<p>The client’s marketing team was using Adobe Target’s ‘Offers’ to create content blocks with the help of classic HTML editor. These content blocks had 15 different variations that had unique styling, messages, button styles, background colors, etc. and were deployed on a Single Page Application (SPA).</p> <p>The developers had to intervene every time the marketing team needed to make a change in the content block styling or color, since it required editing in HTML markup (bundled with CSS classes).</p> <p>The client wanted to automate the content block creation process to eliminate any dependency on the developers and for a faster time to market.</p>