Who is the Client

India-based major communications organization, providing network coverage across 22 telecom circles. They are one of the top enablers of the digital way of life.

The Challenge

The client is an emerging player in the telecom sector. They are differentiating themselves by offering quality services at competitive prices. Since they are experiencing exponential growth and fierce competition, they need to keep their customers and prospects engaged with updated offers and new subscription plans.

The client aspired for a highly flexible, robust, and engaging content management system (CMS) platform to facilitate the launch of 4G LTE products and services. The intent was to enable the business and marketing team to create/update promotional campaigns and product pages without any significant development team involvement.

The Solution

GSPANN started the engagement to extend their Oracle WebCenter Sites (WCS) capabilities by delivering an enhanced CMS solution. The Oracle WCS platform was extensively used to promote the offerings like home delivery of products, mobile top-up variants, and showcasing the client’s mobile applications.

We helped the client in reaching out to more subscribers through seamless integration with backend applications. We developed product information, mobile bill payment and recharge, payment gateway, and product pre-booking pages using Oracle WCS, Oracle WebLogic, Oracle JET, and SAP Hybris.

We created a flexible asset model to manage WCS templates and custom style sheet elements for easy publication, thus reducing time-to-market. We ensured the availability of WCS content and pages through WebLogic, which facilitated the website's launch and solved the ever-changing needs of the sales and marketing team to create instant promotional campaigns.

To support a high volume of website users, we created a central repository in SAP Fiori CRM to store the users’ personal information. The TIBCO middleware integration through Simple Object Access Protocol (SOAP)-based services enabled access to the data available in SAP CRM. The website user’s authentication was managed through Oracle IDAM, which comprised of REST web services.

Business Impact

  • Enabled the client’s sales and marketing team to quickly create and publish product pages without any support from the development team.
  • Oracle WCS-based webpages enabled content enhancement for production with zero downtime. This helped in acquiring more than 150 million subscribers in a short span of time.
  • Executed seamless WCS integration with backend applications for the creation and updating of promotional campaigns.

Technologies Used

Oracle WCS. Offers prebuilt integrations to connect to external systems like Oracle WebCenter Content and cloud-based video services like YouTube
Oracle JavaScript Extension Toolkit (JET). Open-source JavaScript libraries used to build client-side web and hybrid mobile applications based on JavaScript, HTML5, and CSS
Oracle WebLogic. An industry-leading application server for building enterprise applications using Java EE standards, and deploying them on a reliable, scalable runtime
Oracle IDAM. A software suite marketed by Oracle Corporation that provides identity and access management technologies
SAP Fiori. An SAP UI/UX that uses state-of-the-art design principles to produce a role-based experience across devices, tasks, and various business channels
SAP Hybris. An e-commerce platform that enables its consumers to effectively showcase their products in both B2B and B2C markets
Eclipse. An integrated development environment (IDE) used in computer programming
IBM Rational. Provides a full range of offerings to ensure software and systems delivery success through practical, reliable, and extensible components
TIBCO. A business integration software that integrates, manages, and monitors enterprise applications and information delivery

Related Capabilities

Manage the Creation of Personalized and Relevant Content Across Platforms

Content drives engagement. We simplify information management for you to accelerate content productivity of uncompromised quality. Our competencies in content management systems will optimize your content to help you stay relevant in the ever-changing digital landscape.

Do you have a similar project in mind?

Enter your email address to start the conversation