Beyond SEO: GenAI and the Future of Product Content in Digital Commerce
Unlock the on-demand recording to explore how GenAI is reshaping product content search.
We’re entering a new chapter in digital commerce. “Beyond SEO: GenAI and the Future of Product Content in Digital Commerce” was all about that shift—from chasing search rankings to building experiences that matter. With GEO (Generative Experience Optimization), brands can focus on what really counts: creating authentic product content that engages customers and builds trust.
Highlights from the Session
- Why it’s time to move from SEO → GEO (Generative Experience Optimization)
- How AI-generated product stories can keep your brand voice consistent everywhere
- Smarter ways to streamline content ops and launch products faster
- A behind-the-scenes look at how Bimbo Bakeries USA scaled content without losing authenticity
- How ContentHubGPT (GSPANN) and BigCommerce are helping teams bring personalization and automation to the digital shelf
Our Speakers
Our speakers shared real-world strategies, success stories, and hands-on approaches to help brands build product content that not only keeps up with change but gets ahead of it.
Beto Martinez-De Anda – Manager of PIM and Digital Shelf, Bimbo Bakeries USA (Grupo Bimbo)
Sumit Kapoor – VP of GenAI Products and Engineering, GSPANN
Halie Adams – Lead Product Marketing Manager, Commerce
And a special thanks to Rolf Kraus, who kept everything running smoothly!
Watch the On-Demand Video
Missed the live event? Don’t worry — you can watch the full session on demand by filling up the form below.
Let’s Keep the Conversation Going
SEO isn’t the finish line anymore. The next chapter is GEO—Generative Experience Optimization.
If you’re curious about what GEO could look like for your brand—your products, your content, your customers—let’s talk. We’d love to explore it with you.
Book a 30-minute GEO strategy session with our expert. Email us at marketing.team@gspann.com
Our Expert:
