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Sell More Subscriptions Online by Enhancing Your Salesforce Commerce Cloud Website

Read how GSPANN helped a US-based global technology-driven fitness solutions company with over $300 million annual sales in enhancing its Salesforce Commerce Cloud website by developing an independent purchase workflow. This enables the customers to buy subscriptions for workout plans separately.

Previously, the customers who purchased the products from retail outlets had to buy the subscriptions either at the time of product checkout or via client’s mobile app. The mobile app’s payment gateway charged a sales commission on every transaction.

Key highlights:

  • We implemented a single-page checkout process that improved the overall experience of the client’s customers, which has helped in reducing cart abandonment and avoiding business loss.
  • We delivered an enhanced Salesforce Commerce Cloud website after conducting comprehensive, end-to-end testing in a mere 50 days’ time, beating the deadline of 2 months given by the client.
  • Customers who bought the products from retail stores can now subscribe to the workout plans directly from the client’s website. Hence, the client doesn’t lose any revenue to a third party in the form of a sales commission.

This case study can help you understand the significance of developing an independent single-page check out process for the end-customers to buy add-on products/services. The customers are often not ready to purchase these services at the time of buying the main product but can change their minds later. Thus, providing a separate purchase workflow on the website to the customers is necessary to deliver a better customer experience and increase sales.

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