Cart abandonment is one of the most critical problems for any e-commerce business to overcome. It occurs when a website visitor leaves the site without completing the purchase. As with all platforms, Salesforce Commerce Cloud has its challenges that may deter visitors from completing their purchase.
Though it's challenging, it is not impossible to bring back the cart abandoners to the site and influence them to complete the purchase, thereby reducing the number of people abandoning their carts. This paper can help you recover lost revenue by converting the cart abandoners into paying customers.
What will you learn from this white paper?
This paper focuses on 12 ways to reduce cart abandonment in Salesforce Commerce Cloud, both with conventional techniques that apply to any e-commerce platform and those specific to the Salesforce Commerce Cloud platform. By implementing these e-commerce best practices and tools, you can significantly increase conversion rates for your online business.