Read how GSPANN helped a US-based Fortune 500 departmental store chain with over $20B annual sales and more than 1000 stores in building a cost-effective in-house loyalty platform. We combined multiple existing loyalty programs based on the TIBCO loyalty platform into a single comprehensive microservices-based reward system. It has a new reward mechanism and additional features that significantly improve the redemption rate.
This case study can help you understand how the success of a digital loyalty program depends significantly on the technology platform it is built on. Using a legacy software can prove to be a roadblock in scaling the loyalty program with the growing user base and augmenting it with new features in accordance to the changing market dynamics. Overcoming such challenges is necessary to improve user engagement and redemption rates.