44% of consumers said they would become repeat buyers after a personalized shopping experience with a particular company (Segment, The 2017 State of Personalization Report). 49% say they have purchased a product that they did not initially intend to buy after receiving a personalized recommendation from a brand (Segment, ibid).
Customer expectations have reached an all-time high. They expect to be understood completely, served intuitively, and satisfied immediately, with precisely what they want, where they want it, and when they want it, effortlessly, while also being secure.
The vision of fully scaled omnichannel personalization is compelling, but the looming challenge of figuring out how to achieve it is also real.
Before taking on the journey to deliver personalized experiences to your customer, you will need to understand your customer and current best practices to deliver these experiences. In this e-book by our technology partner—Adobe, has shared insights around current personalization tactics specific to the business-to-consumer (B2C).
The E-Book Covers the Following Areas of Consideration