Microservices-based Loyalty Reward System to Improve Redemption Rate

The client is running multiple loyalty programs that have a total of 65+ million users and account for more than 70% of the sales. One of the loyalty programs is based on rewards points that allows only the registered users who possess loyalty cards to accumulate points. It has 15+ million users. All loyalty programs utilize TIBCO’s loyalty platform. However, with the growing user base, TIBCO’s system started showing performance issues. The client wanted to develop a loyalty system based on a new reward mechanism, which will award the customers ‘cash points’ instead of ‘reward points’ that get adjusted in the next purchase within 30 days of the transaction. This will eliminate the need for the customer to visit multiple portals to redeem the points as it combines features of all loyalty programs. The new loyalty system is expected to provide ease of redemption by eliminating the need to register or possess a loyalty card.