Delivering great digital experiences is the responsibility of many people with organizations today. Every digital touch point should be a positive one and the use of personalization can significantly contribute to a great experience. With so many pieces to the machine, learning about details required to deliver personalization can overwhelm. To make learning about personalization—and delivering great digital experiences—a relatively quick and painless task, the GSPANN has teamed up with Adobe to provide a comprehensive, yet simple to understand book about Delivering Great Personalization by the ‘for dummies’ publisher. In less than thirty page the book provides the ready a ‘soup to nuts’ perspective on modern, digital personalization best practices covering the following topics: Understanding the importance of great digital experiences Creating content and managing assets Delivering contextual experiences across channels Optimizing experiences by tracking and measuring Scaling up with the cloud Ten personalization challenges and how to address them This short read will add value by covering reviewing key concepts efficiently.