An athletic apparel retailer.
The company was facing customer-experience challenges when the products went out-of-stock on their website. They did not have a way to automatically inform the customers when a product was restocked and available for purchase.
Due to these challenges, the company was losing revenue and potential customers. Worst of all, the negative experience discouraged the visitors from coming back to the website.
In short, the company needed to:
To address these challenges, our team created a back-in-stock alert-based solution. These alerts will allow the customers to subscribe to getting instant notification when an out-of-stock product was back in stock via an email or SMS.
To enhance the customer experience, the new system presents a popup window to guests if they select an out-of-stock item, asking if they would like to receive a notification when the item is restocked. The system ensures the notification process is secure by validating email addresses and checking for abusive cross-site request forgeries. Additionally, the system checks for email server errors to ensure customers receive notifications without interruptions or delays.
Once the email address is verified, Salesforce Marketing Cloud (SFMC) delivers the notification opt-in and welcome emails. If the system receives opt-in confirmation from the customer, a background job checks the inventory daily. If the item is in stock, a “back-in-stock” notification is sent to the customer. If the item is still unavailable after 60 days, the customer can extend a back-in-stock notification option.
Here is a list of key takeaways for the solution:
Unlock the power of the data insights buried deep within your diverse systems across the organization. We empower businesses to effectively collect, beautifully visualize, critically analyze, and intelligently interpret data to support organizational goals. Our team ensures good returns on the big data technology investments with the effective use of the latest data and analytics tools.