Automated AWS Tagging-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5WZGZPSSTvBoOFALj159YD/4491a98e2d8f8eb482da7be2f38ba920/Achieve_99-_Compliance_and_5_000-_ROI_with_Automated_AWS_Tagging-thumbnail.jpg)\\ \\ Case Study\\ \\ Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![Transform Retail with Composable Commerce A Strategic Guide for Leaders-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5Z1KqEA8NbXOY2EZcmYd9b/4143816660e56715209d5523ff93886f/Transform_Retail_with_Composable_Commerce__A_Strategic_Guide_for_Leaders-thumbnail.jpg)\\ \\ White Paper\\ \\ Transform Your Retail Business with Composable 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\\ Digital Marketing\\ \\ B2C\\ \\ Adobe\\ \\ Customer Experience\\ \\ Personalization](https://www.gspann.com/resources/blogs/maximize-aep-potential-with-adobe-analytics-and-customer-journey-insights) [![Achieve 99- Compliance and 5,000- ROI with Automated AWS Tagging-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5WZGZPSSTvBoOFALj159YD/4491a98e2d8f8eb482da7be2f38ba920/Achieve_99-_Compliance_and_5_000-_ROI_with_Automated_AWS_Tagging-thumbnail.jpg)\\ \\ Case Study\\ \\ Achieve 99% Compliance and 5,000% ROI with Automated AWS Tagging\\ \\ Quality Engineering\\ \\ B2B\\ \\ Cloud Services\\ \\ Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![Transform Retail with Composable Commerce A Strategic Guide for Leaders-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/5Z1KqEA8NbXOY2EZcmYd9b/4143816660e56715209d5523ff93886f/Transform_Retail_with_Composable_Commerce__A_Strategic_Guide_for_Leaders-thumbnail.jpg)\\ 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Sitemaps are the best way for search engine bots to index all your website pages correctly. They also organize the web pages into logical categories and help people easily navigate your website. As part of its out-of-the-box (OOTB) solution, AEM uses the Apache Sling Sitemap module to generate XML sitemaps. You must explicitly enable sitemap generation in AEM to take advantage of this feature. The module is included in the AEM-as-a-Cloud-Service (AEMaaCs) Software Development Kit (SDK). To use the sitemap generator, you must also install SP11 (Support Pack 11) for AEM. ### **How to** Implement Sitemap Generation It's important to keep your site's XML sitemap up to date. The popular ACS Commons Sitemap Generator is now deprecated. Instead, we recommend using the AEM OOTB Sitemap generation module, which provides developers and editors with a wide range of options. The AEMaaCs SDK is bundled with the OOTB Apache Sling Sitemap module. However, if your current AEM version is older than 6.5 service pack 11, a version upgrade is required to use the OOTB sitemap functionality. ### **Approaches** for OOTB Sitemap Generation To enable the sitemap for [AEM](https://www.gspann.com/platforms/adobe/) Sites, you can use the Apache Sling Sitemap module in one of two ways: on-demand and background generation. Let's first look at on-demand generation. ### **On-Demand** Generation If you utilize the on-demand approach, a sitemap is regenerated every time you raise a request for it. The on-demand method works well for small websites. It is a handy way to test the sitemap generator as you don't have to wait for a scheduled job. The image below shows the configuration change required to enable on-demand generation for AEM SDK. However, the OSGi configuration must be created for the AEM cloud environment. ![](https://images.prismic.io/gspann/0b228d19-d6ea-4782-a2a0-d8a11df6f6b1_Image+1_+Configuration+Change+Required+for+On-Demand+Generation.png?auto=compress,format) You can then select the AEM Site tree for which the sitemap needs to be generated, as seen in the image below. ![](https://images.prismic.io/gspann/1a93d8cf-02b7-49c8-af1c-244b5b17cf63_Image+2_+Select+the+AEM+Site+Tree.png?auto=compress,format) ### **Background** Generation In this approach, the sitemap is generated at defined intervals as a background process. The generated sitemap is automatically cached and accessed when required. This is a useful and cost-effective approach for large enterprise sites. To enable the background job that generates the XML sitemaps, you need to configure a SitemapScheduler instance. To do so for AEMaaCs, create an OSGI configuration for this PID: ``` org.apache.sling.sitemap.impl.SitemapScheduler ``` Here’s an example configuration. ![](https://images.prismic.io/gspann/27798e56-e198-441b-a772-f067baf06637_Image+3_+SitemapScheduler+Configuration.png?auto=compress,format) Select the AEM Site tree for which the sitemap needs to be generated, as shown below. ![](https://images.prismic.io/gspann/130778a9-a6ad-4b7d-a276-b205759598b4_Image+4_+Select+the+AEM+Site+Tree.png?auto=compress,format) ### **Comparing** Approaches The table summarizes the advantages of each approach. | | On-Demand | Background | | --- | --- | --- | | Best suited for | Small websites | Large websites | | Sitemap immediately available | Yes | No: requires waiting for a scheduled job | | Affects other processes | Yes | No: runs in the background | | Allows AEM to optimize sitemap generation and availability | No | Yes | | Auto-balances to reduce load | No | Yes: can configure limits on size and number of URLs | ### **Custom** Sitemap Generation The following service interfaces can be implemented when you need to limit the content of a sitemap: - You can implement the SitemapPageFilter if you need to hide pages from XML sitemaps generated by AEM. - You can implement SitemapProductFilter or SitemapCategoryFilter to filter out products or categories from XML sitemaps generated by Commerce Integration Frameworks (CIF)-specific sitemap generators. - You can implement ResourceTreeSitemapGenerator to traverse a page tree. If a situation arises that the default implementations don’tworkor the extension points are not proving to be flexible enough,you can implement a custom sitemap generator to take complete control of the generated sitemap content. ### **AEM Dispatcher** Configuration Changes The AEM Dispatcher doesn't allow the sitemap or sitemap index selectors by default. It requires changes to modify dispatcher behavior to allow sitemap-related endpoints. Below are the important dispatcher configuration changes that you must make. ### **The Dispatcher** Allow Filter Rule This rule allows HTTP requests for the sitemap index and sitemap files, as shown in the image below. ![](https://images.prismic.io/gspann/6d65f106-0d7f-490f-9e48-10b31b5c2c44_Image+5.png?auto=compress,format) ### **Apache** Web Server Rewrite Rule This rule ensures \*.xml sitemap HTTP requests are routed to the correct underlying AEM page. If URL Shortening is not used or Sling Mappings are used to achieve URL shortening, then this configuration is not required. The figure below shows an example of this rule. ![](https://images.prismic.io/gspann/8c28eade-bb93-4778-9db8-3335bb17c7c5_Image+6.png?auto=compress,format) ### **Conclusion** You can explicitly enable sitemap generation using the Apache Sling Sitemap module. It is designed to cover various use cases from small sites serving sitemaps on-demand to large sites generating them in the background. You can also use this module for sites that collect third-party data and include dynamically rendered pages. Another advantage of this module is that you can customize sitemap content according to business needs. