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Recover Lost Revenue Due to Cart Abandonment Via Email Automation

Read how GSPANN helped a US-based retailer with annual sales of $25B in bringing the traffic back and recapturing sales due to cart abandonment on their e-commerce website with the automation from the Email Assembly (EA).

Key highlights:

  • The personalized email reminders led to an increase in revisits that provided a significant rise in traffic, which was validated by the core metrics tracking system.
  • Developed and integrated APIs based on REST technology for real-time validation of the shopping cart.
  • EA increased user engagement, thereby decreasing the overall cart abandonment rate.

This case study can help you understand how developing integrated automated email communication can bring the traffic back to the website with the EA plug and play engine.

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