GSPANN developed Dell Boomi AtomSphere jobs to collect valid data points from customers’ visits during promotions and campaigns. We automated Boomi jobs to seamlessly read and process the data (available in Salesforce marketing cloud) without any manual intervention. Dell Boomi AtomSphere middleware helped the client to capture the right statistics and data for strategizing marketing campaigns. This helped the business development team to clearly identify customers’ interest and engage them in more products of their interest.
GSPANN analyzed the promotional email campaign logs (in MS Excel or .CSV file format) available in the Salesforce marketing cloud. We scheduled and automated Boomi AtomSphere jobs to extract and clean the data (available in SFTP server) that the Salesforce marketing cloud scheduler pushed to the SFTP server. Boomi AtomSphere jobs transformed the data and placed it in the Microsoft SQL database. The SQL jobs pushed data into the client's data warehouse (DW) where marketing executives can analyze and generate email campaign reports. Overall, Dell Boomi AtomSphere enabled the client’s marketing team to track and engage with the potential customers.
Dell Boomi AtomSphere jobs helped the client in segregating their potential customers, increasing the prospects to bring more business.