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Smart mobile teams are aware that the most important component for a successful five-star mobile app is not just limited to design. You need to thoroughly evaluate metrics, optimize your applications for your target goals, and iterate them to make your app successful. This is true no matter how you define success, be it a better brand, more money, or more engagement.

Adobe Analytics’ mobile application KPIs (Key Performance Indicators) track an app’s progress over time, from the early stages of development and marketing to the end products’ income. With the aid of app KPIs, you can evaluate the state of your company’s growth and take appropriate action. For instance, if your active users are declining, it can be a sign that your marketing plan is ineffective.

Your mobile app analytics metrics and KPIs should be reported on and reviewed often to increase income. How? By knowing how well your app is performing allows you to enhance it.

Why KPI Monitoring Matters

Monitoring KPIs are beneficial for determining your app's value. This is a fantastic technique to get the interest and support of potential customers, investors, and shareholders.

A well-planned KPI mechanism can answer the following business questions: 

  • What entices users to visit the mobile website or app?
  • How long do visitors usually stay?
  • What features do they use?
  • Where do they run into issues?
  • What variables are associated with decisions like purchases?
  • What influences increased use and sustained retention?

Here are some benefits of having a solid KPI monitoring system in place:

  • It offers context for making strategic decisions.
  • It complements the financial statement results.
  • It is a tool for monitoring and managing activities and the people who carry them out.
  • It can track the variance between actual and anticipated results.
  • It provides information for activity enhancement.
  • It examines the consistency between the chosen actions and the goal.

Features of an Analytics-driven E-commerce Mobile App

You may think of an analytics-driven mobile app to be a marketing toolkit that provides a bounty of information to boost business. Among other things, your mobile app needs to be focused on user acquisition, engagement, and retention. Image 1 summarizes the desirable features of a mobile app.

Some Challenges You May Face

You need data that provides more customized information to gain insights, segment consumers, and send pertinent marketing messages. However, a lack of consistency in the data from different sources frequently leads to profiles that are too fragmented to be of use.

Even though most businesses recognize the value of data protection, many choose to ignore it because of its complexity. Because big data security procedures are lacking in the retail sector, internal and external risks could affect consumer loyalty.

Organizations need data from all touchpoints to handle inventory accurately and assist the marketing and sales teams in demand forecasting. Collecting data from specific stores and internet stores is difficult for businesses. As a result, the Adobe Analytics tool is necessary for measuring essential statistics.

Maintaining a good customer experience might be challenging if you can contact customers both online and offline. Ensuring your consumers have a positive online experience is a top priority. This is only possible when you use tools like visitor monitoring, user behavior mapping, banners, and landing page impact measurement to help users find information more quickly.

For a great in-depth discussion of tracking KPIs in mobile apps, check out our blog: Attain 5 Star Ratings on Your Mobile Apps by Tracking Key Performance Indicators.

Adobe Analytics and Mobile App KPI Monitoring

Adobe Analytics is a data analytics tool from Adobe Experience Cloud that helps you collect and analyze omnichannel data. You can use this vital data to derive real-time insights, execute effective marketing campaigns, and build better customer experiences. Adobe Analytics is a robust web analytics platform that provides marketing analytics, attribution, and predictive analytics. With this tool, you can analyze and improve your user journeys.

Is It the best fit for my business?

Depending on the size of your organization and its needs, using a powerful tool such as Adobe Analytics may be the right solution to your business needs. Table 1 presents you with a checklist of considerations. If your company has at least 50% of these needs, it might be worth considering using Adobe Analytics.

Consideration Check if Applicable
You must have fast and frequent access to data to perform analyses and obtain valuable insights.
You engage in significant data sampling.
You want to eliminate data silos and guarantee localization.
You feel limited due to the constraints of your current tool.
You have a sophisticated sales, analytics, and marketing infrastructure.
You require an overall perspective of the client's journey.
You need security that keeps your digital assets in compliance with all applicable security protocols and laws.
Table 1: Checklist for Evaluating Business Analytics Needs

It’s important to note that Adobe had an older platform called Adobe Experience Manager Mobile (AEM Mobile). This platform has gone end-of-life as of April 2021. Adobe recommends that mobile app developers use Adobe Analytics and the AEM Mobile Application Dashboard to achieve the desired KPI monitoring results.

What is the AEM Mobile Application Dashboard?

The AEM Mobile Application Dashboard is a comprehensive tool for managing mobile applications and their content. It is an interactive platform that facilitates the creation, building, deployment, and analysis of mobile applications. The dashboard consists of various "tiles," each serving a specific purpose, as shown in Image 2.