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F1Mn2asOEP7QP3ftPjbMlBH%2F297856f86c7d6195af4220565b2ac13c%2FSantosh_Gouru_App_Dev.jpg&w=768&q=75) ## Santosh Gouru App Dev Published September 1, 2023 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=How%20to%20Generate%20Sitemaps%20for%20AEM%20Using%20Apache%20Sling)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=How%20to%20Generate%20Sitemaps%20for%20AEM%20Using%20Apache%20Sling&source=Gspann) Adobe Content Management Systems B2B Headless #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F1Mn2asOEP7QP3ftPjbMlBH%2F297856f86c7d6195af4220565b2ac13c%2FSantosh_Gouru_App_Dev.jpg&w=768&q=75) ## Santosh Gouru App Dev Published September 1, 2023 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=How%20to%20Generate%20Sitemaps%20for%20AEM%20Using%20Apache%20Sling)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=How%20to%20Generate%20Sitemaps%20for%20AEM%20Using%20Apache%20Sling&source=Gspann) Adobe Content Management Systems B2B Headless #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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We automated pipelines, easing monitoring and saving time and costs. #### The Client A global supplier of equipment and services used by the semiconductor industry. ### **The** Challenge The company manages huge data sets (big data) utilized by various stakeholders to derive valuable insights. They use Azure Synapse Analytics, which provides data integration, management, and extract-transfer-load (ETL) support. A massive amount of data is continuously processed through its data pipelines. The processed data is used to build Microsoft Power BI reports, helping the company make critical business decisions. The end-to-end data flow needed to be processed promptly, as any delays directly affected top-level business management. The immense data load, extending from source to destination, placed considerable strain on the Synapse Analytics data pipelines and data warehouse tables. The system comprises roughly 250 pipelines and over 400 objects, including tables and views. As the data flow continued to grow, the company's development and support teams faced an increasing number of issues escalated by top management. Monitoring and maintaining the expanding data flow became increasingly challenging. To address the rising number of escalations, the support team resorted to manually executing SQL scripts every few hours, which amounted to a lot of dedicated time and effort. The manual data flow monitoring process presented several problems that led to inefficiencies and inaccuracies. ![](https://images.prismic.io/gspann/9714f6e2-7bbd-4d71-9b51-b54bebef4427_Image+1_+Manual+Monitoring+Process.png?auto=compress,format) Manual monitoring occurred irregularly, which increased the chances of missing critical failures since the alerts were only configured for master pipeline failures. This was a problem because there were cases where only child pipelines failed and not the master. Finally, tracking result monitoring was inconsistent. The access to scan the Confluence system was only with the L1 team, giving the other support teams limited visibility. This became a cause of even greater inaccuracies. To summarize, the company was looking for the following: - **Effective and efficient monitoring:** The current monitoring regime was error-prone and involved considerable time and effort. - **Increased abnormality visibility:** The manual monitoring was limited to the L1 team, resulting in low visibility for the entire team. The company aimed at ensuring higher abnormality visibility across all team members. - **A proactive approach:** The company aimed at transforming its reactive approach to a proactive one by detecting and resolving data load issues before they escalated, minimizing potential disruptions. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Become%20Data-Confident%20with%20Data%20Pipeline%20Automation)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Become%20Data-Confident%20with%20Data%20Pipeline%20Automation&source=Gspann) Managed Services Manufacturing B2B Data Engineering Tools Automation Cloud Services #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution The company’s existing setup included Azure Synapse Analytics components, data pipelines, linked services, and API connections. Our Managed Services team ensured that the company didn’t incur extra costs in buying additional tools and leveraged these existing tools to build an automated solution that effectively monitors the pipeline and objects. The team has integrated SQL monitoring scripts into the Synapse Analytics pipeline activity, enabling them to run on the internal Synapse data warehouse. The results are then fed into Azure Logic Apps, which triggers an HTML email notification sent to the designated distribution lists every two hours. By implementing an automated monitoring pipeline, the GSPANN team drastically reduced the efforts spent on manual monitoring. Our engineers implemented automated monitoring in such a way that even the child pipeline failures were captured in the scheduled emails. This improvement also helped the team in knowing if any pipeline triggers were stopped. ![](https://images.prismic.io/gspann/586ada1c-07fd-4ac0-89f1-812ab29bacc8_Image+2_+Automated+Monitoring+Process.png?auto=compress,format) Key aspects of our solution included: - **Identifying child pipeline failures:** Child pipeline failures were previously going unnoticed. - **Early detection of issues:** Pipelines and objects are now closely monitored every two hours. Any problems detected by the new system are handled directly within the two-hour window. - **Timely refreshing Power BI reports:** The new system ensures that critical Power BI reports are completed on time despite massive data loads. - **Reusing the existing infrastructure:** Our team decided to use the additional capabilities of the existing Synapse Analytics platform, saving the company costs it would have incurred in the procurement of additional infrastructure. ### **Business** Impact - **Enhanced data confidence:** The implementation of the new system ensures timely delivery of accurate data, which in turn boosts business users' confidence. Consequently, they