WordPress, as a content management system, is very simple to use and offers a variety of plugins and development options, but it may surface a few challenges when you launch a WordPress e-commerce website. The process of managing pages, products, and infrastructure requires sufficient knowledge and organization to ensure its smooth operation. This is where GSPANN stepped in to help a California, US-based cheese and whey product manufacturing company in optimizing their WordPress-based e-commerce website.
The client’s website was its major source of revenue generation, but the website was unstable and impacted their business. The outdated plugins, illicit business requests, and overlapping of content on the mobile version of the website were some of the client’s major concerns. GSPANN provided enhanced IT services to the client by upgrading the outdated plugins and implementing new functionalities by integrating WooCommerce and SalesForce CRM.
How WooCommerce and SalesForce integration improved the website’s overall functionality?
Simplified checkout process: The client’s sales and marketing team were getting fraud business requests on the Contact Us page, which hindered the website’s processes from working smoothly. Salesforce integration enabled the client to use Google reCAPTCHA to enable the bots to filter junk requests from the authentic ones, while the WooCommerce plugin simplifies the checkout process.
Delivered a smooth functional website: The integration enabled the client to manage the website easily while creating a personalized shopping experience for its customers. The Agile project methodology helped us to deliver the solution in a pre-defined schedule.
You can read about our case study on how WooCommerce and SalesForce integration enhanced the online shopping experience here.