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Adobe® Experience Manager (AEM) as a Content Management System (CMS) can work wonders for an organization. It allows effortless web and digital asset management, provides engagement options within the team, and is exceptional in serving omnichannel content delivery. While a headless or a decoupled CMS entails capabilities that can potentially serve enterprises well, the question is which implementation would work for your business? Let’s find out:

Exploring Aspects of a Traditional CMS

There are many CMS platforms available these days. In addition to AEM, there are other big players such as OpenText, Sitecore, and Oracle® content management. Open-source players abound and include WordPress, Joomla, and Drupal. Regardless of who offers the CMS, the traditional CMS contains these three layers:

  • Authoring layer: This layer manages authoring capabilities using templates/components and allows you to edit the content without concern over the final appearance. You can then plug the content into a central presentation layer, providing a consistent overall website look and feel.
  • Data layer: This layer stores and retrieves the edited content in a repository while maintaining the versions.
  • Presentation layer: This layer consists of an end-user interface page templating system, navigation, and widget assembly across multiple pages.

In a traditional CMS, the author provides content and the developer works on the design part of the authoring and presentation templates. Both development and content creation go together. Hence, we can say that a traditional CMS is tightly coupled to the content model, and the entire end-to-end implementation is hosted on the same CMS platform.

Benefits of a Traditional CMS

A traditional CMS is suitable for end-to-end implementations and complete digital transformations that may require:

  • Inline editing
  • In-context editing
  • Microsites
  • Previews
  • Personalization
  • Targeting

The development team completely controls templating, features, and integration in a traditional CMS.