<p>The client’s marketing team runs several promotional email campaigns to promote their products and services. For these email campaigns, the marketing team used standardized emails that were sent out to the entire customer base. They soon realized that it was not an effective way of running the campaigns since every customer had a unique requirement. These general emails did not resonate with their audience, leading to low customer engagement and adversely impacting their overall business growth. A low lead generation and conversion rate prompted them to change their marketing strategy and improve decision-making capabilities.</p> <p>They wanted to generate personalized emails for their customers to sell them what they were looking for. With this strategy, they aimed to sell their products and services more effectively.</p>