GSPANN’s team reviewed the client’s existing processes and came up with a sustainable solution to reduce the turnaround time and developers’ involvement. We developed a custom component in Adobe Experience Manager (AEM) that could produce all variations required for each use case.
Our experts upgraded AEM from 220.127.116.11 to 18.104.22.168 version, to enable the best use of Experience Fragment (XF) features. Now the client’s marketing team can quickly utilize XF along with ‘Export to Target’ feature, to publish their content on Adobe Target anytime they want.
After upgrading AEM successfully, we built the building blocks: a custom component and an XF template. Authors create and preview the base version of the offer in AEM and then publish it on Adobe Target. The offer is seen under the ‘Offers‘ section in Adobe Target. The content specialist links this offer to multiple activities and builds an experience for the targeted users across various digital channels.
Authors use the XF’s variation feature to build more variants of the offer. They can apply different styles to these variations. This solution also supports publishing the variations to Adobe Target and use them to deliver channel-agnostic content. This helps the user to build, modify, and reuse an offer.