<p>The client drives major sales from their end-of-season and other promotions. Their marketing team creates an average of 100+ promotions weekly via the Oracle Retail Customer Engagement application and pushes them in an XML format via the file transfer tool to various Xstore-based POS applications used in the individual outlets.</p> <p>However, due to various issues – like network connectivity, incorrect store mapping, the inability of the Xstore POS application in reading and extracting information due to format inconsistency in XML files, etc. – not all promotions released by the marketing team were reflected in the Xstore POS application. An average of 10+ promotions were missed daily and there was no way to track/report them. As a result, whenever the items were scanned for billing, they showed the usual pricing instead of promotional pricing.</p> <p>Consequently, store executives raised multiple tickets that took time to get resolved. The POS application was reflecting promotional prices even after the validity period. The 3000+ third-party handheld devices were also showing incorrect prices of the items since there were mismatches in the handheld device price (using Python and MySQL-based applications) and the Xstore POS desktop application.</p> <p>The whole scenario was adversely impacting the brand’s sales and reputation.</p>