This year's Salesforce Connections was all about creating customer magic by building powerful customer connections through meaningful interactions. The conference brought together over 10,000 industry leaders from across the globe for two jam-packed days to discuss the latest trends, innovations, and best practices in customer relationship management (CRM), marketing automation, and Commerce Cloud.
GSPANN joined the event as a navigator sponsor. Our experts shared a wide array of successful Salesforce projects and personalized roadmaps with the enterprises looking to break through the barriers to business success. These roadmaps have helped many companies achieve notable success in driving customer-centric experiences.
We also conducted a session on ‘CDP: The Foundation for Your Next Personalization Strategy’ – by Praveen Chandra (Practice Head - Digital Marketing) and Rolf Kraus (Practice Leader - Content Management and Digital Marketing) – to help companies elevate their personalization approach using a customer data platform (CDP). These approaches have helped our clients enhance their customer journeys, instill customer trust, and gain business-critical insights into customer behavior.
Key highlights of Salesforce Connections 2023:
The Trailblazer community offered ample opportunities to network, collaborate, and share knowledge among attendees through interactive sessions and hands-on workshops. The highlight of the conference was when Dan Levy talked about the value of storytelling with Salesforce CMO, Sarah Franklin. Of course, the fun part of Salesforce will always be the cute and chubby mascots who light up the ambiance with their mere presence.