The company has a large retail footprint with hundreds of physical stores and a dozen wildly popular e-commerce websites. They also made significant inroads into several online marketplaces across the globe, especially the APAC and EU markets.
The company faced a major challenge in ensuring a uniform look and feel among its various websites. The company’s websites undergo a constant stream of content changes to ensure they continue being the leaders in their segments.
This rapid pace of change brought a lot of unforced inconsistencies among the websites, which resulted in a less than seamless user experience. The company engaged in a tedious and near-impossible process of visually comparing every page of every website to keep on top of changes.
The problem with the time-consuming manual process was that it not only drained company resources, but often visual discrepancies between websites were missed, resulting in customer confusion, dissatisfaction, and lost sales.
In brief, the company was looking to:
- Reduce time spent reviewing visual changes: They needed to reduce the time spent manually reviewing their many websites.
- Catch visual discrepancies in a timely fashion: They wanted a testing solution to highlight visual discrepancies between websites shortly after deploying changes.
- Increase the coverage of their many websites: They needed the quality monitoring process to cover all pages of all websites.
- Expand visual comparisons: They needed to expand their visual comparisons to include a wide range of browsers and operating systems.
