Ship Your First Agentforce Agent in 90 Days
Most Agentforce pilots stall before they ship. Walk away with the 7 building blocks that take a marketing-led agent from greenfield to live.
What we’ll cover
Most teams can demo an Agentforce agent in an afternoon. Getting one into production—grounded in trusted data, safe under a Trust Layer policy, and tied to a number the business actually tracks—is where projects stall. Roughly a third of AI initiatives never show ROI, and many never ship at all.
This session is the field guide for the other path. Praveen walks through the 7 building blocks that decide whether a marketing-led Agentforce program ships or stalls in its first 90 days—from data foundation and use-case selection to Trust Layer policy, simulation, and the unit economics that prove it worked. Expect patterns from real deployments at brands like Wiley, Heathrow, and Saks, not recycled keynote slides.
Four things you can apply on Monday
A 7-block checklist to pressure-test any Agentforce idea before you build it
How to pick a first use case tied to a real P&L line—not five parallel pilots
A Trust Layer policy the CMO signs off on: masking, grounding, fallback, voice
A 90-day plan with simulation, human-in-the-loop checkpoints, and ROI you can show
One practitioner. Real engagements.
Praveen Chandra
Business Head - Data, Analytics, Digital Marketing, ERP and Data Science, GSPANN
Praveen leads GSPANN’s Digital Marketing practice, where his teams help retail and consumer brands turn martech ambition into shipped, measurable systems. He has spent his career on the implementation side of marketing technology—the gap between a promising demo and a production deployment that moves a KPI. In this session he distills that experience into a practical framework any marketing team can run.
Connect on LinkedInBuilt for leaders putting AI into production
- Marketing ops and martech leaders scoping their first agent
- VPs of digital, marketing, or CX owning an AI mandate this year
- Architects and admins supporting a marketing Agentforce build
Meet Our Speakers
David Kubiak
Strategic Account Executive, Salesforce