Give Your Customers a Smooth Shopping Experience on Your WordPress eCommerce Website

Author

Shivani Singh

Content Strategist

Published Mar 11 2019

WordPress, as a CMS, is very simple to use and offers a variety of plugins and development options, but it may surface a few challenges when you launch a WordPress eCommerce website. The process of managing pages, products, and infrastructure requires sufficient knowledge and organization to ensure its smooth operation. This is where GSPANN stepped in to help a California, US-based cheese and whey product manufacturing company in optimizing their WordPress-based eCommerce website.

The client’s website was its major source of revenue generation, but the website was unstable and impacted their business. The outdated plugins, illicit business requests, and overlapping of content on the mobile version of the website were some of the client’s major concerns. GSPANN provided enhanced IT services to the client by upgrading the outdated plugins and implementing new functionalities by integrating WooCommerce and SalesForce CRM.

How WooCommerce and SalesForce integration improved the website’s overall functionality?

Attained a stable environment:

Simplified checkout process:The client’s sales and marketing team were getting fraud business requests on the Contact Us page, which hindered website’s processes from working smoothly. SalesForce integration enabled the client to use Google reCAPTCHA to enable the bots to filter junk requests from the authentic ones, while WooCommerce plugin simplified checkout process.

Delivered a smooth functional website:The integration enabled the client to manage the website easily while creating a personalized shopping experience for its customers. The Agile project methodology helped us to deliver the solution in a pre-defined schedule.

You can read about our case study on how WooCommerce and SalesForce integration enhanced online shopping experience here.