Who is the Client

A US-based Fortune 500 departmental store chain with more than 1000 stores across the states, they are bringing stylish clothing for the entire family since decades now.

The Challenge

The client wanted to create an engaging web experience through enhanced content management features of Oracle WebCenter Sites (WCS) 12c for simplified content authoring and administration. They wanted to upgrade from WCS 11g to improve the overall performance of the website.

The client also wanted to deliver a personalized user experience and enhance their e-commerce website's performance. In other words, they were looking for an upgraded content management system (CMS), i.e. WCS 12c, to explore enhanced content authoring and management features. They also had specific infrastructure needs that could enable the distribution of load on multiple servers by redirecting the traffic and increasing the website’s performance during the peak business hours.

The Solution

GSPANN analyzed and optimized the multi-server load balancing (MSLB) architecture by upgrading the existing WCS 11g platform to the Oracle WCS 12c environment, based on an MSLB architecture to serve multiple concurrent requests. This architecture enabled the distribution of load on multiple servers by redirecting the traffic and significantly increasing the website’s performance even during peak business hours. Agile testing was also defined to validate the migration.

Our experts implemented an on-demand customized flexible CMS solution with functionalities that helped the content authors approve and publish WCS pages and their content. This empowered the content authors with an additional capability for asset attributes for WCS page (inherited from the parent asset class) management, while content administrators are enabled to start and stop instances easily, view home page components, manage activity logs, and review performance metrics.

Our implemented single-source mechanism helped the client manage their responsive content for multiple e-commerce channels and maintain consistency during promotions and messaging.

GSPANN outpaced the website performance by server-side (using Model-View-Controller architecture) rendering of WCS content. We ensured a high availability of e-commerce content by deploying the WCS cluster through WebLogic.

We leveraged WCS Java capabilities by defining controller logic in Groovy and improved the WCS presentation through customized JSP templates. The graphical drag-and-drop interface enabled the content authors and administrators to manage the content in a simplified way.

Business Impact

  • Simplified content authoring, approving, and publishing process without in-depth involvement of an administrator. Now, the content authors can also do content auditing.
  • Enabled content administrator to switch between default disk-based shared file system to either WCS repository database or any other separate schema.
  • Agile WCS migration process ensured minimum hurdles and faster time-to-market with significant benefits.

Technologies Used

Oracle WCS 12c. CMS tool
Oracle WebLogic 12c. Application server to host WCS
Oracle Database 12c. Stores WCS content

Related Capabilities

Manage the Creation of Personalized and Relevant Content Across Platforms

Content drives engagement. We simplify information management for you to accelerate content productivity of uncompromised quality. Our competencies in content management systems will optimize your content to help you stay relevant in the ever-changing digital landscape.

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