can make better-informed decisions, leading to improved company profitability. - **Efficient resource utilization:** The L1 team is no longer burdened with conducting manual monitoring queries every two hours, allowing them to focus on their primary responsibilities. This shift in focus results in more effective support for the entire company. - **Improved employee satisfaction:** The L1 team no longer needs to work weekends to ensure data continuity, which saves the company money and leads to greater employee satisfaction. Also, because the L1 team can now devote full time to their primary support responsibilities, there is more satisfaction in the company overall when regular day-to-day support is required. Happy employees are highly productive, which has a positive ripple effect company-wide. #### Technologies Used **Azure Logic Apps****Azure Synapse Analytics****Microsoft Azure** ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) [Data and Analytics](https://www.gspann.com/platforms/data-and-analytics-platforms) [Managed service and Operations](https://www.gspann.com/services/it-services/managed-services-and-operations) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Become%20Data-Confident%20with%20Data%20Pipeline%20Automation)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Become%20Data-Confident%20with%20Data%20Pipeline%20Automation&source=Gspann) Managed Services Manufacturing B2B Data Engineering Tools Automation Cloud Services #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ 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In this blog, you learn which KPIs can be tracked to gauge the success of your mobile app. Design and deployment are undoubtedly crucial stages in developing a successful 5-star mobile app. The real key to success lies in evaluating the right metrics and optimizing your application to achieve your specific target goals. It’s also important for you to define success! For some companies, it might mean better brand recognition. For others, success could mean increased revenue or more customer engagement. ![](https://images.prismic.io/gspann/95461a9a-64fd-4f06-9e87-23a388f1991a_Image+1_+Mobile+App+KPIs.png?auto=compress,format) ### **The Importance** of Mobile App KPIs for Measuring Success A mobile app KPI is a metric that measures the performance of a mobile application, such as user engagement, downloads, and retention. With the aid of mobile app KPIs, you can evaluate the state of your company's development and take appropriate action. For instance, if your active user base is shrinking, it can be a sign that a marketing plan is ineffective. Regular evaluation of KPIs provides insights into how well your app is performing, enabling you to identify areas of improvement and increase revenue. By tracking KPIs, you can also determine the overall value of your app, which can be crucial in attracting potential customers, investors, and shareholders. ### **How KPI Tracking** Can Improve User Engagement and Retention in Mobile Apps Incorporating app KPI tracking directly into your development process can be highly beneficial. The KPI system offers an excellent context for evaluating app performance and making strategic decisions. It is a perfect tool for monitoring and managing user activity. It allows you to track key metrics related to user behavior, such as session length, frequency, and feature usage. With this information, you can optimize your app and focus on areas that are most important to your users, resulting in increased user satisfaction and overall success The KPI system complements the financial statement results. KPI metrics can provide an additional layer of information about the financial performance of your business, providing deeper insight into the quantitative data presented in its financial statements. Proper KPI metrics can show the variance between actual and anticipated results. It also offers information that can lead to activity enhancement. Finally, KPI tracking examines the consistency between the chosen actions and business goals. A thoughtful KPI mechanism in place should be able to answer the following business questions: - What entices users to visit the mobile website or app? - How long do visitors usually stay? - What features do they use? - Where do users run into issues? - What variables are associated with decisions like purchases? - What influences increased use and sustained retention? Let’s now look at specific details on essential mobile app KPIs. ### **App** Performance KPIs Measuring the performance of a mobile app is critical for its success as it allows you to track and analyze data, such as user engagement, app crashes, and the overall user experience. This data can then be used to make informed decisions to optimize the app, ensure a seamless user experience, and drive more downloads and greater user retention. Through performance metrics, developers can identify and address any issues hindering the app’s growth and gauge user needs and preferences. Table 1 summarizes app performance KPIs. | KPI | Discussion | | --- | --- | | User Growth Rate | You should track the user growth rate to check if and how your user base is expanding. Does it increase when certain things happen, such as price increases or app updates? Or is it a steady pace? | | Mobile Downloads | The most straightforward approach to gauge an app's user popularity is to look at how frequently it is downloaded on a device. You should monitor app downloads in any case, as they are the basis for most KPIs. | | Retention Rate | This metric represents the number of users returning after a certain amount of time. Keeping consumers engaged is typically a sign that we have made a "sticky" or practical application because they use it frequently or consistently. The higher the app's retention rate, the more positive implications for future earnings from the app. | | Installations | Just because someone downloaded an app doesn't guarantee they finished the setup. As a result, you want to keep tabs on the actual installations made on the different devices used by our target audience. | | Uninstallations | There are many reasons someone can choose to remove your app, and they won't necessarily offer comments or explain their decision. However, if the uninstallation coincides with an upgrade or other changes to your application, you should analyze what happened and why. This is especially true if the uninstallations happened in groups or were carried out by a user base that had previously been steady. | | Subscriptions | If you allow users to subscribe to new content or other updates, you should track how many joiners later unsubscribe. Additionally, tracking the average subscription term and how long it takes users to subscribe after installing the app can provide you with a deeper understanding