Insights, Innovation & Meaningful Connections at VivaTech 2025

This year’s edition of VivaTech broke records—14,000 startups, 171 nationalities, 450+ visionary speakers, and a powerful focus on artificial intelligence and future-ready innovation.

At GSPANN, we were proud to be part of this momentum—meeting trailblazers, showcasing our thinking, and exchanging ideas with leaders shaping tomorrow’s tech.

 

GSPANN At the Heart of the Action

Our representatives— Ashish Ranjan (Head of Sales, EMEA) and Namit Kumar (VP, Business Development)—spent four immersive days at the Tech Leader Lounge, connecting with enterprise leaders, startup founders, and technology visionaries. Conversations covered a wide spectrum of enterprise digital transformation themes—from product content solution and marketplace growth to cybersecurity, AI-driven personalization, and omnichannel customer experience innovation.

We came ready to talk business—and most importantly, to listen. Across meetings, demos, and spontaneous hallway chats, three key themes consistently stood out:

• Scalability with intelligence: Leaders want solutions that grow with them—not just in size, but in complexity and personalization.
  
  
• Speed to value: Tech decisions are no longer about 5-year roadmaps. They’re about what can be piloted and proven in weeks.
  
  
• Unified experiences: From backend to frontend, there’s a growing need to bring data, platforms, and people into harmony.

These conversations not only validated the direction we’re taking as a company but also sparked new ideas and collaborations we’re excited to build on.

 

What We Talked About:

At GSPANN, we’re helping businesses evolve with the enterprise digital transformation technologies that matter most:

GenAI and Content Automation

Our AI-driven solution, ContentHubGPT, transforms how enterprises create, manage, and scale product content across digital channels—streamlining go-to-market and powering personalized commerce.

Marketplaces & E-commerce Innovation

With our Marketplace in a Box (MiaB) offering and PXM services, we’re helping retail and B2B brands launch curated marketplaces and deliver consistent, enriched product experiences.

Data & Cloud Modernization

From AI-ready data platforms to scalable cloud infrastructure, we help businesses build solid digital backbones with agility, security, and compliance baked in.

Cybersecurity & Resilience

We enable secure digital transformation through embedded controls, proactive governance, and cloud-native risk frameworks—so innovation never comes at the cost of safety.

Omnichannel Experience

We work with enterprises to unify customer journeys across digital and physical touchpoints, backed by integrated platforms and intelligent orchestration. Our omnichannel customer experience solutions create seamless interactions regardless of where and how customers engage with brands.

 

VivaTech 2025 Highlights

VivaTech this year wasn’t just a tech fair—it was a live-action blueprint of the future. AI stole the spotlight with groundbreaking innovations from NVIDIA, OpenAI, L’Oréal, and countless startups. Quantum security, AI-enhanced beauty assistants, robotic prosthetics, immersive retail experiences, and even vineyard-optimizing algorithms were all on display.

Key takeaways that inspired us:

• AI is no longer experimental—it’s foundational. From AR try-ons and AI agents to sustainability algorithms, retailers and tech players alike are turning pilots into production.
  
  
• Luxury meets logic. LVMH and L’Oréal showed the world how craftsmanship and code can coexist—and even thrive.
  
  
• Sustainability and inclusion are now table stakes. With climate data platforms, accessibility-first robotics, and social innovation awards, VivaTech showed us that future tech must serve real human needs.

 

Our Biggest Win? Meaningful Conversations

Whether it was about scaling with AI, future-proofing commerce strategies, or simplifying product data at scale—we heard the same theme over and over:

“We’re not just looking for tools. We’re looking for the right partners.”

That’s where GSPANN Technologies steps in. With deep technical expertise, enterprise-level execution, and a people-first approach, we help brands unlock digital value that lasts by creating a truly unified customer experience across all touchpoints.

 

Let’s Keep the Momentum Going

Thank you to everyone who stopped by the Tech Leader Lounge to connect with us. Your insights, curiosity, and openness made VivaTech a truly collaborative space.

Weren’t able to meet us in Paris? Let’s pick up the conversation.
Whether you're building a GenAI strategy, launching a marketplace, investigating enterprise digital transformation platforms, or navigating complex digital infrastructure, we’d love to learn more about your goals.

Connect with us: marketing.team@gspann.com