<p>A major active lifestyle gear brand, the client has four sub-brands that are being marketed in multiple countries through 55+ websites (brand and marketing) to pitch their unique sports collections. The client wanted to add new customer-facing functionalities to these websites, but their plans could not get off the ground due to limiting possibilities that their existing platform, i.e. SiteGenesis, could offer. It resulted in a poor shopping experience for their customers, which lowered their sale conversions and stalled business growth.</p> <p>They wanted an extensible platform with minimal technical complexity that could ease the addition of new features without leading to any hiccups in the longer run, hence enabling business growth.</p> <p>Besides, the client also wanted to implement a mobile-first approach on these websites to modernize the customer experience with easy processes and checkout that align with the consumers’ demands and experiences.</p> <p>Lastly, the client wanted to technically-enable the marketing team to manage content on their own and relieve them from any dependency on the development team. They were looking for a partner to help them identify a suitable technology stack for this upgrade and strategize a long-drawn roadmap for this overhaul.</p>