of user behavior. | | Crashes | Of course, it is not ideal if a customer downloads and installs an app only to have it crash regularly. To enhance your app's performance, user experience, and retention metrics, you must track the number of crashes and where they occur in the user process. With mobile analytics tools, you can determine what causes a crash. It will inform you, for instance, of the devices on which they occur. | Here's a formula that will help you calculate your user growth rate: ``` ((Present User Amount – Past User Amount) / (Past User Amount)) X 100 ``` ### **User** Experiences User experience metrics can help identify areas of improvement, inform design decisions, and track the app's success as changes are made. By understanding user experience, you can identify new features or areas for future growth. Armed with this information, you can build your app to provide an enjoyable experience for users. ### **Load** Time Load time is how long it takes for an app to load before it can be used once opened. It also pertains to in-app displays and how quickly users move between panels or activities. The quicker the software loads, the better the user experience it offers. As a general rule, keep your load times as short as possible. ### **Devices** Which devices your audience uses to access our app is another straightforward KPI to identify and monitor. It's important to understand how often your target audience uses tablets instead of smartphones, Android over iOS, or other devices depending on application context. Screen resolution and dimensions, permissions and API latency, battery consumption, and error rate are other key factors to view and analyze to achieve better performance. ### **App** Engagement Metrics An accurate understanding of user engagement can determine the success of an app and allow you to identify opportunities for optimization. By measuring how often users interact with their apps and how they use and respond to features, you can craft a better user experience and increase the likelihood of customer retention. Engagement is a complex metric, so this blog divides the topic into three subsections. Session metrics pertain to the contiguous time interval during which a user interacts with the app. Business metrics give you a view of how user engagement impacts revenue. The last subsection outlines other important user engagement metrics. Let’s first have a look at session metrics. ### **Sessions** A session in the context of a mobile app is when a user interacts with the app in a single continuous period, typically including multiple touches and interactions with app features. In digital analytics, a session is a collection of the user or device-specific activities on our website or app over a given period. Therefore, clarifying what a session implies for our specific app or project is crucial. ### **Stickiness** Our app's stickiness" and popularity are measured by the number of sessions it generates. “Stickiness” is often defined as the number of times a user opens the app. The more sessions a user generates and an app obtains, the better. This formula will assist you in determining stickiness: ``` Stickiness = daily active users (DAU)/monthly active users (MAU) ``` ### **Session** Length Session length gives you the average session length for app users. Generally, the more time a user spends using the app, the better. However, you could also look at session length to see if there is a link between it and the frequency of crashes and uninstallations. Depending on the functionality and objective of your app, you might deliberately shorten the path to a sales conversion. A shorter session is also appropriate when you want the user to perform another important action. In that situation, tracking the number of session intervals or session depth would be more beneficial. ### **Session** Interval Session interval measures the time that passes between sessions. For instance, do people visit every day, once a week, or many times per day? In general, shorter gaps are preferable. This KPI for mobile applications can also be connected to content revisions or other relevant occasions to consider with your app. In contrast, shorter session intervals could be preferable if your app isn't bound to a specific time of day or event. For instance, if there is new material to watch every morning, your session intervals will likely be around 24 hours. ### **Session** Depth Session depth tracks the number of interactions per session or the length of the user journey before a session or app is closed. For instance, switching between browsing and making a purchase, or leveling up in a game, may indicate a deeper session than simply signing in to check for new material or utilizing an app that only has to be used for a brief period of time, such a picture editor or calculator. ### **Business** Metrics Understanding business metrics is essential for any mobile app. It allows you to measure ROI and make informed decisions about further development. Metrics such as average revenue per user, lifetime value, acquisition cost, and purchases can highlight an app's fiscal performance and identify improvement areas. ### **Average** Revenue Per User The average revenue per user measures the sum of money or value earned by each user via subscriptions, in-app purchases, ad impressions or clicks, paid downloads, or other types of monetization. This statistic provides a solid general notion of the app's worth when multiplied by the size of the user base or the number of active users. ### **Lifetime** Value The amount of money a user has brought in via your software is known as its lifetime value. It may be a superb approach to estimate an app's real potential income or worth, especially when combined with the average revenue per user. ``` Lifetime Value = Average Conversion Value X Average Conversions Per Time Period X Average Customer Lifetime ``` ### **Acquisition** Cost Customers find your app through many avenues, including in-app referrals, paid advertisements, word-of-mouth, organic search via the App Store, and sponsored campaigns. With the help of the acquisition cost metric, you observe where users are coming from and how they act after they begin using your app. The amount of app downloads from specific sources is significant but less substantial than the value users derive from the app while actively using it. ### **Purchase** Lag This is a straightforward and important statistic to monitor if your app involves any financial exchange through in-app purchases, upgrades to a premium version, subscriptions, or an e-commerce endeavor. This mobile app KPI measures how long it takes a user to purchase after downloading and installing the app, whether it's an in-app purchase, an e-commerce transaction, or purchasing a premium or otherwise