Though increasing the performance of e-commerce websites is not specific to Magento, our community does know that there are specific challenges that Magento sites encounter. In this blog, we want to focus on ten key techniques where we can increase the performance of our Magento site, both with techniques common to any e-commerce site and those specific to Magento.
Let’s start by understanding just how important e-commerce website performance—or, site speed, as we will call it is. The obvious impact of speed that we encounter is our frustration or satisfaction quotient for a website. This is the visceral stuff, the things that we can relate to, but your site’s speed can impact a variety of things that impact your success.
Page Speed vs. Site Speed
Let’s take a moment to clarify site speed from page speed—it may be obvious, but let’s make sure we are clear about the meanings of each phrase. This article is talking about site speed which occurs as a person journeys through your site (e.g. buying a blouse).
This may include using site search, loading a category page, opening a product details page, adding to the cart, and checking out. Each part of the journey involves loading, and perhaps waiting, for individual pages—page speed¬—whereas the overall experience across the combined pages is site speed.
Site Speed’s Impact
There are more than ten optimization techniques, but these here will provide a lift in speed, and therefore, increased sales, customer satisfaction, and growth for your brand.