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In the dynamic world of e-commerce, where customer expectations and digital technologies evolve at breakneck speed, businesses seek platforms that offer unparalleled flexibility and innovation. Enter commercetools, a leader in the next wave of e-commerce solutions.

Year-over-year revenue growth in the digital commerce platform market underscores the importance of selecting the appropriate e-commerce platform for business requirements. Table 1 illustrates how various digital commerce vendors are positioned. This information might assist you in making a well-informed choice as to which platform is best for your business.

Shopify, Salesforce, commercetools, Adobe, SAP Kibo, BigCommerce, HCL Software Infosys Equinox, THG Ingenuity, Sana Commerce, Unilog, Scayle Elastic Path, VTEX, Spryker, Oro, Shopware
Table 1: The Digital Commerce Landscape

Understanding commercetools

commercetools, a member of the MACH Alliance, promises to revolutionize how you create, deploy, and manage e-commerce experiences.

Unlike traditional e-commerce platforms, which often closely link the front and back end components together, commercetools separates the two. This separation, known as headless commerce, allows for greater flexibility in developing and presenting e-commerce applications across various customer touchpoints. This allows you to use any front-end technology to deliver unique shopping experiences on websites, mobile apps, social media, and IoT devices. Further, commercetools provides full omnichannel support, ensuring consistent and personalized customer experiences across all channels and touchpoints.

Components of commercetools

Commercetools consists of several critical components. Here is an overview to aid in your understanding:

  • Composable Commerce for B2B / B2C: The commercetools’ ‘Composable Commerce for B2B/B2C’ component supports business-to-business (B2B) and business-to-customer (B2C). It facilitates a flexible approach that allows you to select and integrate various best-of-breed commerce services to create a customized platform tailored to your specific needs.
  • Extensive API: Table 2 shows the various Application Programming Interface (API) categories supported by commercetools.
  • API Category Description
    Cart Discounts Configure discount for a cart
    Categories Organizes products
    Channels Model warehouse and stores
    Custom Objects Manage custom data model as an extension to the commercetools models
    Customers Manage customers
    Customer Groups Group customers based on specific attributes
    Discount Codes Configure discounts that can be applied to the cart
    Inventory Manage online and store inventory
    Payments Manage payments
    Product Discounts Provide discounts for products
    Products Product information
    Product Projections Product search features
    Product Types Define product models
    Orders Manage orders
    Shipping Methods Manage shipping methods
    Shopping Lists Manage wishlists
    Tax Categories Manage tax categories
    Table 2: commercetools API Categories