enhanced version. This formula will help you to determine the purchase lag for your apps: ``` Purchase Lag = Time/Date of First Purchase - Time/Date of Registration (in days) ``` ### **Other Important** Engagement KPIs Table 2 summarizes other meaningful app engagement KPIs: | KPI | Discussion | | --- | --- | | Daily Active Users (DAU) | The DAU metric is a typical way to determine a project’s worth. You can measure potential future development worth by tracking the average number of DAUs over a month or year. | | Average Screens Per Visit | This metric gauges the average number of distinct pages or URLs a person accesses during a visit. More screens mean more views or impressions. The larger the quantity, the better for our app, especially if you rely on advertising for income. | | Monthly Active Users | The monthly active users metric shows how many people actively use the app each month. It is important to pay attention to app using metrics as these are logged as unique visitors who may come for many sessions. | | Social Shares | This metric indicates how frequently people promote or post about your app on social media. For this metric, more is better. Remember to keep track of where, when, and under what circumstances your software is shared. This is crucial if your app has any social network connection or functionality. | | Churn Rate | The churn rate shows how frequently current users unsubscribe or remove the app. Low churn is what you want. If you’re getting a high rate, it may indicate function issues elsewhere. Do your best to determine if and when the app crashes or when users log out or drop off. If your app is a game or is “gamified,” a high churn rate may also be caused by a lack of updates, modifications, fresh content, or new levels of achievement. | | Miscellaneous Marketing KPIs | The install source KPI for mobile apps is a metric that measures how successful an app is at acquiring new users through installation sources such as app stores, websites, and other sources. The demographics KPI is the number of active users in a given period. | | App Store KPIs | Keywords, reviews, and ratings are all essential mobile app store metrics. Keywords help to boost app visibility and ranking in app stores. At the same time, reviews and ratings give you an idea about how satisfied users are with the app. | ### **Summary** Creating a successful mobile app requires a thorough understanding of user engagement metrics and incorporating KPI tracking into the development process. Perhaps the most crucial thing to remember is that creating mobile apps is an iterative process. A great brand continuously tries new ideas and gathers information about its audience. Companies constantly use analytics to learn more about their consumers and their experiences. You can determine the likely path a given consumer will follow after you understand your users’ normal trends and journeys. Depending on the audience type a user belongs to, you can tailor your messaging and scheduling to assist or lead them through a path that makes sense for them. Understanding user behavior enables you to fully tailor your marketing messages and provide them with the most value. Behavioral data lets you detect which trigger points imply an increased propensity to act. This knowledge enables you to develop a smooth path toward sales. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published August 9, 2023 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Attain%205%20Star%20Ratings%20on%20Your%20Mobile%20Apps%20by%20Tracking%20Key%20Performance%20Indicators)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Attain%205%20Star%20Ratings%20on%20Your%20Mobile%20Apps%20by%20Tracking%20Key%20Performance%20Indicators&source=Gspann) Customer Experience Mobility B2C Personalization #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F4rgkPDDrJvOABhS9HV9Llg%2F223dffd479bb45588aafd4521860f411%2FAbhijeet_Ravi__Mobility.jpg&w=768&q=75) ## Abhijeet Ravi Mobility Published August 9, 2023 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Attain%205%20Star%20Ratings%20on%20Your%20Mobile%20Apps%20by%20Tracking%20Key%20Performance%20Indicators)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Attain%205%20Star%20Ratings%20on%20Your%20Mobile%20Apps%20by%20Tracking%20Key%20Performance%20Indicators&source=Gspann) Customer Experience Mobility B2C Personalization #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Improved Customer Experience # **OTP Login Improves Customer Experience and Loyalty** #### A global UK brand fixed duplicate logins in SFCC by using OTP via email or mobile, ensuring a smooth user experience and resolving issues with orders and loyalty points. #### The Client A well-known British brand that sells high-quality fashion, food, and housewares across 50+ countries worldwide ### **The** Challenge The company’s Salesforce Commerce Cloud-based website enables users to log in through sign-up or social media. When a user logged in through multiple platforms, the system created multiple accounts for the same user, treating each account as independent despite representing the same customer. This faulty functionality resulted in several sets of order histories and loyalty points distributed among multiple accounts for a single user, which posed an account management issue. It also led to poor experiences with customers frequently reporting missing orders and loyalty points. Additionally, it also caused the company to use more cloud resources for the same number of users, running a risk of being misled with duplicate data to plan its future strategies. To summarize, data redundancy resulted in: - Account management issues - Negative user experience, and - Skewed analytics reports In short, to [enhance customer engagement](https://www.gspann.com/platforms/experience-platforms/), the company was looking to: - Reduce duplicate accounts - Resolve ordering and loyalty point issues #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=OTP%20Login%20Improves%20Customer%20Experience%20and%20Loyalty)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=OTP%20Login%20Improves%20Customer%20Experience%20and%20Loyalty&source=Gspann) Application Services Retail B2C Customer Experience #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution The GSPANN team analyzed the company's requirements and devised an effective solution to implement an OTP system. The solution makes logging into the company’s e-commerce storefronts easier and does not require a user to remember any passwords. OTP login also helps in preventing fraudulent login attempts. When a customer logs in with a username, email, or mobile number, an OTP is sent to the corresponding mobile number or email. To complete the authentication process, the customer must enter the received code on the login or