<p>The in-built content management solution, i.e. business control center (BCC) in OCC, prevented the client from making content changes quickly. Moreover, their marketing team was dependent on the development team to publish content into production.</p> <p>The inadequate content management features of BCC increased the turnaround time and made content authoring difficult. The client wanted to implement an advanced content management system that could provide a flexible and simplified content publication mechanism while enabling last-minute changes. The intent was to customize content authoring options to minimize the effort and time taken to publish content on multiple e-commerce channels.</p>