<p>The client runs an extensive online e-commerce portal that showcases children's apparel. The nature of the client’s business requires the best search engine optimization so that the potential users searching for a particular kid’s clothing lands on the client’s website. Search engine ranking challenges many organizations, particularly within category or product detail pages generated by their e-commerce platforms. Many out-of-the-box SEO capabilities for some new and many legacy e-commerce systems are limited, and in many cases, non-existent.</p> <p>The client wanted to update category and product detail pages on its legacy e-commerce platform (Blue Martini) for search engine optimization.</p>