Today’s customers expect a range of advanced search features when shopping online. Businesses that do not meet these expectations almost always risk losing potential sales.
Advanced search features, such as type-ahead, faceted navigation, and ranking, are now a must-have for businesses to stay competitive. The plain truth is that if you have a full-featured search capability, you gain substantial potential sales and will not lose business to competitors who have taken the leap. Even more advanced search features like voice and image search can give you a competitive edge and provide a significant return on investment.
Benefits of a Well-Implemented E-commerce Site Search
A few of the benefits that result from a good search implementation include the following:
Typical E-commerce Site Search Features
Most modern search platforms offer the features summarized in Table 1. If your search implementation lacks one or more of these pervasive features, you’ve already fallen behind your competition!
|Type-Ahead||This feature displays a list of products and keyword suggestions to users as they enter characters in the search box. Type-ahead implementations automatically predict search queries and subsequently show accurate matches.|
|Spell Checker||Spell-checking components offer semantic search and spell correction help. The purpose of this feature is not to improve customer spelling! Instead, it offers choices that best match the customer’s search entry. This often reopens the door that leads to a purchase.|
|Faceted Navigation||Once the search redirects to an appropriate page, customers want to narrow their purchases based on their price, color, size, or other preference. The faceted navigation feature groups products together to present a coherent picture to the shopper, allowing them to narrow down their purchase quickly.|
|Related Products||This feature allows shoppers to quickly navigate to the product they’re looking to buy if the search result is not to their liking. This feature is an excellent option to have available when the search ends up with a zero-results page.|
|Paging||Paging is a feature of the Search Engine product that breaks search results into multiple pages so users can more efficiently navigate through them. This combination lets them jump to a search result set’s beginning, middle, or end.|
|Sorting Options||Sort results are generally defined by criteria such as “price,” “newest,” “popular,” and so forth. For example, a customer might want to see high-priced premium products first. Other customers might prefer to choose based on rating or the new product.|
|Ranking||Products are accurately ranked based on relevance and popularity. You can override the default ranking by setting up a custom rule appropriate to your marketing needs.|
What You Will Learn
In addition to learning about features and benefits, in this white paper, you get:
Download this invaluable white paper and get a leg up on your competition today.