GSPANN’s team reviewed the client’s existing processes and came up with a sustainable solution to reduce the turnaround time and developers’ involvement.
- We proposed and developed a custom component in Adobe Experience Manager (AEM) that could produce all variations required for this use case.
- To leverage the Experience Fragment (XF) features, we upgraded AEM from 126.96.36.199 to 188.8.131.52 version.
- We used XF and leveraged the ‘Export to Target’ feature to publish content on Adobe Target.
After upgrading AEM successfully, we built the building blocks: a custom component and an XF template. Authors create and preview the base version of the offer in AEM and then publish it on Adobe Target. The offer is seen under the ‘Offers‘ section in Target. The content specialist links this offer to multiple activities and builds an experience for the target users across various digital channels.
Authors use the XF’s variation feature to build more variants of the offer. They can apply different styles to these variations. This solution also supports publishing the variations to Target and use them to deliver channel-agnostic content. This helps the user to build, modify, and reuse an offer.