Complete Guide: How to Migrate to Google Analytics 4

With Google announcing the end of Universal Analytics (UA) in June 2023, the switch to Google Analytics 4 (GA4) is no longer a question of if but when.

 

GA4 is the next-generation analytics platform that ensures privacy and offers extensive compliance to maintain analytics data without any gaps. It enables enterprises to address the changing needs and user expectations by providing more comprehensive and granular data collection and usage controls using Google’s machine learning (ML) technology.

 

Let’s discuss some of the major differences between UA and GA4:

 

 

 

How to Upgrade to GA4 from Universal Analytics

 

GA4 offers a comprehensive tracking system that will give you a bird’s eye view of how your customers interact with your brand. Follow the steps mentioned below to successfully upgrade to GA4 from UA.

 

1. Go to UA “Admin” Page
2. Click on “GA4 Setup Assistant”
3. Go to “GA4 property setup assistant” and click on “Get Started”

Create a new GA4 property

After creating the property, go to data streams and install the tag using Google Tag manager.

 

Advantages of Google Analytics 4

 

• Improved user journey tracking

 

• Better real-time reporting

 

• Easy setup of cross-domain tracking

 

• Improved user engagement analysis

 

• More powerful audiences for your ad campaigns

 

• More intelligent user privacy

 

• Simplified Goals and Events Setup

 

Conclusion:

 

GA4 uses machine learning models to improve ROI. With data by your side, you can run campaigns confidently and generate leads. Privacy controls such as cookieless measurement, behavior and conversion modeling will significantly reduce compliance risks – empowering users to take complete charge of their data.

 

Additionally, GA4 also includes customizable funnels, advanced analysis, enhanced measurement, and access to BigQuery, among many other features. Stop juggling multiple applications at once, do the bulk of work effectively with GA4.