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44% of consumers said they would become repeat buyers after a personalized shopping experience with a particular company (Segment, The 2017 State of Personalization Report). 49% say they have purchased a product that they did not initially intend to buy after receiving a personalized recommendation from a brand (Segment, ibid).

Omnichannel Personalization—How to Get Started

Customer expectations have reached an all-time high. They expect to be understood completely, served intuitively, and satisfied immediately, with precisely what they want, where they want it, and when they want it, effortlessly, while also being secure.

The vision of fully scaled omnichannel personalization is compelling, but the looming challenge of figuring out how to achieve it is also real.

Before taking on the journey to deliver personalized experiences to your customer, you will need to understand your customer and current best practices to deliver these experiences.  In this e-book by our technology partner—Adobe, has shared insights around current personalization tactics specific to the business-to-consumer (B2C). 

The E-Book Covers the Following Areas of Consideration

  • Data and Analytics.  Industry-leading companies are using machine-learning algorithms and models to predict a customer’s inclination towards a particular product, service, brand, or style. It is time to leverage your data into dynamic, highly relevant experiences by using predictive models.
  • Creative and Content Management.  Personalization at scale is dependent on sophisticated content delivery capabilities.  These capabilities include dynamic and automatic content assembly, driven by personalization parameters.
  • Optimization and Decisioning.  A centralized decisioning engine, powered by predictive models and algorithms is one key capability necessary to drive modern personalization.  Learn how these systems scale to coordinate the personalization experience for each customer.
  • Organization and Operating Model. Delivering a seamless personalization requires new technology capabilities and an alignment of personnel and processes to support these. Learn about the recommended roles and processes that organizations should consider in support of their personalization initiatives.