Accelerators
Cadmium™ - Unify Customer Data, Unlock Business Growth
Intelligent Customer Data Platform for Unified Customer Intelligence
What is Cadmium™?
Cadmium™ is an AI-powered Customer Data Platform (CDP) accelerator that unifies fragmented customer data across systems, creates intelligent customer profiles, and delivers actionable insights that drive personalized experiences and measurable revenue growth. In today's complex digital landscape, customer data lives in silos—CRM systems, e-commerce platforms, marketing automation tools, loyalty programs, and customer service applications. This fragmentation prevents businesses from understanding their customers holistically and delivering the consistent, personalized experiences that drive loyalty and revenue.
Advanced Identity Resolution
Hybrid AI-powered matching logic that combines deterministic and probabilistic algorithms to unify customer records across disparate systems with confidence scoring.
Real-Time Analytics & Insights
Pre-built analytics dashboards that translate unified customer data into actionable business intelligence.
Customer Intelligence Dashboard
Comprehensive business metrics dashboard providing instant visibility into customer health and business performance.
Intelligent Segmentation Engine
Move beyond static lists to dynamic, AI-powered customer segments that update automatically based on behaviors and predictive signals.
Omnichannel Activation
Seamlessly sync unified customer profiles and segments to activation platforms for orchestrated customer experiences across marketing, advertising, personalization, and service channels.
Data Quality & Observability
Built on GSPANN's proven Nitrate™ framework, ensuring your customer data remains accurate and trustworthy through continuous validation, ML-powered anomaly detection, and real-time health monitoring.
Customer Intelligence Dashboard
- Track total customers by match logic type (deterministic, probabilistic, predictive)
- Monitor unique segment count and profile distribution across behavioral cohorts
- Calculate overall and per-segment CLTV with predictive modeling
- Track Average Order Value (AOV) and Return on Ad Spend (ROAS) across campaigns
- Monitor Customer Satisfaction (CSAT) scores and sentiment trends
Real-Time Analytics & Insights
- Track monthly and rolling retention curves with cohort-based analysis
- Monitor churn rates and identify at-risk customer segments
- Visualize customer acquisition performance and lifetime value by acquisition period
- Measure average time to second purchase and customer engagement velocity
Advanced Identity Resolution
- Exact matching on unique identifiers (email, phone, customer ID, loyalty numbers)
- ML-powered fuzzy matching across name variations, addresses, and behavioral patterns
- Every identity link includes a 0-100 confidence score for risk-based decisioning
- Automated enrichment of customer profiles with validated contact information and demographics
Talk with Us
See how we can help you create an actionable roadmap to achieve your business objectives.
