Read how GSPANN helped a US-based leading anti-aging skin care manufacturer, having a huge e-commerce platform, in improving marketing strategy by identifying interested customers and creating personalized emails.
What can you learn from this paper?
- Building a targeted prospects database: By capturing right statistics and user specific eCommerce data (for strategizing email marketing campaigns), GSPANN helped the client in identifying interested customers and engaged them in products and services via sending personalized emails.
- Increased the Marketing team’s efficiency: Scheduled and automated Dell Boomi AtomSphere jobs to extract and clean the eCommerce user's data for the marketing team to pitch the potential customers proactively, thereby increasing the overall efficiency of the marketing team.
- Enhanced conversion rate: Personalized promotional emails significantly increased the number of potential buyers and visitors, which relatively gave a boom to the client’s business.
GSPANN developed and automated Dell Boomi AtomSphere jobs to seamlessly process the Salesforce Marketing Cloud data for running targeted marketing campaigns without any manual intervention.