To address this challenge, we identified Kickbox API as a solution to be integrated for email address verification as it offers easy integration with web forms and marketing automation tools, guarantees 95% deliverability, and is cost-effective.
GSPANN’s team integrated Kickbox API, a third-party email validation service, that validates an email address at the point of capture and prompts a warning message if an email can’t be delivered on the entered ID.
The Kickbox API integration ensures the accuracy of all email addresses when they are captured during an account creation, booking, or alert subscription process. GSPANN finalized the architecture, developed, and tested the new feature, and created a separate service to invoke the Kickbox web service, which is exposed as a wrapper API integration layer.
For the frontend, a reusable component for email validation was created using a two-step validation process. First, it validates email addresses using the client-side validation and then utilizes Kickbox validation. The frontend has extended the existing website’s form components and added a validation capability.
It can be used on various pages across the site and can handle different user interactions based on various use cases. This feature is currently being used in the signup form, email subscription, price alert, and checkout page, and can be easily integrated on other pages in the future.