<p>The client distributes its products through a multi-level marketing model. They hire independent sales consultants that connect with potential preferred customers (PCs) via social media or in-person meetings. The PCs eventually buy and resell the products to the end customers. They place a certain amount of order every 60 days on the client’s e-commerce portal, which forms a major part of the client’s sales.</p> <p>The client uses Splunk to monitor the health of various internal e-commerce apps. These applications have more than 400 internal users and over 100,000 end-users, which results in daily data ingestion of 1TB. However, due to inefficient Splunk architecture implementation and manual efforts involved, the client spent a considerable amount of funds on Splunk professional support and long troubleshooting hours. Unfiltered data storage further added to the cost involved.</p>