Empowering the Marketing team to create, test, and publish responsive emails from within Adobe Experience Manager (AEM).
Learn how GSPANN helped a Portland, OR-based global sports clothing and equipment manufacturer to gain more control over the email creation and publishing process.
Things that you can learn from this case study:
- How AEM was leveraged for marketing emails. With AEM, the marketing team can design, layout, and publish the emails on their own, for which they were earlier dependent on the third party.
- How it helped the customer to save significant expenses annually. By moving the email marketing activities in-house, the company was able to save over $500,000 per year of its outsourcing cost.
- How automated email testing assures success. The automation of testing the emails prior to publishing ensured that all the emails work properly on all devices promptly.