BLOG
Customer Reviews Are Now Shaping AI Discovery and Recommendations
Nine in ten shoppers want real reviews behind an AI recommendation. Your reviews now speak to both people and AI.
Insights
The latest thinking
Explore insights, case studies, and thought leadership on digital transformation, AI, cloud modernization, and more.
EVENT
The Answer to Retail's AI Bottleneck is Hidden in Its Data
GSPANN will be at Retail CIO Connect 2026, 30 September to 1 October, at Ashridge House in Berkhamsted, Hertfordshire. Come and tell us where your AI stalled.
BLOG
Perplexity Comet vs Claude vs OpenAI: Best Agentic Browser for e-commerce
40% of retailers are only now optimizing their pages for AI shopping agents, and a third have not even started. Which Agentic Browser Should Your E-Commerce Site Optimize For?
BLOG
GSPANN is All Over London This September
From managed services to agentic commerce, September promises to be an exciting month for us across four UK events. Let’s meet at any event you’re interested in.
BLOG
Why Nobody Can Total the AI Bill
41% of enterprises waste more than 15% of their AI spend, and the bill arrives split across five budgets that no single owner can total. The cost of one finished task is on no invoice.
BLOG
Agentic Experience Matters as Much as Customer Experience
AI agents are entering the buying journey. Agentic Experience is about whether your storefront can actually serve them.
BLOG
What is Go-To-Market (GTM) Singularity and Why You Should Care
70% of CMOs say becoming an AI leader is critical. Only 30% have the maturity to scale it. Here we discuss this gap, what it changes in the B2B buyer journey, and which frameworks can help you win the GTM singularity race.
WHITE PAPER
The AI Shelf: What Decides Which Products an Answer Engine Recommends
The only document you will need for every answer engine optimization and generative engine optimization decision you face in 2026.
BLOG
What Happens When Site Searches Become Conversations
Amazon turned search into an agent. Others are pulling AI agents back. Here’s what ecommerce leaders need to know before making the same leap.
BLOG
AI Knows Your Brand. It Just Does Not Recommend It
Models identify companies correctly 99.4% of the time but bring them up in a discovery answer 3.32% of the time. Know what closes that gap.
BLOG
Your AI Agents Have More Access Than Your Employees, And Far Less Oversight
AI agent security has become a board-level problem: AI agents now drive more than one in eight enterprise breaches, prompt injection is up 340%, and most companies cannot say what their agents are allowed to touch. The exposure is a governance gap most companies never provisioned for.
BLOG
Autonomous Agentforce Agents Are Here. Scared of Letting One Talk to Your Customers?
Salesforce Agentforce Commerce made its Shopper, Buyer, and Merchant agents generally available on July 6. They can talk to your customers without sign-off. Being wary is rational. The real question is which agent to trust first.