<p>Despite having manufacturing as its core business, the company wanted to be ahead of the curve and create value for its customers by providing better digital experiences. The company had already taken steps in that direction and was using AEM for its B2B web content. They replaced the native AEM site search with Apache Solr to provide a better search experience to their customers. Although the performance was ‘satisfactory’ for the company’s needs, they sought for a search engine that could accommodate all the variations expected by their customers like:</p>
<ul><li>Intelligent suggestions</li>
<li>Natural language support</li>
<li>Global language support</li>
<li>High-traffic scalability</li>
<li>Synonym support</li>
<li>Typo tolerance</li>
</ul>
<p>In brief, the company was looking for a search solution that could be integrated into the AEM system and offered: </p>
<ul><li><strong>High performance:</strong>The company’s current solution performed quite well. At a minimum, the new solution was expected to match the current performance.</li>
<li><strong>Full commercial capabilities:</strong> The new search component had to offer the full range of commercial search capabilities. Expanded capabilities were essential to the company as customers were sometimes frustrated with the current search results, representing a potential loss of business.</li>
<li><strong>Personalized and engaging customer experiences:</strong> The company sought customized experiences for customers by suggesting products that are tailored to their requirements and engage their interests.</li>
</ul>