Reflecting Excellence: Make Product Descriptions Better with ContentHubGPT
Read how an automotive giant used ContentHubGPT to create 4,600+ unique, SEO-optimized product descriptions, streamlining content creation for 70,000+ vehicle applications.
The Client
An American manufacturer and distributor of automotive mirrors.
The Challenge
The company provides high-quality replacement side view mirrors, with 70,000+ installation variations on different vehicles, encompassed in their 4,300+ products. The extensive differentiation in installation-to-product ratio created a unique challenge for the company in providing product-specific data and installation information in their product descriptions. Due to this issue, the company's only feasible solution was to create a generic description for all its products, which resulted in a bland and uninformative user experience.
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The Solution
Our team used ContentHubGPT, a generative AI-based enterprise B2C and B2B content hub, to insert each product's unique details into the associated product description using the information from product and car fitment data. Once we trained ContentHubGPT on the company's existing product data and industry training, our team created 4600+ unique product descriptions, successfully encompassing the lion’s share of installation options.
Business Impact
- Google search ranking boost: The solution not only made the product pages more engaging but also improved the company's Google search ranking by providing plenty of keywords with rich, informative product details.
- Significant reduction in time-to-market: With our solution, the product descriptions were assembled in a few hours or days, whereas if done manually, they would have taken a few months.
Technologies Used
Related Capabilities
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