Beyond SEO: GenAI and the Future of Product Content in Digital Commerce

Search is shifting. Are your product pages ready?

 

According to leading analysts, more than 50% of Gen Z and Millennials now start their shopping journey with LLM-based search tools, leaving traditional SEO strategies behind.

In today’s race to publish, teams are under pressure to launch new products without complete descriptions or consistent branding across digital channels. It’s time to evolve from SEO to GEO (Generative Experience Optimization)—and build AI-ready content that drives discovery, trust, and conversion at scale through advanced AI optimization techniques.

Join GSPANN and BigCommerce (Powered by Commerce) for a practical, executive-level briefing on using GenAI to transform your product content supply chain.

 

 

What You’ll Learn

✅ How to create consistent, brand-aligned product stories across all channels using AI-generated product descriptions.

✅ Ways to streamline content operations and accelerate product launches

✅ Real-world results from one of the world’s largest baking brands

✅ An opportunity to secure a custom live demo of how ContentHubGPT automates SEO-rich storytelling—powered by GSPANN and BigCommerce, enabling deeper personalization customization for your target audiences.

Featured Speakers

Beto Martinez-De Anda – Manager of PIM and Digital Shelf, Bimbo Bakeries USA, part of Grupo Bimbo. 
Representing a global commercial bakery powerhouse with iconic brands across North America and Europe, Beto will share how his team harnessed GenAI to dramatically increase content throughput, protect brand voice, and future-proof digital experiences across retailers.

 

Sumit Kapoor – VP of GenAI Products and Engineering, GSPANN
Sumit will walk through how ContentHubGPT, GSPANN’s GenAI platform integrates seamlessly with BigCommerce to automate content workflows, enhance discoverability, and deliver personalized experiences across the digital shelf.

 

Halie Adams – Lead Product Marketing Manager, Commerce
Halie will spotlight how Commerce is rapidly investing in AI innovations across all 3 products: BigCommerce, Feedonomics, Makeswift. Helping businesses succeed in an agent-driven world by making products discoverable, conversions seamless and experiences intelligent & personal through extensible, AI-ready tools, saving you time and money. 

Who Should Attend

This webinar is designed for:

• Digital commerce leaders seeking innovative ai optimization solutions 
  
  
• Product content managers looking to implement AI-generated product descriptions 
  
  
• Retail and D2C manufacturers researching SEO and GEO
  
  
• Consumer Packaged Goods (CPG) brands interested in personalization customization 

If your teams work with short timelines, scattered product data, or siloed content ops, this session will give you a roadmap to scale GenAI responsibly and effectively.

Reserve Your Spot

Don’t miss this opportunity to stay ahead of the next wave in digital commerce. Register now, fill out the form below.