Shaping the Future of B2B Commerce – GSPANN at B2B Online 2025

Where Innovation Meets Execution

B2B Online wasn’t just about inspiration—it was about execution. With over 90 industry speakers and 60+ sessions, the event tackled today’s most pressing challenges and opportunities in B2B: AI adoption, personalization at scale, omnichannel excellence, and the future of e-commerce architecture.

From the latest strategies in ROI measurement to actionable frameworks for data-driven content and GenAI-powered customer experiences, every panel and presentation was a masterclass in future-proofing B2B operations.

 

A Spotlight on GSPANN’s Thought Leadership

As a trusted technology partner to global B2B brands, GSPANN had a strong presence on the show floor and the speaker lineup.

Our Vice President of Engineering, Sumit Kapoor, was part of a compelling panel discussion: Leveraging AI For Product Data – Transforming Data Management in the Digital Age

This engaging session explored how AI is streamlining the product content lifecycle, focusing on three critical areas:

• Data Cleaning – Eliminating redundancy and inaccuracies to ensure trust and relevance.
  
  
• Centralized Data Lakes – Structuring data for accessibility and analytics.
  
  
• PIM and DAM Integration – Unifying systems to enable better content governance.

Sumit’s insights sparked several post-session conversations around intelligent data infrastructure and AI-powered personalization, further validating the demand for solutions that GSPANN is already delivering to its clients.

 

Conversations That Matter

Our team had the opportunity to meet with hundreds of attendees—from digital leaders at billion-dollar manufacturers to fast-growing innovators reshaping traditional industries.

We discussed real-world challenges, demonstrated our latest offerings, and explored how businesses can accelerate:

• ContentHubGPT: Our GenAI-powered content engine that enables rapid creation of SEO-compliant, brand-aligned product content.
  
  
• FinalSelect: A visual commerce platform built to streamline photo shoot-to-store workflows.
  
  
• Composable Commerce Integrations: Helping brands migrate from legacy monoliths to agile ecosystems integrated across commercetools, Salesforce, BigCommerce, Salsify, and more.
  
  
• PXM Excellence: Empowering teams to manage product data, taxonomy, and syndication effortlessly.

 

Key Themes from the Floor

• Future-Proofing Commerce Architecture
  
  
• GenAI Adoption Across Product and Marketing Teams
  
  
• Seamless Integrations for Real-Time Product Data Sync
  
  
• Personalized Experiences in the B2B Buyer Journey
  
  
• Sustainability and Purpose-Driven Innovation

Our participation underscored GSPANN’s commitment to helping enterprises build agile, data-driven, and AI-enabled ecosystems that deliver real business value.

 

Thank You for Joining Us

To everyone who stopped by our booth, joined the panel, or simply shared a conversation—thank you. Your questions, feedback, and ideas keep us inspired to push boundaries and co-create solutions that matter.

Whether you’re solving product content chaos, scaling to new digital channels, or rethinking your commerce stack, GSPANN is here to help you lead with innovation.

Let’s keep the conversation going.
Book a meeting with our experts or drop us a note at marketing.team@gspann.com to explore how we can work together.