GSPANN analyzed the company’s current implementation and traced the problem to an unnecessary call made to an external third-party organization. We recommended that the company move its header and footer content management to Adobe Experience Manager (AEM), the platform used to manage all other web content.
The team integrated Adobe Experience Platform Launch (AEP Launch) with Adobe Analytics. This integration provides a wide range of real-time visitor information, including visitor status, device type, URL and title of the page visited, link clicks, content clicks, and videos played, among other critical items.
Key takeaways from our solution:
- Header and footer development moved to AEM: Our development and migration team created the header and footer components within AEM. This change resulted in a dual advantage for the company. It provided direct header and footer access to the content creators and significantly reduced the page load time from over 20 seconds to less than 3 seconds.
- Integration of AEP Launch and Adobe Analytics: AEP Launch allowed the company to view and analyze current visits and download historical analytics reports. The historical data helps determine trends and generate strategies that foster business growth.