<p>The company’s website was hosted on Adobe Experience Cloud but required an external system to load website headers and footers. The external web call caused less-than-ideal performance and hampered the company’s ability to publish updates quickly. Even minor enhancements, cosmetic or complex, needed a developer’s involvement and took from six hours up to two days turnaround time.</p> <p>Additionally, the company did not have a clear picture of how potential customers interact with the website and associated apps. As a result, the company was unable to make informed decisions.</p> <p>To summarize, the company was looking for a competent partner to help them achieve:</p> <ul> <li><strong>Better website performance:</strong> Every page requires a universal header and footer. To improve performance, the company needed to move the header and footer data close to the page content location.</li> <li><strong>Lower cost and faster turnaround time for updates:</strong> The company sought a way to publish content updates without involving an external website developer.</li> <li><strong>Statistics and data on user interaction with digital media:</strong> Analyze visitors' interaction to make informed business decisions.</li> </ul>