Cart abandonment is one of the most critical problems for any e-commerce business to overcome. It occurs when a website visitor leaves the site without completing the purchase. As with all platforms, Salesforce Commerce Cloud has its challenges that may deter visitors from completing their purchase.

Though it's challenging, it is not impossible to bring back the cart abandoners to the site and influence them to complete the purchase, thereby reducing the number of people abandoning their carts. This paper can help you recover lost revenue by converting the cart abandoners into paying customers.

What will you learn from this white paper?

• Types of e-commerce abandonment. Cart abandonment rate varies across industries. Understand different types of e-commerce abandonment associated with different industries to prevent them and boost conversions, including booking abandonment, form abandonment, browse abandonment, and retail abandonment.
• Top reasons for cart abandonment. Since more than 75% of e-commerce industry sales loss occurs due to cart abandonment, find out the most common causes of cart abandonment that may result in a major loss of revenue for your e-commerce store. These include high shipping costs, non-working discount code, longer shipping time, and re-entering credit/shipping details.
• Ways to increase conversion and reduce cart abandonment. Want to bring down your cart abandonment rate? Learn from proven ways to reduce abandonment rates in Salesforce Commerce Cloud without completely overhauling your e-commerce store. These problems are not unique for Salesforce Commerce Cloud, but there are specific challenges that affect cart abandonment.

This paper focuses on 12 ways to reduce cart abandonment in Salesforce Commerce Cloud, both with conventional techniques that apply to any e-commerce platform and those specific to the Salesforce Commerce Cloud platform. By implementing these e-commerce best practices and tools, you can significantly increase conversion rates for your online business.