Should You Stick with Adobe Analytics—or Move to AEP?

Adobe Experience Platform (AEP) provides a wide range of features, such as improved customer data management (CDP), real-time data processing, sophisticated machine learning, and deep personalization throughout the customer journey, even though Adobe Analytics is still a potent tool for web analytics and reporting. However, should businesses who use Adobe Analytics now think about switching to AEP? This blog examines which companies should stick with their present strategy and which are best suited to switch from Adobe Analytics to Adobe Experience Platform. 

Who Needs to Switch to AEP from Adobe Analytics?

The goal of Adobe AEP is to provide a single, comprehensive solution for handling client data and delivering tailored experiences across many touchpoints. Companies requiring omnichannel customization, real-time processing, and complex data integration would benefit most from the switch. 

Who Should Not Move from Adobe Analytics to AEP?

Despite its many benefits, Adobe Experience Platform might not be the best option for every company that uses Adobe Analytics. Switching to AEP could be needless or burdensome for companies with more straightforward requirements or fewer resources. The following organizations may refrain from making the switch:

Conclusion

For businesses looking to utilize advanced personalization, deliver real-time customer experiences, and unify data, Adobe Experience Platform provides a complete solution. Moving from Adobe Analytics to Adobe AEP can significantly improve marketing capabilities and customer engagement for companies with complex customer journeys, extensive data integration requirements, and a desire to provide individualized experiences across numerous channels.  

Adobe Analytics may still be a good fit for small to medium enterprises with fewer data integration requirements or don't need real-time insights and sophisticated personalization. Additionally, adopting and maintaining the platform may be difficult for firms lacking the technical resources necessary to support AEP.  

Businesses should carefully evaluate their data maturity, marketing objectives, and resource availability before deciding whether Adobe Experience Platform is the best option for their long-term requirements. AEP provides a cohesive, scalable, and robust platform for growing businesses for those prepared to advance in their customer experience journey. 

Recommendations

If your company needs real-time information, unified consumer profiles, and sophisticated customization across many touchpoints, switch to Adobe Experience Platform. If your analytics needs are mainly web-focused, have a narrow reach, and don't have the resources or demand for sophisticated integration and AI-driven customization, stay with Adobe Analytics.

Email us at marketing.team@gspann.com to get a head start on assessing your analytics needs.