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Data-driven Assessment of Customer Acquisition and Retention Opportunities

Read how GSPANN enabled a US-based $5B global semiconductor processing equipment manufacturer to develop an insights-driven platform with SAP HANA and Qlik Sense for improving customer acquisition and retention processes.

Key highlights:

  • Developed a custom business process management (BPM) solution to capture the data from various stakeholders of the organization automatically.
  • Leveraged SAP HANA to streamline and automate the data management process and improving it further with the help of SAP CRM.
  • Recommended and implemented Qlik Sense to provide an interactive visual dashboard of the collected data that offered actionable sales insight to leadership.

This case study can help you understand how SAP HANA, Qlik Sense, and custom BPM solutions can help in reducing a significant amount of time and efforts to analyze data and develop automated reports containing actionable insights.

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