<p>The client is running multiple loyalty programs that have a total of 65+ million users and account for more than 70% of the sales. One of the loyalty programs is rewards points based and has 15+ million users. However, this loyalty program allows only the registered users who possess loyalty cards to accumulate points.</p> <p>All the loyalty programs utilize TIBCO’s loyalty platform. However, with the growing user base, the TIBCO’s system started showing performance issues. The client wanted to develop a loyalty system based on a new reward mechanism. It will award the customers ‘cash points’ instead of ‘reward points’ that get adjusted in the next purchase within 30 days of the transaction.</p> <p>This will eliminate the need for the customer to visit multiple portals as it combines features of all the loyalty programs. The new loyalty system needs to provide ease of redemption by eliminating the need to register or possess a loyalty card.</p>