registration screen. ![](https://images.prismic.io/gspann/3e57d93d-a975-4907-b8db-03008bcfbba2_Image+1_+New+OTP+Login+Option.png?auto=compress,format) If the given email or phone number has multiple associated user accounts, the new solution lists all accounts and asks the user to select one primary account. Following the primary selection, other accounts will be marked as secondary. An automated nightly job merges the order history and loyalty points of these secondary accounts with the primary account and deactivates the secondary accounts. This ensures that only the primary account is retrieved with all relevant order history and loyalty information at the next login. Here are some high points in the solution: - **Improved customer login experience:** As part of the login, customers are prompted to enter either an email address or a phone number, which is checked for existence in the database. Users can log in using either a password or an OTP. - **New account creation:** If the system is unable to find the customer's email address or phone number, it redirects to the registration page for new account creation. - **Eliminates duplicate accounts:** When a customer logs in through social media, the SFCC system validates if a social media login account with the same email or phone number exists. If yes, the system does not create a new account as it did in the past. - **Multiple social media accounts automatically consolidated:** The new system does not ask the customer for any primary accounts if the customer has only social media login profiles. A new SFCC account is created for the customer, and the existing social media login accounts are deactivated. - **Keeps up with current trends:** Logging in via an OTP is becoming popular. By implementing an OTP solution, the company enhances the mobile customer experience and keeps up with industry trends. ### **Business** Impact - **Ease of customer segment management:** Using the customer's phone number as a unique identifier played a vital part in reducing the number of duplicate accounts. This identifier allows the company to locate and deactivate dormant or stale customer accounts. The company can now more efficiently manage its online customer accounts. - **Increased customer satisfaction:** The new system consolidates order history and loyalty experience. Customers no longer lose loyalty points and ordering problems due to account duplication are reduced to zero. The new system offers hassle-free sign-in, greatly improving the user experience and [enhancing customer engagement](https://www.gspann.com/platforms/experience-platforms/). - **Smooth handling of promotions and loyalty programs:** The automated nightly process consolidates duplicate account information and deactivates secondary accounts. The company can now easily handle various promotions and loyalty services. Our solution ensures a smooth experience when customers redeem offers and promotions. #### Technologies Used **Salesforce Commerce Cloud (SFCC)****Node.js****Storefront Reference Architecture (SFRA)****jQuery****Karix OTP Plus** ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) [Digital Experience](https://www.gspann.com/services/digital-services/digital-experience) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=OTP%20Login%20Improves%20Customer%20Experience%20and%20Loyalty)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=OTP%20Login%20Improves%20Customer%20Experience%20and%20Loyalty&source=Gspann) Application Services Retail B2C Customer Experience #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ Automation](https://www.gspann.com/resources/blogs/genai-in-software-testing-is-it-worth-the-price) [![Maximize AEP Potential with Adobe Analytics and Customer 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Automation](https://www.gspann.com/resources/case-studies/achieve-99-compliance-and-5000-roi-with-automated-aws-tagging) [![SQL vs. NoSQL Database － An Overview-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/48NaxtwLe10qVT58pAPcAi/c99fa13d0652fe051065e4f81e4d5ec9/SQL_vs._NoSQL_Database___An_Overview-thumbnail.jpg)\\ \\ Blog\\ \\ SQL vs. NoSQL Database － An Overview\\ \\ Information Analytics\\ \\ Data Governance\\ \\ Data Engineering Tools](https://www.gspann.com/resources/blogs/sql-vs-nosql-database-an-overview) ## Customer Retention Boost # **Custom Offer Automation Boosts Customer Retention Rate to 98%** #### Legacy offer management systems leave much to be desired. Our custom offer management system automated multiple offer management functionalities and helped grow customer retention to a staggering 98%. #### The Client A US-based brokerage firm that provides investment and trading services with assets worth more than $1 trillion ### **The** Challenge The company required an enterprise-level offer management system automation that addressed the following existing challenges: - **Lack of scalability and limited business features:** The existing system offered limited features for free trade award-type offers. The company needed greater flexibility when managing marketing offers that include refer-a-friend, on-the-spot account openings, satisfaction guarantees, as well as recurring and custom offers. - **Limited award types:** The old system only provided limited award types to customers and fell short of delivering trending offers such as cash awards, loyalty points, events, benefits, and product awards. - **User experience:** The existing user interface (UI) was developed on older technology and left much to be desired in being responsive and intuitive. - **Scalability and performance limitations:** The old application was monolithic and lacked the scalability to provide high-performance throughput. - **Limited security features:** The old system did not mask customer data correctly, which meant unauthorized individuals within the company could access sensitive information. The company needed better security and compliance features. - **Operations cost and infrastructure limitations:** The existing system was deployed on-premises with limited integration options. The company needed to reduce infrastructure costs. #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Custom%20Offer%20Automation%20Boosts%20Customer%20Retention%20Rate%20to%2098%25)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Custom%20Offer%20Automation%20Boosts%20Customer%20Retention%20Rate%20to%2098%25&source=Gspann) Application Services Automation Retail B2C Personalization #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![Insight-Image](https://images.ctfassets.net/lyvx7el2wsii/2KgQvaBqsxficVNFH3CD7W/d8cde0b16d4922a4c76ce6d78b479fc1/Insight-Image.jpg) ### Want more case studies? Enter your email below to stay updated about the latest case studies, blogs, and white papers. Email address [Submit](https://www.gspann.com/) ### **The** Solution The GSPANN team developed a highly scalable Offer Management System that meets the customer’s business goals and objectives. Our team conducted an end-to-end implementation of the Offer Management System, including discovery, solution, architecture, design, and build, by leveraging the company’s existing domain and keeping true to their team’s technical expertise. Key aspects of the solution include: - **Flexibility in offer and benefit design:** The company can now easily create different combinations of awards and qualifications, including negotiations. - **Tracking client behavior:** The new offer management system systematically monitors desired customer engagement on a one-time or recurring basis. This produces a rich data set that allows the company to gauge the effectiveness of offers. - **Improved fulfillment of awards and benefits:** Our engineers designed an automated process for delivering awards or triggering benefits, whether one-time or recurring. - **Streamlined client and associate experience:** The new system provides comprehensive visibility into the status of benefits and engagement opportunities. - **Microservices architecture:** We used the microservices architectural approach to provide maximum flexibility. - **Integrated internal/external systems:** Our solution allowed the integration of different systems in the client's ecosystem via exposed APIs and ESBs. These integrations include the company's back-office system (account information), [Order Management System](https://gspann.com/services/digital-services/digital-commerce/#ordermanagementsystem(oms)), EDW, Salesforce, and Harmony. - **DevOps and CI/CD pipeline:** We implemented an automated Pivotal Cloud Foundry / Google Cloud Platform deployment. - **Modernized UI:** A custom-built Angular.js UI application manages the complete life cycle of marketing offers. - **Security enhancements:** Our solution included role-based access and data masking to control the view of customers’ non-public personal information. - **Alert and monitoring:** The Splunk ‘Dashboards and Alerts’ feature monitors the application’s health. ### **Business** Impact - **98% customer retention:** The new system boosted customer retention to 98% and provides timely offers. - **Reduced deployment time:** The new offer management system automates 96% of the formerly manual processes, allowing a quick sign-off for new application releases. This allows the company to respond quickly to changing market conditions by adding new features promptly and reliably. - **Substantial offer influence:** The company now has access to all offer-related statistics and has proven how key offers influence the existing customers - **On-the-spot offer disbursement:** The highly efficient performance of the new system enables the company to disburse offers and awards to customers on the spot. This vastly increases customer satisfaction and contributes to customer retention. - **Cost Optimization:** The company now enjoys real-time autoscaling, rightsizing, spot instance automation, and Pivotal Cloud Foundry deployments. These improvements serve to keep the infrastructure costs low. - **Business priorities met:** Our engineers helped the company meet their priorities and drove success by ensuring quality control, on-time delivery, and meeting performance targets. #### Technologies Used **Splunk****Rabbit MQ****Pivotal Cloud Foundry (PCF)****PostgreSQL****PrimeNG****Angular 9****Spring Data Flow****Spring Cloud****Java 8****Spring Boot****IBM MQ** ### **Related** Capabilities #### **Utilize Actionable Insights from Multiple Data Hubs to Gain More Customers and Boost Sales** Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools. #### Related Services [Application Services and Modernization](https://www.gspann.com/services/it-services/application-services-and-modernization) [Digital Commerce](https://www.gspann.com/services/digital-services/digital-commerce) [Data and Analytics](https://www.gspann.com/platforms/data-and-analytics-platforms) #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Custom%20Offer%20Automation%20Boosts%20Customer%20Retention%20Rate%20to%2098%25)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Custom%20Offer%20Automation%20Boosts%20Customer%20Retention%20Rate%20to%2098%25&source=Gspann) Application Services Automation Retail B2C Personalization #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### **You May** Also Like [See All Resources](https://www.gspann.com/resources) [![GenAI in Software Testing- Is It Worth the Price-thumbnail](https://images.ctfassets.net/lyvx7el2wsii/7mtST9MhDxxlzT7z2fNl5L/0d6a98dbba8f9fd946df05e0d670173e/GenAI_in_Software_Testing__Is_It_Worth_the_Price-Thumbnail.jpg)\\ \\ Blog\\ \\ GenAI in Software Testing: Is It Worth the Price?\\ \\ Quality Engineering\\ \\ Generative AI\\ \\ 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Adobe Summit 2022 had everything to quench the thirst of the experience-centric brands. The world’s largest digital experience conference opened a virtual world of valuable content and opportunities for anyone wanting to learn from ever-evolving best practices. It opened doors and minds where experience practitioners received guidance on how they could put their ideas into action. The conference featured 300+ keynote sessions by luminaries, celebrities, and industry leaders such as Walgreen Boots Alliance, BMW, Nike, and Parada group. They shared their knowledge on digitizing their brands and the relevance of personalized customer experiences. BMW, for example, plans to invest 3 million dollars in digital sales and marketing per year, expecting to receive 25% of their returns from online marketing. Dr. Jens Thiemer, the CEO of BMW, mentioned that 30% of car buyers are comfortable buying online. Therefore, the brand is focused on delivering ‘phygital experience’ to its customers by giving parallel attention to both platforms – physical and digital. GSPANN hosted 13 fishbowl sessions, engaging with over 60 attendees and sharing our learnings through the years while implementing Adobe Experience Cloud and its solutions. ### **GSPANN's** Offerings Praveen Chandra, Head - Digital Marketing, Information Analytics and ERP at GSPANN, spoke about the value of the Customer Data Platform and its role in crafting engaging journeys, thereby building personalization solutions. Rama Aluri, Sr. Vice President and Business Head at GSPANN, conducted an interactive one-on-one session where the attendees learned about best practices and implementation from one of our industry leaders. Our Digital Marketing experts, Satyam Kumar and Shruti Pandeya, enabled attendees to get better conversions using Adobe Campaign and Adobe Marketing channels through their fishbowl sessions. Focused sessions on Adobe Experience