The year 2020 will see some new emerging e-commerce trends and some ongoing trends becoming stronger. Rising consumer expectation, predatory pricing, frequent changes in fashion trends, new technological innovation has pushed e-commerce-first retailers to new limits. They are expected to offer realistic ‘try-on’ services online that gives a hands-on feel of the product to the customer before they make a purchase.
Today, the e-commerce-first retailers are enabling more personalized experience and greater human connection with pop-up shops. Technologies like device or facial recognition are making it possible for offline stores to optimize their offerings by knowing the movement of their in-store products.
Here is the sneak-peek of what 2020 holds:
- This year’s focus would be on data control—as per the latest e-commerce trends, consumers will get better control of ‘what’ data they want to share and with ‘whom.’ This will be made possible by many upcoming acts or laws, which will give the customers more control over their data.
- Voice commerce is one of the most significant e-commerce trends. The improved voice recognition technology will enhance the capabilities of connected devices—IoT commerce will drive revenue.
- The remote-access technology and drones have made it to the top 10 e-commerce trends in 2020 as they will enable more merchants and logistics companies to make the deliveries more convenient by delivering the products directly into the customers’ refrigerators and cars.
- An increasing number of searches are originating at marketplaces rather than search engines. This is one of the most influential e-commerce trends for 2020 that will change the way customers shop online.
To know more about such exciting top 10 e-commerce trends and analytics, and to understand how to prepare your business to embrace them, download the white paper now.
