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The AI Pilot Era is Over. The AI Harness Era is Now!
We answer the most burning questions that Retail CXOs often ask us about AI Agents, Harness, Governance, and ROI.
Insights
The latest thinking
Explore insights, case studies, and thought leadership on digital transformation, AI, cloud modernization, and more.
BLOG
The Reality of AI ROI in Customer Experience: Strong Returns or Real Customer Backlash?
Google puts it at 88% positive ROI. McKinsey, Salesforce, and Forrester independently confirm the return. The 74% rollback rate, the 75% consumer frustration figure, and an EU compliance deadline landing August 2, 2026 tell the rest of the story.
CASE STUDY
Reduce Insight Lag by 99% with AI-Powered Voice of Customer Analytics
A premium athletic apparel retailer partnered with GSPANN to build an AI-powered review intelligence platform, cutting insight time by 99% and scaling analyst throughput by 2,000x.
BLOG
One of the Largest Online Retailers Lost 6.3 Million Orders in One Day. The Cause? AI Code Nobody Tested
Most U.S. retailers are moving fast with AI coding tools but have not yet built the quality controls to match that speed. This is what the gap looks like in real numbers.
EVENT
Breaking the Data Bottleneck at B2B Online Chicago 2026
From the hot takes stage to the data panel to our booth at B2B online Chicago from May 4-6, 2026, here’s what three days revealed about where B2B commerce is really headed.
BLOG
60% of Marketing Content Goes Unused And AI is About to Make it Worse
From $2.5 million wasted annually to 60% of marketing content never reaching a customer, here is what the numbers say about enterprise content strategy gaps.
EVENT
Adobe Summit 2026: From AI Announcements to Production Reality
With 20,000+ CX leaders in attendance, Adobe Summit (Apr 20–22 | Las Vegas, NV) delivered one clear message: AI experiments are over. Execution has begun.
EVENT
The Store is Everywhere, and Product Data is the Advantage
A quick recap of the biggest Shoptalk Spring 2026 themes and the Retail Accelerators that stole the spotlight.
EVENT
Syndigo Connect 2026, Where Product Data Took Center Stage
From April 14–16, 2026, the commerce world converged at the Bellagio in Las Vegas for Syndigo Connect 2026, the premier AI-driven product experience and agentic commerce conference.
EVENT
GSPANN at Tricentis Transform 2025
October 21–22, Nashville. GSPANN joins Tricentis Transform 2025 to showcase how AI is shaping the future of Quality Engineering across automation, testing, and digital transformation.
EVENT
GSPANN at Dreamforce 2025
October 14–16 | San Francisco. Join us at Dreamforce 2025 where trusted AI, real-time data, and CRM innovation come together to shape the future of the Agentic Enterprise.
EVENT
Beyond SEO: GenAI and the Future of Product Content in Digital Commerce
Unlock the on-demand recording to explore how GenAI is reshaping product content search.