Ship Your First Agentforce Agent in 90 Days
Most Agentforce pilots stall before they ship. Walk away with the 7 building blocks that take a marketing-led agent from greenfield to live.
What we’ll cover
Most teams can demo an Agentforce agent in an afternoon. Getting one into production—grounded in trusted data, safe under a Trust Layer policy, and tied to a number the business actually tracks—is where projects stall. Roughly a third of AI initiatives never show ROI, and many never ship at all.
This session is the field guide for the other path. Praveen walks through the 7 building blocks that decide whether a marketing-led Agentforce program ships or stalls in its first 90 days—from data foundation and use-case selection to Trust Layer policy, simulation, and the unit economics that prove it worked. Expect patterns from real deployments at brands like Wiley, Heathrow, and Saks, not recycled keynote slides.
Four things you can apply on Monday
A 7-block checklist to pressure-test any Agentforce idea before you build it
How to pick a first use case tied to a real P&L line—not five parallel pilots
A Trust Layer policy the CMO signs off on: masking, grounding, fallback, voice
A 90-day plan with simulation, human-in-the-loop checkpoints, and ROI you can show
One practitioner. Real engagements.
Praveen Chandra
Business Head — Digital Marketing, Information Analytics & ERP
Praveen leads GSPANN’s Digital Marketing practice, where his teams help retail and consumer brands turn martech ambition into shipped, measurable systems. He has spent his career on the implementation side of marketing technology—the gap between a promising demo and a production deployment that moves a KPI. In this session he distills that experience into a practical framework any marketing team can run.
Connect on LinkedInAgenda
60 minutes (45 min session + 15 min live Q&A)
- 0–5 minThe promise and the trapWhy most Agentforce pilots never reach production—and the one reframe that changes the odds.
- 5–30 minThe 7 building blocksThe full stack, ~3 minutes per block—from data foundation and use-case selection to Trust Layer policy, simulation, and measurement.
- 30–45 minThe 90-day plan, liveThe blocks plotted on a 12-week calendar, plus three moves you can make Monday with no vendor.
- 45–60 minLive Q&ABring your stalled pilot or your blank slate. Praveen answers real questions on air.
Built for leaders putting AI into production
- Marketing ops and martech leaders scoping their first agent
- VPs of digital, marketing, or CX owning an AI mandate this year
- Architects and admins supporting a marketing Agentforce build
Save your seat
One hour, one practitioner, and a framework you can use the next morning—no recycled keynote slides, no product pitch.
Save my seat11:00 AM – 12:00 PM PT · 2:00 PM ET · 7:00 PM BST · 11:30 PM IST