B2B Online Chicago 2026 is where manufacturers and distributors come to figure out one thing: how to make digital commerce work when your catalog is 150,000 SKUs, your buyers expect B2C-grade experiences, and your product data lives in eight different systems.
The gap between what buyers expect and what most B2B sites deliver is not a strategy problem anymore. It is a data problem. Attributes that do not match across channels. Descriptions written once and never updated. Specs that AI agents can read only half of. Search that works for humans but not for the machines buyers now use to shop.
GSPANN has spent two decades solving exactly this. We implement Salsify, Stibo, Syndigo, Akeneo, commercetools, BigCommerce, Salesforce Commerce Cloud, and Adobe Commerce. We built ContentHubGPT, our AI-powered content engine that takes a SKU from three attributes to thirty in hours, not months. We do not advise from the sideline. We are in the code.
If any of these sound familiar, come find us at Booth #409.
- Enriching 100,000-plus SKUs with rich content, specs, and media without hiring a bigger content team
- Syndicating clean, compliant data to 1WorldSync, GDSN, Ariba, Amazon Business, and distributor portals without manual rework
- Giving B2B buyers the search, guided selling, and self-service checkout they now expect from B2C, on top of ERP-anchored pricing
- Making product data AI-agent ready so the discovery tools buyers use can actually find and read your catalog, not your competitor's
- Migrating from legacy PIM to modern PXM without breaking existing downstream feeds and partner integrations
Then we should talk.
Catch Our Panel Session
Sumit Kapoor, Vice President of Engineering, Information Analytics, at GSPANN, joins Track C to unpack why product data is still the single biggest blocker to B2B growth, and what it actually takes to fix it at scale. Expect working patterns from real manufacturer and distributor programs, not slideware.
What you will take away
- Where data bottlenecks actually form across PIM, ERP, and commerce, and the order to fix them
- How AI changes enrichment economics: 3 attributes to 30 in hours, across 100,000+ SKUs
- What "AI-agent-ready" product data looks like, and what happens to revenue when you are not
- The three integration patterns that decide whether your B2B commerce program scales or stalls
Results Our Clients Are Seeing
Real numbers from real B2B commerce programs.
| 2 days → 2 hours | 50% faster | 3 → 30+ |
|---|---|---|
Product time-to-market Global retailer using Salsify PXM and ContentHubGPT | Time-to-market reduction Global distributor with Stibo Systems PIM integration | Attributes per SKU Enrichment at scale with ContentHubGPT across 100,000+ SKUs |
What We Are Bringing to Booth #409
Not slides. Working solutions you can see on your data.
| AI-Powered Product Content | Intelligent B2B Commerce |
|---|---|
See how we take SKUs from three attributes to thirty. Rich descriptions, technical specs, SEO metadata, and syndication-ready feeds, generated at scale and governed by brand rules. Platform-agnostic, syndication-ready, and AI-agent friendly so your catalog gets found by the tools your buyers now use to shop. ContentHubGPT | Salsify | Syndigo | Stibo | Akeneo | 1WorldSync | GDSN | Ariba | From guided selling and AI-powered CPQ to account-specific catalogs and pricing, we build the B2B experiences your buyers now expect. Seamless reorder. Self-service quoting. Cross-channel continuity. All on top of your existing ERP, PIM, and pricing logic. Plus intelligent search, personalized portals, and dynamic storytelling that turns enterprise data into buyer value. commercetools | BigCommerce | Salesforce Commerce Cloud | Adobe Commerce | Algolia | BEAT | CARBON | ContentHubGPT |
Why Teams Trust GSPANN With Their B2B Commerce Stack
- Nearly two decades of product data and commerce engineering across retail, manufacturing, and distribution
- 2,200-plus technologists across five global delivery centers, with 150-plus platform experts on commercetools, Salesforce, Salsify, Stibo, BigCommerce, Adobe, and Algolia
- Proprietary AI platforms: ContentHubGPT for product content at scale, BEAT for data quality, CARBON for data ingestion, typically cutting time-to-value by 50 percent or more
- Named an Everest Group Major Contender in Digital Commerce Services 2024
- ISO 27001:2022, SOC 2 Type II, and PCI-DSS certified. Enterprise-grade governance from day one
- Typical solution delivery in 3 to 6 months, not 18
Who Should Meet Us
- VP or Director of Digital Commerce, E-commerce, or B2B Commerce
- Head of Product Information Management or Product Experience
- VP Marketing or Content Operations leaders at manufacturers and distributors
- CIO, CTO, or CDO driving B2B digital transformation
- Channel, Partner, and Distributor Enablement leaders
- Data and Analytics leaders responsible for product data quality
Resources From Our B2B Commerce Practice
Deep dives from the team that builds on these platforms every day.
- Case Study: Reduce Product Time to Market to Just 2 Hours with Salsify PXM and ContentHubGPT
- Case Study: Revamp Legacy Data with Salsify PIM to Scale Globally
- Case Study: Integrate Stibo Systems PIM for a Unified View of Product Data and 50% Faster Time-to-Market
- Case Study: Boost E-Commerce Performance with BigCommerce and ContentHubGPT
- Case Study: Automate Product Data with Salsify PIM for Amazon Sync and Faster Time-to-Market
- Case Study: Reflecting Excellence: How an Auto Mirror Leader Revved Up Product Descriptions with ContentHubGPT
- White Paper: Ensuring Data Accuracy in a Complex, AI-Driven World
- Blog: From $2.5M Wasted Annually to 60% of Marketing Content Never Reaching a Customer
Secure Time With Our B2B Commerce Experts
- The best conversations at B2B Online Chicago are pre-booked. We are running demos and strategy sessions at Booth #409. Book a dedicated slot now.
- Tailored audit of your current product data and B2B commerce stack
- Live ContentHubGPT demo on your own SKUs or a representative dataset
- Actionable roadmap you can take back to your team the same week
- 1-on-1 with senior engineering and practice leaders, not sales reps
Booth #409
Email us at marketing.team@gspann.com to book a meeting with our experts.
Our Experts
Sumit Kapoor
VP of Engineering, Information Analytics