Manager (AEM) included integrating custom applications, commerce integration framework (CIF) for a rich omnichannel experience, using Solr and Algolia for better search experiences, maximizing the value of digital assets, accelerating product recommendation and onboarding for B2B and B2C e-commerce, implementation of AEM as a cloud service, and automating compliance workflow. These sessions were conducted by our content management experts - Ajay Tiwari, Gopi Dakarapu, Murali Vusthipalli, Deepak Shaw, Neeraj Pandey, Saikrishna Kuturu, Sai Thadoju, Satyanand Miriyala, Venkatrao Gollangi, and Preetpal Singh Bindra. ![Adobe Summit 2022 GSPANN's Offerings](https://prismic-io.s3.amazonaws.com/gspann/a9f72fa4-00be-4322-9391-74f2ef64498d_Summit-Speakers.png) A huge shout out to all our presenters! ### **Free Guide to Thriving** in a Cookieless World With the cookieless world approaching fast, GSPANN offered a [MarTech playbook](https://www.gspann.com/resources/white-papers/stack-the-deck-in-your-favor-in-a-cookieless-world/) to everyone in attendance that features data strategies and new tech tools that will help brand redefine their marketing strategies to thrive in a privacy-first world. ### **Giveaways** The attendees who participated in our raffle game also got a chance to win an Apple AirTag! We gave away these cool, handy Bluetooth trackers to 50 lucky people who registered in the giveaway contest! ### **Adobe Experience** Cloud Innovations _"Adobe Experience Cloud is the go-to personalization engine in the digital economy, empowering every business to engage deeply with their customers across all digital channels."_ _\- Anil Chakravarthy, President, Digital Experience Business at Adobe._ According to the [Adobe Digital Economy Index](https://business.adobe.com/resources/digital-economy-index.html), e-commerce spending is projected to surpass $1 trillion in the U.S. alone this year. Adobe announced the following innovations to empower businesses to build and deliver personalized experiences at scale. - Adobe Experience Cloud apps are now powered by Adobe Experience Platform (AEP). - Cross-cloud integrations like Adobe Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud will empower brands to tell powerful stories and meet personalization demands in the digital economy. - Adobe Real-Time CDP and Adobe Target integration will enable brands to personalize millions of web experiences in milliseconds. - Adobe's new cloud-based learning platform, Adobe Learning Manager, will allow businesses to create engaging digital learning experiences for customers, partners and employees. - AI (Artificial Intelligence) integrations in Adobe Sensei, Adobe’s AI engine, will allow brands to personalize content, predict customer behavior, and transform data into actionable insights. More than 80% of Adobe Experience Cloud customers use Adobe Sensei. - New integrations in Adobe Creative Cloud and Adobe Experience Cloud will prepare brands to deliver immersive experiences necessary to succeed in the Metaverse. ### **Sneaks from Adobe’s** Research Labs: This year’s Summit Sneaks featured some exciting tech projects that align with Adobe’s overall theme of personalization. While a lot of them are in the works, we can’t wait to see some of these realized: - **Project Demand Detector:** This feature would alert product managers about sales spikes with certain products or product lines, bringing them closer to understanding product trends and making quick decisions about products. - **Project KPI PoP:** This AI causal model pulls out hyper-focused KPIs, saving your time by allowing you to see only the critical data. - **Project Right Sized:** This AR-led feature will take away the consumers’ biggest pain point of not getting a clear idea of product dimension or whether the product will look good placed at the intended area. - **Project Style Blast:** This tech will help marketers create better, more personalized emails by making content and theme recommendations based on data. - **Project Design Decoder:** Designed to help online shoppers with visual issues (colorblindness or lower vision), this solution showcases true features of a product, enabling shoppers to make more informed buying decisions and cut back on returns—a win-win for shoppers and retailers. ### **Conclusion** Adobe Summit was an exhibition of the possibilities the Adobe Experience Cloud brings with it. The Summit also became a boiling pot of conversations and discussions catalyzing future collaborations among companies from across the world. At GSPANN, as we eagerly await the next Summit, we are excited to plug our learnings into our implementations and help our clients provide exceptional experiences to their customers. ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published April 27, 2022 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Adobe%20Summit%202022%20Takeaways)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Adobe%20Summit%202022%20Takeaways&source=Gspann) Adobe Digital Marketing Retail B2B Personalization Customer Experience #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ![](https://www.gspann.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flyvx7el2wsii%2F5hwGyc4AkkQhpQQmBf3WV4%2Fd15373f7d77669027bea0bb9236688e9%2FShivani_Singh-MArketing.jpg&w=768&q=75) ## Shivani Singh Marketing Published April 27, 2022 #### Share this Document [![Twitter](https://images.ctfassets.net/lyvx7el2wsii/10jeLYQT9aPQxa1NkhvxIj/781f9b7b096f9ff12e4156ae75657060/square-x-twitter-brands-solid.svg)](https://twitter.com/share?url=&text=Adobe%20Summit%202022%20Takeaways)[![Facebook](https://images.ctfassets.net/lyvx7el2wsii/6wGS3PIhVJdFWhgXqsg1op/d9ed927f0d694f4431686c22256c2ba2/square-facebook-brands-solid.svg)](https://www.facebook.com/sharer.php?display=popup&u=)[![Linkedin](https://images.ctfassets.net/lyvx7el2wsii/5zqgpr6cKWzLZdypQc5gjS/e9a9a4128a09fc18556f20b8fb93bb77/linkedin-brands-solid.svg)](https://www.linkedin.com/shareArticle?mini=true&url=&title=Adobe%20Summit%202022%20Takeaways&source=Gspann) Adobe Digital Marketing Retail B2B Personalization Customer Experience #### Related Resources [AI-Powered ContentHubGPT Boosts Business Growth and Engagement](https://www.gspann.com/resources/case-studies/empowering-learners-with-enhanced-course-discovery-and-engagement-through-contenthubgpt) [Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT](https://www.gspann.com/resources/case-studies/reflecting-excellence-how-an-auto-mirror-leader-revved-up-product-descriptions-with-contenthubgpt) [Reduce Product Time to Market with Salsify PXM and ContentHubGPT](https://www.gspann.com/resources/case-studies/reduce-product-time-to-market-to-just-two-hours-with-salsify-pxm-and-contenthubgpt) ### Want to stay updated with the latest blogs? 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